With over 20 years of experience in talent management and organizational effectiveness, Founder of Stay and author of a book with the same title, Kelly MacCallum brings passion, energy, and a depth of expertise in enhancing leaders, cultures, and teams. With her practices grounded in science and data, Kelly drops gems on creating a workplace culture that employees will never want to leave!
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Script:
How you make people feel is everything.
Culture isn't the CEO. The culture isn't HR. The culture isn't one leader. The culture is the collective personality of the organization. And you have a part to play in that.
When organizations figure out how to take that and tap into that into the workplace, you know, you have the potential to be doing some really powerful things. We're responsible for culture. It's like, no, everyone's responsible for culture. Nice try though.
Welcome to Weirdos in the Workplace, the podcast that celebrates authenticity, transparency, passion, and purpose. And I'm super happy to have Kelly McCallum on the show. Kelly, say hello. With over 20 years of experience in talent management and organizational effectiveness, founder of Stay, and the author of the book with the same name, Kelly McCallum Brings Passion, Energy, and a Depth of Experience in Enhancing Leaders, Cultures, and Teams. And we have some really juicy content, I think, that we're going to talk about today.
So Kelly, before we get started, I just want to tell everyone that I am a huge fan of yours, and I have been for about six months. I feel like a lot of the content, the stories, you're such a good storyteller and the stuff that you share just speaks right to my soul because I know it's so complicated, the world of work, but you have such like an honesty in the way that you speak.
Well, thank you so much, Erin. Thank you for having me today. I am like super passionate about this topic and I'm a passionate human in general. So, you know, I think that authenticity that you see, like, I think it's just me. It's just the way I am. So, you know, I'm glad it comes through in my writing because it's, you know, it's who I am. So really, really pleased to be here to chat with you today. Fantastic. So for those of you who, for the people who don't know Kelly, tell me who is Kelly? Kelly is a enthusiast that wants to make work lives better. I think, you know, all of us, you know, put in all these hours to work for these organizations or ourselves. And, you know, I think, you know, we spend so much time doing it, but so many organizations really fail at making it anywhere near as satisfying as it can be.
I don't think it's a hard thing. I think it's just an intention thing. And, you know, over time, companies just get complacent, and they do the same things the same ways, and they just don't stop to think that there's a better way. So I kind of exist on this platform to help people see that there's a better way and just kind of challenge some maybe traditional thinking when it comes to workplace culture. Totally. And some of the stories that you share, I think really do a good job highlighting that. One of the ones I think that I saw recently was you mentioned that some of the best jobs that you have or that you had or the best job that you ever had was the worst possible interview experience. It was totally a leap of faith. I loved that. I was like, yes, this is basically the same. I have the same experience for sure.
Well, it's so funny because you hear all these universal truths and advice on LinkedIn. If you ever have a bad recruiting process, absolutely don't take that job. I mean, that's terrible advice because maybe the recruiter's having a bad day. Maybe somebody in the background's hurting their process. It could have nothing to do with the hiring manager, has nothing to do with the role. So I mean, yeah, they could be red flags, but like, I think there's just more to it. And I think a lot of it's very nuanced. And so I like to use the stories, you know, to validate my own perceptions and to question my own perceptions and to question the perceptions of others as well. Yeah, absolutely. Yeah. And especially when you're working, if you like that, like creative work, you like working with founders, you like to have autonomy in your work. And a lot of people on this podcast who listen to this podcast are those people, you know, they're the weirdos in the workplace. Right. I don't actually think they're so weird, though. I think it's actually pretty common. I'm sure we'll get into this in a sec. For sure. Yeah. I mean, it's like, we feel like maybe we feel like weirdos or growing up, you know, we felt like outsiders at some point. And then we come into the workplace, and we sometimes don't always fit. Sometimes we fit better in a creative environment, you know, and that always, I don't think that always goes as smoothly. It's a little bit more chaotic sometimes.
