Video Marketing Madness – Details, episodes & analysis

Today on Video Marketing Madness - Steve shares a way to make a living with YouTube. It's from a presentation he did for the American Association of Premier DUI Attorneys. Here's a link to the live video stream on VMM's YouTube channel https://youtube.com/live/ZnF95bwaEQI - Steve's website is https://stevesleeper.com/ Equipment List: Shoot videos on your phone. Excellent quality. Make sure the lighting is decent Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things. Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations Stock photos and videos for B Roll - Envato Elements https://elements.envato.com/ Producing simple slide videos - use Canva - https://www.canva.com/ - it’s also good for formatting YouTube shorts. Free video editor - https://www.capcut.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates. The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around. Here are links to two stories Steve talked about: Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372 YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759 Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829 Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703 75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871 YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845 Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915 Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/

Today on Video Marketing Madness - Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos. Use screen capture videos to demo software Training Reports In place of a long email Record video games Record PowerPoint presentations For sales effort to evaluate a YouTube channel, a website, or social media pages Video sales letters You can even record your smartphone screen to show off an app Screen capture software Camtasia ScreenFlow (Mac) QuickTime (Mac) OBS if you’re livestreaming You Dropbox or YouTube to share. This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute. David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite syndication software like Hootsuite, or others.

Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns. Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales -Facebook. Start the campaign from the page and use the ad center. It's easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the "Book Now" feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs for $20.00 -YouTube ads. He got 1000 click-throughs to the website where you can buy tickets for $1.10 a click, and that's cheap -Yelp – 185 page views, 38 leads, 14,000 local area impressions, and 102 click-throughs to the website where you can buy tickets. The cost was $1.50 a click. Yelp has deal and gift certificates, and it's a revenue share with Yelp. Lots of breakage with gift certificates. -Discount codes are an excellent way to track. Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit. Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to see if any are not fans yet, and invites those who aren’t -Ray has doubled billing since buying the escape room Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs