Under the Influence Podcast

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142. Eckis Edge: Authenticity vs. Algorithm: Bridging the Gap in Content Marketing

Wednesday, May 22, 2024 • Duration 12:10

Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.

In this episode:

Understanding the Algorithm:Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram.
Learn why algorithms matter in dictating online visibility and engagement.
Real-World Success Stories:Discover how brands like Airbnb and Instagram influencers have harnessed the power of algorithms for growth.
Insights into their strategies and how they balance authenticity with algorithmic demands.
The Power of Authenticity:Explore the importance of authentic content in building brand loyalty and trust.
Real-world examples, such as Patagonia and the podcast "How I Built This," showcasing the impact of genuine storytelling.
Balancing Authenticity and Algorithm:Practical tips on crafting content that resonates with both your audience and search engines.
Strategies for leveraging trends and staying agile with algorithm changes.
Community Building in the Digital Age:The role of authenticity in creating and nurturing online communities.
Insights into how podcasts and social media can be powerful tools for community engagement.
The Future of Marketing:A glimpse into the evolving landscape of content marketing, highlighting the role of AI, personalization, and storytelling.
Emphasizing the need to remain authentic while adapting to technological advancements.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

Instagram: @whitneyeckis
LinkedIn: @whitneyeckis
TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

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141. Eckis Edge: Transforming Listeners into Customers: Funnel Creation with Podcasting

Wednesday, May 8, 2024 • Duration 12:09

Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.

In this episode:

Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative.

Target Audience Insight - The Forward-Thinking Female Visionary: Get to know our primary listeners - ambitious, tech-savvy women aged 25-40 who are revolutionizing the entrepreneurial landscape. They seek actionable insights and balance between professional success and personal well-being.

Podcasting's Unique Appeal in Digital Marketing: Visualize digital marketing as a beach party where podcasting is the mesmerizing bonfire at the center. It's about drawing in the crowd with your unique story and vibe.

Building a Brand with Podcasting: Understand how each episode adds to your brand's story, transforming it into an impressive, story-rich 'sandcastle' that captivates and retains audience attention.

Audience Engagement through Interactive Experiences: Learn to engage listeners in a communal and interactive experience, turning each episode into a lively, participatory event.

Creating a Conversion-Optimized Funnel: Dive into the steps of crafting a funnel that attracts listeners, engages them, offers value, converts them to leads, nurtures the relationship, and ultimately turns them into loyal customers.

132. Eckis Edge: Monetization Strategies for Your Podcast

Wednesday, March 6, 2024 • Duration 13:23

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!

Episode Highlights:

Embracing Your Worth:
The journey and emotions of podcasting.
Recognizing the value in your voice and content.
Combatting the imposter syndrome and societal norms.

Sponsorships Uncovered:
The definition and essence of podcast sponsorships.
Tips on approaching potential sponsors - it's all in the strategy!
Fostering long-term relationships: going beyond the paycheck.
Importance of aligning with brands: Trust, vibes, and values.

Affiliate Marketing Demystified:
Affiliate marketing in a nutshell for podcasters.
Essential tools and platforms to get started.
Strategies to ensure authentic product promotion.

Premium Content – A Deep Dive:
The allure and essence of premium podcast content.
Ensuring your content's worth and engaging listeners on a deeper level.

Merchandising Magic:
Turning your podcast brand into tangible forms.
Tips for high-quality goods, intuitive design, and sustainable choices.

Bonus Monetization Tips:
Crowdfunding, events, workshops, and more!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

Ep. 41 - Big Vic Energy with Victoria Alario

Season 1 · Episode 41

Thursday, August 15, 2019 • Duration 54:25

This week on Under the Influence Podcast,we’re getting down to business with Victoria Alario. Vic runs an online business mentoring thousands of women daily who use their network to turn social media into income. She joins Whitney to discuss her motivation to break the boundaries of the “nine- to- five” mindset. They share that hustle mentality, talking everything from the power of the everyday influencer to using a no excuse mentality to control your business.

