Explore every episode of the podcast Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Dive into the complete episode list for Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
You Need These Essential Pages on Your Website
11 Sep 2024
00:05:00
Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals.
In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other valuable, but optional, pages that businesses should consider adding to their websites.
Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think.
In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning.
It's essential to understand the return on that investment. In this episode of Websites Decoded, Phil reveals the critical metrics you need to analyze to track your site's performance after making changes.
He introduces one simple yet powerful metric that could be the cornerstone of your website's commercial success. Whether you're a business owner or a marketer, this episode will equip you with the knowledge to ensure your web investments pay off.
Your product pages are critical. Visitors use them to research whether your product is worth buying or not. So, your pages must convey the right information that convinces your prospects that your product is worth investing in.
In this episode of Websites Decoded, Phil covers the key elements of effective product page design that will engage and convert visitors.
Businesses Are Severely Underinvesting in Their Website
11 Jun 2024
00:06:39
Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website.
In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesses should realistically invest in their websites to maximise their impact.
Tune in to understand why your website plays a vital role in converting website visitors into paying customers, and how dedicating the proper level of investment can substantially boost your website's performance, sales, and overall business growth.
The Role of Information Architecture in B2B Websites
29 May 2024
00:14:31
When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA).
They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA from a simple sitemap, providing tangible examples of companies that nailed their IA to help visitors effortlessly find what they need. Whether you're building a new site or reorganising existing content, tune in for an insightful master-class on leveraging IA to improve user experience.
The Biggest Website UX Mistakes We See (And How To Solve Them)
23 May 2024
00:19:42
Creating a seamless and intuitive user experience (UX) is crucial for the success of any B2B website. But businesses often fall into the trap of prioritizing internal objectives over their users' needs, resulting in frustrating UX mistakes that can severely impact conversion rates.
Join host Phil and Blend's website strategist, Jasmine Ojbro, as they dive deep into the biggest UX pitfalls that plague modern websites on this insightful episode of Websites Decoded.
Identifying Quick Website Wins vs. Long Term Improvements
15 May 2024
00:06:59
Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles.
Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance.
He then breaks down when it's time to take the long-view and invest in a full website redesign or rebuild. You'll learn the telltale signs that band-aid fixes won't be enough and a comprehensive overhaul is required for sustained success.
By the end, you'll understand how to identify opportunities for quick optimisation as well as when to pursue an in-depth revamp.
The role of blogs extends far beyond just acquiring traffic through search engines.
A well-executed blog can be pivotal to the overall commercial success of a B2B website.
While most B2B companies have a blog and have tried blogging at some point, few truly use it in a way that maximises benefits for their website's performance.
If you've been wondering what the purpose of your blog should be and how to use it most effectively to drive better outcomes for your business website, this episode of Websites Decoded breaks it down. Phil dives deep into the strategic role blogs can play and shares actionable tips on getting the most value out of your B2B blogging efforts.
Whether you're just getting started with blogging or have been at it for years, this is a must-listen episode for unlocking the full potential of your blog as an engine for B2B website growth and revenue generation.
Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates.
In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without compromising the overall experience.
If your website currently incorporates animation, listening to this episode may prompt you to reevaluate your approach. Gain insights on striking the right balance between visually appealing elements and a seamless user journey.
Video is a powerful tool, but it's often misused on websites. Different types of videos serve different purposes in the customer journey, and each needs to be used correctly.
In this episode of Websites Decoded, Phil discusses the best practices for using video on your website to improve user experience and engagement.
Whether you're new to video or want to optimise its use on your website, this episode provides actionable tips. Learn how to leverage the right video content at the right time to boost engagement, conversions, and overall website performance.
Can a Website be too Creative? (Balancing Creativity and UX)
17 Apr 2024
00:08:50
Striking the right balance between creativity and proven user experience (UX) best practices is the key to driving results. But achieving this balance is one of the biggest challenges in web design.
You need your website to be creative to drive engagement and create a memorable experience. Yet you also need to ensure the user experience is optimised to generate conversions and meet business objectives.
In this episode of Websites Decoded, Phil explores how much creativity is too much, and shares strategies for blending innovation with UX fundamentals for true website success.
Website Speed Killers: Key Causes of Slow Websites
28 Aug 2024
00:04:41
Website speed matters a lot. It affects how well your site ranks in search results and how people feel when using it. A slow website can hurt your search rankings and annoy visitors, which could mean losing potential customers.
In this episode of Websites Decoded, Phil discusses the most common things that slow down B2B websites and shares how to fix them.
Calls to action (CTAs) are a critical element on any B2B website. They play a pivotal role in guiding buyers through the conversion funnel, from landing on your site to completing a desired action.
Unfortunately, CTAs are often misused, resulting in suboptimal performance. Common issues include:
Placing CTAs in the wrong locations on the page
Using ineffective or generic CTA language
Overmeasuring the minor things and under measuring the key things
Failing to strategically deploy CTAs throughout the user journey
In this episode, Phil explores the various types of website CTAs and shares best practices for leveraging them to drive meaningful action and conversion on your B2B site.
Designing Bottom-of-Funnel Pages That (Actually) Convert
20 Mar 2024
00:06:41
Your bottom-of-funnel pages are critical for converting visitors into leads and pipeline. But how do you design pages that drive maximum conversions?
In this episode, Phil covers key strategies for creating high-converting landing pages and forms. From layout best practices to demystifying conversion rate optimisation tactics, you'll gain actionable tips for boosting bottom-of-funnel conversions.
Website Accessibility: What Is It and Why Is It So Important?
13 Mar 2024
00:06:12
Website accessibility is a topic that gets talked about a lot, but often gets overlooked in website design and development. However, it's actually a crucial element - not just for inclusion - but also for SEO and reaching the widest possible audience.
In this episode, Phil breaks down exactly what website accessibility means, the different types like screen reader accessibility, captions for videos, alt text for images, colour contrast, and more. He'll explain how making a website accessible improves usability and findability in search engines. Most importantly, he discusses why accessibility matters - to provide equal access and inclusion for all users, regardless of ability.
Marketers today face data overload with hundreds of metrics to track. However, as Phil explains, not all metrics actually provide actionable insights. It's essential to focus tracking efforts on the website metrics that offer clear guidance for optimising performance.
Phil outlines the types of metrics that are most important to pay attention to, such as those related to traffic, engagement, and conversions. Analysing trends in these numbers over time offers crucial understanding of how visitors interact with your site so you can refine your website to convert more buyers.
By tracking the right metrics, you can gain data-driven insights to boost website success rather than drowning in superfluous data.
A responsive mobile experience is important for modern B2B websites. After all, search crawlers now assess and rank pages using the mobile version of your website. And prospective customers may also access content on their smartphones during the initial research phases.
But despite all this, when it comes to B2B, traditional desktops still dominate when it comes to the analysis and final purchase decisions.
So even though enhancing the mobile experience can improve discoverability in search, these design decisions risk misalignment with your buyers during critical stages in their journey.
Is The Popularity of Dark Themed Websites Misleading?
23 Feb 2024
00:08:31
Considering a dark-themed design for your next website? We think that might be a bad idea for B2B.
Whilst dark websites might look attractive on the surface and check the box of being creative, but they might lack substance when it comes to the essential components of a B2B website.
In this episode of Websites Decoded, Phil breaks down the potential issues with dark-themed websites and what’s led to this discovery.
When it comes to designing or updating a B2B homepage, there can be a lot of forces pulling in different directions. There can be different opinions about the company's value proposition, desire to give multiple messages prime position, creative temptation to make things more sophisticated, promotions to run, events to announce, news to share, etc.
With all this going on, it's understandable that, from time to time, a homepage design will feature either a slider/carousel or scrolling text in the hero section, as a way to meet the demands placed upon it.
But using sliders has a range of negative impacts that are just too severe to ignore. And they far outweigh any perceived benefit.
The content management system (CMS) powering your website has a huge impact on its success. Your CMS affects site speed, ease of editing, scalability, costs, and more. Choosing the right platform is critical.
In this episode, Phil helps guide your CMS selection process. He outlines the core requirements to evaluate when making this crucial decision for your website and business goals.
Tune in to better understand how to match the strengths of leading content management platforms to your goals. With the right CMS foundation, you can build a high-performing and scalable web presence.
Conversion 101 – Simple Steps for a More Effective Website
14 Feb 2024
00:10:59
Generating leads that convert into sales pipeline and revenue is the main objective for most B2B websites. And with your website being the primary contact point for buyers, businesses are constantly seeking ways to boost website lead generation to hit their growth goals.
