Unicorn Messaging – Details, episodes & analysis

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?

It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking:

What do we do? 

In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something.

 What You’ll Learn:

• Why most AI-generated copy is... mid at best (and what to do instead)
  
  
• How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way)
  
  
• The one-liner that defines “modern messaging” in 2025
  
  
• Practical ways to use AI for clarity (not creativity)
  
  
• The underrated rebellion move that’s making brands unforgettable right now
  
  
• How to write sales copy that sells without sounding like everyone else
  
  

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.  

Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? 

So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... 

but can you define it for me?

So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means.

 You'll learn today:

•  What brand messaging really is (and what it’s not)
•  The 3 messaging mistakes that are quietly sabotaging your business
• Why your visuals mean nothing without the verbal brand to match
•  How strong messaging makes sales easier, marketing more fun, and copywriting a total breeze
• A behind-the-scenes look at my signature offer, The Brief, and how it gives entrepreneurs the copy foundation they’ve been craving

Ready to Craft Messaging That Converts and Connects?
Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion.
Grab all the juicy details + examples HERE

Not quite ready for the full deep dive?
 Take my quiz: What’s Your Messaging Superpower?

 4 Examples of What You Get With The Brief 

1:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf

2:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf

3:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf

4:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.

So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! 

For more on brand strategy check out Episode 4: HERE

Check out the: Crafting Your Verbal Brand Workbook

Chapters:
2:33 Your Founder Mission Statement  

4:07 Company One Liners for Founders

5:23 Problem Articulation for Founders

6:56 Solution Articulation for Founders

8:12 Differentiators for Founders

9:34 Ideal Client Avatar for Your Business 

12:29 Product Suite Articulation for Your Business 

15:07 Headline Bank for your Business

15:43 What's Your Founding Story? 

17:00 Instagram bio for Founders

18:07 What's in Your Founder Bio? 

19:10 Finding Your Brand Voice for your Business 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? 

Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt.  She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts as a founder so you can spread your mission and gain more traction. Podcasts are a gateway to talk about your business and find your next clients, strategic partnerships, and visibility but how do you guest on podcasts and how do you land those big features? Arielle is on today to spill what to do and what NOT to do to land yourself on your dream podcast and what if you wanted to even start your own?

Connect with Arielle:
Website
Linkedin
Instagram
Twitter

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)

Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you.  Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces.

So today,  we will be diving into what is your Enneagram and how can it help you understand yourself better, get closer to your values and in turn make you into a much stronger founder.

Connect with Ali:
Website
Instagram:@alimdunn
Youtube

Take the Test! What Enneagram are you?
IEQ9 Test
Truity Pie Chart 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say.

Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you should post and more about how to create more impact, sales, and time for your business with the right content strategy.

If you are stuck in the endless digital marketing to-do list in your business, after this episode, you are going to walk away just feeling this giant deep breath, knowing that you have an efficient system for your content and you can make the content you need to actually get that momentum in your business you desire.

Connect with Laura:
Website
@travelcontentwriting
The Travel Creator Podcast

Check out Ep 4: Your brand voice the not-so silent secret to sales. Discover it in 20 minutes 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know at the end of this episode, you're going to feel so much better about pitching and you can start asking and going for your dreamiest stretchiest goals. 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day. 

I'm so excited to dig into this concept of differentiation and what to do when you're going against the grain of how service-based and creative-based businesses have been for so long and how to stand out in your industry. 

We also cover: 

• Bailey’s genius service model and how she produces a website in a day
• Bailey’s insane morning routines to get the work done and be her best for her clients
• What white glove service really is (or should be)
• How investing improves your own client experience 

To Connect with Bailey:
Website
@honeywavecreative

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? 

There has to be an in-between, some sort of balance. And guess what?! There is. So let's dig into this binary system of you're either hustling or flowing and find out where's the line, the toxicity (yep, spicy!) and the happy medium.

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz