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Explore every episode of the podcast Under the Influence Podcast

Dive into the complete episode list for Under the Influence Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 141

TitlePub. DateDuration
142. Eckis Edge: Authenticity vs. Algorithm: Bridging the Gap in Content Marketing22 May 202400:12:10

Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.

In this episode:

  • Understanding the Algorithm:Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram.
  • Learn why algorithms matter in dictating online visibility and engagement.
  • Real-World Success Stories:Discover how brands like Airbnb and Instagram influencers have harnessed the power of algorithms for growth.
  • Insights into their strategies and how they balance authenticity with algorithmic demands.
  • The Power of Authenticity:Explore the importance of authentic content in building brand loyalty and trust.
  • Real-world examples, such as Patagonia and the podcast "How I Built This," showcasing the impact of genuine storytelling.
  • Balancing Authenticity and Algorithm:Practical tips on crafting content that resonates with both your audience and search engines.
  • Strategies for leveraging trends and staying agile with algorithm changes.
  • Community Building in the Digital Age:The role of authenticity in creating and nurturing online communities.
  • Insights into how podcasts and social media can be powerful tools for community engagement.
  • The Future of Marketing:A glimpse into the evolving landscape of content marketing, highlighting the role of AI, personalization, and storytelling.
  • Emphasizing the need to remain authentic while adapting to technological advancements.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

141. Eckis Edge: Transforming Listeners into Customers: Funnel Creation with Podcasting08 May 202400:12:09

Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.


In this episode:


  • Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative.


  • Target Audience Insight - The Forward-Thinking Female Visionary: Get to know our primary listeners - ambitious, tech-savvy women aged 25-40 who are revolutionizing the entrepreneurial landscape. They seek actionable insights and balance between professional success and personal well-being.


  • Podcasting's Unique Appeal in Digital Marketing: Visualize digital marketing as a beach party where podcasting is the mesmerizing bonfire at the center. It's about drawing in the crowd with your unique story and vibe.


  • Building a Brand with Podcasting: Understand how each episode adds to your brand's story, transforming it into an impressive, story-rich 'sandcastle' that captivates and retains audience attention.


  • Audience Engagement through Interactive Experiences: Learn to engage listeners in a communal and interactive experience, turning each episode into a lively, participatory event.


  • Creating a Conversion-Optimized Funnel: Dive into the steps of crafting a funnel that attracts listeners, engages them, offers value, converts them to leads, nurtures the relationship, and ultimately turns them into loyal customers.


  • Engaging Content Strategies: Explore various content strategies like storytelling, interactive Q&As, practical advice, genuine conversations, educational segments, and uplifting messages to keep the audience engaged and loyal.


  • Nurturing Audience Relationships: Understand the importance of consistently nurturing the relationship with your audience through various channels like social media and email newsletters.


  • Podcasting's Role in Marketing: Reflect on how podcasting is not just a tool but a medium for genuine connection, sharing stories, and engaging deeply with your audience.


  • Conclusion and Invitation for Engagement: Wrap up with an encouraging message to dive into podcasting adventures, share stories, and questions, emphasizing the bright future of podcasting in marketing.


Join Whitney for a journey into maximizing podcasting's potential to transform listeners into customers and create lasting relationships. Let's make podcasting magic together!


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

140. Eckis Edge: Unfiltered Realities: The Backlash Against Perfect Online Lives01 May 202400:14:42

Join Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections.


Episode Highlights:


  • The Pursuit of Perfection: A look at how social media bombards us with images of flawless lives, and the impact it has on our perception of reality.


  • The Authenticity Wave: Discover the refreshing trend of raw, real, and relatable content sweeping across our digital experiences, offering a collective sigh of relief.


  • From Candid to Curated: Tracing the evolution of social media from its casual beginnings to the glossy, ultra-polished reality of today.


  • The Double-Edged Sword for Women Entrepreneurs: Discussing how the pressure to maintain a perfect online image affects mental health and business success.

  • The Reality Behind the Curtain: A reality check through stories of influencers whose seemingly perfect lives aren't always what they seem.


  • The Rise of Realism on Social Media: Examining the pivot towards authenticity, driven by a craving for genuine connections and content.


  • The Power of Podcasting in Authenticity: How podcasting is revolutionizing storytelling and connection for entrepreneurs and listeners alike.


  • Mental Health and Authenticity: Insights into how engaging with real, relatable content can boost our mental well-being and foster inclusive online communities.


  • Your Role in the Authenticity Revolution: Encouragement to embrace and contribute to this wave of authenticity in your own digital and entrepreneurial endeavors.



Key Takeaways:


  • The importance of authenticity in digital content and its positive impact on mental health.


  • Strategies for entrepreneurs to balance online presence with genuine self-expression.


  • Insights into how podcasting is shaping the landscape of authentic storytelling.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

139. Eckis Edge: The "Unfollow" Culture24 Apr 202400:14:02

Welcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution.


Episode Highlights:


  • Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'unfollow' on social media, and what this means for our digital consumption habits.


  • Social Media Detoxing: Dive into the reasons behind the rising trend of taking breaks from social media, and the positive impact it can have on our mental well-being.


  • Opportunities for Brands: Unpack how brands can adapt to this shift, moving away from sales-heavy content to creating more authentic, engaging connections with their audience.


  • Reinventing Brand Strategy: Insights into how brands can navigate the 'unfollow' wave, focusing on building genuine relationships and community engagement.


  • Content Creation Tips: Practical advice on crafting content that aligns with the values of authenticity, storytelling, and adding genuine value to the audience.


  • Personal Branding in the Digital Age: Tips for elevating your personal brand by embracing authenticity and fostering real connections with your audience.