Yeah. Chaos is okay. I always say embrace attention. Yeah, for sure. Embrace attention. I love that. Okay. So when I was stalking you on LinkedIn, I pulled out three questions that you said that you basically had tons of experience in. And what you said specifically was, I know what inspires employees. I know what drives them crazy and I know what it takes to keep them. And so that's what we're going to talk about today is what inspires employees, what drives them crazy and what does it take to keep them. Obviously knowing the diversity of human experiences, not everyone we can paint with the same brush, but if we are generalizing a little bit, trying to stay balanced and using our experience as a guide, what inspires employees? I think humans are remarkably consistent. It's in our biology. So there are certain things that tends to drive our behavior. And there's something very powerful called intrinsic motivation. And you hear about intrinsic motivation versus extrinsic motivation. And all that really means is that people are motivated to do something just because of the result or because it feels good, not because you're going to get a tap on the back or a paycheck for it.
So when that like when that desire, like is driving our behavior, like tapping into that's like just so important. So, you know, again, there's sort of a science behind it. And, you know, I'm far from the first person to ever talk about this, right? I think originally, Abraham Maslow talked about it in 1943. And he had a book on motivation and personality. And he talks about this hierarchy of needs. And I'll get to that in a second. But then later in the mid 2000s, a guy named Dan Pink wrote a book called Drive. And that book, like it's probably the most impactful book that I've ever read, like my favorite business book by far, because it speaks to the power of intrinsic motivation. Now, he doesn't go in and tie it together with workplace behaviors.
But all of my theory and all of my insights all come from linking intrinsic motivation to the workplace and the work of Maslow. So if you think about Maslow's pyramid, most of them have, most people have studied this in school. If you haven't, I'll do like my quick, my quick diagram on this. At the very, like the whole thing about that is what drives humans. There's like a, there's like an order of things. So, you know, before you can get into, you know, self-actualization and all these inspirational things at the very base of his pyramid, he talks about physiological needs. So if you think about that in the workplace, like if you're not making enough money to feed your family, it doesn't really matter what else is going on in the organization. All you're going to think about is I don't make enough money to feed my family, right? So it's foundational. We need to know we're going to have the basic provisions of life.
Second on that pyramid is safety. And so in work, that could, if you're a manufacturing plant, that could be safety on the floor. But in most workplaces these days, I would define that as psychological safety. And so in order for you to feel like you can do anything at work and be intrinsically motivated, you need to have a safe environment. That means your manager can't be a bully. That means you need to feel safe to say what's on your mind. You need to feel like your peers aren't making fun of you. So those things are very, very important.
So once you have those two sort of foundational pieces out of the way, they don't matter anymore, right? That takes the idea of money off the table. So money is not necessarily a motivator, but money is very important. So you can't, you know, you got to keep that in mind. But then when you get into the other pieces of Maslow's pyramid, it's belonging, it's achievement. And this is where it starts to align with Dan Pink stuff. And Dan Pink would say that the three intrinsic motivators are autonomy, mastery, and purpose. And I would throw in their sense of belonging, because I think that's very important, especially in the era that we're in today, because that really speaks to inclusion, diversity, and equity.
So when I talk about autonomy, it's about being able to choose where, when, and how you work. So that whole flexibility thing. So the more that we're entrusted and empowered, more that drives us to want to work. And I think that's why you see so many people getting hyped about remote work these days, right? It's like the whole argument about remote work. The reason remote work is so compelling is because you're providing your employees with autonomy. And when you do that, you tap into that intrinsic motivation. And so if there's like, there's a million good reasons for remote work, but that to me is the main one. So if you can give your people that kind of flexibility, it's really worth your while to do so, because we know that engaged and inspired employees drive business results.
So even if you're a miserable person, you don't care about your people, like you should care about your people because they drive your business results. So even if you're a miserable person, you don't care about your people, like you should care about your people because they drive your business results. So profitability goes up, productivity goes up, revenues go up, customer satisfaction goes up. So all these things are like super important. So leveraging these intrinsic motivators is pretty much everything. So, and we have mastery and mastery is all about learning and growing, right? Having that sense of accomplishment.
So, you know, it's like people say, well, why do people play video games for hours? Right? It's like they don't get paid for it. Right? What is it about it? It's mastery. Like it's addictive, right? So if you can bring that sense into the workplace, that's super powerful, right? And then there's purpose. And, you know, this whole Simon purpose. And you know, this whole Simon Sinek, you know, you know, people don't buy what you do, they buy why you do it, right? So a sense of purpose. And you see this a lot in areas like healthcare, you know, somebody you ask anybody who in their right mind wants to work in healthcare right now? Well, they're driven by a sense of purpose.
