Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More – Details, episodes & analysis

Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals.

In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other valuable, but optional, pages that businesses should consider adding to their websites. 

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Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think. 

In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning.

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Have you invested in upgrading your website?  

It's essential to understand the return on that investment. In this episode of Websites Decoded, Phil reveals the critical metrics you need to analyze to track your site's performance after making changes. 

He introduces one simple yet powerful metric that could be the cornerstone of your website's commercial success. Whether you're a business owner or a marketer, this episode will equip you with the knowledge to ensure your web investments pay off. 
 

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Your product pages are critical. Visitors use them to research whether your product is worth buying or not. So, your pages must convey the right information that convinces your prospects that your product is worth investing in.

In this episode of Websites Decoded, Phil covers the key elements of effective product page design that will engage and convert visitors.

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Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website. 

In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesses should realistically invest in their websites to maximise their impact. 

Tune in to understand why your website plays a vital role in converting website visitors into paying customers, and how dedicating the proper level of investment can substantially boost your website's performance, sales, and overall business growth. 

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When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA). 

They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA from a simple sitemap, providing tangible examples of companies that nailed their IA to help visitors effortlessly find what they need. Whether you're building a new site or reorganising existing content, tune in for an insightful master-class on leveraging IA to improve user experience. 

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Creating a seamless and intuitive user experience (UX) is crucial for the success of any B2B website. But businesses often fall into the trap of prioritizing internal objectives over their users' needs, resulting in frustrating UX mistakes that can severely impact conversion rates.  

Join host Phil and Blend's website strategist, Jasmine Ojbro, as they dive deep into the biggest UX pitfalls that plague modern websites on this insightful episode of Websites Decoded. 

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Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles. 

Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance.

He then breaks down when it's time to take the long-view and invest in a full website redesign or rebuild. You'll learn the telltale signs that band-aid fixes won't be enough and a comprehensive overhaul is required for sustained success.

By the end, you'll understand how to identify opportunities for quick optimisation as well as when to pursue an in-depth revamp. 

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The role of blogs extends far beyond just acquiring traffic through search engines. 

A well-executed blog can be pivotal to the overall commercial success of a B2B website. 

While most B2B companies have a blog and have tried blogging at some point, few truly use it in a way that maximises benefits for their website's performance. 

If you've been wondering what the purpose of your blog should be and how to use it most effectively to drive better outcomes for your business website, this episode of Websites Decoded breaks it down. Phil dives deep into the strategic role blogs can play and shares actionable tips on getting the most value out of your B2B blogging efforts.

Whether you're just getting started with blogging or have been at it for years, this is a must-listen episode for unlocking the full potential of your blog as an engine for B2B website growth and revenue generation.

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Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates. 

In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without compromising the overall experience. 

If your website currently incorporates animation, listening to this episode may prompt you to reevaluate your approach. Gain insights on striking the right balance between visually appealing elements and a seamless user journey. 

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