Key Takeaways:

  • The 'Unfollow' trend is not a setback but an opportunity for personal and brand growth through authentic connections.


  • Social media detoxes can lead to a more mindful and fulfilling digital experience.


  • Brands need to focus on building genuine relationships rather than just increasing follower counts.


  • Authenticity, storytelling, and community engagement are crucial for successful digital branding in today's world.


  • Personal branding in the 'Unfollow' culture revolves around being genuine, approachable, and truly connected with your audience.



Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

138. Eckis Edge: The Future of Feminine Leadership: What Research Predicts17 Apr 202400:12:08

Welcome to Eckis Edge, the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership. Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. 🌟


Episode Highlights:

  • Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and globally. Witness a new era of female entrepreneurship!


  • Tech and Digital Marketing in Women's Entrepreneurship: Explore how women are leveraging technology and digital marketing to build their empires. From social media to AI-enhanced marketing, women are leading the charge!


  • The Power of AI in Business: Learn how AI is revolutionizing content creation and personalization in digital marketing, empowering women entrepreneurs.


  • The Podcast Revolution: Uncover the explosive growth of podcasting, especially among women creators. Dive into the world of podcasting as a thriving digital platform.


  • Women in Leadership - The Stats: Understand the impact of more women in boardrooms and senior management roles. It's not just good for equality; it's great for business!


  • Well-Being and Self-Care: Remember the importance of self-care, setting boundaries, and nurturing personal growth alongside professional achievements.


  • The Future of Business: Get excited about the future! It's bright, digital, and woman-led. Women are not just participating; they're leading the way.



Key Takeaways:

  • Women are transforming the landscape of leadership and entrepreneurship.


  • The integration of technology and digital marketing is pivotal for modern business success.


  • Self-care and personal well-being are as important as professional achievements.


  • The future of business and leadership is increasingly inclusive and diverse.



Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

137. Eckis Edge: How to Use TikTok for Business10 Apr 202400:14:15

Welcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok – the place where your brand can truly dance to its own beat. Let's get the party started! 🌈💥


Highlights:


  • TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more than just dance videos, it's a goldmine for businesses!


  • Keep it Real! Learn why TikTok loves real, raw, and relatable content, and how your business can totally nail this vibe.


  • Ads That Don't Feel Like Ads: Whitney breaks down TikTok’s cool ad formats that blend right in with the fun.


  • High-Fives All Around! Building a TikTok community is like throwing a virtual party - we'll show you how to be the best host!


  • Numbers Can Be Fun! Peek into TikTok's analytics treasure chest to see what’s hot and what’s not for your content.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

136. Eckis Edge: The Metaverse: A New Frontier for Branding03 Apr 202400:14:51

Join Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing.


Episode Insights:


  • Decoding the Metaverse: Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad.


  • Branding in a New Dimension: Learn how the Metaverse is the next big scene for branding, offering unique ways to engage with your audience right from your living room.


  • Real Talk on Metaverse Branding:
  • Claim Your Digital Space: Understand the buzz around virtual real estate and how it can be the next address for your brand.
  • Avatar Creation: Dive into the fun of crafting digital personas that truly connect with your customer base.
  • Marketing Gets Interactive: Think beyond traditional campaigns and envision marketing that's an interactive, immersive journey.
  • Digital Networking: Discover how the Metaverse can become a hub for forging strong community ties and professional networks.


  • Navigating Challenges:
  • Tech Hurdles: Straight talk on overcoming the technical maze of the Metaverse for a seamless user experience.
  • Consistent Branding Across Worlds: Tips on keeping your brand's core values intact, whether online or offline.
  • Safety First: A serious look at ensuring data privacy and security in the virtual space.


  • Trailblazers to Watch: Hear about brands already leading the charge with innovative Metaverse strategies that are shaking up fashion, automotive, gaming, and beauty.


  • Your Metaverse Game Plan:
  • Craft Your Digital Identity: Solid advice on defining who you are in the Metaverse.
  • Tech Toolbox: Recommendations for the tech that will bring your virtual brand to life.
  • Experience is Everything: Create not just a product, but an experience that sticks.
  • Learn and Team Up: Resources for connecting with fellow Metaverse explorers to collaborate and grow.
  • The Digital Sandbox: Encouragement to experiment and evolve through feedback in the Metaverse.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

135. Eckis Edge: The Alchemy of Storytelling: Crafting Captivating Podcasts27 Mar 202400:16:16

In today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience.


Episode Highlights:

  • The Essence of Storytelling: Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era.


  • Target Audience - Forward-Thinking Female Visionaries: We’re tailoring our content for women who blend personal growth with business goals, craving stories that mirror their ambition and aspirations.


  • Key Elements of Storytelling:
  • Characters: Bringing depth and relatability to your podcast.
  • Conflict: Injecting excitement and keeping listeners engaged.
  • Resolution: Providing a satisfying conclusion to your stories.


  • Crafting the Perfect Podcast Story: Learn how to use narrative arcs, descriptive language, voice modulation, and personal experiences to make your podcast engaging and authentic.


  • Storytelling in Our Blogs: Combining expert opinions and facts with engaging narratives to create compelling blog content.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

134. Eckis Edge: Negotiate Like a Pro: Assertiveness in Business Deals20 Mar 202400:15:17

Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.


1: Overcoming Hurdles in Negotiation

  • Women may face unique challenges in negotiation.
  • Embracing assertiveness, confidence, and authenticity.
  • Harnessing empathy as a negotiation powerhouse.