And that's why they do it. Right. So when you bring those three things together, and when organizations figure out how to take that and tap into that into the work you know you have the potential to be doing some really powerful things oh you sure do um i mean it sounds simple but i know like when you get in there and you're in the trenches it's not so simple right well no because we don't prioritize it people get all caught up on they just get caught up on the same old, same old. It's like, oh, we've got to do leadership development training and we've got to do this and we've got to do that.
And, you know, they don't stop and think about like what's inspiring. I mean, a good example of that is, God, the most archaic thing to exist that's, you know, it existed back in the early 90s and probably further back, probably the 50s, is the annual performance review. Nothing, there is nothing in the HR world that is more archaic and ineffective, but still so pervasively used. And they do it because they don't stop to think about another way of doing it. Yeah, it's an afterthought. It's like, oh, we just have to take care of it once a year. And if that, like... Yeah, this is just how we do things, right? For some reason, for that one thing, nobody has stopped to think, why should we not do this? This is really ineffective.
Or some companies have, but it's, you know, the big challenge with that is coupling performance with compensation. And by doing that, you make things very rigid, when, you know, rigidity is not really what inspires people. No, I would say maybe we could bump the 100 question employee engagement survey into the same category, you know, for large companies, like, well, I feel like there's better ways we can do things, you know, that are actually going to achieve some results here. What would you recommend for a company that's looking to transition away from the annual performance review? I mean, continuous performance management is, is like, that's where you're going to see better performance, right? So you do something management is like, that's where you're going to see better performance, right?
So you do something in the moment that's great, I tell you it's great, you're going to do it again. If you do something that's not so great, I still need to tell you, and sometimes leaders find that hard. But if you make like feedback part of your culture, and you start doing this on the regular, and like, the other thing about that is leaders asking employees for the feedback. So, you know, maybe you bring me in to chat about how you thought I could have done better in a certain way. And you give me that feedback and then I might give you some feedback and say, well, you know, had you supported me in a different way, you know, that we might have done a much better job together. And so there's like a mutual accountability. It's a conversation. It's not this once a year call to the principal's office where you're given a grade. Right. So and then you learn in the moment what you need to do to adapt. And then you don't have to deal with things like recency bias, right? Like how many leaders at the end of the year, they're like, okay, we've got to do your annual review for your 20 people. And so they're freaking out because they've got deadlines. They've got to write goals for these 20 people.
In two weeks after you write these goals, you've forgotten the goals that you've written, right? Because that's the type of, that's just the type of process it is. HR hates it because they have to herd the cats. Nobody loves it. But what works really well is this, you know, regular feedback cycle. And it's just something we need to practice, right? Yeah. I always like to, there's a lot of, I feel like there's a lot of responsibilities that HR believes they're accountable for, that it's really the, the manager's accountability. Yeah. Yeah. And leaders love to put it on HR. You're responsible for culture. It's like, no, everyone's responsible for culture. Nice try though. Totally. Yeah. So what are you seeing is like the trends in terms of employee retention? Like you wrote a book called stay, you know, which is about what, and I think you are like that is the most important thing for companies we need to keep people I just I don't think leaders understand how much it costs a company when people leave it's crazy what it costs right and I mean and I've got this I've got this fantastic like pdf that I downloaded from LinkedIn. It's something that LinkedIn put together with Gallup and it's the cost of disengagement and it's the cost of losing talent.
And it's, it's exorbitant. Like it's so much money. And if people were far more proactive in, you know, understanding what their people want and don't want, they could like save so much money. Like it takes itty bitty investment, but it saves them. It would save them so much money and so much intellectual knowledge walking out of their company, right? Like it's just, it's- The history, the whole history of the company, it's the culture of the company that's leaving every time someone leaves. Yeah, yeah. And I mean, I've done over 1500 exit and stay interviews in my lifetime. So I've got the voices of all these people rattling around in my head, right? I've also conducted like 1000s of employee surveys. So I literally, you know, I go to sleep at night, and I hear these voices saying, why do they do this? And it's always the same thing. So when people leave people, I was like, oh, people leave for money, or they leave for a promotion. That's not why they leave.
