Explore every episode of the podcast Treat Your Business
Dive into the complete episode list for Treat Your Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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S1 EP18 You: The 4th Foundation for Building a Clinic Business
In this episode, Katie introduces the fourth foundational step for building a clinic business that creates more time, more income, and more freedom: “you”. She explains why the biggest obstacle to growth is often not your marketing, your pricing, or your systems, but the beliefs you are operating from as the business owner. Katie unpacks how your thoughts shape your reality, why your current business environment is a direct result of past belief systems, and how upgrading your “money thermostat” can change the decisions you make and the results you create. She also shares why you cannot out-strategy a faulty mindset, how affirmations can help reprogram the subconscious, and what to focus on before you dive into the upcoming strategy-heavy episodes.
Main Topics Covered:
Why the biggest challenges clinic owners face are often rooted in the business owner, not the business strategy.
The quote “Whatever a man can conceive and believe, it can achieve” and how thoughts either move you forward or hold you back.
How belief systems are formed through upbringing, authority figures, experiences, and accumulated knowledge.
Why your business environment is a product of your beliefs, and how many of those beliefs may not actually be yours.
The concept of your “money thermostat” and how it gets set by what you hear, absorb, and repeat.
Why Katie chose to stop reading and listening to the news, and how inputs affect how you show up in business.
Living on autopilot versus living consciously, and why awareness is essential for growth.
Why the best marketing strategy will only get you so far if your mindset and beliefs have not been upgraded. “You can’t out strategy a faulty mindset” and why mindset work must be woven into business growth.
What affirmations are, how they work, and why the brain does not distinguish between true and false in the way we think it does. Examples of inherited money beliefs like “money doesn’t grow on trees” and “to make money you have to work hard”.
How beliefs can be inherited across generations, and how questioning them creates freedom and new possibilities.
A recap of the four foundations: the why, the who, the how, and you, and a preview of what is coming next as Katie revisits each in more depth.
Thank you for tuning into this episode of Treat Your Business. If you do nothing else after listening, take a moment to look at your current business environment and ask yourself one question: what beliefs created this, and which ones are you ready to upgrade so you can build a clinic and a life you love?
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
In this episode, Katie introduces the third key foundation for building a clinic business that creates more time, more income, and more freedom: the “how”. She explains why a pay as you go model can leave your income unpredictable and your diary vulnerable to cancellations, and how creating programmes and packages can help your patients get better results while giving you a more resilient business model. Katie breaks down how to think in terms of state A to state B transformation, identify the roadblocks that get in the way of recovery, and create better conditions for delivery so you are not overpromising, undercharging, and doing unpaid work behind the scenes.
Main Topics Covered:
Why most clinic owners default to a single session business model, and the hidden cost of relying on pay as you go income.
The fear of looking salesy, and why professionalism means recommending what your patients genuinely need.
Why you cannot predict marketing, capacity, or revenue when you do not know what is coming in week to week.
How churn rate is created when patients drop off before they get results, often because life gets in the way.
How to solve problems creatively by building support beyond face to face sessions, based on real patient roadblocks.
The state A to state B transformation, and why people buy themselves out of a problem and into a solution.
How programmes improve retention, conversion, and revenue by creating commitment and consistency.
Why better conditions for delivery lead to better outcomes, stronger boundaries, and a better reputation.
How to price your programmes so you are paid for the full scope of support you provide, not just the time in the room.
A preview of what is coming next, including mapping roadblocks, pricing, naming, marketing, delivery, and SOPs for your programmes.
Thank you for tuning into this episode. If you want more consistent income and more freedom without sacrificing patient outcomes, start by looking at the model you are running right now and ask yourself one question. Is it serving you, or is it starving you?
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome Welcome back to the Treat Your Business podcast. This week I’m doing something a little different with a short, sharp, high value episode you can listen to quickly, then get straight back to your busy clinical day.
Episode summary In this episode I’m talking about why growth can feel messy, uncomfortable, and anything but linear, and why that is completely normal when you start properly working on your business. I share what I see in clinic owners who grow revenue, profit, and freedom, versus those who stay stuck, and I walk you through the first step in your roadmap to results: training your brain for growth.
I cover two common destructive thoughts that shut down progress, then show you how to flip them into productive questions that help your brain find solutions. I also share a vulnerable story from Clinic Growth Live that highlights how mindset and openness to learning can change what you take from any room, training, or coaching.
Key Takeaways
Progress is rarely linear. Growth can get messy when you start changing pricing, systems, team structure, and decision making.
Resilience matters. Humility, courage, self compassion, patience, humour, and a willingness to experiment help you move through the hard bits instead of retreating to what feels safe.
Catch the thought “I know this already.” When I believe I already know something, I disengage and stop learning.
Replace it with: What can I learn from this? Ask it with genuine curiosity, again and again.
Catch the thought “This won’t work for me.” That belief shuts down possibility before I even try.
Replace it with: How can this work for me? Repeating this question forces me to look for adaptations, opportunities, and new connections.
Hearing something before is not the same as mastering it. Knowing something intellectually is different from doing it consistently and benefiting from it.
My brain filters what I notice through my beliefs and mindset, so the questions I ask determine what I see and what I act on.
Resources and links
Quote referenced: Shirley Chisholm, “You don’t make progress by standing on the sidelines whimpering and complaining. You make progress by implementing ideas.”
Questions to practise this week:
What can I learn from this?
How can this work for me?
If things feel messy right now, I want you to know you’re not failing, you’re in it, and it is normal. Start with the first step: train your brain for growth by asking better questions. I’ll be back next week as we continue building your roadmap to results.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome to this week’s episode of Treat Your Business! I'm Katie Bell, and today we’re delving deep into a topic that has been coming up again and again during our coaching sessions—your money mindset. If you're struggling with pricing your services, or find yourself holding back from making changes in your business, this episode is for you.
In this episode, we explore how your money mindset is like a thermostat, controlling the "temperature" of your financial success. Just like adjusting a thermostat can change the climate in your home, shifting your mindset from scarcity to abundance can drastically impact your business growth. We'll cover the experiences and beliefs that shaped your money mindset, and how those early lessons might be holding you back today.
I’ll share my personal story of growing up in a self-employed household and how the lessons I learned about money shaped my approach to running a clinic. From undervaluing our expertise to fearing price increases, the way we think about money is often the hidden barrier to achieving the financial success we deserve.
Key Takeaways:
Your Money Mindset: Understand how your beliefs around money, often formed in childhood, directly influence your pricing, profits, and overall business success.
Shifting from Scarcity to Abundance: Learn how adopting an abundance mentality can attract higher-paying clients and create more opportunities.
Recognising Value: Stop pricing your services based on time and start focusing on the value and outcomes you provide to your clients.
Overcoming Fear: Don’t let the fear of rejection or comparison to competitors hold you back from charging what you’re worth.
Invest in Yourself: You cannot expect your clients to invest in you if you're not willing to invest in yourself—whether through personal growth or professional development.
Tune in to this episode as we help you shift your mindset, and lay the groundwork for financial success in your clinic. No more undercharging, no more undervaluing your skills—it's time to thrive!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Welcome to another episode of the Treat Your Business Podcast! I'm Katie Bell, and I’m thrilled to have you here with me today. This episode is packed with inspiration and practical insights, especially for clinic owners who are looking to elevate their patient care while also boosting their business.
In today’s episode, I’m joined by the brilliant Michael O’Reilly, a seasoned clinic owner and physiotherapist who has revolutionised how we approach treating patients with upper back, neck, and shoulder issues. Michael shares his journey from recognising a common problem faced by his patients to developing a game-changing product that’s now making waves across the physio community.
Summary:
Michael O'Reilly discusses his innovative product, the OptiNeck Balance Wedge, designed to combat the postural challenges we all face in today's digital age. He dives deep into how this simple yet effective tool not only helps patients maintain better posture but also enhances their overall quality of life. More importantly, Michael shares how integrating this tool into your clinic can lead to improved patient outcomes, higher retention rates, and an additional revenue stream.
Key Takeaways:
Innovation in Physiotherapy: Michael’s journey from identifying a clinical need to creating a product that addresses it effectively.
Posture’s Impact on Health: The importance of addressing posture daily to prevent long-term health issues.
Enhancing Patient Compliance: How the OptiNeck Balance Wedge simplifies corrective exercises, making it easier for patients to stick with their routines.
Business Benefits: How adding a product like this to your clinic’s offerings can increase patient satisfaction, improve retention, and provide a valuable new income stream.
Practical Application: Real-world examples of how the wedge is being used in clinics, Pilates classes, and even at home to provide long-term benefits for patients.
Whether you're a clinic owner looking for ways to improve patient care or just interested in the latest innovations in physiotherapy, this episode has something for everyone.
To contact Michael O'Reilly for more information about the OptiNeck Balance Wedge or his work, you can reach him through the following channels:
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to "Treat Your Business"! I'm Katie Bell, and today we’re joined by Ellis Sweetenham to discuss the crucial topic of trademarking in your business. Trademarking is often overlooked, but it’s vital for protecting your brand and securing its future. Let’s dive in!
Episode Summary
In this episode, Ellis Sweetenham breaks down why trademarking is essential, no matter the size of your business. Many assume their business is too small to be copied, but Ellis explains why protecting your brand is crucial from the start.
Key Takeaways
Trademarking Essentials: Safeguard your brand’s identity and reputation, no matter your business size.
Risks of Skipping It: Without a trademark, you risk losing customers to competitors and facing costly legal battles.
Early Action: Start trademarking early as a preventive, not reactive, measure.
What to Trademark: Secure your brand name, logo, slogans, and unique identifiers.
Future-Proofing: Trademarks protect current operations and add value if you plan to sell or franchise.
Real-Life Lessons: Learn from others’ mistakes to understand the risks of not securing trademarks.
Availability Check: Conduct thorough searches or hire professionals to ensure your trademark is viable.
Dispute Resolution: A registered trademark simplifies resolving disputes and pursuing legal action.
Thanks for joining us for this insightful episode. Protect your brand to ensure your business thrives. If you found this episode helpful, share it with fellow business owners who could benefit from this advice.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 1: Start Here: Foundations for Clinic Owners
Hello listeners, and welcome to this week’s episode of Treat Your Business! I’m really excited to be joined by the fabulous Katie Knapton, the new Chair of Physio First. Today, Katie shares why Physio First is such a crucial organisation for physio-led practices. We’ll dive into the many ways PhysioFirst supports its members, from sole practitioners to large clinics, and explore the exciting initiatives that are shaping the future of our industry. Whether you’re already a member or considering joining, this episode is packed with valuable insights. Let’s get started!
Episode Summary: In this episode, we sit down with Katie Knapton, Chair of PhysioFirst, to discuss the vital role PhysioFirst plays in supporting physio-led practices. Katie highlights how PhysioFirst is leading the way in providing essential resources, strategic partnerships, and innovative tools that help clinics thrive in a rapidly evolving industry. From CPD opportunities to business support, and even e-commerce solutions, PhysioFirst offers something for everyone. We also explore how the organisation is adapting to meet the challenges of modern practice, including the use of AI and digital innovation.
Key Takeaways:
Comprehensive Support for All Practice Sizes: PhysioFirst provides tailored resources and support, whether you’re a sole practitioner or managing multiple clinics.
Innovative Tools and Partnerships: From e-commerce stores to AI integration, PhysioFirst offers cutting-edge solutions to streamline your practice.
Importance of Community: Being part of a supportive network of physios helps combat the isolation often felt by clinic owners.
Ongoing CPD and Compliance Assistance: PhysioFirst keeps members informed about regulatory updates, making compliance easy and stress-free.
Flexible Involvement: Members can engage as much or as little as they like, with opportunities to volunteer and contribute to the community.
Call to Action: To get in touch with PhysioFirst, listeners can visit the official PhysioFirst website at www.physiofirst.org.uk. On the website, they can find detailed information about membership benefits, upcoming events, and available resources. Additionally, they can contact the PhysioFirst team directly via email or phone, both of which are provided on the website.
For those interested in speaking with a member of the executive team or learning more about specific services, the website also offers options to request a direct link or consultation.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello everyone and welcome to this week’s episode of Treat Your Business! I’m thrilled to have Philippa, our brilliant Mindset and Success Coach from Thrive, joining me today. Philippa is an expert at helping people break through mental barriers and unlock their true potential. Today, we’re diving deep into the mindset shifts that can transform your business and your life. Whether you’re feeling stuck, battling self-doubt, or just looking for that next level of growth, this episode is for you. Let’s dive in!
Episode Summary: In this episode, we explore how your mindset can be the key to unlocking greater success in your business. Philippa shares her insights on why our beliefs and self-perceptions often hold us back and how we can change that narrative. We discuss common mindset blocks like imposter syndrome, people-pleasing, and the fear of failure, and how addressing these can lead to profound changes in your business outcomes. If you’re ready to stop being your own biggest barrier, this conversation will give you the tools to do just that.
Key Takeaways:
Understanding Mindset Blocks: Identify and address the limiting beliefs that are holding you back, such as imposter syndrome and fear of success.
The Power of Self-Worth: How your perception of your value impacts everything from pricing to business growth.
New Level, New Devil: As you reach new levels in your business, be prepared to face new mindset challenges that require continued growth.
The Importance of Pausing: Taking time to step back and reflect can bring clarity and help you overcome obstacles.
Language Matters: The words you use shape your reality. Simple shifts in how you speak about yourself and your business can make a big difference.
Thank you for joining us today! If this episode resonated with you, please take a moment to share it, leave a review, and help other business owners benefit from these insights. Don’t forget to check out the show notes for links to connect with Philippa and explore our coaching programmes at Thrive. Until next time, keep growing and keep thriving!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 1: Start Here: Foundations for Clinic Owners
Hello and welcome back to the Treat Your Business podcast! I'm Katie Bell, and if you’re a clinic owner feeling overwhelmed by the ups and downs of business, this episode is made for you. Running a clinic can sometimes feel like a wild ride on an old rollercoaster at Blackpool Pleasure Beach—unpredictable, thrilling, and at times, downright exhausting. Today, I’m sharing the five key lessons I’ve learned through years of experience to help you avoid the common pitfalls and achieve success faster. So, strap in, and let’s get started!
Episode Summary: In this episode, I reflect on my journey as a clinic owner and share the five most valuable lessons I wish I’d known when I first started. From understanding your "why" to upgrading your mindset, each lesson is designed to help you avoid the mistakes that can slow your growth and drain your energy. We’ll dive deep into the importance of focus, asking for help, and surrounding yourself with people who inspire you to play a bigger game. Whether you’re just starting out or looking to reignite your passion, these insights will help you build a clinic that serves your life, not the other way around.
Key Takeaways:
Clarify Your Why: Regularly revisit the reasons you started your business to ensure it aligns with your personal values and goals.
Focus on One Mentor: Avoid information overload by following the guidance of one trusted mentor who aligns with your business vision.
Ask for Help Sooner: Recognise your strengths and delegate tasks that drain your energy, allowing you to focus on growth.
Upgrade Your Mindset: Challenge limiting beliefs and adopt a mindset of abundance to break through to the next level.
Play a Bigger Game: Surround yourself with people who inspire and challenge you to reach your full potential.
Call to Action: Thank you for tuning in today! If you found these tips helpful, I’d love to hear from you. Please leave a review, share the episode, and let’s help more clinic owners thrive. For more support, join our free Facebook group or explore our transformational coaching programmes at Thrive Business Coaching. Until next time, remember—your business should serve you, not starve you. Let’s make it happen!
Closing: I truly appreciate your continued support. Week after week, your feedback and enthusiasm fuel this podcast, and I’m excited to keep bringing you valuable content. Stay focused, stay inspired, and I’ll see you on the next episode!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello and welcome to another exciting episode of the Treat Your Business podcast! I’m Katie Bell, your host, and I’m thrilled to bring you something truly special this week. We’ve got an incredible treat in store as I’m joined by my fabulous coaches, Nichola and Philippa, for another round of Coach's Corner. We’re diving deep into the two missing ingredients that we see holding back clinic owners from achieving the success they desire.
Episode Summary
In this episode, we explore why so many clinic owners feel stuck, burnt out, and frustrated despite working tirelessly on their businesses. Nicola, Philippa, and I discuss the two crucial elements that often go unnoticed but are essential for creating a thriving clinic: mindset and having a clear master plan. We use the analogy of a cherry blossom tree to illustrate how many business owners focus on fixing the branches—like marketing or hiring—without addressing the roots (mindset) and the trunk (strategy) that support the entire business. We also share insights on why working on your mindset and having a strong, clear strategy are non-negotiable for long-term success.
