Unicorn Messaging – Details, episodes & analysis

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.

Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content.

So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this episode to create a bio that will help you stand out from the rest.

In this episode we dive into:

•  Why your Instagram bio might be the reason you’re not able to grow followers on Instagram
• The biggest mistakes I saw after roasting 55 bios (and why most get ignored)
• How to shift your messaging from “what you do” → “why it matters”
• Why leading with your title is hurting your conversions (and what to say instead)
• How to bring your brand voice into your bio so you actually stand out
• The problem with overused buzzwords 
• How to replace generic language with specific, relatable phrasing
• Why listing what you post in your bio is a wasted opportunity
• How to create a strong “through line” that makes people feel connected instantly
• The real purpose of your Instagram bio 
• Simple tweaks you can make today to turn profile visits into follows

Ready to stop blending in and finally nail your brand voice, messaging, and Instagram bio?

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent.

Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she transforms lives, the way she creates value, the way she shifts something in someone, it feels too profound to reduce.

You’re meant to create. You’re not meant to niche down into some tiny box. You don’t feel like you have one ideal client. You feel like you’re here to create incredible transformation in the world.

And if that’s you, you probably heard the intro to this episode and thought, finally. Finally someone is making a messaging episode for me.

Today we are diving into:

• Why you are feeling like your business is  “too big to niche” 
• The fear of being boxed in, watered down, or forced into a niche that doesn’t fit
• Why vague messaging keeps powerful women stuck at 50% of their potential
• How to find your real messaging 
• How to have the courage to polarize instead of trying to be liked by everyone

Here are two ways to join my world:

✨ Take the Brand Messaging Superpower Quiz

Discover your messaging strengths, blind spots, and how to immediately strengthen your voice.

🦄 Or Join Unicorn Messaging (The Membership)

Inside, we turn your magic into clear, crisp messaging that:

• Feels expansive (not boxed in)
• Attracts aligned clients
• Converts without you over-explaining
• Makes you unforgettable in your industry

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine.

Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themselves, buying flashy cars, and saying, “I’m in sales, I can help you get into sales.”

And maybe you even have a specific name popping into your head — Shelby Sapp. Sales has officially become cool.

So today, I’m giving you a counter perspective. If you love that vibe — amazing. But if you’re the person who thinks, “I can’t sell like that. I don’t even want to,” this episode is for you. Because even though I’m a sales copywriter, I realized something wild… I’m actually kind of bad at sales — and still scaled to $30K months.

 What You’ll Learn:

• Why you don’t need to master traditional sales tactics to scale your business
• How I grew to $30K months without cold pitching or pushy sales calls
• The difference between sales skills and sales messaging (and why messaging wins)
• The “anti-pushy” approach to attracting clients who are already ready to buy
• How to make your messaging do 90% of the work before you even get on a call

You don’t have to be a closer. You don’t need scripts, frameworks, or fake rapport to make sales. The right sales messaging can sell for you — so you can stop forcing it and start scaling with ease.

Mentioned in This Episode:

• Unicorn Messaging Membership – Monthly copy roasts, co-creation calls, and behind-the-scenes strategy to make your messaging magnetic.
• 1:1 Consulting with Lucy – Private calls or Telegram support to turn your messaging into your best salesperson.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. 

You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream. 

But once they’re obsessed, how do you make sure your core message resonates just as deeply as your personality?

Today, I’m speaking directly to the “activators”—the ones whose presence alone lights people up. You already have the natural brand voice that hooks people in, but now it’s time to refine it so your audience isn’t just obsessed with you, they’re obsessed with buying from you.

Inside this episode, I’ll cover:

• How to turn your natural magnetism into sales copy that sells without draining your energy.
• The difference between being remembered and being bought from—and how to bridge that gap.
• Why clarity in your messaging strategy is the key to scaling your impact and income.
• My step-by-step “homework” to get your brand voice aligned with your offers so your audience can’t wait to say yes.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Who else is tired of getting friend-zoned in business?

People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving.

They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you.

So what are we going to do about it?

Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem.

We’ll cover:

• The 3 biggest mistakes keeping you stuck in the Bestie Zone
• Why being too relatable in your messaging actually blocks brand growth
• How to shift from friendly to activating with clarity and confidence
• Tangible strategies to position your brand as irresistible (without losing your warmth or personality)

If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call.

Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you.

Ready to stop being “everyone’s bestie” and start being the brand they buy from?
→ Tune in now and let’s get you out of the Bestie Zone for good.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing.

When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinpoint the problem. And once you can name it, you can actually fix it with intention and strategy. So, that’s exactly what we’re covering today.

Today we will learn: 

•  The real difference between copywriting and content writing (and how to spot it instantly)
•  How brand messaging is the foundation for both content and sales copy
•  Why shortcuts with content are forgivable, but shortcuts with copy can tank your sales
•  Where tools like ChatGPT and VAs can help—and where they definitely can’t
• How good sales copy literally sells for you in your sleep

By the end, you’ll know exactly how to hire the right words for the right job, and why investing in strong brand strategy and messaging makes your business unforgettable.

 If you loved this episode, you’ll also want to check out:

• [Crash Course: What Is Brand Messaging?]
• [12 Essentials for Your Brand Messaging]

if today’s episode sparked something for you, I’d love it if you left a review on Apple Podcast or a quick star rating on Spotify. It means the world and helps more entrepreneurs, founders, and small business owners find this podcast.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.

Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you.

We’re talking:

• Why “empowered” is the beige of branding
• The one question that’ll reveal if your sales copy has conviction
• What to do when people don’t get your message 
• How to know if your words are creating magnetic, unforgettable brand vibes
• The true power behind bold branding and brave articulation

This isn’t just about words. It’s about the energetics of messaging, and how conviction—not cliches—is what creates a brand people can’t stop talking about.

 So if you’ve ever doubted your word choice, your voice, or your message—this one’s your permission slip to get weird and own it.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.

Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.

💡 In This Episode, You'll Learn:

• Why even great businesses fall flat without a strong messaging strategy
• The 12 core elements of high-converting brand messaging
• How to clearly articulate your mission, one-liner, differentiators, and more
• The major difference between knowing your message and articulating it (this is the golden ticket, friend)
• Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
• How to turn your copy into a magnetic, must-read experience that grows your business with ease

This Episode is Perfect For You If:

• You know your business is good—but it’s not being seen or heard the way it should.
• You're DIYing your brand voice and keep getting stuck.
• You're rebranding, launching, scaling—or just so over being overlooked.
• You want brand messaging that grows your business, converts cold leads, and gets you noticed.

Check Out Ep 21: No-Shame Messaging Crash Course 

 Resources & Links:

Explore The Brief: https://www.mywritehandwoman.com/the-brief

Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 

https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf 

 Workbook: https://www.mywritehandwoman.com/the-workbook

Contact Me for The Brief: https://www.mywritehandwoman.com/contact

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.

IN THIS EPISODE, WE GET INTO:

•  Why your offer might be the best kept secret—and how that's quietly ruining your biz
•  The truth about selling without needing people to “experience you” first
•  A real story about my content repurposing specialist (yes, she knows I’m telling it 👀)
•  The exact messaging mistake so many women are making (and how to stop)
•  What a messaging strategy that actually converts looks like

This is your tough love chat from your friendly Messaging Mama Bear—because you deserve to be impossible to ignore.

IF YOU’VE EVER SAID…

• “People LOVE my offer once they’re inside… it’s just hard to get them in the door.”
• “I wish my copywriting actually sounded like me.”
•  “I hate feeling like I’m begging people to buy.”

Then it’s not your offer. It’s your messaging. Let’s fix that.

Work With Her: https://www.instagram.com/schreckengostcreative/ (Say Lucy sent you from the Unicorn Messaging Podcast)

Book a Messaging Intensive: https://www.mywritehandwoman.com/messaging-intensives

Find Your Brand Messaging Superpower: Take the Quiz

Contact Me: https://www.mywritehandwoman.com/contact

This episode is your go-to for leveling up your marketing messaging, clarifying your messaging strategy, and finally letting your copywriting match the magic of your offer.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?

It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking:

What do we do? 

In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something.

 What You’ll Learn:

• Why most AI-generated copy is... mid at best (and what to do instead)
  
  
• How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way)
  
  
• The one-liner that defines “modern messaging” in 2025
  
  
• Practical ways to use AI for clarity (not creativity)
  
  
• The underrated rebellion move that’s making brands unforgettable right now
  
  
• How to write sales copy that sells without sounding like everyone else
  
  

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here