They leave because they don't feel valued. And that's different. It sounds the same, but it's not the same. Because when you don't feel valued, it can be about not having your ideas heard. It can be that you're micromanaged. It may be that you found out that the more junior guy who was just hired, who has less experience and isn't as good at you at your job is making more money than you. Like that's not about compensation, right? That's about how you've made someone feel. It's like being passed up for a promotion. It's when your leader takes credit for your work. It's being disrespected from your colleagues. How you make people feel is everything, right? So that's what it comes down to, right? When people leave, it's, I mean, sometimes they leave for more money.
Sometimes it's just that. It's it's usually sales people so I think like sales people I think they're like the exception to Maslow's pyramid there's just some people that are just super wired to care about money right and that's why we like them as sales people you know that's why they make great sales that's why they make that's why not everybody does it right but yeah they're a different breed but they're you know but they're they're they're they're very driven by money and because of that they they achieve great things but that's actually backwards to what uh the research dan pink um talked about because they did work with london school of economics and mit and they actually proved that trying to incent people with money actually decreases their performance. Money is not a motivator. It's actually a demotivator. And it all has to do with performance stress, like not being your most creative, best self. So highly recommend that book. Like I can't recommend it enough to anybody because it does talk about those studies and what people learned about using money as a motivator because it's not what you think. Might be time for a reread. It's been many years since I read that. Yeah, yeah. And it stuck with me. It's funny how certain books just do that, right? That one. Yeah, that one's right there. So yeah, what can you do to keep them? Well, that's where my book comes in somewhat. So I'll give myself a shameless plug. But it's not what you think.
Like the book, I actually wrote the book. I had no intention of writing a book. So there was a client of mine who was on a budget. And so I was trying to figure out how to work with them. And I thought, oh, I'll do all these how-to guides. I'll create all these how-to guides that I can use with future customers. And then I'll just, you know, sign them on for some coaching. We can work through the resources. So I did a bunch of them. I did one on stay interviews and I did one on micromanagement and leadership and whatnot. But then I got to how to create a culture. And I thought, oh, this is going to be one of the longer ones.
It'll probably be at least 10 pages. And then I kept writing and then I kept writing and then I kept writing. And the next thing you know, I had this 150 page document. I'm like,'t a guide this is a book and so a friend of mine looked at me and said it is a book I'm like yeah but I'm not an author like what happened what happened with that I had a good friend of mine Leslie she uh she helped me uh you know add some more color and stories to it but if when you read it it, it sounds like a guide, it's because that's exactly what it was written as, as a guide. And it's all about, you know, creating a very intentional culture.
Again, like, so starting with purpose, like, what is the purpose of your organization, you know, and then defining values that are legitimately the values that align with your organization and how you want to do things and like not doing them because of the right things like everybody drives me nuts there's like the same list of values integrity and it's like okay like who's who's who's not running on integrity right like and you think about uh well you it's funny but you think they're not going to tell you that you know but you're putting it on the wall and it's like come on like that's a terrible that's a terrible value unless you can really be like you know that should it on the wall and it's like, come on. Like, that's a terrible, that's a terrible value.
Unless you can really, like, you know, that should just be the benchmark. That should be like, that's not a value. That's like, like level playing field. Right. But if you think about it, like Enron back in, I don't remember, was it 80s, 90s, whatever that happened, like they had these like golden values. Integrity was one of them. And these guys like were embezzling money and fraud and all of this stuff. You're like, okay, your values, your values were kind of meaningless guys. But, but then you get the opposite. You get a culture like Zappos. Now we don't like in Canada, we don't know a lot about them because they're a shoe company from the States, but we hear about, we hear about their culture because their culture was so revolutionary until Amazon bought them and kind of destroyed everything, which is kind of what happens. But the guy who originated Zappos, he just thought very differently.
And one of their values was deliver wow service. That's pretty clear what that means. If I'm an employee, if I hear deliver wow service, there's like not really a lot of different ways to interpret that. And I had a personal experience with Zappos. I bought a pair of shoes from them a number of years ago now, must have been a long time ago now. And I ordered the wrong size. Okay, so I get these shoes in the mail to the wrong size. And I hate that because it was my brand and I just made a mistake, right? Well, so I called them, I thought, I'll call them. But the first thing that was cool was when I got onto their website, the number to call was prominent. Right. That's so I called them. I thought, oh, I'll call them. But the first thing that was cool was when I got onto the website, the number to call was prominent. Right. That's interesting. That's different. And then when I called within two rings, I got a human being. Hmm. What? What? Like, what's like, oh, hi. And I'm like, oh, this is my predicament.