2: Preparing for Negotiation

  • Reflecting on your unique strengths and past victories.
  • The importance of thorough research and market understanding.
  • Setting clear goals and non-negotiables as a roadmap for negotiation.


3: Effective Communication in Negotiation

  • Clear communication is key in negotiation.
  • Preparing talking points supported by data.
  • The role of body language and tone in negotiations.
  • Active listening as a trust-building tool.


4: Dealing with Gender Biases

  • Acknowledging and addressing biases in negotiations.
  • Using facts and figures to combat biases.
  • Customizing negotiation style while staying authentic.


5: Recap and Closing

  • Recap of negotiation strategies and insights.
  • Encouragement to approach challenges with preparation, adaptability, and authenticity.
  • Inviting listeners to join the community and subscribe for more wisdom.
  • Promoting the podcast as a source of inspiration and growth.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

133. Eckis Edge: Getting Started with Pinterest for Business13 Mar 202400:10:57

Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.


Sneak peak:

  • The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.


  • The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal.


  • Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pins, and of branding.


  • Keyword Magic: Integrating keywords throughout your profile for optimal searchability.


  • Crafting the Perfect Boards: To embodying your brand's essence, and the importance of clear, precise board names.


  • Pin Design Essentials


  • Driving Traffic and Conversions: The art of pin descriptions, collaborating with established pinners, and the power of clear CTAs.


For a comprehensive guide on leveraging Pinterest for your business, don't miss out on the accompanying blog post!


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

132. Eckis Edge: Monetization Strategies for Your Podcast06 Mar 202400:13:23

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!

Episode Highlights:


  • Embracing Your Worth:
  • The journey and emotions of podcasting.
  • Recognizing the value in your voice and content.
  • Combatting the imposter syndrome and societal norms.


  • Sponsorships Uncovered:
  • The definition and essence of podcast sponsorships.
  • Tips on approaching potential sponsors - it's all in the strategy!
  • Fostering long-term relationships: going beyond the paycheck.
  • Importance of aligning with brands: Trust, vibes, and values.


  • Affiliate Marketing Demystified:
  • Affiliate marketing in a nutshell for podcasters.
  • Essential tools and platforms to get started.
  • Strategies to ensure authentic product promotion.


  • Premium Content – A Deep Dive:
  • The allure and essence of premium podcast content.
  • Ensuring your content's worth and engaging listeners on a deeper level.


  • Merchandising Magic:
  • Turning your podcast brand into tangible forms.
  • Tips for high-quality goods, intuitive design, and sustainable choices.


  • Bonus Monetization Tips:
  • Crowdfunding, events, workshops, and more!


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

131. Eckis Edge: The Power of Your Voice & Building a Personal Brand28 Feb 202400:12:21

Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.


The sneak peak:

The Power of Authenticity in Personal Branding:

  • Going beyond visual aesthetics in a perfect-post digital era.
  • Standing out with genuine storytelling and relatability.
  • Why authenticity is the key differentiator for brands.


Evolution of Brand Narratives:

  • Shift from perfect beauty standards to craving real stories.
  • Dangers of fake branding: greenwashing & empty social justice bandwagoning.
  • Genuine connections vs. marketing tactics.


The Magnetic Pull of Unique Brand Voice:

  • Being different in a sea of similarities.
  • The pitfall of mimicry and the power of genuine self-expression.


Crafting Your Personal Brand Story:

  • Reflect on your beginnings: what ignited your passion?
  • Embrace challenges as golden threads of your brand tapestry.
  • Celebrate every milestone, big and small.
  • Paint a vivid picture of your brand's future.


The Rise of Podcasting:

  • A medium that amplifies the power of voice.
  • Creating depth and diversity in content.
  • Accessibility and intimacy of the podcast format.
  • Networking opportunities through podcast collaborations.


Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis


👀 Follow Whitney’s journey on social


This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

130. Eckis Edge: Meet My Digital Twin!14 Feb 202400:16:45

In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast.

Highlights:

  • Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.
  • Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.
  • An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.
  • A reflection on the evolutionary journey of "Under The Influence" and why it’s branching out with "Eckis Edge".
  • Exploring the surge of AI in entrepreneurship and its transformative impact on daily operations. **


🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social



This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

129. Inside the Acquisition of Eckis Marketing with PR Powerhouse Anna Crowe05 Feb 202400:35:13

Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.


In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the University of San Diego’s Knauss School of Business. Her focus on developing extraordinary leaders and helping organizations thrive has led to several notable recognitions, including CEO of the Year, Best Places to Work, Women Who Mean Business, PR Team of the Year, Inc. 5000, and more.


Today we chat:

  • The acquisition of Eckis Marketing
  • Anna’s background
  • Proving ROI in marketing and PR
  • What is the Entrepreneurial Operating System?
  • Anna’s favorite entrepreneurial practices


Connect with Anna:


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

128. Holy Sh*t I Sold The Agency10 Jan 202400:16:59

Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

127. Redefining the Skincare Industry with Hannah Minardi and Austin Wiberg03 Jan 202400:36:55

In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products.


Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.com


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Hannah and Austin:


Connect with Whitney:



More information about the show + businesses: whitneyeckis.com

126. 5 Things I Learned From My Fuck Ups in 202320 Dec 202300:34:52

2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world.


Today I discuss:

  • Being quick but not hurrying
  • Being cautious of pretty words
  • All you get in the end is you
  • Learning yourself so you know what is bullshit and what isn’t
  • Taking care of YOU
  • Accepting your fuck ups



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Whitney:



More information about the show + businesses: whitneyeckis.com

125. Whit’s Holiday Wish List13 Dec 202300:29:22

The holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023.