Key Takeaways
Mindset Matters: Your business is a direct reflection of your beliefs, values, and mindset. Without a solid foundation, no amount of strategy or tactics will yield lasting success.
Master Plan: Knowing your destination and having a clear plan to get there is crucial. Without this, your business efforts will feel scattered and ineffective.
Strategy Before Tactics: Before diving into marketing or team-building, it’s essential to establish a strong strategy that aligns with your goals and values.
Continuous Growth: Mindset work and strategic planning are ongoing processes. As your business grows, so too should your mindset and your master plan.
Community and Support: Surrounding yourself with like-minded, successful people is key. Events like our upcoming Clinic Growth Live are designed to provide the community, knowledge, and inspiration you need to take your clinic to the next level.
Join us for this insightful episode and learn how to shift from being overwhelmed and exhausted to confident and successful in your clinic business.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
I'm Katie Bell, and I'm excited to welcome you to another episode of Treat Your Business. Today, we have the inspiring Jo Turner from Mehab. Jo is a seasoned physio with over 20 years of experience, now also a trained life coach. We'll dive into her journey, her unique insights on burnout, and how she supports clinicians in achieving sustainable growth and positive change in their practices.
Episode Summary:
In this episode, Jo Turner shares her journey from being a dedicated physio to becoming a life coach. Jo discusses the challenges clinicians face, including burnout, undervaluing themselves, and the struggle to balance business growth with personal well-being. She emphasises the importance of mindset and self-compassion in overcoming these hurdles. Jo also explains how her concept of the "Clinic Success Tree" can help clinic owners align their personal goals with their business strategies, leading to sustainable and fulfilling growth.
Key Takeaways:
Recognising Burnout: Jo highlights the importance of identifying early signs of burnout and taking proactive steps to address them.
Mindset Matters: A positive and resilient mindset is foundational to both personal well-being and business success.
Self-Compassion: Embracing self-compassion helps clinicians accept their strengths and weaknesses, leading to more effective and fulfilling work.
Clinic Success Tree: Jo introduces the Clinic Success Tree model, which aligns personal values and goals with business strategies for sustainable growth.
Value Yourself: Clinicians often undervalue themselves; recognising and addressing this is crucial for achieving fair compensation and job satisfaction.
Practical Strategies: Jo provides actionable advice on setting clear goals, creating a supportive work environment, and balancing professional and personal life.
Community and Support: Building a network of like-minded professionals can provide invaluable support and inspiration.
Celebrating Success: Taking time to recognise and celebrate achievements is essential for maintaining motivation and perspective.
Continuous Learning: Staying open to new ideas and approaches is key to personal and professional development.
Resilience and Adaptability: Developing resilience and being adaptable in the face of challenges can help clinicians thrive in their careers.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 3: Time, Boundaries, Burnout, and Getting Your Life Back
Hello and welcome to this episode of the Treat Your Business podcast! I hope you're having a fabulous day. In this episode, we're revisiting a crucial topic from episode 12: valuing our time as clinic owners. Despite our best efforts, many of us still struggle with time management and implementing the changes we learn about. Let's dive back into understanding our hourly rate and its impact on our business.
Episode Summary:
In this episode, we explore the importance of knowing your hourly rate and how it affects your clinic's success. We revisit key insights from episode 12, discussing why many clinic owners undervalue their time and struggle to implement what they learn from masterclasses and training. By understanding and recalculating your hourly rate, you can make better business decisions, delegate effectively, and ultimately grow your clinic.
Key Takeaways:
Understanding Your Hourly Rate: Recognising the true value of your time is crucial. It’s not just about charging for your time with clients but considering your years of training, experience, and ongoing professional development.
Challenges in Valuing Time: Many clinic owners undervalue their time due to past experiences in the NHS or working with insurance companies that set low reimbursement rates.
The Importance of Pricing: Regularly revisiting and adjusting your pricing structure is essential. Your prices should reflect your expertise and the value you provide to your clients.
Delegation for Growth: Identifying low-value tasks that can be delegated allows you to focus on higher-value activities that drive your business forward.
Mindset Shifts: Overcoming the fear of raising prices and understanding the broader impact on your business can lead to greater financial stability and less burnout.
Business Development: Spending time on business development tasks rather than getting bogged down by low-value administrative tasks is vital for long-term growth.
Action Steps:
Re-evaluate Your Prices: Take a hard look at your current pricing structure and adjust it to better reflect your value and the cost of providing services.
Track Your Tasks: For a week, note down every task you do and categorise them by value. Delegate tasks that don’t need your direct attention.
Focus on High-Value Activities: Prioritise tasks that will help grow your business and improve your financial outcomes.
Thank you for tuning into this episode of Treat Your Business. I hope you found these insights valuable and that they help you make meaningful changes in your clinic.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Hello and welcome to this episode of the Treat Your Business podcast! I'm Katie Bell, and today, we're diving into a topic that's vital for clinic owners who want to elevate their business and ensure future success. Would you love to make an extra £30,000 in your clinic next year? Are you struggling to recruit great staff? Then this episode is for you. We'll explore innovative ways to integrate student placements into your clinic, ensuring you not only give back to the industry but also enhance your business growth.
Episode Summary:
In this episode, I chat with Carys Roberts, the founder of Cygnets, a service that helps clinic owners bring students on placements. We discuss the benefits of having students in your clinic, from diversifying your income to improving recruitment. Carys shares her expertise on how to streamline the process, ensuring that integrating students is not a burden but a strategic advantage. If you’re looking to boost your clinic’s revenue and create a pipeline of talented practitioners, this episode is a must-listen.
Key Takeaways:
Student Placements as a Revenue Stream: Learn how integrating students into your clinic can generate significant additional income, potentially up to £30,000 annually.
Streamlined Processes: Discover how Cygnets takes the hassle out of student placements, handling all the paperwork and providing necessary resources, making the process seamless for busy clinic owners.
Recruitment Strategy: Understand how having students in your clinic can serve as a “try before you buy” recruitment strategy, ensuring you hire well-suited practitioners who are already familiar with your clinic’s environment.
Enhanced Learning and CPD: See how student placements can enrich your clinic’s continuing professional development (CPD) programme, benefiting both students and existing staff.
Support System: Gain insights into the support provided by Cygnets in dealing with any issues that may arise with students, ensuring a positive and productive placement experience.
Action Steps:
Contact Cygnets: If you’re interested in exploring student placements further, reach out to Carys for a consultation to see how Cygnets can benefit your clinic.
Evaluate Your Clinic’s Capacity: Assess your clinic’s ability to take on students and how this integration could enhance your business model.
Implement Feedback Systems: Consider how you can use feedback from students and clients to continuously improve the placement experience and overall clinic operations.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to Treat Your Business, the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I’m Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let’s dive in.
Episode summary
What if you did not need more clients to grow? In this episode, I’m sharing why the fastest, simplest way to take your clinic to the next level is often not about adding more, but about getting 10% better at the things already happening inside your business.
I talk through the compound effect of small improvements across three core areas: conversion, retention, and pricing. When you turn the dial up by just 10% in each of these, you can increase revenue and profit without spending more on marketing, hiring more staff, or chasing the next shiny strategy.
This is a CEO level shift. Moving from guessing to leading, from reacting to deciding, and from being in the business to actually running it.
Key takeaways
Small improvements compound fast. A 10% lift in the right places can create a huge difference over a year.
Conversion matters more than you think. If you’re converting 70% of new patients into ongoing care, improving that to 80% can increase weekly sessions without spending another pound on marketing.
Retention is where profit often lives. The real profit is rarely in session one. It is in sessions 2, 3, 4, 5, and beyond, when clients stay long enough to get results.
Pricing increases do not need to be scary. Even a small increase, applied consistently across your client base, adds up quickly over 12 months.
Most clinics do not have a lead problem, they have a leakage problem. Money comes in, then leaks out through poor follow up, weak rebooking, and missed reactivation. Fix the leak before you pour more in at the top.
Systems beat goals. If you do not have a system for tracking and improving your numbers, you will keep hitting a ceiling, no matter how hard you work.
Knowing your numbers is leadership. When you understand your numbers, you can do less, make better decisions, and feel more in control.
