Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → If you’ve been feeling like the offers, message, or brand you built no longer fully reflect who you’ve become you're not alone. In today’s episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: 🔹 Why high-performing leaders feel their message is losing traction 🔹 How to evolve without alienating your audience 🔹 Why “identity marketing” is replacing traditional branding in 2025 and beyond 🔹 The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention — this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isn’t just a “nice to do” — it’s essential for trust and relevance How to activate your authentic voice — and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. 🔗 Connect with Michele on 🔗 Learn more about the Build Your Influence Ecosystem Summit  → 🔗 Multidimensional Leaders:  🔗Brilliance Archetype Quiz:  

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: ______________ Business Is Not As Usual - And Neither Is Leadership   The rules have changed. Most leaders just haven’t caught up yet. In this video, I break down why the same old leadership playbook isn’t cutting it anymore - and what the best in business are doing differently in 2025 and beyond.   We cover: ✅ Why hiring, marketing, and scaling have completely shifted ✅ How today’s leaders build trust before people ever buy ✅ Why vision, mission, and values are the real culture drivers — not office perks ✅ The rise of founder-led content (and why being faceless is killing your business) ✅ The 3 non-negotiables for modern leadership ✅ Why your personal brand is the magnet for talent, trust, and opportunities ✅ Why distribution is better than innovation (yep, I said it) And if you're still running your business like it's 2015? You're not just outdated — you're invisible. 📌 This is for founders, execs, and business leaders who are tired of the noise and ready to build something relevant, resilient, and real. 📩 Want help future-proofing your leadership and business brand? Reach out:     _______ If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Join my  on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot:   What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreat’s structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the schedule—leave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You don’t need weeks—just a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think.   __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority – Grab your copy 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025):   3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 6. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.    

Whether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how to get a headstart for the new year to come  - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update  So if you’re ready to start this new year with a bang and feel ready to roll when the clock ticks over, then let’s go! Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we’re joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he’s been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. We’re joined by my life partner who’s become a WO 2 in the Australian Army at the age of 36 despite having been told he wasn’t suitable for the army, who has been deployed 4 times and who’s managed to raise 2 kids with special needs and making it all look so easy. Tune in for his advice how to stay calm in chaos and how you can do the same. _______ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

As the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going on, it’s you who can create some certainty in your life. So, if that sounds exactly what you’re looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I’ve implemented so you can jump straight into what works! Sounds like a plan? Then let’s go!   Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco systems the right way to accelerate growth and simple steps you can take to foster strong relationships that can be commercialised in the long run. Connect with Bryan on Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Want to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It’s one thing to want to build a presence, profile and authority status. It’s another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, I’m going to share the four systems that are absolutely critical as you turn your expert ability into authority status. I still focus on these four systems now and I know that they’ll still be with me for quite some time. So if you’re ready to get your systems in check and learn how to be trulysupported in your authority building journey, then this podcast is for you. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

In professions and industries where certainty is low because it’s either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most.   Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective.   So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in this interview where I’m joined by - who’s a developer advocate currently with and with that, he’s the perfect example of being a trusted authority: he connects the worlds of software development and business and supports developers on their journey to develop a platform business. This episode is perfect for those who’re either brand new to the world of web3.0 and want to get their head around its opportunities (explained in layman’s terms since I’m all for simplifying things) but also for those who understand the concept already quite well but want to expand their horizon as to what’s possible with this next generation of the evolution of web technologies. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Thought leadership isn’t a type of content—it’s an approach to content. I said it before and I’ll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you!  This is where a solid strategy comes in that not only takes the guesswork out of content creation but also the struggle as to what to actually write. In today’s episode, I share with you a behind the scenes of how I create content and the 5 types of content you should focus on creating to build your thought leadership status. In a nutshell, they are: 1. Calendar is king 2. On the go content 3. Curated content 4. Commentary and counter arguments 5. Collaborate   Resources mention: Content Creation Hub  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with   Check out all show notes and further resources over at  

