WFA's Better Marketing Pod with David Wheldon – Details, episodes & analysis
Podcast details
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WFA's Better Marketing Pod with David Wheldon
World Federation of Advertisers (WFA)
Frequency: 1 episode/42d. Total Eps: 51
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇫🇷 France - marketing
25/06/2026#87🇫🇷 France - marketing
24/06/2026#62🇫🇷 France - marketing
23/06/2026#49🇫🇷 France - marketing
22/06/2026#36🇫🇷 France - marketing
21/06/2026#24🇬🇧 Great Britain - marketing
16/06/2026#92🇬🇧 Great Britain - marketing
14/05/2026#79🇬🇧 Great Britain - marketing
05/05/2026#51🇬🇧 Great Britain - marketing
04/05/2026#87🇬🇧 Great Britain - marketing
03/05/2026#45
Spotify
No recent rankings available
Shared links between episodes and podcasts
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See all- https://apple.co/3IHnh6Z
84 shares
- https://spoti.fi/3ZvNpro
84 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 42%
Publication history
Monthly episode publishing history over the past years.
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Season 1 · Episode 34
mardi 3 septembre 2024 • Duration 29:47
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Season 1 · Episode 33
jeudi 30 mai 2024 • Duration 25:39
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Season 1 · Episode 25
mercredi 12 avril 2023 • Duration 36:01
WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Season 1 · Episode 24
mercredi 8 mars 2023 • Duration 27:07
WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Season 1 · Episode 23
jeudi 9 février 2023 • Duration 30:10
WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Season 1 · Episode 22
mercredi 14 décembre 2022 • Duration 41:01
The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 21: On brand building within the football industry with Roel De Vries
Season 1 · Episode 21
jeudi 10 novembre 2022 • Duration 39:12
David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
lundi 3 octobre 2022 • Duration 40:28
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 19: On using creativity to transform the industry with David Droga
Season 1 · Episode 19
mardi 26 juillet 2022 • Duration 53:44
WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Ep. 18: Cannes special with Rupen Desai
Season 1 · Episode 18
mercredi 6 juillet 2022 • Duration 21:38
In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Rupen Desai, Global Chief Marketing Officer at Dole about what marketers need to change to face the climate crisis and his leadership role in APAC.
Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
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