Resources
Atomic Habits by James Clear
If this episode has been a nudge to step out of the day to day and focus on what actually moves the needle, take it. For most clinics, that 10% is the difference between stress and control, between busy and profitable, and between feeling stuck and actually growing.
Thanks for listening to the Treat Your Business podcast. Hit subscribe now and keep joining me for bigger insights and bolder conversations to help you build a clinic and a life you love.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hi everyone, it’s Katie Bell here. I’m thrilled to welcome you to another episode of the Treat Your Business podcast. This week, I have the pleasure of welcoming back Michael Schumacher, whose episodes are always among the most popular. We’ve had countless conversations, rants, and laughs about the industry, and today we’re bringing that energy to you. Let's dive in!
Episode Summary
In this episode, Michael and I discuss the reality of running a clinic and why it’s such hard work. We tackle the myth of the “magic pill” that promises quick success and share our frustrations about misleading industry advice. We also provide actionable insights on how to manage your clinic effectively without falling for unrealistic promises. Be warned, we don’t hold back and there may be some swearing, so if you’re listening with kids around, you might want to save this for later.
Key Takeaways
The Reality of Hard Work: Running a business is incredibly challenging. There are no quick fixes or magic pills. Success comes from consistent, hard work and dedication.
Misleading Industry Advice: Beware of gurus promising easy money or quick success. These often lead to wasted money and frustration.
Importance of Consistency: Consistency in your business practices, marketing, and client engagement is crucial for long-term success.
Valuing Your Time: As a clinic owner, it’s essential to recognise your value and delegate tasks that don’t require your direct involvement. This allows you to focus on what you do best.
Pricing Strategy: Don’t be afraid to adjust your pricing to reflect the quality and value of your services. Often, higher prices can lead to better business outcomes.
Leveraging Team Strengths: Building a strong team and knowing each member’s strengths can help streamline operations and improve client satisfaction.
Continuous Improvement: Even successful businesses need to innovate and adapt to stay ahead. Regularly review and improve your processes and services.
Connect with Michael
You can find more about Michael Schumacher and his work at HMDG. For insightful articles on pricing models and work ethic, visit their website https://HMDG.co.uk
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to the Treat Your Business podcast! Today, we revisit the idea that everything is created twice – first in your mind and then in reality. Each time you listen, you'll gain new insights. Let’s dive into these transformative ideas once again.
Episode Summary:
We explore the importance of having a clear vision for your business and the power of visualisation. Learn how successful individuals like rugby legend Johnny Wilkinson use visualisation to achieve their goals. We discuss the law of attraction and the importance of maintaining a high vibe to manifest your dreams. Managing stress is crucial, so we touch on maintaining good energy and using tools like journaling for effective planning.
Key Takeaways:
Creation Concept: Everything is created twice – first mentally, then physically. Visualisations are powerful tools for achieving your goals.
Visualisation Techniques: Legends like Johnny Wilkinson use visualisation to prepare for success, priming the brain to align actions with goals.
Law of Attraction: What you emit is what you attract. A positive, high-energy vibe attracts the right opportunities and people.
Stress Management: Recognise how stress impacts your business goals. Techniques to lower stress and maintain focus are vital.
Journaling and Planning: Use journaling to plan effectively. Define your goals clearly and create a strategy that aligns with your vision.
Clarity and Specificity: Be specific about your goals. Clear goals help in making precise decisions and taking targeted actions.
Investment Decisions: Make informed decisions about investments in equipment, staff, and premises based on understanding your business numbers.
Mindset Shift: Move from a survival mentality to a growth mindset for making strategic decisions that drive your business forward.
Positive Reinforcement: Visualising positive outcomes reinforces desired behaviours and results.
Architect of Your Life: Design your life and business as you envision. Set clear goals, maintain a positive mindset, and align actions with your vision.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
In this episode, I unveil the Clinic Growth Live event, designed specifically for physios, osteopaths, sports therapists, and massage therapists who are ready to transform their clinics and lives. Are you feeling exhausted from pouring your heart into your clinic with little to show for it? Do you struggle with ineffective marketing and feel like the lowest-paid employee in your business? If so, this episode is for you.
We delve into the details of Clinic Growth Live, a one-day event in Coventry at the Hilton, aimed at helping you discover how to run your clinic more efficiently, reclaim your time, and significantly increase your income. This event is a game-changer, providing you with the tools and strategies you need to elevate your clinic and personal well-being.
Key Takeaways:
Exclusive Access and Early Bird Prices: Register for the early bird waitlist to get exclusive access to discounted ticket prices. Tickets go on sale on 15th July, and there are only 200 places available, with 100 discounted tickets.
Transform Your Clinic: Learn how to consistently earn £4,000 or more each month while working fewer hours. This event will teach you reliable marketing strategies that generate predictable inquiries and bookings.
Build a Great Team: Understand the importance of building a supportive and efficient team that helps drive your business forward.
Industry First Event: This is a BCPD (Business Continuing Personal Development) event where you earn CPD credits while learning valuable business strategies.
Personal Growth and Networking: Meet fellow clinic owners, exchange ideas, and grow together as a community. This event is not just about learning but also about creating meaningful connections.
Hands-Off Marketing: Discover marketing techniques that work for you, reducing the stress and time spent on bringing in clients.
Reclaim Your Time: Learn how to balance your professional and personal life better, ensuring you have time for the things and people you love.
Meet the Experts: Engage with industry leaders, sponsors, and partners who will be exhibiting at the event, providing additional resources and support.
Get Immediate Tools: By joining the waitlist, you’ll receive a time-poor clinic owner calculator, a powerful tool to help you win back your time even before the event.
Up-Level Your Self-Worth: This event is designed to boost your confidence, clarity, and self-belief, helping you recognise your true value in the industry.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Today we have a special treat for you. We’re delving into the transformative journey of one of our amazing Activate program members, Sian. If you’re ready to double your revenue, find more time, boost your productivity, and elevate your confidence, stay tuned. This episode is packed with insights that could be the game-changer you’ve been waiting for!
Episode Summary:
Sian shares her heartfelt journey from feeling overwhelmed and stretched thin in her business to gaining clarity, confidence, and financial success through the Thrive program. She discusses the initial challenges she faced, the pivotal moments that led her to Thrive, and the significant changes she’s experienced since joining.
Key Takeaways:
Identifying Challenges: Sian reveals how she was initially overwhelmed, juggling a growing business and personal life with three kids, and struggling to see the financial returns she desired.
Finding the Right Fit: The importance of finding a coaching program that resonates personally and professionally. Sian felt a genuine connection with Thrive's approach and ethos.
Commitment to Growth: Sian emphasises the need for dedication to see real results. Implementing the strategies and maintaining focus were crucial to her success.
Impact of Community: The unexpected benefit of connecting with like-minded business owners and the support and learning that comes from being part of a community.
Mindset Shifts: The transformative power of changing your mindset and building confidence, which are as vital as business strategies and marketing plans.
Practical Strategies: Developing a clear financial strategy, creating manageable plans, and setting achievable goals can significantly impact business growth.
Weekly Accountability: The importance of regular check-ins and the value of staying accountable to stay on track and maintain momentum.
Sustained Support: Sian’s ongoing relationship with Thrive highlights the benefits of continued support and guidance beyond initial success.
Building Infrastructure: The necessity of creating a solid management structure and foundations for sustainable growth.
Personal Fulfilment: Achieving business success also enhances personal satisfaction and work-life balance.
This podcast episode is sponsored by Jane, Clinical Management Software. Book a demo and use code THRIVE1MO to get one month free
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to another episode of the Treat Your Business podcast with me, Katie Bell! This week, we’re exploring why being a “Jack of all trades” can be detrimental to your business.
We’ll discuss the importance of focusing on a specific niche in your practice, rather than catering to everyone. I’ll share insights on how specialising in one area can make you the go-to expert, attracting clients seeking your expertise. We’ll also tackle the fear of missing out (FOMO) when narrowing your focus.
Summary
Introduction and Myth-Busting: Debunking the myth that offering a wide range of services is the best approach for your clinic.
The Power of Specialisation: Learn why positioning yourself as an expert in a specific field, such as sports rehabilitation or women's health, can attract more clients.
Marketing to One Ideal Client: Discover how speaking to one ideal client in your marketing efforts can create more compelling messages and stronger connections.
Real-Life Success Story: Hear about a physioclinic that transformed its business by focusing on a niche market, leading to a significant increase in enquiries and bookings.