My shoes, my size, whatever. And they're like, no problem. What size do you need? It's like, I need, I need the six and a half. a half okay cool we're going to send those to you right away and they said when you get time you can send back the other shoes we'll send you a slip and and and you know uh you just got to drop them off at the at the mail i'm like so you're not gonna bill me twice and do this refund no no no and i'm like wow there you have it wow right. Right. So deliver wow service. I'm like, they need it. So when I hear other organizations cite customer satisfaction as one of their values, I'm like, Zappos can say that because they deliver on it. But what are you doing to deliver wow to your customers? Right. I just have a thing like that just popped in my brain that I just have to say. And it's like, you couldn't have that ethos. What they did there, it's like something that I like to talk about, which is let's assume that people are generally good, you know? Yes. Assume that people are generally good and like work from that as a foundational, like, you know, principle. Just be a good human. Assume that other people are good humans.
Are there going to be people who like take advantage of it? Yeah, but not most of them. Sure, you know, and then we can do the things that are right. If we make that presumption, if we presume that people are generally evil and wanting to take advantage of us, you know, we're going to build a whole culture and a whole company that's based on different kinds of principles. Yeah, and that's not where I don't think anybody wants to be there, right? Well, and you know what? Look, maybe that's a valid thing. Like, look to your customer service policies, you know? Well, everything, right? That's the thing about your values. Like, they've got to be entrenched in everything you do. So, you know, there's the whole exercise that organizations have to go with to start with, where do we even start about what our values are?
You've got to figure out what they are. You've got to figure out what it means because sometimes like like a lot of organizations really like these one word values i'm not a fan of them because like when you have one word like transparency like as an employee when i see transparency that could mean you tell me what everybody else is making you tell me about every single you know financial decision the company's making. When maybe what the company means is we're going to be transparent in the why we make decisions. Right. So if you don't define what that is, then people kind of, you know, make up their own truth. So it's really important that your employees understand what the values mean so that they can live them out. That's why Zappos was clever. They were easy. They didn't have behavior statements. They just, they just said things like deliver while service. Right. Right. Yeah. We can interpret that, but there's only so many ways we can interpret that. Yeah, exactly. Yeah.
And you know, those people were empowered. Like if they had like, I guarantee you, if I, I don't know, for whatever reason, I wasn't happy with how they answered my question. I bet you, if I started making demands, like, well, I want you to send me two pairs of shoes, they probably would. Yeah. It's a silly, it's a silly notion, but you know, it feels like, it feels like they're that kind of organization or they were, they were. You feel respected, you know, nobody wants to buy from someone who you feel disrespected by. Absolutely. So what does it take to keep our employees? We are in a very challenging climate right now. There's been a lot of downsizing. I don't think there's very much trust in the world right now between, you know, AI, generative AI. We don't know who's who or what's what, what's the truth.
I think the, you know, obviously the economy is very challenging for a lot of people politics is fracturing a lot of families even communities um so i'm seeing like really low trust environment what would you recommend to an organization who you know they they want to keep their employees they value their employees well if you want to value your employees you listen to what they have to say right so you don't know what you don't know. I think that's a Taylor Swift line, isn't it? Yeah, you don't know what you don't know. But yeah, that's the thing. Like a lot of people make assumptions, even with engagement surveys, right? So you ask your people for all this feedback, and you get all this data. And then I've done this where you present the data to an executive team, and they go, I know why that's like that. And they go off and you're thinking, well, that's not it at all. When I read the comments, that's not what I'm picking up from that. So there's like a bias that they think that they know what the problem is. And this is where self-awareness is such a problem, right? 95% of people think they're self-aware when only maybe about 10% of us are right. So all of that creates bias.
And then they, they create these overcomplicated action plans and that never make an impact. And they wonder why it's like, well, because you really didn't listen. Like you did kind of, but you didn't do it in the right way. And every person and every organization is very unique. So, you know, what is happening in that organization at that time? What stories are your employees telling? Like, what are the legends and like, what are the truths that they're spreading around to create this culture and to create the system of beliefs? You need to understand what those are. And if you don't have trust, you don't have anything. So you need to find out, like, first and foremost, do your employees trust you? If they don't, nothing else that you do is going to matter. Literally nothing else that you do will matter. Like they have to, they have to trust you. And that's the safety. That's part of that. It's part of the pyramid. Like that's the foundation. You take that, you take that foundation off and everything kind of tumbles. Yeah. Right. So you're right. And it's tough because we've got layoffs, right?
Like organizations are doing layoffs en masse and they i mean i mean i get it they have to they're under pressure from you know inflated costs and shareholders demanding value i mean this is a capitalist society we live in they they have to make profits so layoffs come with that and it sucks and it's there's like a human element to it but it makes the people who are left behind very nervous right like it's like oh am i going to be next why did they do that like they told us we were good they told us they weren't good and so now you have a really fractured uh organization who's going to take some time to heal and until that trust comes back you can't expect these people to be, you know, engaged and inspired and, you know, full of purpose and in all of this, right? Like you have to deal with, you have to deal with the issue at hand. And you do that by being transparent, right? This is what happened. Take ownership of what happened. Tell them what you're going to do to make sure that that doesn't happen again. Build trust, keep communicating, keep being transparent, right?
Authentic. Employees can sense disingenuous personality a mile away, right? They know if you're full of it. Like, so don't try to be full of it. Just be real. That's what people want, right? Yeah, throw your cards for sure. Exactly. Would you say there's any hope for a company if this CEO, if people generally sense that the CEO is untrustworthy? I mean, it depends on the organization. It's hard because the CEO drives the culture. But I have seen leaders create really strong microcultures, if you will, right? So they can insulate their team from it to a certain extent. But I mean, largely the CEO will, I mean, at the end of the day, depending on how involved they get on that particular team and whatever, you know, it can undo it quite well. But I have seen these microcultures actually positively impact greater culture, right? So you Yeah, so you get this team who operates in a certain way and it changes around all the people around them.
And so you get like almost like a grassroots culture. Right. So that's really cool when that happens. But yeah, ultimately I think the senior executive CEO, especially like they gotta be, they gotta be legit. And if they're causing trust issues, you're probably going to have people leaving in droves. Yeah. Yeah. I think the microculture thing is very interesting because I see this a lot with clients. I get people who are, you know, senior level managers, low level executives coming and saying like, I need to make a change. Like there's, there's like something critically wrong, blah, blah, blah. It's cultural. They want to do something, but then there's only so much they can influence upward right well they can and that's the thing like i i also want to encourage leaders not to take that victim's mindset and stop saying oh i can't do this i can't do this i can't do this like yeah but what can you do like you can talk to your people you can do a stay interview with your people you can find out exactly what they love about their job and why they stay and what it might take for them to leave and you might be surprised on what it is that might make them leave it might actually be very much in your control right it might not have nothing to do with the you know the fact that the ceo's uh you know not a very trustworthy character right like it could not be that at all but if you're like if you're smart list again, it's all about listening, listening and action. I know it sounds simple.
Listen, act. And if you're not going to act, don't pretend like you're listening, because that just makes things worse. Right? Completely. It's so true. Okay, so yeah, so that's good. So tell me a little bit about your book. Are you planning on going on a grand tour? What's going going on are you going to create a workshop from it are you going to write another book I don't I don't have any I have like like I said the book kind of wrote itself and then someone convinced me to publish it and then a bunch of people bought it and you're like oh that's interesting I thought might like you know your friends always buy your book because they're nice like that but like I've actually sold a lot more copies of it than I thought I would so that's fun and I'm getting some good feedback which is great um but you know like I haven't planned workshops I haven't planned any talks um I like it's it's kind of there if I want to though like I know I could build a talk on it because I could you know I could literally talk about intrinsic motivation for for hours and it's in there it's part of it and you know how it all plays in with how to create a good culture it's all baked into the book um i would love to do i actually would love to do a book on leaders creating microcultures because inspiring leaders right like they can they can do so much good right and there's so much like again as much as there's so much that's out of your hands there's so much that is in your hands and god you just got to realize it and so that might be I don't know, that might be the next one. I think that would be a fantastic book.