Links:



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Whitney:



More information about the show + businesses: whitneyeckis.com

124. How to Lower Cortisol, Reduce Stress, and Be Your Best Self with Holistic Health Coach Meghan Swidler06 Dec 202300:26:18

As a Cornell University graduate working for a hyper-growth tech startup, everything seemed great on paper for Meghan Swidler. But she often found herself feeling disconnected, lethargic, lonely, anxious, and low energy. After meeting with a naturopath who changed her life, she set out to change her own habits and transform her body and mind through food, movement, mental/emotional well-being, and spiritual growth. She took a leap of faith and turned her passion into a profession by becoming a Holistic Nutrition Health Coach and Wellness Consultant with a focus on gut health, hormone health, cleansing and detoxification, and cellular regeneration. She now helps individuals and companies in their own transformational journeys towards better holistic health and wellness, which is the foundation of an abundant life.


Today we talk about:

  • How Megan left her venture capitalist job to follow her dream
  • Using fear as a compass instead of running away from it
  • The connection between your mental and physical health
  • The physical effects of stress on the body
  • Holistic tools to lower your cortisol levels and decrease stress
  • Meghan’s book, "From Within": the ultimate handbook for living a healthier, happier life
  • Following your intuition and trusting your gut
  • What does influence mean to Meghan?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Meghan:


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

123. From Fitness Influencer to 7-Figure Business with Katie and Ryan Dunlop22 Nov 202300:41:47

Katie founded Love Sweat Fitness to help women feel good faster and never be alone in their health and fitness journey. After losing 45 lbs and transforming her life, she was inspired to create a supportive online community and develop game-changing products that have made a splash in the health and wellness industry. Her husband and business partner, Ryan Dunlop, co-founded LSF with Katie after years in the CPG space, leading marketing and sales at brands such as PepsiCo and Evian water. Together, they have built a 7-figure business dedicated to supporting women across the world.


Use code BFVIP for 25% off all Love Sweat Fitness products sitewide! Click here to shop now!


Today we talk about:

  • How Katie’s fitness journey began and the start of Love Sweat Fitness
  • How Katie and Ryan met online and started their side hustle
  • Tips for Working with Your Romantic Partner
  • The story behind developing the best-selling adaptogen blend
  • How to scale from side hustle to 7-figure business
  • Scaling with your community instead of leaving them behind
  • Jumping on trends vs. keeping to your core platforms
  • What’s next in 2024 for Love Sweat Fitness?
  • What does influence mean to Katie and Ryan?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


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More information about the show + businesses: whitneyeckis.com

122. How to Build a 7-Figure Business With Bossbabe Co-Founder Danielle Canty15 Nov 202300:46:23

In less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. She’s an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on how to create your own 7-figure success story.


Today we talk about:

  • Feeling lonely as a female entrepreneur
  • Male dominance in entrepreneurship
  • How Bossbabe got started
  • Leaving Bossbabe and what’s next for Danielle
  • Why you don’t need to have a persona brand to be successful
  • Authenticity, saturation, and high-quality content on social media
  • The importance of community when selling on social media
  • What does influence mean to Danielle?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Danielle:


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More information about the show + businesses: whitneyeckis.com

121. Reframing Your Mindset with Ayesha Sehra08 Nov 202300:38:47

Ayesha Sehra is the Founder & CEO Grow The Social LLC, a PR Agency based in Los Angeles, CA that specializes in Talent Management / Representation, Influencer Marketing, Strategic Brand Partnerships & Event Production. 

She is also a Content Creator & Podcast Host of top Mindset & Business podcast, Coffee & A Good Vibe. Each week on the podcast, Ayesha sits down with Notable Founders & Entrepreneurs, Industry Experts & Influential Tastemakers to learn more about their respective journey and path to success. 

She has leveraged her Podcast platform and turned it into a Live Events Podcast where she hosts Live Podcast Industry Events that brings together and connects Founders, Notable Tastemakers & Leading Experts in various industries. 

120. Spilling the Tea on My Death to a Decade 30th Birthday Event25 Oct 202300:18:45

Last month I threw myself the most epic “Death to a Decade” birthday event for my upcoming 30th birthday. That’s right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in today’s episode, I’m spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for you!


We also talk about:

  • The “why” behind my “Death to a Decade” party
  • The design and branding process
  • The photoshoot
  • The party
  • The merch
  • The friends and family
  • Advice for throwing your own birthday event


This show is supported by:

Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

119. How Mid-Day Squares Is Making CPG Sexy Again With Jake Karls18 Oct 202300:32:06

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.


We also talk about:

  • Building trust as a brand
  • Creating loyal fans instead of customers
  • The power of storytelling in marketing
  • Showing the good, the bad, and the ugly
  • Treating your brand like a reality show
  • Should every brand practice radical transparency?
  • Jake’s biggest learning lessons from being on social media
  • Dealing with criticism, haters, and negativity
  • Jake’s predictions for the future of CPG brands
  • What does influence mean to Jake?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Jake:


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More information about the show + businesses: whitneyeckis.com

118. Building a Brand vs. Growing a Business With Chelsea Moon04 Oct 202301:02:02

Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a Series B round at $1.25 Billion. After 5 years with Route, she now consults for brands large and small on campaign strategy, events and PR, but most of all “the art of connecting”.


