TRENCHES with Milan Terez – Details, episodes & analysis

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TRENCHES with Milan Terez

Milan Nolen

Education

Frequency: 1 episode/5d. Total Eps: 25

TRENCHES with Milan Terez is the playbook no one handed you. Whether you're pre-revenue, pre-launch, or just figuring it out, TRENCHES is your business toolkit. This is a how-to business podcast for early-stage female founders who are navigating the messy, meaningful work of building a business from scratch. Hosted by Milan Terez, each episode is a tactical deep dive into the real strategies, hard pivots, breakthrough moments so you can learn from the trenches, not the highlight reel. Female founders shouldn't have to figure it out alone.

Recent rankings

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Apple Podcasts

🇨🇦 Canada - howTo
02/08/2026
#97
🇨🇦 Canada - howTo
01/08/2026
#83
🇨🇦 Canada - howTo
31/07/2026
#61
🇨🇦 Canada - howTo
30/07/2026
#33

Spotify

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https://www.tiktok.com/milanterez
22 shares
https://www.tiktok.com/trenchesthepod
12 shares
https://www.tiktok.com/trenchesthepodcast
9 shares

https://www.instagram.com/milanterez
13 shares
https://www.instagram.com/trenchesthepodcast
9 shares
https://www.instagram.com/emanicosmetics
4 shares

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RSS feed quality

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Score global : 62%

Publication history

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The Non-Alcoholic Beverage Playbook: How SIPPL's Founder, Parker Papaccio, Navigates Product Development, Retail Distribution, and Brand Identity | TRENCHES with Milan Terez

Season 1 · Episode 13

Thursday, June 18, 2026 • Duration 01:07:11

What does it take to leave a marketing career, bootstrap a non-alcoholic beverage brand, and get it in front of consumers at Coachella all while navigating FDA regulations, custom packaging costs, and influencer gifting gone wrong? In this episode of TRENCHES with Milan Terez, host Milan Terez sits down with Parker Papaccio, founder of SIPPL, for the full behind-the-scenes breakdown of building a health-focused drink brand from the ground up. Parker covers the entire founder journey: product development and flavor testing, budgeting and initial investment, retail expansion and distribution challenges, building community through in-person events, and what she'd do differently with influencer marketing. If you're launching a beverage brand, building in the health and wellness space, or trying to get a physical consumer product to market — this is the episode you've been looking for.

Key Takeaways

Product development process for SIPPLBootstrapping and initial investmentConsumer feedback and market researchBuilding community through events and social mediaNavigating regulations and legal considerationsStrategic marketing and brand identityDistribution channels and logisticsLessons learned from Coachella and influencer marketing

Chapters

00:00 Welcome to TRENCHES with Milan Terez

01:07 Parker's Journey to Entrepreneurship

04:22 Building in Health and Wellness

06:38 Transitioning In and Out of Fast-Paced Environments

07:21 Time Management and Juggling Responsibilities

11:08 Developing a Non-Alcoholic Drink Mix

13:51 Product Development Insights for Beverage Brands

18:17 SIPPL's Unique Position in the Beverage Market

20:25 Innovative Mixology: Crafting Non-Alcoholic Cocktails

21:49 Navigating Consumer Education and Market Challenges

24:25 Budgeting and Financial Insights for Startups

25:56 Perfecting the Product: Flavor Development and Feedback

26:43 Retail Expansion: Strategies and Distribution Challenges

30:10 The Cost of Custom Packaging

34:02 Building Community: The Role of In-Person Events

38:16 Experiencing Coachella: Opportunities and Lessons Learned

42:32 Influencer Gifting 101

45:43 The Importance of Contracts in Business Partnerships

51:37 Creating a Cohesive Brand Identity

52:57 Building in Public: The Founder Journey

58:45 Community and Confidence: The Driving Forces

01:01:22 Vision for the Future: Beyond the Trenches

01:03:38 Embracing Uncertainty: The Path to Success

01:05:53 Trenches with Milan Terez

Resources

Bev Source - https://www.bevsource.com

ShipBob - https://www.shipbob.com

ChatGPT - https://chat.openai.com

Claude AI - https://www.anthropic.com

Connect With Us:

