True Story: The Public Relations Podcast

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https://www.instagram.com/thewhitneylee
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https://www.instagram.com/truestorypublicrelations
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Fixing the Friction Between Clients and Mid Size Agencies with Lindsey Breitwieser, Fractional CMO & Founder of The CMO Lab

Tuesday, August 20, 2024 • Duration 49:56

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing.

Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen!

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Visit The CMO Lab

The CMO Lab on Instagram

True Story on Instagram

True Story PR Website

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How We Doubled the Business in 2020

Monday, August 12, 2024 • Duration 40:53

In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020.

While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year.

Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020.

Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

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Connect with Whitney on Instagram

Visit TheWhitneyLee.com

Connect with Whitney on LinkedIn

Visit TrueStoryPR.co

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BRAND TWERK: Little Mistakes That Make Your Brand Look Amateur with Lisa Boettcher of LB Creative Studio

Wednesday, May 29, 2024 • Duration 38:26

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective!

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Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue.

Lisa founded, bootstrapped and sold a niche accessory fashion brand in under 5 years and with over a decade of experience helping female-founded brands scale through strategy, story, visuals, community building, product design and development, she’s now guided by her desire to share creativity and the inner workings of identity and transformation with her community, whether through experiential offerings, with clients or on her social channels.

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Connect with Lisa on Instagram

Connect with Lisa on LinkedIn

Connect with Whitney on Instagram

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How to use Pinterest to See Real Results for Your Biz with Stephanie Riel of Riel Deal Marketing

Episode 21

Monday, July 18, 2022 • Duration 39:41

Is Pinterest dying? ….are you kidding me? Pinterest isn’t your typical social media outlet - it requires a special strategy. Tune into today's episode of Sociallee Relevant with Stephanie Riel of Riel Deal Marketing to hear how Pinterest can be a valuable tool for B2B and B2C brands that are interested in tapping into a new market in this episode. Get ready for the long game!

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This Strategy Seals The Deal When Pitching New Clients

Episode 20

Monday, July 11, 2022 • Duration 11:40

Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.

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Easy SEO Hacks to Boost your Google Ranking Without Paying a Penny with Jess Bargenquast of Lady Changemakers

Episode 19

Monday, July 4, 2022 • Duration 35:48

Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods.

Jess Bargenquast is the founder of Lady Changemakers, a directory and marketplace for woman-owned businesses to gain exposure and sales. This easy and affordable platform connects conscious consumers to over 700 woman-owned businesses that can provide almost any product or service that they're looking for. This platform is just like Amazon, but for exclusively women-owned businesses!

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How I Went From Freelancer to Agency Owner

Episode 18

Monday, June 27, 2022 • Duration 24:33

In today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you.

It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her corporate job and get her advice and top tips for starting a freelance career.

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The Ultimate Guide to Winning with FB Ads featuring Dorothy Hollabaugh

Episode 17

Monday, June 20, 2022 • Duration 38:29

Today's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts.

Dorothy Hollabaugh joins Sociallee Relevant from Needless Eye Media. Needles Eye Media is a full-service digital advertising agency with insider knowledge, laser-like focus, and a borderline unhealthy obsession with data. They specialize in scaling profits with precision online advertising.

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Looking for a job in PR? You NEED this skill!

Episode 16

Monday, June 13, 2022 • Duration 22:20

If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!

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The *NOT so new* social media platform that you SHOULD be paying attention to!

Episode 15

Monday, June 6, 2022 • Duration 22:52

Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.

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