Creating an Ideal Client Profile: Understand the importance of identifying your passion, strengths, and conducting market analysis to pinpoint the right niche for your clinic.
Adjusting Your Tactics: Tips on reviewing and refining your current marketing strategies to ensure they are targeted and effective.
Key Takeaways
Focus on a Niche: Specialising in a specific area makes you the expert clients seek out, leading to more targeted and effective marketing.
Avoid Diluted Messaging: Trying to serve everyone dilutes your message, making it hard for potential clients to see how you meet their unique needs.
Ideal Client Profile: Creating a detailed profile of your ideal client guides your marketing efforts, addressing their specific pain points and needs.
Consistent and Targeted Marketing: Ensuring your marketing messages are consistent and targeted to your ideal client results in stronger connections and increased trust.
Real-Life Application: Practical examples show how focusing on a niche leads to significant business growth and client satisfaction.
Thank you for tuning in to this week's episode of the Treat Your Business Podcast. If you found this episode helpful, make sure to subscribe and stay tuned for our upcoming episodes where we’ll continue to share valuable insights to help you build a thriving clinic.
Keep your calendars marked for October 25th, as we have something exciting lined up for you! More details to come on the 1st of July. Until then, take care and keep growing your business.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello everyone! Katie Bell here, and welcome back to another episode of the Treat Your Business podcast. Today, we're diving deep into a topic that's often whispered about but rarely confronted head-on: the importance of money in running a successful clinic. So, buckle up and get ready for some eye-opening insights that might just transform your approach to business!
Episode Summary
In this episode, I explore the critical role of financial health in maintaining and growing a successful clinic. I passionately discuss why money should not be a taboo topic and how it is essential for solving business problems and achieving personal and professional goals. Drawing parallels to the importance of oxygen on an aeroplane, I emphasise that a profitable business allows you to help more people and contribute positively to society. I share real-life examples, industry insights, and practical advice on how to shift from just getting by to thriving in your business. This episode is packed with actionable tips to help you improve your clinic's financial performance and overall success.
Key Takeaways
Money as Oxygen for Your Business: Just like oxygen is vital for survival, money is crucial for a business to thrive. Without it, you can't help others or sustain your operations.
Changing the Mindset Around Money: Many in the industry feel uncomfortable talking about money, but it's important to shift this mindset and recognise that being profitable enables you to deliver better services and create a greater impact.
Business Skills Over Technical Skills: Having excellent clinical skills is not enough. Successful business owners also need strong business skills. Investing in your business education is crucial for long-term success.
The Importance of Marketing: Great products and services are essential, but without effective marketing, potential clients won't know you exist. Focus on building relationships and educating your audience to convert them into loyal customers.
Customer Acquisition and Retention: Understand the different stages of the customer journey—prospects, leads, and customers—and tailor your marketing strategies to address each stage effectively.
Building a Sustainable Business Model: To achieve financial freedom and personal fulfilment, it's important to create a business model that supports reasonable working hours, continuous growth, and a healthy work-life balance.
Upcoming Live Event: Mark your calendars for October 25th for a live, in-person event that promises to be a game-changer for clinic owners. Stay tuned for more details!
This episode is a must-listen for anyone looking to improve their business acumen and take their clinic to the next level. Don't miss out on these invaluable insights!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Katie here, welcoming you back to another episode of the Treat Your Business podcast. Today we delve into the importance of visibility for your clinic or studio. Buckle up, because we’re about to embark on a journey to ensure you’re seen not just seven times, but twenty or even thirty times by your potential clients.
Episode Summary
In today’s episode, we explore the critical topic of visibility and why being seen consistently is crucial for the success of your clinic. Drawing from personal experiences and real-world examples, I discuss how frequent visibility impacts client recognition and business growth. We also examine various strategies to enhance your presence, ensuring a constant flow of leads into your business.
Key Takeaways
The Rule of Seven: Traditionally, it’s believed that a person needs to see your brand seven times before they take action. However, due to the increasing volume of information, this number has risen significantly.
Consistency is Key: Sporadic efforts do not yield results. Whether it’s social media posts, Google Ads, or collaborations, maintaining a consistent presence is essential.
Multi-Layered Marketing: Don’t put all your eggs in one basket. Diversify your marketing strategies to include both online and offline efforts.
Know Your Audience: Understanding where your ideal clients spend their time helps in targeting your marketing efforts effectively.
Track and Adapt: Always track your marketing efforts to identify what works and what doesn’t. Adjust your strategies based on this data.
Real-World Examples: Hear about the diverse strategies we’ve implemented at our clinic, from sponsoring local events to collaborating with golf clubs and running online ads.
Impactful Messaging: Your marketing message should resonate with the needs and desires of your clients. Avoid jargon and focus on the benefits they seek.
Learn from Failures: Don’t be afraid to fail. Each failure is a learning opportunity that brings you closer to success.
Remember, being visible in your community and online is not just about putting up a flyer or posting on social media sporadically. It’s about showing up consistently, understanding your audience, and adapting your strategies to stay ahead. Thank you for joining me today, and I look forward to our next episode where we’ll dive deeper into offline marketing strategies.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 3: Time, Boundaries, Burnout, and Getting Your Life Back
Hello and welcome to Treat Your Business! I’m your host, Katie Bell. In today’s episode, I have a very special treat for you. We're joined by Chris and Naomi, a wonderful couple who transformed their business through the Thrive Coaching Program. Within just 30 days, they shifted from a pay-as-you-go model to a more fulfilling and profitable approach. If you’re feeling stuck, burnt out, or uncertain about how to move forward, this episode is for you. Let’s dive into their inspiring journey!
Episode Summary
Chris and Naomi, who felt trapped in a cycle of exchanging time for money, share how they transformed their healthcare practice with the help of the Thrive Coaching Program. Chris, a long-time practitioner, was burnt out and disillusioned, while Naomi supported the business from behind the scenes. They reveal the challenges they faced, the strategies they implemented, and the remarkable results they achieved in a short time. This episode is packed with insights and actionable advice for anyone looking to revitalise their business and achieve sustainable growth.
Key Takeaways
Breaking Free from Burnout: Discover how Chris and Naomi moved away from a pay-as-you-go model to a more sustainable business structure, resulting in doubled income and improved work-life balance.
Importance of Coaching: Learn about the benefits of personalised coaching, including accountability, mindset shifts, and strategic business changes.
Community Support: Understand the value of being part of a supportive coaching community where members encourage and inspire each other.
Taking Action: Chris and Naomi emphasise the importance of taking decisive action and investing in the right support to achieve business transformation.
Personal and Professional Growth: Hear how their journey not only improved their business but also had a positive impact on their personal lives and overall well-being.
Join Us Next Time
I hope you found Chris and Naomi’s story as inspiring as I did! Remember, transformation is possible, and sometimes all it takes is that first step. Join me next time as we explore more strategies to help you build a thriving business. Until then, take care and keep moving forward!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Hello and welcome back to the Treat Your Business podcast! I’m Katie Bell, and I am thrilled to have you join me today. Over the past few weeks, we've delved deeply into the Profit First model, and today, we are wrapping it up with a very special guest who brings a wealth of knowledge and practical tips.
Summary: In this episode, I sit down with Annette Ferguson, CEO of Annette & Co, a UK-based accountancy firm that operates on the Profit First model. Annette is a certified Profit First professional and a financial strategist, making her the perfect guest to help us understand how to manage our business finances effectively.
Annette breaks down the complexities of the Profit First model into simple, actionable steps. We discuss the importance of having a cash management system, how to identify and fix money leaks in your business, and the transformational impact of consistently building profit into every transaction. If you’ve been feeling overwhelmed by your business finances or unsure about how to ensure you’re actually making a profit, this episode is a must-listen.
Key Takeaways:
Understanding Profit First: Annette explains how the Profit First model differs from traditional accounting and why it's crucial for ensuring long-term financial health.
Cash Management vs. Transaction Management: Learn the difference between these two systems and why both are essential for your business.
Identifying Money Leaks: Annette provides a practical exercise to help you find and fix financial leaks in your business.
Making Profit a Habit: Discover how to consistently set aside profit from each transaction and why this habit is vital for business sustainability.
Operational Efficiency: Understand how to streamline your business operations to enhance profitability.
Personal Experience: Annette shares her own journey with Profit First, including the challenges and successes she faced.
Three Top Tips: Annette's three actionable tips for implementing Profit First in your business immediately.
Mindset Shift: The importance of changing your mindset towards money management and profit-taking in your business.
To learn more about Annette’s services or to get in touch with her, visit annetteandco.co.uk. You can book a call or send a message directly through her website.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Hi, I'm thrilled to have you back with us. In today's episode, we're diving deeper into the Profit First system. If you tuned in last week, you'll remember we discussed using multiple bank accounts to help manage and control your spending. This week, we're taking it a step further by exploring categories and something called CAPS and TAPS.
I’ll start by sharing an inspiring story about a client who turned her business around using these principles. She faced significant challenges with her staffing model and overheads but made incredible progress by implementing the strategies we’ll discuss today.
Summary: In this episode, we delve into the details of the Profit First system, focusing on how breaking down your finances into smaller, manageable accounts can lead to better financial health for your business. We cover the concepts of CAPS (Current Allocation Percentages) and TAPS (Target Allocation Percentages), and how they can be used to streamline your expenses and increase profitability.
I also share real-life examples and provide practical advice on how to start implementing these changes. Whether you're a solopreneur, a small practice, or managing a large group practice, this episode offers valuable insights tailored to your business size and needs.
Key Takeaways:
Understanding Profit First: Learn the basics of the Profit First system and why multiple bank accounts can help manage your spending.
Client Success Story: Hear about a client who transformed her business by cutting overheads, streamlining admin processes, and reducing unnecessary expenses.
CAPS and TAPS Explained: Discover what CAPS and TAPS are, and how they help you set financial targets and allocate resources effectively.
Practical Implementation: Get practical tips on how to implement the Profit First system in your business, from setting up accounts to determining your target percentages.
Overcoming Resistance: Learn how to deal with the overwhelm and resistance that often come with making significant financial changes.
Tailored Advice: Advice for different business sizes, from solopreneurs to large group practices, ensuring relevant tips for everyone.
Future Insights: Preview of an upcoming episode featuring Annette, a Profit First accountant, who will provide expert insights and answer common questions.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to the Treat Your Business podcast. I’m Katie Bell, and today I’m talking about the illusion of more. If you’ve been telling yourself you just need more money, more enquiries, more staff, or more sessions, this episode is your reminder to pause and look at what’s actually happening inside your clinic.
Episode Summary
Most clinic owners assume they have a growth problem, but often the real issue is hidden in the numbers. It might be conversion, retention, pricing, capacity, utilisation, or the way your diary is structured.
In this quick fire episode, I share why guessing is costing you control, and the five numbers I believe every clinic owner needs to know. I also tell you how getting clear on my own numbers from month one helped me build a consistently profitable clinic, pay myself every month, and make decisions with confidence.
Key Takeaways
If you do not know your numbers, you are always guessing.
“More” can be a distraction from fixing what is actually broken.
A clinic can feel busy and still leak revenue through gaps, churn, poor conversion, or inefficient diary management.
Your business is talking to you all the time, and it speaks through numbers.
Clarity creates control. Once you see the truth in the data, you cannot unsee it.
The five numbers I want every clinic owner to know
How many enquiries you get each week
Your conversion rate from enquiry to new patient booking, and from new patient to ongoing treatment
Your average visits per client
Your average revenue per session
Your utilisation, how full your diary actually is and how effectively hours turn into revenue
If you are listening and thinking, I do not really know those numbers and I am guessing, then take this as your sign to pull yourself out of the weeds and get a grip on what is actually going on in your clinic.
You deserve a clinic that works well for you, and you deserve to make a fantastic living from the business you are building. That starts with knowing your numbers.
Thanks for listening, and I’ll see you again next week.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello again! I hope you're ready for my second bonus episode packed with actionable insights to turbocharge your business! Did you take up the challenge from our last bonus episode and dive into your business health check?
Summary: In today's episode, I'm diving deep into the results of your business health check. Whether you're soaring with high scores or feeling a bit deflated, there is valuable wisdom to be gleaned. From mindset mastery to knowing your numbers inside out, we'll explore the common challenges and key areas for improvement that emerged from your scores.
Key Takeaways:
Mindset Mastery: Your mindset sets the tone for your business success. Learn to manage it like a pro to overcome obstacles and seize opportunities.
Know Your Numbers: Understanding your business's financial health is non-negotiable. Dive into your numbers to make informed decisions and drive profitability.
Systems and Processes: Transform your business into a well-oiled machine by implementing efficient systems and processes. Free up your time and energy for what truly matters.
Taking Action: Don't let your business health check results gather dust in your inbox. Take inspired action to address areas for improvement and propel your business forward.
Ready to turn your business's potential into reality? Dive into today's episode for practical strategies and insights to elevate your business game. And remember, the journey to success is a marathon, not a sprint. Let's thrive together!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, it's Katie Bell here, and welcome to a special bonus episode of the Treat Your Business podcast. Today, I've got something crucial to share with you. Ever found yourself neglecting your lawnmower until it's sputtering and wheezing? Well, I've been there, and it got me thinking. If we're diligent about servicing our household gadgets, why do so many of us neglect to service our businesses?
Summary: In this bonus episode, I delve into the importance of giving your business a thorough health check. Just like your car or lawnmower, your business needs regular maintenance to thrive. I'll walk you through why this is crucial, what it entails, and how it can save you time and money, and boost your profits.
Key Takeaways:
Mindset Shift: Move from survival mode to thriving mode. Your business shouldn't just survive; it should flourish.
Data Insights: Shocking statistics reveal that many businesses don't survive beyond five years. But it's not just about survival; it's about growth.
Actionable Steps: Take two to four minutes to complete our Business Health Check. It's free, simple, and offers invaluable insights into five critical areas of your business.
Personalised Feedback: Receive a tailored action plan based on your results. Whether you're a green, amber, or red, we've got strategies to help you level up.
Don't let your business stagnate or falter. Tune in to learn why your business needs an MOT and how it can propel you towards success. And remember, the only way is up!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Hey there, it's Katie Bell welcoming you back to another insightful episode of Treat Your Business. If you're ready to revolutionise the way you handle your finances, you're in the right place. Today, we're diving deeper into the Profit First approach and how it can transform your business.
Summary: In this episode, we explore the four principles of Profit First, a revolutionary method that flips traditional accounting on its head. Katie breaks down the fundamental steps to achieve financial mastery in your business, starting with the concept of separating your funds into different "plates" or accounts.
Multiple Plates, One Buffet: Just like you wouldn't serve all your food on one giant plate, you shouldn't keep all your business funds in a single account. Learn how dividing your money into different accounts can help you gain clarity and control over your finances.
Pay Yourself First: Discover why prioritising your own pay is essential for maintaining a healthy work-life balance and sustaining your business long-term. Katie explains why this principle is non-negotiable and shares strategies to implement it effectively.
Removing Temptation: By setting up a structured rhythm for managing your money, you can remove the temptation to overspend and ensure that funds are allocated where they're needed most. Learn how to establish a consistent schedule for transferring funds and gain insight into managing expenses.
Building Profit: Explore practical steps to start building profit in your business, even if you're starting from scratch. Katie shares strategies for allocating funds to different accounts, setting aside money for taxes, and ultimately, reaping the rewards of a profitable business.
Key Takeaways:
Implementing the Profit First model can provide clarity and control over your finances.
Prioritise paying yourself to maintain a healthy work-life balance and sustain your business.
Establishing a structured rhythm for managing money removes the temptation to overspend.
Start building profit in your business by allocating funds strategically and setting aside money for taxes.
Join us next week as we delve into the specifics of allocating percentages to each account and fine-tuning your financial strategy for success. Get ready to take notes and transform your approach to money management!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 4: Money, Pricing, Profit, and Paying Yourself
Hello, my lovely listeners! Welcome back to another episode of Treat Your Business. This month, we're diving deep into the heart of your clinic's financial health. Whether you're cruising along smoothly or feeling a bit strapped for cash, this is the month to roll up your sleeves and join me as we tackle all things money-related. So, if you're listening while on the road, give me a honk or a hearty "hell yes" if you're ready to explore the financial landscape of your business!Summary:
In this episode, we're getting real about money. Whether it's flowing in or causing a few headaches, your clinic's profitability is at the forefront. I'm here to guide you through shifting your mindset around profit and understanding its crucial role in your business's success.
First things first, let's debunk the myth that profit is a dirty word or something reserved for big corporations. Profit isn't just about making money; it's about creating impact, achieving your goals, and sustaining a thriving business that serves both you and your community.
We're shaking off the therapist guilt and diving into the Profit First model, where income minus profit equals expenses. It's a game-changer, giving you clarity on where your money is going and how to prioritize profitability in every transaction.
By embracing profit as a positive force in your business, you'll gain the freedom, flexibility, and fulfillment you deserve. So, let's kick off this month-long journey to financial empowerment and start reaping the rewards of a profitable clinic!
Key Takeaways:
Mindset Shift: Embrace profit as a positive force for achieving your goals and making a lasting impact.
Profit First Model: Prioritise profitability by allocating income to profit first, then covering expenses.
Therapist Guilt: Overcome undercharging behaviours and set boundaries to ensure fair compensation for your valuable services.
Service Pricing: Recognise the value of your expertise and price services accordingly to ensure profitability with every appointment.
Financial Management: Gain clarity on your clinic's financial health by tracking expenses, setting budgets, and prioritising profit generation.
Get ready to transform your clinic's financial health and unlock the true potential of your business. Join me next week as we delve into Profit First principles and discover practical strategies for maximising profitability in your clinic. Don't miss out on our upcoming masterclass in May—register now to reclaim your time, boost your profits, and take your clinic to new heights!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 3: Time, Boundaries, Burnout, and Getting Your Life Back
Welcome to another episode of Treat Your Business! I'm your host, Katie Bell, and today we have an inspiring chat with Ruth Sudol, a clinic owner who has transformed her business and life in just three months with our Thrive Coaching Programme.
Summary: Do you ever feel buried under appointments and overwhelmed by your business? You're not alone. Ruth shares her journey from feeling stuck and buried in her business to finding clarity, focus, and freedom. She talks about the catalyst that made her seek help and how the Thrive Coaching Programme has been a game-changer for her. From understanding her mindset to building a strong foundation for growth, Ruth's story is a testament to what's possible when you invest in the right support and strategies.
Key Takeaways:
Recognising when you're stuck and seeking help is the first step to change.
Building a strong foundation with clear strategies and structures is essential for growth.
Mindset work is ongoing; as you grow, new challenges and self-doubts will arise.
Accountability and focus are crucial for staying on track and achieving your goals.
It's okay to say no to distractions and shiny objects that don't serve your growth plan.
If you're feeling stuck in your business and wondering if coaching could be the answer, Ruth's story is a must-listen. She's proof that with the right support and mindset, you can break free from the hamster wheel and create a thriving business that aligns with your values and vision.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome to another episode of Treat Your Business with Katie Bell! I'm Katie, your host, and today we've got an incredibly insightful discussion lined up. We're diving into the world of leadership, hiring, and what truly makes a great leader tick.
In this episode, I'm joined by Nichola Page and Philippa Aldridge as we unpack some of the most common mistakes businesses make when hiring new team members. We'll also delve into the importance of aligning values over skills, the financial planning behind hiring, and the essential role of effective onboarding
Summary:
Hiring for Values: We stress the significance of hiring based on values rather than just skills. A mismatch in values can spell trouble for team cohesion and morale.
Financial Planning: Nichola shares insights into the importance of financial planning for hiring. Understanding the return on investment (ROI) from a new team member is crucial for business growth.
Onboarding: We highlight the common mistake of neglecting proper onboarding for new hires. Making them feel valued and connected from day one is essential for long-term success.
Leadership Qualities: We explore what makes a great leader. From vision to care for people and the ability to listen and empower, we discuss the traits that set exceptional leaders apart.
Personal Experiences: Each of us shares stories of leaders who've made a lasting impact on our professional lives, offering valuable lessons for aspiring leaders.
Key Takeaways:
Prioritise values over skills when hiring.
Understand the financial implications and ROI of hiring.
Invest time in effective onboarding for new team members.
Great leaders possess vision, empathy, and the ability to empower.
Learn from both good and bad leadership experiences to shape your own leadership style.
Thank you for tuning in to this enlightening episode of Treat Your Business. If you're a business owner looking to enhance your leadership skills and build a high-performing team, we're here to support you. Reach out to us to learn more about our transformational coaching programmes.
Stay tuned for our next episode where we'll be tackling the topic of spring cleaning in your business to boost profitability. You won't want to miss it!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 2: Clinic Leadership, Habits, and CEO Thinking
Hello, and welcome back to the Treat Your Business podcast with me, Katie Bell. In this episode, we're diving deep into the essential aspects of keeping great people in your team. As a leader, it's not just about hiring; it's about nurturing and empowering your team to thrive. Join me as we explore the five key strategies that can transform your leadership and create a world-class team that drives consistent, sustainable success. So, are you ready to elevate your leadership game? Let's dive in!
Summary and Key Takeaways:
Clear Plan and Vision: A lack of a clear plan and vision is detrimental to your team's success. As a leader, it's your responsibility to articulate a strategic vision that guides your team towards common goals and objectives.
Empowerment and Delegation: Micromanagement stifles creativity and hampers productivity. Empower your team members by delegating tasks according to their strengths and expertise, and trust them to take ownership of their work.
Authentic Leadership: Lead by example and foster a culture of transparency, authenticity, and ethical decision-making. Your behaviour sets the tone for the entire organisation, so demonstrate the values and behaviours you expect from your team.
Effective Communication: Poor communication breeds confusion and undermines productivity. Establish clear channels of communication and encourage open feedback within your team. Prioritise continuous improvement and growth through constructive feedback.
Recognition and Reward: Recognize and reward your employees for their contributions, fostering a culture of appreciation and motivation. Fair compensation and opportunities for growth are essential for employee engagement and retention.
By focusing on these key areas of leadership development, you can cultivate a positive and productive work environment, driving success and inspiring your team to achieve their full potential.
Don't forget to check out our free Business Health Check tool, designed to assess your business across key areas and provide tailored feedback for improvement. Take the first step towards unlocking your business's full potential today!
Thank you for listening to the Treat Your Business podcast! Remember, the journey to success is ongoing, and I'm here to support you every step of the way. Reach out to me to continue this conversation and explore how we can unlock your business's full potential. Together, let's thrive!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 7: Hiring, Recruitment, and Building a Clinic Team
Welcome to the Treat Your Business podcast with Katie Bell! I'm Katie, and I'm thrilled to have you join me on this wonderful Wednesday morning. Whether you're in your car, at home, or wherever you may be listening, I'm grateful for your time and attention.
Summary:
In this episode, we delve deep into the often challenging world of hiring for your clinic. Katie shares invaluable insights into why traditional hiring methods may be setting both you and your team up for failure. She stresses the importance of strategic planning and forward-thinking in the hiring process, emphasising the need to hire for where you want your clinic to be, not just for current needs.
Katie introduces the concept of the "Zog Exercise," a simple yet powerful tool to assess where your time is best spent within your business. By identifying tasks that fall within your "Zone of Genius" versus those in your "Incompetent Zone," you gain clarity on where to focus your efforts and where to delegate.
Furthermore, she highlights the significance of hiring slowly and meticulously, taking candidates through a thorough 12-step hiring process to minimise the risk of bad hires. By aligning hiring decisions with your clinic's long-term goals and diligently assessing your staffing needs, you can set your clinic on a path to sustainable growth and success.
Key Takeaways:
Strategic Planning: Plan your hiring needs based on future projections rather than current demands.
Assessing Need: Use financial projections and capacity assessments to determine when and who to hire.
Zog Exercise: Identify tasks within your Zone of Genius and delegate tasks outside this zone to optimize your time.
Hiring Process: Implement a thorough 12-step hiring process to ensure the right fit for your clinic's growth.
Forward-Thinking: Embrace a proactive approach to hiring, focusing on building a team aligned with your long-term vision.
Feel free to reach out to me and continue this conversation. Your feedback is invaluable, so don't hesitate to leave a rating or review. Remember, real change comes from action, so let's commit to transforming your clinic for success starting today!
Thank you for tuning in, and I look forward to connecting with you soon!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 7: Hiring, Recruitment, and Building a Clinic Team
Welcome to the Treat Your Business podcast with me, Katie Bell. In this episode, I delve into the crucial aspects of hiring that every clinic owner should master to drive growth and success in their business.
Summary: In this episode, I share insights from a recent masterclass where I addressed the fears and challenges clinic owners face when it comes to expanding their teams. I discuss the importance of overcoming hiring obstacles to achieve sustainable business growth.
