Upsample with Carson Tworow & Will Chernoff – Details, episodes & analysis

We’re live! To celebrate, we get into the topic that brought us together for the idea of this podcast in the first place: Liz Pelly’s book Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist.

Upsample will continue weekly!

Recs: Carson - artist Queralt Lahoz, Will - Land & Lore YouTube channel videos on the Vancouver Stock Exchange

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.

After Will airs his grievances about "promotional partnerships", we smooth our brains by emptying thoughts about streaming and the labour economy of music today, in anticipation of the next episode on which we'll launch this podcast. Is it even worth it for a small indie artist to distribute on streaming? We cover the question of per-stream payouts, the UMAW and the push for a Penny Per Stream, whether or not DIY artists would make more money today or in 2001, and more.

Recs: Carson - album Slump by Improvement Movement, Will - book Bedroom Rapper by Rollie Pemberton aka: Cadence Weapon

Correction: at 24:41 we share an anecdote about streaming Kenny Wheeler's music around the time of his passing. Wheeler died on September 18, 2014, and Spotify launched in Canada on September 30, 2014. That means our anecdote is probably off-base, but we still think the scenario is relevant to the episode.

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.

How the heck did we end up on our musical and non-musical career paths? Is there a rise and fall of careerism in music? We uncover stories from our random walks through school and work so far.

Recs: Carson - Kyle Chayka One Thing newsletter, Will: the 2025 Formula One season

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.

We revisit each of our main previous think-pieces: Carson's “Big Things Coming” at Rhythm Changes published in 2023 and Will’s episode of The Strong Towns Podcast recorded in April 2022.

See also the episode “Strip Mall” on The Strong Towns Podcast (June 2020).

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.

In the first-ever episode of the show, we discuss Brandon Shaw’s iPod series of videos from his YouTube channel called Digging The Greats. Find it starting here at part 1 of 4.

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.

After Carson reviews the latest Bon Iver album, we discuss a controversial, but relatively tame and annoying online jazz battle: Patrick Bartley’s #BoycottAI vs. JazzMemes' Chase Maddox with the blog post "There's no 'AI' in Art" on AI-generated images. Was 'slop' invented in November 2022, does the fate of art itself hang in the balance, and what else can we do? Also, stick around for Carson ringing in a big anniversary as an artist himself!

Recs: Carson - album Uhlmann Johnson Wilkes, Will - Venus Theory YouTube video "The Future of Music is Noise"

FIND US:

Will

-YouTube: https://www.youtube.com/@williamchernoff/

-Rhythm Changes: https://www.rhythmchanges.ca/

-Instagram: https://www.instagram.com/vancouverjazz/

Carson

-YouTube: https://www.youtube.com/@ctworow/

-Bluesky: https://bsky.app/profile/ctworow.bsky.social/

-Instagram: https://www.instagram.com/ctworow/

Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.