The good news is that even without huge investments in demand creation or acquiring mountains of new traffic, there are straightforward tactics you can use to turn more of your existing website visitors into high-quality, sales-ready leads.
In this episode of Websites Decoded, Phil outlines actionable strategies to help you maximise website conversions and get more value from the traffic you already have.
Generating consistent, high-quality traffic to your B2B website is crucial for driving business growth. After all, if buyers can't find and discover your website, how can they learn about your offering and become customers?
In this episode of Websites Decoded, Phil shares tactical ways to generate more high-quality traffic to your B2B website.
Are website live chats and chatbots effective at generating more customers through your website?
In this episode of Websites Decoded, Phil discusses the rise of conversational marketing and whether implementing live chat and chatbots on your website is worth it. He looks at the times when it’s a useful feature and the times when it can have a negative impact.
Tune in to learn about the impacts of live chat and chatbots.
How to Build a B2B Websites for Pipeline Generation
26 Jan 2024
00:06:02
In this episode, Phil takes us through the crucial steps to craft a B2B website that actively fuels your sales pipeline.
Phil dives deep into practical tips, placing the buyer at the forefront of your decision-making process. He talks through the essential elements of website structure, content creation, and user experience, ensuring a seamless journey for your buyers.
Whether you're revamping an existing website or starting from scratch, this episode delivers actionable insights to improve the demand generation potential of your website.
Flawless First Impressions: The Homepage Hero Forumla
12 Jan 2024
00:06:39
Your homepage hero section can make or break website visitors' first impressions of your brand. Yet many sites fail to make this valuable space count, driving potential customers away.
In this practical episode, Phil explains how to create a homepage hero that genuinely engages visitors and motivates them to continue exploring your site.
Learn why the hero section is essential for making a strong first impression, common mistakes that make them miss the mark, and how to showcase your core value proposition.
Phil offers tips for effective homepage hero size, design, copy, and calls-to-action.
With strategies based around the first-time visitor and buying motivations, Phil decodes effective homepage hero design.
Listen to transform the most important section on your website.
DEMAND Event/ The Anatomy of a Demand Generating Website
10 Jan 2024
00:22:31
This is a recording of Phil’s session from DEMAND 2023, covering ‘The anatomy of a demand generating website’.
In this talk, Phil shared actionable insight into what makes an effective, demand generating website. Tap into Phil’s expertise as he equips you with proven strategies and hands-on tactics that have yielded remarkable results for many businesses.
Drag and Drop Website Editors: 'Easy' Doesn't Always Mean 'Effective
14 Aug 2024
00:06:21
While the promise of quick and easy page creation is highly attractive, especially for marketers, these tools can quickly lead to inconsistent and disjointed websites if not used carefully.
In this episode, Phil explores how the freedom of drag-and-drop editing can be a double-edged sword, making it difficult to maintain branding, design standards, and a cohesive user experience across a website.
Phil recommends an approach that balances drag-and-drop capabilities with some thoughtful constraints can allow for flexibility in building pages, while still ensuring a polished, consistent look and feel.
Website Red Flags: Signs That Your Site Needs Improvement
14 Dec 2023
00:07:33
Is your website a walking red flag?
Some clear and obvious issues may be lurking on your website that require immediate attention.
In this episode of Websites Decoded, Phil outlines the clear signs that your site needs improvement and provides actionable tips to fix them.
From a lack of pipeline generation to cluttered design and confusing navigation, Phil covers the website mistakes that fail to attract, engage, and convert visitors.
Tune in to decode the common issues we see with B2B websites.
Website messaging is often overlooked, but it’s a small yet mighty element of your website.
In this episode of Demand Decoded, Phil covers the components of effective website messaging. He explains how to craft messaging that goes beyond the blink test by resonating with visitors in seconds. He also provides advice about how to grab attention, connect emotionally and guide visitors deeper into your site.
Tune in to learn tangible tips for creating website messaging that speaks directly to your ideal customers and increases engagement. Phil decodes the elements of messaging that turn passive visitors into engaged buyers.
Though it may seem minor, website navigation design has an outsized impact on the user experience.
In this episode of Websites Decoded, Phil provides a deep dive into crafting intuitive website navigation. He outlines the key elements that improve user experience for your visitors, including:
Device appropriate navigation
User psychology
Making choices on behalf of your buyer
Different types of website navigation and when to use them
Navigation design contains many intricacies, but the payoff of getting it right is huge.
Join Phil as he decodes the elements that convert visitors into customers. From information architecture to user psychology, he covers how to optimise your website's navigation.
Many businesses gate key pieces of content on their website to generate leads. But this increasingly outdated method is failing due to significant shifts in buyer behaviour and preferences.
In this episode of Websites Decoded, Phil explores the risks associated with gated content and reveals how a completely ungated approach to your website's content can positively transform your marketing efforts.
Learn why removing barriers might be the secret to reaching and engaging your audience more effectively.
7 Quick Ways to Generate More Pipeline From Your Website (RIGHT NOW)
24 Jul 2024
00:04:15
An effective B2B website should consistently generate valuable pipeline for the business. Yet many companies struggle to optimise their sites for this crucial role.
In this episode, Phil shares seven proven tactics to transform your website into a powerful pipeline engine.
Whether you're looking to fine-tune your current site or overhaul your web strategy, these quick-fire tips will help you tap into your website's full potential as a key driver of business success.
Measuring and Improving Your Website Conversion Rate
17 Jul 2024
00:09:05
Is your website effectively turning visitors into leads?
In this episode of Websites Decoded, Phil breaks down the essentials of measuring your site's conversion rate. He introduces advanced metrics like high-intent leads, offering a clearer picture of your website's impact on your business.
He also provides actionable strategies to improve your website's performance, helping you convert more visitors into valuable leads.
Building an Effective B2B Website on a Tight Budget
10 Jul 2024
00:06:14
In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints.
Phil covers:
Setting priorities for your website when funds are tight
Smart ways to constrain scope and size without compromising effectiveness
How to think about website strategy
Balancing efforts in copywriting, design, and development on a budget
Choosing between templated themes and custom designs
Additionally, Phil cautions against "budget-friendly" solutions that promise unrealistic results. Discover how to allocate your limited funds wisely, focusing on elements that truly drive your B2B website's performance and support your business goals.
Knowing exactly when to redesign your website can be tricky to pin down.
In this episode, Phil explores the key events and changes that should trigger a website redesign, from business growth to shifting customer needs.
Learn how to spot the right moment for your business and understand what signals indicate it's time for a meaningful update. While gradual improvements have their place, discover when a more comprehensive redesign makes strategic sense.
Is Your Website Undervalued? Why It Matters More Than Ever
06 Nov 2024
00:06:47
Many businesses don't realise just how much their website impacts their growth potential.
In this episode, Phil digs into why companies often undervalue their websites, and shares key insights on how to make sure yours gets the attention and investment it deserves. Learn what your website could be doing for your business and why it matters now more than ever.
The Biggest Website Mistakes - What 500+ Sites Revealed
23 Oct 2024
00:07:20
After reviewing 500+ websites at INBOUND, Phil reveals what actually works in modern web design - and what desperately needs to change.
From standout success stories to painfully common mistakes, this episode unpacks the patterns that separate high-converting websites from those driving visitors away. Whether you're planning a redesign or just want to avoid costly mistakes, get ready for a look at the most common mistakes businesses are making right now.
Do You Need to Worry About Website Speed? Here's the Truth
20 Nov 2024
00:03:11
Website speed matters - but how much time and resources should you really invest in it?
In this episode, Phil cuts through the noise to explain when speed improvements are worth pursuing and when other website elements deserve more attention.
Learn what "fast enough" really means for your site, and why obsessing over speed metrics might be holding you back from more important improvements.
Why the "Frictionless" Website Is Killing Your Conversions
29 Apr 2025
00:10:26
In this episode, Phil uncovers the truth about website friction that most marketers miss. While the standard advice is to remove as much friction as possible, Phil explains when deliberately adding friction to your website can lead to better business results.
Phil discusses the evolving role of SEO in a landscape where AI search tools increasingly provide answers directly to users, potentially bypassing your website altogether.
Phil explores whether traditional SEO investments still deliver meaningful returns and identifies which optimisation strategies remain effective despite these changes. Learn how to adapt your content approach to work alongside AI rather than compete with it, and discover techniques to ensure your business remains visible in search.