We also talk about:

  • Chelsea’s career and how she got started
  • Transitioning from the creative world to the tech world
  • Dealing with imposter syndrome
  • How Route was born
  • Building trust as a new brand
  • Building a brand vs. growing a company
  • How Route tells its brand story to its consumers
  • Chelsea’s predictions for the future of e-commerce in the age of social media
  • Chelsea’s best advice for building a brand
  • What does influence mean to Chelsea?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Chelsea:


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More information about the show + businesses: whitneyeckis.com

117. The Journey from Blog to Brand with Taylor Love27 Sep 202300:28:24

Taylor Love is a style, beauty, and wellness influencer who is passionate about spreading love in a world that needs some light and positivity. Her podcast is titled "Girl Talk With Tay," where discussions revolve around various topics including spirituality, lifestyle, and social media. Taylor's aim is to establish a platform across all corners of the internet where women can find a source of confidence and self-assurance. Her focus is not merely on clothing or beauty products but on utilizing them as tools to help individuals step into their most confident, aligned, and radiant selves.


We also talk about:

  • How Taylor started her blog
  • Misconceptions about influencers
  • Treating your passion like a job
  • Pinterest as an underutilized platform
  • Confidence and putting yourself out there
  • Distinguishing anxiety from others
  • The mindset of having a personal brand


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


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More information about the show + businesses: whitneyeckis.com

116. Understanding the Creator Economy with Kristen Bousquet20 Sep 202300:33:00

Kristen Bousquet is a Charlotte-based entrepreneur, content creator, and influencer mentor. At the age of 25, she sold her first business for $100k to pursue social media full-time. Since then, she has brought in over $400k from coaching and brand partnerships. Through her agency Soulcialmate, she aims to help teach entrepreneurial creators to turn their online influence and creativity into a profitable, self-sustaining business while keeping the “soul” in social media.


Use code: UNDERTHEINFLUENCE for $10 off the first month of Soulcial Suite


Resources:

  • Notch Insurance: Click here to get a free quote!


We also talk about:

  • How Kristen built and sold her first business at 25
  • How Kristen got started in social media
  • Soulcialmate’s service offerings
  • How Kristen helps creators and influencers
  • What is Instagram insurance?
  • What platforms should creators be on?
  • Kristen’s predictions for the future of social media
  • Instagram vs. TikTok
  • What does influence mean to Kristen?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Kristen:


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More information about the show + businesses: whitneyeckis.com

115. Turning 30: The 5 Lessons I Learned in My Twenties13 Sep 202300:35:31

My 30th birthday is right around the corner, and I'm feeling a whirlwind of emotions. On one hand, I'm absolutely buzzing with excitement as I prepare to dive headfirst into this new decade. I've got my fingers crossed for more cash in the bank, loads of success, a bunch of new friends, some epic experiences, and just an all-around infusion of badass-ery.


But on the flip side, saying goodbye to my twenties is scary. It was a time of so much growth and a ton of lessons. So, in today's episode, I reflect on the top 5 things I learned in my twenties and share how I plan to carry those invaluable learnings into this next chapter of my journey.


We also talk about:

  • How I’m feeling about turning 30
  • 2023 in review (It’s been one hell of a year)
  • Whit’s Saturn return
  • Drinking the kool-aid just because everyone else is
  • Listening and trusting your intuition
  • Being cautious when trusting people
  • If it feels too good to be true, fact-check it
  • Living every day like it’s your last


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

114. Inside the Mind of CEO & Business Development Coach Priscilla Presley06 Sep 202300:27:31

Priscilla Presley is the Co-Founder, CEO, and Head Business Development Coach at The Forward Female. She has coached and guided over 100 female entrepreneurs from idea conception to launch and has curated what is known as ‘The Forward Female Framework’ – a four-step success program that is personalized based on each client’s goals and needs.


Priscilla specializes in working in the ideation phase for both new and seasoned entrepreneurs and focuses on building companies’ brand awareness and helping to clearly identify a loyal customer base. Additionally, she is skilled in branding, marketing, and lead generation funnels, and knows how to look at businesses through a forward-thinking lens for long-term growth.


We also talk about:

  • How Forward Female got started
  • Pivoting due to the pandemic
  • The Forward Female Framework
  • Success stories
  • Tips for leaving the 9-5 and starting your own business
  • Female empowerment and positive influence
  • What does influence mean to Priscilla?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Priscilla:


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More information about the show + businesses: whitneyeckis.com

113. Lazy Girl Jobs, Quiet Quitting, and Work Life Balance with Gabrielle Judge30 Aug 202300:37:24

With over 100K followers on TikTok and Instagram, Gabrielle Judge is a content creator who debunks tech, money, and the future of work as we know it. Gabrielle helms a forward-thinking media entity, Anti Work Girlboss, that channels potent insights on careers of the future. She unearths tomorrow's trends today, arming her legion of Gen Z and millennial followers with the tools they need to navigate the shifting tides of work and wealth creation.


We also talk about:

  • How Gabrielle left her corporate job to become a TikTok influencer
  • Quiet quitting and work life balance
  • Gabrielle’s advice if you feel burnt out and ready to quit your job
  • How to use AI to find your dream job
  • Saying “no” in the workplace
  • Detaching the 9-5 from your identity
  • The future of anti-work girl boss
  • What does influence mean to Gabrielle?


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Gabrielle:


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More information about the show + businesses: whitneyeckis.com

112. Scripting Manifestation: How To Write Your Dream Life23 Aug 202300:18:17

Have you heard of scripting? It’s one of the most powerful manifestation techniques and uses the law of attraction to help you call in abundance and make your dreams a reality. This hot shot episode is perfect for anyone who struggles with visualization, feels like their intentions aren't manifesting quite as powerfully as they'd hoped, or just wants to learn other methods of creating abundance in their lives.