Our Guest: Parker Papaccio

Guest Brand - SIPPL

Instagram: ⁠https://www.instagram.com/sipplmixology/

TikTok: https://www.tiktok.com/@sipplmixology

SIPPL Official Website: https://sipplmixology.com/

Our Host: Milan Terez

Instagram: ⁠/ milanterez⁠ ⁠⁠

TikTok: ⁠⁠⁠https://www.tiktok.com/milanterez⁠ ⁠

TRENCHES with Milan Terez

Instagram: ⁠⁠ ⁠/ trenchesthepodcast⁠

TikTok: ⁠⁠ ⁠⁠⁠https://www.tiktok.com/trenchesthepod⁠cast

startup, entrepreneurship, beverage brand, SIPPL, branding, manufacturing, business growth, founder insights, mocktail mix, margarita mix, beverage, product development, community building, health and wellness, brand strategy, bootstrapping, Coachella, influencer marketing

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Digging Deeper with Parker Papaccio (Founder of SIPPL Mixology) | TRENCHES with Milan Terez

Season 1 · Episode 13

Thursday, June 18, 2026 • Duration 07:36

What does it actually cost financially, mentally, and strategically to launch a functional beverage brand from scratch? In this episode of TRENCHES with Milan Terez, host Milan Terez sits down with Parker Papaccio, founder of SIPPL, to break down the real behind-the-scenes of building a drink startup. Parker gets into the full founder playbook: how she found and vetted manufacturing partners, the early business decisions that carried major financial consequences, what brand recognition actually looks like as a traction signal, and how she keeps her focus sharp in the chaos of early-stage startup life. If you're building in the beverage space, launching a consumer product brand, or trying to figure out how to make a physical product company work this episode is for you.

Key Takeaways

Brand recognition is a key indicator of traction.Finding the right manufacturing partners is crucial and costly.Routine workouts help manage stress and maintain focus.Naming a brand can carry deep meaning and strategic intent.Early business decisions can have significant financial impacts.

Chapters

00:00 Welcome to TRENCHES with Milan Terez

00:39 Digging Deeper with Parker Papaccio

06:18 Trenches with Milan Terez

Connect With Us:Our Guest: Parker Papaccio

Guest Brand - SIPPL

Instagram: ⁠https://www.instagram.com/sipplmixology/

TikTok: https://www.tiktok.com/@sipplmixology

SIPPL Official Website: https://sipplmixology.com/

Digging Deeper with Grace Howland (Founder of Evoquer) | TRENCHES Rapid Fire

Season 1 · Episode 8

Thursday, April 23, 2026 • Duration 09:44

What does it take to leave a stable finance career and build a fragrance brand from scratch without outside funding? In this episode of TRENCHES Rapid Fire, host Milan Terez sits down with Grace Howland, founder of Evoquer Fragrances, an experience-based fragrance brand redefining what scent can mean. Grace opens up about the real challenges of launching a consumer product brand, how she makes hard decisions in product formulation, and the daily routines keeping her grounded as a self-funded founder.

Key TakeawaysJourney from finance to entrepreneurshipChallenges of launching a new brandDecision-making in product formulationWork schedule and productivity hacksSelf-funding and financial independence

Chapters

00:00 Welcome to TRENCHES Rapid Fire00:39 Rapid Fire Questions with Grace Howland01:04 Watch Love Story of HBO Max01:32 New Noah Kahan Album & Project Hail Mary Book02:16 An Eat, Pray, Love Moment02:26 How to Make Hard Decisions02:55 Building Without a Trust Fund03:33 How to Make Mistakes04:27 Emotional Support Airpod Max04:51 How to Build Your Own Hours as a Founder06:14 Daily Non-negotiable06:43 From Tech Founder to Fragrance08:27 See You Next Episode

Connect With Us:Our Guest - Grace HowlandTikTok - https://www.tiktok.com/@gracehowland_

Guest Brand - EvoquerTikTok - https://www.tiktok.com/@shopevoquerInstagram - hhttps://www.instagram.com/shopevoquer/Evoquer Official Website - https://shopevoquer.com/

Our Host: Milan TerezInstagram - https://www.instagram.com/milanterez/ ⁠⁠TikTok - ⁠⁠https://www.tiktok.com/milanterez ⁠

From Private Equity to Perfume: How Grace Howland (Founder of Evoquer) Started a Fragrance Brand

Season 1 · Episode 8

Thursday, April 23, 2026 • Duration 01:06:35

What does it actually take to leave a career in private equity, build a fragrance brand from scratch, and pitch venture capital in 2026, all while bootstrapping and staying scrappy? In this episode of TRENCHES with MTN, host Milan Terez sits down with Grace Howland, founder of Evoquer, an experience-based fragrance brand built around scent memory and life's most memorable moments. Grace breaks down the full founder journey: 300 product development trials, guerrilla marketing at Coachella, pop-up strategy, bootstrapping vs. funding tradeoffs, and what she'd tell every first-time founder about building a consumer brand from the ground up.

