Everyone in the OCS business has heard about the popular Technician Training and Equipment Sales Trade Show from Holiday House Distributing. This year's event is more attractive than ever, offering training at a whole new level – for OCS technicians and now – operators and salespeople.
From humble beginnings in 2019, the 2025 spring session attracted 140 technicians from 73 companies. The fall session of the show, slated for September 29th to October 2nd in Frisco, Texas, is shaping up to be a blockbuster event - as the show has added a sales training component, led by Automatic Merchandiser's Vending & OCS Nation podcast host, Bob Tullio.
In this episode, Tullio talks with the brainchild of the show, Barbara Russell, vice president of sales and marketing at Holiday House Distributing, about why the show offers OCS operators and OCS technicians an opportunity to learn directly from the industry’s leading equipment manufacturers in a series of small group training sessions. The addition of an OCS sales track takes the show to a new level.
"I am excited to be leading the new sales training component of the program – delivering a presentation on the afternoon of September 29th. In that presentation, I will be offering proven business development techniques, consultive selling, storytelling, overcoming objections, successful follow up, plus proven closing strategies – all OCS oriented," said Tullio. "Much of the content will come from the online course I developed for NAMA – "Selling Convenience Services," which has been utilized by some of the industry’s top operators. There will be significant takeaways for operators and their sales reps who attend, both collateral materials and actionable concepts.
Tullio also talks about the benefits of the show with David Henchel, president/CEO of Corporate Coffee Systems, Joanna Kim Choi, national account manager at Bevi, Brian Zakeski, national sales manager at Follett and Brian Cook, corporate technical manager at Associated Services.
The show will also feature sales oriented presentations from every supplier attending, plus a presentation on coffee from industry veteran Tom Bauer and a water presentation from Anastasia Covan from Vivreau.