We also talk about:

  • What is scripting?
  • Benefits of scripting
  • How to start scripting
  • Manifestation
  • Affirmations
  • Gratitude


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

111. The Link Between Money and Mental Health With Maia Monell16 Aug 202300:38:33

Maia Monell is the Co-founder and CRO of the Nav.it Money App. Nav.it is the ultimate fitness app for your finances, helping you build good habits to live financially well. When she's not pitching, selling, and building for Nav.it, Maia is the Vice President of the Monell Foundation and Vetlesen Foundation and is the Founding Partner of private venture fund, MoDa Partners. She's devoted to closing wealth gaps perpetuated by a system not built for the majority of America and actively supports initiatives capable of making a global, lasting impact.


We also talk about:

  • The connection between healthcare, stress, and finances
  • How to be prepared for a financial emergency
  • Financial abuse and intimate partner violence
  • Financial health as a form of self-care
  • How your emotional and mental health influence spending
  • Value-driven entrepreneurship


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Maia:


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More information about the show + businesses: whitneyeckis.com

110. How Mike Lee Turned His Autoimmune Battle Into a Thriving CBD Company09 Aug 202300:36:22

After a decade as a champion boxer, Mike Lee was diagnosed with an autoimmune disease that almost ended his career. Fed up with countless hospital visits and years on prescription medication, he immersed himself in the wellness world, learning everything he could about nutrition, mindset, and most importantly, CBD. With the help of the latter, Mike defied every doctor’s prognosis, and went on to win eight more fights, becoming the #3 ranked fighter in the world. Today, Mike is the CEO and co-founder of Soul, a CBD wellness brand, with his sister Angie Lee. With his company, Mike continues to deliver on his mission by helping people find natural relief from pain, anxiety, and more.


Get 15% off all Soul Wellness products! Click here to shop and use the code: UNDERTHEINFLUENCE


We also talk about:

  • Mike’s career as a professional boxer
  • Dealing with an autoimmune disorder
  • Holistic medicine vs Prescription Medications
  • The struggles of starting a CBD brand
  • Why CBD is demonized in the medical community
  • How CBD can help anxiety, pain, sleep, and more
  • Building a community and loyal brand following
  • Being in the business of helping people
  • Mike’s top learning lessons as an entrepreneur
  • Knowing when it’s time to scale your business


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Mike:


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More information about the show + businesses: whitneyeckis.com

109. Inside the Mind of Talent Agency Founder and CEO Pamela Zapata26 Jul 202300:33:27

Pamela Zapata is an NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 12 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry. In 2019 she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insights to maximize sponsorships and optimize campaign performance to benefit both her clients and brands.


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


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More information about the show + businesses: whitneyeckis.com

108. Should You Be on Threads?19 Jul 202300:24:41

It's the episode you've been waiting for. We're talking about Threads, Meta's brand new social media app that may just put Twitter out of commission. As the owner of a creative communications agency and a social media enthusiast (maybe addict?), I knew I had to give it a try. After experimenting with it for several weeks now, I have some thoughts. So, what exactly is Threads? Should you use it? And with the rise of so many new social media platforms, including BeReal, Lemon8, and more, what does the future of social media look like?


In this episode, I chat:

  • What exactly is Threads and how is it different from Twitter
  • My predictions for the future of social media
  • Whether or not you should make Threads a part of your strategy
  • Best practices for utilizing multiple social media platforms


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

107. Harnessing the Power of Masculine and Feminine Energy in Entrepreneurship12 Jul 202300:25:30

In today's episode of Under the Influence, it's just you and me as we explore the realms of masculine and feminine energies. What are they, and how can we use them in our personal and professional lives? As I approach my 30th birthday (slightly freaking out), I've been reflecting on my journey as an entrepreneur and have noticed the dance between masculine and feminine energy as a recurring theme throughout my development. I've evolved from being solely in the masculine energy to finding a more harmonious balance with my feminine side. Join me as I share my learnings and provide tips on how to utilize both your masculine and feminine energies.


In this episode, I chat:

  • The pressure women feel to embrace their femininity
  • Utilizing masculine and feminine energy in business
  • Differentiating between emotions, ego, and best outcomes
  • The importance of nurturing feminine creative flow
  • Balancing energies for a sense of harmony


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


More information about the show + businesses: whitneyeckis.com

106. Inside the Mind of Creative Agency CEO Savannah Jordan05 Jul 202300:33:05

Meet Savannah Jordan, CEO & founder of Alpha Creative Agency, a marketing agency focused on creating powerful and impactful marketing strategies for their clients that lead to effortless visibility, brand recognition, authority, and sales. Savannah's background is in operations and marketing, and as an entrepreneur from the age of 18, she understands not only what it takes to make a business successful but to market it successfully. Today we chat about the mindset it takes to own agencies like ours as well as some of Savannah’s past struggles, practicing mental toughness, and her best tips for powerful personal branding.


In this episode, we chat:

  • How to overcome challenges when you want to give up
  • The mindset needed to be a successful entrepreneur
  • Savannah’s strict morning routine and practicing mental toughness
  • Best tips for powerful personal branding and knowing your audience


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Savannah:


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More information about the show + businesses: whitneyeckis.com

105. From Sisters to Co-Founders: Building a Fashion-Forward Activewear Brand with Caroline and Lizzy Tierney28 Jun 202300:42:08

In today's episode, I chat with Lizzy and Caroline Tierney, sisters and co-founders of Daughter Lessons, a trend-forward, multi-purpose activewear brand on a mission to empower the next generation of women. Caroline, who started her career working in corporate America, and Lizzy, a professional dancer, launched the brand in 2020, in the midst of the pandemic. What was initially a passion project and side hustle quickly evolved into their full-time jobs, and the business is continuing to grow at breakneck speed. We discuss the shifting marketing landscape, the impact of the pandemic on business, and how to handle working with family.