Episode TakeawaysTransition from finance to entrepreneurshipCreating a scent memory brandProduct development process with 300 trialsBootstrapping and fundraising strategiesMarketing at Coachella and pop-ups

Chapters

00:00 How to Build a Fragrance Brand01:32 How to Scale a Fragrance Brand02:08 The Journey to Evoquer03:25 Lessons from Private Equity: How to Prepare Your Brand Finance Department07:44 The Birth of Evoquer: How to Create a Business Concept and Find Inspiration12:49 Brand Differentiation: Evoking Memories through Scent19:07 Advice for Starting a Fragrance Brand21:36 How to Raise Venture Capital in 2026 and 202724:47 What Are the Pros and Cons of Taking Venture Capital27:54 Bootstrapping vs. Funding: Strategies for Founders31:13 Navigating Unemployment and Scrappiness36:32 How to Create a Fragrance40:36 How to Get Your Brand To Coachella45:38 How to Make a Custom Fragrance for Events47:18 How to Plan a Pop Up Event48:11 How to Build in Public Consistently51:57 Successful Launch Strategies52:47 Business Tech Stack Recommendations55:29 When to Start Email Marketing56:17 Become a Female Venture Capitalist57:24 What is Your Superpower?58:51 When to Take a Break While Building a Business01:00:37 Finding Your Ambition01:01:48 The Journey Beyond the Trenches01:05:18 See You Next Episode

Connect With Us:Our Guest - Grace HowlandTikTok - https://www.tiktok.com/@gracehowland_

Digging Deeper with Gina Moore (Founder of Pantry Gems) | TRENCHES Rapid Fire

Season 1 · Episode 7

Thursday, April 16, 2026 • Duration 10:56

In this episode of TRENCHES Rapid Fire, Gina Moore, founder of Pantry Gems, shares her journey from idea to product, discusses her favorite shows and podcasts, and offers insights into her decision-making process and daily routines. Discover her creative inspirations, challenges, and tips for aspiring entrepreneurs.

Key Takeaways

Gina Moore's entrepreneurial journey

Innovations in the food industry with Pantry Gems

Balancing creativity and business challenges

Faking it till you make it

Work-life balance in entrepreneurship

Chapters

00:00 Introduction to Pantry Gems and Gina's Journey

00:46 Rapid Fire: Personal Insights and Preferences

01:24 TV Shows to Watch in April 2026

01:59 Popular Music of 2026

02:30 Podcast Recommendations for 2026

02:51 Hiring a Food Scientist

03:18 How to Build Confidence

03:44 Emotion Support Pets

05:05 How to Create Your Dream Job

05:51 Minimal Skincare Routines

06:39 The Potato Question

07:52 Starting a Fashion Brand

09:39 See You in Next Episode

Connect With Us:

Our Guest - Gina More

How To Bootstrap a CPG Brand: The Pantry Gems Story

Season 1 · Episode 7

Thursday, April 16, 2026 • Duration 01:08:10

This week Gina Moore, founder of Pantry Gems, shares her entrepreneurial journey from side hustles to launching an innovative tomato paste product. Discover her creative paths, challenges in product development, and tips for bootstrapping in the CPG space

Key Takeaways

Entrepreneurial journey of Gina Moore

Challenges in product development and packaging

Bootstrapping strategies for food startups

Start with small steps and validate your idea early.

Leverage your environment and personal experiences for product ideas.

Build relationships with industry experts and co-packers early.

Chapters

00:00 Introduction to Pantry Gems and Gina's Journey

01:55 Navigating Product Development for CPG Brands

03:04 Gina's Background and Early Career

07:04 How to Manifest Your Dream Business

10:48 How to Find My Million Dollar Idea

12:09 How to Find The Right Side Hustle

15:13 How to Fund Your Business Idea

18:32 Bootstrapping and Funding Strategies

20:00 The Birth of Pantry Gems

22:49 How to Start Product Development At Home

25:35 How to Find Your Brand Designer (Thank you Fishwife)

28:18 How to Find A Co-Packer

Digging Deep with Kameron Monet (Founder of Social Docket) | TRENCHES Rapid Fire

Season 1 · Episode 6

Thursday, April 2, 2026 • Duration 07:13

In this Digging Deeper episode of the TRENCHES podcast, Kameron Monet, Founder of Social Docket shares insights on balancing success, making tough decisions, and building a career in the creator economy. She discusses her journey as a lawyer, content creator, and tech founder, offering practical advice for entrepreneurs and creators.

Episode Highlights:

Balancing legal career and content creation

Building and scaling Social Docket

Work smarter, not harder: strategic success

Overcoming challenges in entrepreneurship

The importance of daily routines and self-care

Connect With Us

Our Guest: Kameron Monet

TikTok: https://www.tiktok.com/kameronmonet

⁠Instagram: https://www.instagram.com/kameronmonet/

YouTube - https://www.youtube.com/@kameronmonet

Her Company: Social Docket

Website - ⁠https://socialdocketdialogue.com⁠ or ⁠https://www.socialdocket.ai/⁠

Instagram - ⁠https://www.instagram.com/socialdocket/⁠

Host: Milan Terez

Instagram: https://www.instagram.com/milanterez/ ⁠⁠

TikTok: ⁠⁠https://www.tiktok.com/milanterez ⁠

Show: TRENCHES the podcast

Instagram: ⁠⁠https://www.instagram.com/trenchesthepodcast/

From Lawyer to Legal Tech Founder: How Kameron Monet Is Building the Future of the Creator Economy

Season 1 · Episode 6

Thursday, April 2, 2026 • Duration 56:53

In this episode of TRENCHES we sat down with Kameron Monet the founder of Social Docket to hear all about her journey from lawyer to creator to now tech founder. Her business, Social Docket is revolutionizing the legal infrastructure for creators and the creator economy. She discusses her entrepreneurial mindset, the importance of industry education, and her vision for the future of the creator economy.

Key Topics:

Kameron Monet's journey from lawyer to creator and tech founder

The development and features of Social Docket platform

The role of AI and vibe coding in building social docket

Challenges and lessons in founding a tech startup as a non-technical founder

The future of the creator economy and industry maturation

Chapters:

00:00 Introduction to Cameron Monet and Social Docket

01:45 Finding Rhythm in Startup Life

02:30 Understanding Social Docket's Functionality

04:53 Legal Tech and Creator Advocacy

06:15 Cameron's Journey: From Creator to Lawyer

09:27 Building Social Docket: The MVP Journey

11:57 Navigating Co-Founder Dynamics

15:29 Evolving Roles as a Solo Founder

17:43 Vibe Coding and Learning to Code

19:49 Building a Vertical AI Tool

21:58 Training Custom AI Models

26:15 Key Terms for AI Founders

29:15 Misconceptions as a Female Founder

Digging Deep with Diana Nino (Founder of Salsi Agave Seltzer) | TRENCHES Rapid Fire

Season 1 · Episode 5

Thursday, March 19, 2026 • Duration 13:13

In this Digging Deeper episode of the TRENCHES podcast, Diana Nino, CEO of Salsi, shares her journey of pivoting her brand from tequila to agave spirit, balancing a full-time job with entrepreneurship, and navigating the challenges of building a beverage brand inspired by Miami's vibrant culture.Episode Highlights:Pivot decisions should be guided by consumer insights and market research.Balancing a full-time job while building a startup requires strategic time management.Consumer education is crucial when rebranding or changing product positioning.Consistent social media presence helps build brand awareness and community.Embrace feedback and be adaptable to pivot or refine your product.Connect With UsTikTok: https://www.tiktok.com/sipsalsi ⁠Instagram: https://www.instagram.com/sipsalsi/Salsi Official Website - https://salsi.comHost: Milan TerezInstagram: https://www.instagram.com/milanterez/ ⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/milanterez ⁠TRENCHES the podcastInstagram: ⁠⁠https://www.instagram.com/trenchesthepodcast/TikTok: ⁠⁠ ⁠https://www.tiktok.com/trenchesthepodcast ⁠⁠

TRENCHES with Milan Terez – Details, episodes & analysis

Podcast details

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TRENCHES with Milan Terez – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Tik Tok21

Instagram29

Other31

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Tik Tok21

Instagram29

Other31