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don’t have the same technical expertise and background than they have.   Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through.   So the question is: How do we get started with content creation? What are some of the tips, tricks and tools to create binge worthy content (especially when we’re busy enough) and ways to build your Personal Brand as corporate employee by creating content?   We are joined by Maria MacInnes, founder of With many years working in PR, journalism and marketing under my belt, she noticed that all the jargon makes marketing seem more complicated than it really is. And she is here to simplify it for us!   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Personal Branding isn’t the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember and that’s the 5C’s: Competence based on deep expertise in your area A clear point of view Community over credentials Credibilty  Consistency Tune in to the full episode as I share the difference and how you can use one to build the other, the right way!    Resources mentions: Content Creation Hub: Build your authority status through content that gets engagement! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ___________ Getting your first or next degree often seems to be the answer for how to get started or progress in your career quicker. But what happens when you got the degree, put in the work and then … crickets. How do you make the transition from academia to industry when you are highly qualified and yet, due to lack of practical experience can’t break into the industry? The missing link between expertise and career success What decision makers are looking for - also (or especially) in highly technical and regulated industries This is much more is what we discuss in this interview where we are joined by Dr. Thu (Sue) Nguyen PhD who's made it her mission to support STEM graduates and PHDs in their transition from academia to industry. Sue is the founder and MD of . She combines 15 years of combined experience in clinical and pre-clinical research and development, training and management. Sue developed the Industry-Bridging Program that supports STEM Graduates as well as PhDs in making the transition from academic to industry. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?    Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

In today’s world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news!  We have , the author of Make Work Meaningful, with us today. In her book, she shows us how to create more fulfilling and purpose-driven roles for ourselves and our teams.  From tackling remote work challenges to offering practical tips for leaders, she helps us build workplaces that perform well and give people real purpose. Let’s dive into how we can make work meaningful, no matter what the future holds!   is a globally recognised consultant, coach, facilitator, MC, and speaker. known for her expertise in transforming workplace cultures, leaders, and teams. She is the Author of Make Work Meaningful: How To Create A Culture That Leaves A Legacy – one of the most practical books to help you take charge of your career and your workplace culture. As the host of the "Ways to Change the Workplace Podcast” and with over 20 years of experience in human resources, she has a proven track record in creating meaningful organisational change. Inspired by her father's struggles as a migrant worker and witnessing firsthand the negative impact of work on her home life, Prina has dedicated her career to creating thriving workplaces. She holds a Bachelor of Science in Sociology and Social Psychology from Loughborough University and a Diploma of Professional Coaching from the Australian Institute of Management. Prina's vibrant energy and genuine passion for people make her a beloved figure in her field. She brings a unique blend of wisdom, empathy, humour and practical solutions to every project she undertakes. Whether you’re an executive, a leader, a team member, or an aspiring change agent, this hands-on practical book is your companion for crafting a career that transcends success and leaves a ripple effect of positive culture and change   and __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.  

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join!  Details are over at: _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust. This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away! CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning CREDIBILITY: building your own framework and social proof around your capabilities VISIBILITY: enhancing your authority position through intentional visibility strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ________ You can be the best at what you do but if you’re not able to communicate it to your decision maker in a way that resonates with them, you’re not getting far. Words are powerful and written communication is one of the most important soft skills that make or break career progression and business success. It starts with words for your resume or website, followed by emails, social media captions, proposals, presentations, negotiations … Being able to communicate clearly and succinctly doesn’t only show leadership skills but also thought leadership that can take you to new levels. But where do you start when you have a blurry idea what to say but then struggle with turning it into a compelling pitch? How do you ensure that your proposal hits a nerve and doesn’t get lost in the mix? And how do you recover when things go pear-shaped? These are many more questions are what we discuss in this episode where we’re joined by someone who connects the world of human psychology and words to teach copywriting skills that convert. Anita Siek is a lawyer turned brand and copy strategist and creator of , a human-centred copywriting school and resource hub dedicated to teaching brands that don’t do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

  Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details _________ Maybe building your Personal Brand is on your priority list and you’re not sure how to get support from your company or maybe you’re on the other side and get the enquiry to support your staff’s personal branding efforts and you’re not quite sure if you should get behind - this episode is for you as I go through 3 very common scenarios and how to tackle them in this episode: We have a strong company brand. Why would I want to invest in an employee’s brand? Why would I want to pay for you getting poached left, right and center? This personal branding stuff is just a distraction from getting real work done and you’re working on billable hours. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

If you can’t be seen, you can’t be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week’s episode, I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you’re in your expert to trusted authority journey.   Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. It’s also called ‘social proof’, meaning you’ve been ‘vetted’ that you’re legit and know what you’re talking about. Having said that, PR also often gets a bad rep through statements like ‘what bleeds lads’ or manipulation and most recently, also fake news.   So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage?   Whether you’re looking to build your personal public profile or you want to leverage your personal brand to boost your company and business brand- you’ll love this episode. We’re joined by Katie Martel, a  15-year award-winning brand and PR consultant and strategist and was named as .  She’s the founder of CroftPR and helps some of Australia’s leading brands to drive PR with purpose, meaning there’s a greater positive purpose than just bottom’-line results.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with   Check out all show notes and further resources over at