Honestly, one of the things that I'm concerned me is the number of women leaders that are leaving the workplace to try to start their own business or actually start their own businesses. actually start their own businesses, either becoming consultants or, you know, doing something freelance and just like piecing out of the workplace completely because they're tired. Well, yeah. Frustrated, right? Well, there's lots going on there, right? There's, first of all, there's moms, right? So like there's so much responsibility in having a families. And if an organization has not embraced a flexible workplace culture, whether that's flex hours or remote work, I think about like, I think about my daughter, like she's, you know, she's, she's 30. And she's been working for a few years now, when she first started working, what was really important to her was going into the office and meeting her friends and having a coffee and all of that. And then COVID hit and she had like two kids in COVID.
And then all of a sudden it's like, I don't know how I would manage like dropping the kids off at daycare, picking them up. And if I didn't have this ability to work from home. So she's really lucky. She's got a great employer. They have a remote policy, flexible work. And as a mom, that is a game changer, right? So, you know, whatever else she gets frustrated with, with this organization, like she knows she's got it really good. And this is a really high priority for her. And then, you know, I think, I think we're doing better in terms of equality in leadership. I think at least with women, I think we have a lot of work to do with, you know, all the other employee resource groups. That's like a conversation for another, for another day.
But, you know, I think, I think women have really held their own. But yeah, they have additional challenges, especially when they, when they have families. Yeah. Well, this has been an awesome conversation. I feel like we could keep talking for hours, but is there anything that you wanted to like, if there's like one more, what's like one thing that you want everyone to know about, about this topic? Well, I think, you know, culture is everything. I mean, there's that old Peter Drucker culture eats strategy for breakfast. Like the, I was watching a, a talk from Collision Conference and one of the CEOs there, he's from a company called BenchSci.
He was saying, culture doesn't eat strategy for breakfast. Culture eats everything for breakfast, lunch, and dinner. And what his point was, like everything impacts, like culture impacts everything. Like if you blow it in one area, it can completely destroy your company. So if you don't nurse your culture, your organization will suffer. Like big companies have, you know, gone out of business because of cultural issues. Right. And so it's really important. We used to think of it as soft and fluffy and HRE and all of that. It's like culture is powerful. And I think that's what like every, everyone needs to know that. And everybody needs to know that they have a place in culture because the culture isn't the CEO. The culture isn't HR. The culture isn't one leader. The culture is the collective personality of the organization. And you have a part to play in that. Yeah, absolutely. Culture. What was I going to say? Culture is the best survival tool. Yeah, sure. Yeah. Like, like, yeah, it's, I mean, it's, it's everything around you, everything, it's your community, everything around you defines what you do. Right. And you can be in culture is interesting. Like, I think I had a post about this the other day.
Like, you can be in cultures. Interesting. Like I think I had a post about this the other day. Like you can be in one culture and do the exact same thing that you do in another culture and have completely different results. I remember Simon Sinek talking about a story of running into two different baristas. I can't remember where he was, but he was talking about like the barista at one coffee shop was like really excited and, you know, gregarious and doing great customer service. And apparently that barista had the same job at another, like another store. And he saw the same guy at the other store and the guy was discouraged, demoralized, not friendly. And he was like, what's up with this? And of course, it's like, well, in this environment, I'm empowered. You know, in this environment, I'm not, I'm not recognized, right?
So exact same person, same skill set, two different cultures. Yeah. And everyone wants to actualize their potential. So you want to be somewhere, you know, that nurtures that for sure. Absolutely. Absolutely. Okay. Well, how can people, uh, get in touch with you because you're awesome and everyone should follow you. Well, follow me on LinkedIn, Kelly McCallum, MAC. Um, uh, you can, you know, read the book if it's interesting to you.
I think I will warn you, it's a step-by-step guide on how to create a culture. So this is not like a book full of, you know, lots of, you know, super ideas. It's like, it's really a how-to guide. So this is not like a book full of, you know, lots of, you know, super ideas. It's like, it's really a how to guide. So that's, that's what it is. And so if you're looking even as a leader to build a microculture, it's a really good place to start.
The book is available on Amazon, all countries. Yeah. And again, like if you, anyone wants to chat anytime, questions about what I'm saying, just send me a DM on LinkedIn. Happy to chat. Awesome. And I will post all of those things in the notes, in the notes for the podcast on all the platforms. You'll have easy access to Kelly at all times.
Sounds great.
Thanks, Kelly.
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