Don't forget to enter our GIVEAWAY with Daughter Lessons! We're giving away a Cooler Than Your Ex Windbreaker and Coffee Lovers Bundle to one lucky winner! To enter, leave us a review on Apple Podcasts and DM us a screenshot. Make sure you’re following @undertheinfluence.pod and @daughter.lessons.nyc on Instagram and tag a friend on our giveaway post for an extra entry. Each tag = 1 extra entry. Good luck!

In this episode, we chat:

  • When to quit your job and go all-in on your side hustle
  • Starting a business in the middle of a pandemic
  • How to overcome pushback when creating a brand
  • Caroline + Lizzy’s biggest entrepreneurship struggles
  • Working with a business partner who’s also your sibling


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Lizzy and Caroline:


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More information about the show + businesses: whitneyeckis.com

104. The Importance of Authenticity on Social Media with Hannah Huante21 Jun 202300:49:56

Today, I sit down with Hannah Huante, a blogger, content creator, podcaster, and all-around badass. She's the mastermind behind @howhanseesit and uses her blog as a hub to share all things fashion, lifestyle, beauty, and wellness. We have a refreshing conversation today about the state of the creator economy, as well as the challenges and rewards of being vulnerable and sharing personal struggles with your audience. Hannah gives us some of her advice and tips on how to thrive online through authenticity and share your life unapologetically.


In this episode, we chat:

  • The challenges of vulnerability and authenticity on social media
  • Hannah’s personal struggles with anxiety, body image, and imposter syndrome
  • How to implement successful techniques on social while being true to yourself
  • The unpredictability of social media and the importance of focusing on your passion


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Hannah:


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More information about the show + businesses: whitneyeckis.com

103. Hot Shot: Will AI Take Your Creative Marketing Job?14 Jun 202300:23:49

In today’s episode, I chat about something that has been absolutely everywhere lately: AI. Specifically, as it pertains to the role of AI in entrepreneurship and creative marketing. There’s been a lot of talk and worry about the possibility of AI taking our jobs but can AI really replace human connection? Despite the controversy surrounding AI, I discuss how I believe it can help streamline our work, make our lives more efficient, help prevent burnout, and be used as a valuable tool for the future.


In this episode, I chat:

  • The capabilities of AI in business and content creation
  • Using AI for copywriting, content ideas, and building out business
  • The balance of human connection and AI in building relationships with consumers
  • Utilizing AI for increasing productivity and avoiding burnout


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:


For more information about the show and businesses, visit: whitneyeckis.com

102. How Working Through Trauma Can Make Your Business More Successful with Kristen Cipriano07 Jun 202300:51:32

Kristen Cipriano is a money-awakening mentor and 5D business mentor who helps CEOs develop their wealth identity and expand their income and impact. She specializes in the subtle energies of money, manifestation, and business and helps clients end unconscious cycles of sabotage or failure. They touch on topics such as self-worth, the importance of being values-aligned, and how childhood negative experiences can affect one's actions in the workplace.



In this episode:

  • Importance of having a values-aligned purpose in your work
  • The difference between knowing and embodying self-worth
  • Ensuring that you truly want what you intend to manifest
  • How generational trauma can affect your success in business



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Kristen:



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More information about the show + businesses: whitneyeckis.com

101. Navigating Fear and Building Your Dream Life with Whitney Catalano31 May 202300:51:17

Whitney Catalano is an intuitive success and alignment coach passionate about helping people radically accept themselves and create a more fulfilling, purposeful, and ease-driven life. After experiencing her own struggles with personal fulfillment in 2020, Whitney left her career as a Registered Dietician behind and began her journey to becoming a life coach. She now works with coaches, creatives, ADHD’ers, and multi-passionates to build confidence and self-trust so they can embody that person they've always dreamed of being.


In this episode, we chat:

  • Whitney’s pivot from dietician to life and purpose coach
  • Identifying the first steps to creating your dream life
  • How to overcome living in a fear and scarcity mindset
  • Overcoming the fear of making a life change


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney C.:


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More information about the show + businesses: whitneyeckis.com

100. Becoming a Serial Entreprenista with Stephanie Cartin24 May 202300:37:45

In our 100th episode, Whitney interviews none other than the incredible Stephanie Cartin. In 2012, she left her corporate career to follow her passion and launch her first business, Socialfly. She is now the co-host of the Entreprenista Podcast and has co-founded several businesses such as Entreprenista Media and the Entreprenista League, a membership community for women founders and leaders, Markid, a marketplace for parents to buy and sell new and gently used baby and kids items, and Pearl Influential Capital, a platform that allows influential investors to invest in the brands they are helping to build.


Don't forget to enter our 100th episode GIVEAWAY! We're giving away a prize worth over $1500, which includes some of our favorite products from top brands like Get Supr, Frenchie, Ballast Point, CLEARSTEM Skincare, Better Brand, and more! Follow us on Instagram (@undertheinfluence.pod) to enter.


In this episode of Under the Influence:

  • Stephanie’s journey co-founding her agency, SocialFly, and the launch of Entreprenista
  • Her struggles with infertility, motherhood, and running a business
  • Productivity tips and advice for running multiple businesses
  • Angel investing and making it more accessible for women and female-founded businesses


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Stephanie:


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More information about the show + businesses: whitneyeckis.com

99. Hot Shot: 6 Lessons I Learned After 6 Years of Owning a Marketing Agency17 May 202300:37:45

In the 99th episode of the Under the Influence podcast, Whitney shares six major lessons she has learned from owning a marketing agency and being an entrepreneur for six years. She reflects on the numerous challenges and personal development that occurred during this time, and how she’s grown as a result.