Have you ever heard of Harvey Coleman’s model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldn’t be further away from the truth. His research showed that only 10% of your success is attributed to your performance, meaning how good you’re at what you’re doing. 30% comes down to the image you have aka the perception others have about you and a whopping 60% comes down to visibility, meaning: are you visible to the right people for the right reasons?   When I stumbled across his research, I was gobsmacked but at the same time, it explained a lot. What it means in essence is that you can be the best at what you do and still don’t get the recognition and reward for it if others don’t know about it.   This is why this week’s episode is all about increasing visibility, depending on where you’re in the journey of being the best kept secret to being the trusted authority. I’ll also link to the process as I explain it in detail in and also where I discuss the path if you prefer the audio version.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in.  How would anyone take you seriously without having had any experience.  Who would buy into your vague solution without having any proven success stories to show?   If any of that sounds familiar, then you’ll love this episode because we’re joined by someone who tapped into the ‘on-the-go' credibility approach which I explained in   is the founder and MD of TalentVine, a RecTech solution that connects recruiters and hiring managers. I’ve known Justin since day dot of his journey when was pretty much just an idea and I remember it as it was yesterday when he came and visited for a chat to introduce the concept. He was very upfront where he was in his journey and didn’t sugar coat anything. Now, 7 and a bit years later, he’s turned this idea into a thriving business that I backed by investors, and continues to grow as it meets the demand of transparency for service solutions. No doubt, you’ll get a lot out of this interview so make sure to take notes how Justin approached building his trust and credibility, especially in the early stages building when he didn’t have social proof, successful case studies or even an actual ready-to-use product. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

When you hear the word credibility … What comes to mind?   Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in today’s knowledge economy which I argue is becoming more and more a relationship economy, there’s more to it than just that to cut through the noise in a very competitive market.  The new currency is reputational capital built on an “the sum value of your online and offline behaviours across communities and marketplaces.” (Rachel Botsman). Credibility goes beyond credentials and that applies especially to topics and trends that are up and coming. Think of Web 3.0, NFTs or Meta -  that are literally growing - there’s no official title or education that makes you qualified to talk about them. In this episode, I discuss the credibility framework and how you can leverage it to fast-track your personal credibility, no matter where you’re at in your journey.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business.   This week's guest has been innovating and setting new standards when it comes to commercialising up and coming trends as services before they were mainstream and accepted: Llew Jury Llew is a leading Australian serial startup entrepreneur and investor that has foundered and exited to ASX entities over his 24 year investing, digital and marketing career. He is the former Founder, Managing Director & Chair of The Reload Group, one of Australia’s largest digital & eCommerce marketing agencies that was sold to Hardie Grant Media in 2022. From 2006 Llew built the Reload business to 85 staff and 300 clients located in offices throughout Brisbane, London and Manila.   From 1999 to 2006 Llew was co-Founder of leading Queensland web, eCommerce and digital agency Alfresco, that was sold to a consortium led by the ASX listed STW Group. Llew is the former Entrepreneur-in-Residence (EiR) for the RCL Muru-D Accelerator and Activate+ programs and is the EiR for the Bentleys Carefactor Aged Care Tech Accelerator. Connect with Llew Jury over at Find Llew on More info to Sprint (early and growth-stage venture capital team): _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority: https://www.impaccct.com/freebies 2.) Watch my brand new 33min training how to become a Trusted Authority: https://www.trusted-authority.co/authority-masterclass 3.) Book your complimentary 20min Strategy Session: https://calendly.com/petra_zink/strategy Check out all show notes and further resources over at https://www.impaccct.com

Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questions on all things career reinvention, establishing yourself in a different country, overcoming those unique challenges that come from starting over and everything in between. Some of the topics we discuss: 1) Getting back to the workforce after a break: Having been out of the workforce for a few months, it’s daunting to take the first step back. What advice do you have to get started and take the first step? 2) Building your network: One of the most effective ways to find a job is through connections and network. It’s all about relationships and talking to the right people. How do you start building your network when you are new somewhere, or you are starting from scratch? 3) Branding yourself: What are some good tips you have for how to position yourself and start building your own brand? 4) Building a community of followers: Having a social presence is important if you want to build your branding and a community around it, however the space seems really saturated. What are the building blocks to build a community in a sustainable way? 5) Tips for continuing learning and growing   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Video - a hot topic and the next best thing after meeting someone in person. It’s no surprise that video has taken off over the last few years and doesn’t go anywhere anymore.   This week’s guest is no other than Julian Mather who has hands down, one of the most fascinating career path to date. From starting as a sniper, to then becoming a globe-trotting camera man for ABTV, National Geographics and BBC to becoming a professional magician and teaching others the business of becoming a professional kids entertainer.   Julian Mather sure has seen the world through many lenses. Now Australia’s leading voice on authentic video, he helps leaders amplify their influence so they can be seen as trusted authorities that people want to do business with.   It’s worth grabbing a pen and paper or getting your notes ready because you’ll get a mini masterclass in producing your own videos, without the overwhelm! Julian's website:     ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Navigating Uncertainty—How to Make Decisions When You Don’t Have a Clear Next Step If you’ve been feeling a little uneasy about what’s next, you’re not alone. 2024 has been a whirlwind of change—business exits, mergers, leadership shifts, and career pivots. I’m hearing from so many people in my network who are in the same boat—successful, driven, but suddenly unsure about where to go next. This episode is for you if you’ve hit a crossroads and the next step isn’t as clear as it used to be. We’re going to talk about navigating uncertainty and making decisions when everything feels… well, foggy. I’ve been there, I’ve worked with clients who’ve been there, and together, we’ll unpack what it takes to keep moving forward when there’s no defined path ahead. Let’s dive in.  ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?   Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

As the saying goes … if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking questions that they may not have asked themselves and/or that are uncomfortable. No matter if you’re starting building your Personal Brand or want to rebrand - this episode is for you to get you started with building your DIY strategy. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________

There is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasn’t seen, or patent a product that’s brand new or have a unique insight into a topic that has never been discussed before. And none of that is the case and today’s guest is living proof for it. To become a Trusted Authority you need to have a relevant insight into a topic that is backed by data and stories and you need to be able to translate your insight in a way that makes sense to your decision maker. In this episode, we are joined by a guest who is doing exactly that - he zigs when others zag, he focuses on insights before actions and prefers facts, not fashion - Malcom Auld.   Mal is a marketer, author, copywriter, speaker and lecturer as well as the founder of MAD. He is regarded as a pioneer in the direct and digital marketing industries with numerous “firsts” in his credentials. He has worked in the US, Asia and Australia and has trained marketing executives in 20 countries. He ran his first e-marketing seminar in 1994 while in 2008 wrote and launched Australia’s first online certificate course in direct and digital marketing.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

“How do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?”   This is a question I get asked a lot.  No matter if you’re a corporate professional, entrepreneur, career pivoter, educator … doesn't matter - this topic applies to everyone as I know that impostor syndrome is real.   I’ve experienced that in every single transition I made. From changing careers and industries completely to doing the same but on a bigger level like speaking in front of a bigger stage, working with bigger clients or leveling up my price.   The saying ‘new levels, new devils’ is real and imposter syndrome doesn’t go away. So if you’re someone who resonates with this message because you’re on a crossroad in one or another way and you want to learn how to not stand in your own way but feeling confident in your abilities, then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you!   We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people.   It’s a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered: what it takes to build businesses that not only lead the way but set new standards in the industry the role and responsibilities employees and employers play in building a future-proof business the ‘secret’ ingredient in building a strong culture how he judges and approaches current and new business opportunities (and he even shares a template to follow if you’re on a cross road and not sure whether it’s time to jump or stay) his way of building a brand and sharing strong opinions as a leader publicly   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at  

If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Good news?   You can change that if you want people to trust you - there’s one thing you need to focus on. Curious what it is? Then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups & downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at Learn more about Scrunch over at ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that’s what’s been on your mind, then you’ve come to the right place because today’s episode will shed some light on what it takes to become the Go-To in your field and I’ll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to - Why be(come) a Trusted Authority ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at  

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!   Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's] ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to    2.) Book your complimentary   3.) Connect with Check out all show notes and further resources over at