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Ep. 40 - Gluten Free Authenticity with Tenley Molzahn

Season 1 · Episode 40

Thursday, August 8, 2019 • Duration 01:10:21

This week on Under the Influence Podcast, we get real with Bachelor Nation’s Tenley Molzahn Leopold. Tenley, a retired dancer and performer found herself capturing the hearts of many as a 3 time runner up through ABC’s The Bachelor Franchise. She joins Whitney as they dish on her life after The Bachelor, blogging about her wellness journey and new adventures as a Holistic Health Coach, co-founder of The DIY Cleanse, and Co-creator of the Food Freedom Group Wellness Program!

They talk about Tenley’s path to wellness, diet and nutrition myths, the “influencer” stereotype, and breaking the Bachelor stigma.

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Ep 39- Spin Doctor

Season 1 · Episode 39

Thursday, August 1, 2019 • Duration 53:09

This week on Under the Influence Podcast, get ready to sweat with Maria Disla, founder and CEO of Pure Indoor Cycling Studios. Whitney and Maria put the spin on entrepreneurship.

They discuss the revival of brick and mortar businesses, how to create a personal connection with your brand, quality social engagement, and the art of avoiding burnout.

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Ep 38 - Sister, Sister with Okay Sis Podcast

Episode 38

Wednesday, July 24, 2019 • Duration 01:08:29

This week on Under the Influence Podcast, it's a party as sisters, Scout and Mady from Okay Sis Podcast join Whitney. Okay Sis is a weekly podcast hosted by IRL sisters, Mady and Scout. On each episode, they discuss one another's current fixation of the week along with a rad, female guest that is asked to join in on the sisterly banter.

The sisters discuss the motivation behind their passion project with Whitney as well as social media's impact on mental wellness, self-care and the stress of influence. Join the sisterhood as the girls get real and have some fun!

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Ep 37- What Day Is It? with Bailey Stanworth and Jacci Rai

Season 1 · Episode 37

Wednesday, July 17, 2019 • Duration 52:36

This week on Under the Influence Podcast, we’re featuring another exciting crossover episode with What Day Is It? Podcast. Listen as Bailey and Jacci interview our host, Whitney Eckis. Bailey is the founder of Play Digital and State of Grace Apparel, who, along with Jacci hosts your "digital happy hour" on their podcast.

Whitney and the girls talk openly about knowing the worth of your talent, the benefits in networking, creating a moment and an experience with events, and the social responsibility of being an influencer. If you're interested in how the Influence Movement started this episode should not be missed!

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Ep 36- The Freedom Babe Kelly Marcyniuk

Season 1 · Episode 36

Friday, July 12, 2019 • Duration 56:43

This week on Under the Influence Podcast, we’re featuring a very special crossover episode with The Freedom Babe Podcast! The tables are turned as Kelly Marcyniuk interviews our host, Whitney Eckis. Kelly is the OG Freedom Babe whose mission is to inspire others to live a life that makes people wonder if you even have a job.

Kelly and Whitney discuss everything from the motivation behind entrepreneurship, the Forbes impact, and ways to work smarter not harder. These boss babes spill all the details, so don’t miss any of these tips for anyone looking to start their own influencer based business.

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Ep 35-Eating Cute with Alex Catalano

Episode 35

Friday, July 5, 2019 • Duration 55:56

This week on Under the Influence Podcast, Whitney Eckis welcomes Alexandra Catalano, an LA based nutritionist, two time TEDx speaker, author and creator of the popular lifestyle brand Eat Cute.

Alex and Whitney dish on favorite recipes, ways to implement "eat cute" philosophy, and the inspiration behind Alex's mission to inspire people everywhere to enhance their health by tapping into local resources.

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Under the Influence Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Under the Influence Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Instagram99+

Other99+

Tik Tok18

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Instagram99+

Other99+

Tik Tok18