In this episode of Under the Influence:

  • Learning how not to care about other people’s opinion of you
  • Being in the business of people
  • Understanding the importance of communication
  • How failure can lead to growth
  • What it means to be a good boss and leader
  • Overcoming the fear of failure and imposter syndrome



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Whitney:



More information about the show + businesses: whitneyeckis.com

98. Pursuing Passions and Powerful Friendships with Sybil Clark-Amuti03 May 202300:33:06

Sybil Clark Amuti is an executive brand strategist, podcast producer and host, philanthropist, wife, and mother. For over 15 years, Sybil has delivered world-class strategy and brand direction to some of the world’s most renown personal, corporate, and philanthropic brands, such as Scholastic, Nike, Sony Entertainment, Target, Nascar, Conde Nast, Tony Robbins, Feeding America, Red Table Talk and more.

Sybil also serves as the creator and co-host of The Great Girlfriends Show, a podcast conversation series created to connect women with daily tips and solutions for living a passionate everyday life and building a thriving business.


In this episode of Under the Influence:

  • How having a non-traditional start in your career can be used to your advantage
  • Knowing when to outsource something vs doing it yourself
  • How to have multiple passions and careers
  • Finding aligned and uplifting friendships



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Sybil:



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More information about the show + businesses: whitneyeckis.com

97. Creating Female Empowerment in Finance with Jennifer Pereira19 Apr 202300:44:08

Jennifer is a Founder, advisor, and Managing Partner & Investor at Celestial Group. Having previously founded a women-focused psychedelics company, she now specializes in empowering women through investing and works to make it accessible to everyone regardless of income in an effort to redistribute wealth for future generations. Whitney and Jen discuss the challenges women face when entering the investment realm and Jennifer’s mission to “bridge the gap between Wall Street and Main Street” by helping provide access to resources and encourage wealth distribution.

In this episode of Under the Influence:

  • Jen’s background in psychedelics
  • Celestial’s mission to make investing accessible
  • Finding empowerment through financial literacy
  • How to make investing accessible for women
  • Inflation and the risk of not investing
  • Predictions for the future of wealth
  • The role of philanthropy in investing
  • Demystifying venture capital


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Jen:


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More information about the show + businesses: whitneyeckis.com

96. Hot Shot: Essential Soft Skills You Need for Career Growth12 Apr 202300:23:31

Today, Whitney is diving into another Hot Shot episode about essential soft skills and how to use them to advance in your career. Through her own experiences, Whit highlights the importance of seeking out and mastering skills that may not be directly associated with your job title. She also shares advice on how to approach bosses and ask for opportunities to grow.


In this episode of Under the Influence:

  • The importance of soft skills
  • Having a growth mindset
  • Emotional intelligence in communication
  • Being adaptable and dynamic
  • Listening and taking criticism


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:

More information about the show + businesses: whitneyeckis.com

95. Mastering the Self: The Journey From Playboy Model to Manifestation Coach with Andrea Lowell05 Apr 202300:41:09

Andrea Lowell is a Self Mastery Coach from Long Beach, CA. After spending half of her life in the entertainment industry, she discovered that “having it all” doesn’t always result in happiness or fulfillment. She used her own struggle as the fertile ground for radical self improvement and personal growth and now uses her knowledge to guide countless women through their own self-mastery journey. In this episode, Whitney and Andrea discuss the freedom that comes along with truly knowing yourself as well as give tips on manifestation, gratitude, trauma, and doing the inner work.



In this episode of Under the Influence:

  • Feeling unfulfilled despite having success
  • Addiction and hitting rock bottom
  • Intention and energy frequencies
  • Practicing gratitude and manifestation
  • Healing from and letting go of past trauma



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Andrea:



Connect with Whitney:

More information about the show + businesses: whitneyeckis.com

94. From Blogger to Marketing Strategist: Building a Successful Agency with Michelle Thames29 Mar 202300:34:01

Michelle Thames is an award-winning blogger turned online business and marketing strategist. She has helped catapult companies like the multi-million dollar beauty brand MIELLE Organics from startups to becoming household names by leveraging organic social media and digital marketing strategies. Michelle teaches creative entrepreneurs how to make their businesses more visible, attract more clients, and monetize using organic marketing and social media. In this episode, Whitney and Michelle discuss Michelle's journey from natural hair blogger to agency owner and marketing strategist. They also chat about the importance of community and the evolution of social media.



In this episode of Under the Influence:

  • Michelle’s transition from natural hair blogger to marketing strategist
  • How marketing trends changed during the pandemic
  • Utilizing Facebook and Instagram and platform demographics
  • Up and coming monetizing platforms for creators
  • Building influence through community



This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!



Connect with Michelle:



Connect with Whitney:

93. Hot Shot: Current Social Trends and the Ability to Pivot22 Mar 202300:23:20

In this episode, Whitney discusses her decision to revise the show format by introducing shorter, solo episodes that provide helpful tips and tricks related to business, spirituality, and mental health. She reflects on current trends in the marketing world such as shifts in the creator economy, innovations in how brands are leveraging influencers, and social media platform changes. She wraps up the episode by sharing some of her current favorite podcasts, books, apps, and spiritual practices.


In this episode of Under the Influence:

  • Plans for revamping solo episodes into “Hot Shots”
  • Current marketing and social media industry trends
  • Changes in how brands are featuring creators on their platforms
  • Predictions for the future of social media
  • Learning how to pivot and letting go of what is no longer serving
  • Whit’s current favorites


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Whitney:

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