There's one aspect that’s invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I’m developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well. The way we build and rebuild trust has transformed. And to help us navigate this crucial topic—and explore how businesses and leaders can thrive in today’s trust-driven economy—we’re joined by Dr. Nadine Ostern.    Dr. Ostern has just released her latest research, the Omni-Trust in Retail report, which dives into how trust is built (or broken) in a world where devices and algorithms constantly make decisions on our behalf. Her insights show why transparency and choice are essential, especially in tech-heavy spaces like retail. Dr. Nadine Ostern leads the Trusted Enterprise research theme at Queensland University of Technology’s Centre for Future Enterprise, focusing on trust in technology, particularly human-AI collaboration. As the Cisco Chair in Trusted Retail, she spearheads research on trust experience (TX) design, helping organizations actively build trust in tech- and data-intensive environments. Prior to joining QUT, Nadine held academic positions in Germany and Switzerland. Her research has been published in leading journals and conferences in the field of management information systems, and she serves in editorial roles within her discipline.   Get ready to be fascinated by the insights Dr. Ostern shares as we dive deep into this topic, exploring not just the surface-level ideas but the core dynamics of trust in technology and business.  The Trust Equation in Technology – Discover how transparency drives trust in human-AI collaborations and why it’s central to business success. Omni-Trust and Consumer Control – Learn why giving customers a sense of choice strengthens relationships and trust, especially in tech-reliant sectors like retail. Building and Rebuilding Trust – Explore actionable steps for leaders to build and, when necessary, restore trust with customers, teams, and stakeholders. Transparency in Practice – Understand what genuine transparency looks like in the digital age and how leaders can balance openness with security. Universal Trust Principles – Find out how leaders across various industries can apply these trust-building concepts to foster stronger business connections.   Download the Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024:   Connect with Dr. Nadine Ostern on LinkedIn:   ________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?   Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immerse yourself into your (ideal) community 6. Social proof  7. Having a repeatable system   Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours)   ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it’s one of the (if not THE) best investment you’ll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn’t get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators.   ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Most of use it everyday - it’s the tool that connects us with others, our  ‘voice’. And yet - it isn’t something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people’s voices heard, impactful and influential - is today’s guest to talk all things: what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic  how to prepare for an important speech best ways to deal with haters and trolls  and a lot more!

Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you’ve been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? ‘Cause spoiler alert: you already have a personal brand, it’s just a matter of a) what it is that you’re currently known for (and if that aligns with your future goals) and b) by whom you’re known for (and if these are the people that help you get where you want to go) and wondering – where to start to invest and how much does it cost? This episode (2-parts series) is your answer! In Part 1/2, we cover the different investments that are involved when buidling your Personal Brand and also recommendations where to focus on first. ========= Resources mentioned: Download your Free Step-by-Step Personal Branding Guide: ========== Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at Connect with

Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for our next intake in July ...   ============== 🎉 THANK YOU!   Connect with   Download your COMPLIMENTARY Guide:

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -   How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed) -   Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -   Part 2: How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed)   Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at

Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself)   Part 2: How you can turn your expertise into income / business model / portfolio career (also when you’re fulltime employed)   Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the  program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at

You’ve landed the defining meeting, you’ve got an incredible opportunity to pitch or you’ve been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more questions are what we discuss in today’s episode where we are joined by About Charles Hsuan Charles Hsuan from is a StorySelling Coach for , he works with growing businesses with a strong culture of learning. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary   4.) Connect with Check out all show notes and further resources over at

SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ___________ 2024 has been a year of major transitions—from founders exiting their businesses, M&As reshaping agencies, to C-suite leaders stepping down and athletes facing non-renewed contracts. If you’re considering a career pivot or navigating a big change at the moment, you’re not alone— I’m right there with you. In this week's episode, we explore what happens after you’ve reached the peak of your career and stepped away from a high-profile role or successful business because hardly anyone talks about the emotional roller coaster you're going through and how to decide what's next. We’ll dive into: The emotional rollercoaster post-exit: why the transition can feel disorienting and the mental challenges that follow. Rebranding yourself: how to leverage your experience to shape a new, impactful identity. Crafting your next chapter: real-life examples of entrepreneurs and leaders who successfully pivoted post-exit. Building a personal brand: why your unique value proposition isn’t tied to a title anymore and how to be seen in your new role. The power of experimentation: embracing trial and error to find your new path.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn - Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the Roadmap  _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary r.) Connect with Check out all show notes and further resources over at

In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).   Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.   Doors are open to the Roadmap  _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT.   And in this interview you’ll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn’t have been part of and how it might fast-track your career journey to a leadership role.   We are joined by who I’ve known for years and call a dear friend. Her insights on all this data visualisation and data storytelling.    Workshop with Kate as guest facilitator (17th May 2022 - recording available): ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?    Here are a few ways you can get started with my resources:   1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.   2.) Download the free Guide to learn 5 practical strategies on how to    3.) Book your complimentary   4.) Connect with Check out all show notes and further resources over at