Key Takeaways:
Building a successful clinic requires strategic hiring, regardless of whether you're bringing on your first or tenth team member.
Effective hiring starts with clear job descriptions and compelling job adverts that attract the right candidates.
Consistency and visibility in your recruitment process are key to attracting quality candidates amidst the noise of job market.
Avoid hiring out of panic; take the time to assess candidates thoroughly to ensure they're the right fit for your clinic's culture and objectives.
Implement a structured hiring process, including assessments tailored to each role, to ensure you're selecting candidates who are not only skilled but also aligned with your clinic's values and goals.
Embrace the shift from self-employment to employing staff, understanding the benefits and drawbacks of each model for clinic sustainability and growth.
Conclusion: Thank you for tuning in to this episode of the Treat Your Business podcast. Remember, true change comes from action, so apply the insights shared today to enhance your clinic's hiring process and drive towards success. Join our thriving community and access valuable resources to support your business journey.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, and welcome back to the Treat Your Business podcast! I'm Katie Bell, and I'm thrilled to have you here with us today. If you're new to the podcast, a warm welcome to you too. Today's episode marks the final installment of our special series dedicated to exploring the fundamental pillars of business success. If you've missed any of the previous episodes, don't worry - you can catch up at any time.
Summary and Key Takeaways: In this episode, we delved deep into one of the most crucial yet often overlooked aspects of entrepreneurship: mindset. I was joined by the incredible Philippa Aldridge, our holistic and mindset coach at Thrive, we embarked on a journey to uncover why you, as the business owner, are the cornerstone of your business's growth and success.
Here are some key takeaways from our conversation:
You Are the Foundation: Your business is a reflection of you. Your values, beliefs, and mindset are intricately woven into every aspect of your venture. Recognising this truth is the first step towards unlocking your full potential as an entrepreneur.
The Power of Mindset: Your mindset can either propel your business forward or hold it back. Investing in your mindset is not just about personal development; it's a strategic move that can drive tangible results in your business
Breaking Free from Limiting Beliefs: Fear of failure, fear of success, and fear of self-awareness are common barriers that entrepreneurs face. By identifying and addressing these fears, you can pave the way for growth and transformation.
Mindset + Strategy = Success: While strategy is essential, it's your mindset that ultimately determines your success. The synergy between mindset work and strategic planning is the secret sauce for sustainable growth and fulfillment.
As we wrap up today's episode, I encourage you to take a moment to reflect on what you've learned. Are there any mindset shifts you can make to propel your business forward? Remember, change begins with a single decision. If you're ready to take your business to the next level and need guidance along the way, I'm here to help.
Don't forget to check out the show notes for additional resources and to book a complimentary business and marketing audit call with me. Your journey to success starts now!
Thank you for tuning in, and remember, true transformation begins with action. Until next time, keep thriving!
Remember to leave a rating or review if you found this episode helpful. Your feedback is invaluable as we continue to grow and evolve together. Talk soon
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 2: Clinic Leadership, Habits, and CEO Thinking
Welcome Welcome back to the Treat Your Business podcast. This is a short, sharp episode, because you do not always need 20 or 30 minutes of me talking to get a powerful takeaway. Sometimes you just need the right questions.
Episode summary I have just come off the back of an annual strategy session with my leadership team, and the outcome I cared about most was not the numbers, the plan, or the targets. It was clarity. Absolute clarity on the vision for the next 12 months and what we stand for as a team.
In this episode, I talk about how a lack of clarity does not just show up as confusion. It shows up as hesitation, inconsistency, lack of ownership, and your team passing problems back to you so everything runs through you. Clarity is not your team’s responsibility, it is yours. Your job is to create the vision, communicate it, repeat it, embed it, and live it in every conversation and decision.
I leave you with a set of questions to help you check whether your team truly understands where the business is going, what you stand for, and how their role connects to the bigger picture.
Key takeaways
Clarity is the real outcome that creates momentum, not just plans and targets.
If I asked your team what the next 12 months looks like, would they all say the same thing? If not, the vision is not clear enough.
Lack of clarity often looks like hesitation, inconsistency, and people not stepping up.
Clarity is my responsibility as the leader. I need to communicate it, repeat it, and embed it consistently.
Values are not useful if they are just words on a wall. They need to be defined in behaviours and lived day to day.
If my team cannot connect their day-to-day work to where the business is going, they will default to “just doing my job” and waiting to be told.
I do not need to hold all the “how” myself. A clear vision allows multiple brains to contribute to making it happen.
A good self check is noticing where I am saying “they need to step up”, when what is actually missing is more clarity from me.
If this episode hit a nerve, that is usually where the opportunity is. If you know your business lacks clarity right now, that is probably the place to start. Thanks for listening, and I will be back next week.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome to another exciting episode of "Treat Your Business" with me, Katie Bell! In today's episode, we're diving deep into the foundations of building a resilient and sustainable business model for clinic and studio owners.
In this episode, I address the common challenge of inconsistent income faced by many business owners in the healthcare industry. We explore the root causes of this issue, including inconsistent revenue, marketing strategies, sales approaches, and team performance.
I share insights into the importance of transitioning from a pay-as-you-go model to structured programs or packages, allowing for more predictable revenue streams and better client retention. By delivering exceptional results and creating a business model that aligns with both client needs and business sustainability, we can achieve long-term success.
Throughout the episode, I offer practical advice and examples of creative ways to work with clients, such as incorporating online elements and implementing subscription-based models. These strategies not only improve client satisfaction but also contribute to a more stable and thriving business.
In summary, mastering business resilience involves rethinking traditional approaches and adopting innovative strategies tailored to the needs of both clients and the business. By making these shifts, clinic and studio owners can create consistent income streams while delivering exceptional results.
Remember, the journey to business success is ongoing, and I'm here to support you every step of the way. Don't forget to check out this link https://thrive-businesscoaching.com/podcast/what-is-your-qbr/ for additional resources and support. Let's build a thriving business together!
Summary:
In "Treat Your Business EP69," Katie Bell explores strategies for building a resilient and sustainable business model for clinic and studio owners. She addresses the challenge of inconsistent income and offers insights into key areas such as revenue, marketing, sales, and team performance. By transitioning to structured programs and incorporating creative elements like online services and subscriptions, business owners can achieve consistent income while delivering exceptional results.
Key Takeaways:
Identify and address the root causes of inconsistent income, including revenue, marketing, sales, and team performance.
Transition from a pay-as-you-go model to structured programs or packages for more predictable revenue streams.
Embrace creative approaches like online services and subscription-based models to enhance client satisfaction and retention.
Prioritise both client needs and business sustainability to build a thriving and resilient business.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hi there, and welcome back to another exciting episode of the Treat Your Business podcast with me Katie Bell! I'm thrilled to have you join me today as we delve deeper into the crucial foundations of business success.
Summary: In this episode, we're shifting our focus to the second key foundation every business owner needs: the visibility strategy. As I always say, "Visibility is currency in your business." Without a clear strategy to make your presence known, you risk getting lost in the noise and missing out on valuable opportunities.
Key Takeaways:
Know Your Audience: Whether you're a seasoned clinic owner or just starting out, understanding your audience's pain points and motivations is essential. People are driven to move away from problems, so tailor your marketing to address their specific concerns.
Marketing Precision: Avoid the trap of trying to be everything to everybody. Instead, focus on speaking directly to the needs of your ideal client. Craft a clear elevator pitch that highlights who you serve and how you can help them.
Consistent Visibility: Marketing should never stop, even when you're busy. Consistency is key to maintaining a steady flow of clients and income. Don't rely solely on word of mouth—invest in a multi-layered marketing strategy to reach your target audience effectively.
Track and Adapt: Keep a close eye on your marketing efforts and track where your inquiries are coming from. This data will help you refine your approach and allocate resources to the most effective channels.
Closing Thoughts:
Thank you for tuning in to today's episode! Remember, content consumption alone won't drive change—take action on what you've learned. Whether it's implementing new marketing tactics or exploring our transformational coaching programs, commit to moving your business forward.
Don't forget to join our thriving community in the Treat Your Business Facebook group, where you'll find a treasure trove of business masterclasses and valuable insights. And if you enjoyed today's episode, I'd love to hear your feedback—leave a rating or review to let me know how the show has impacted you.
This is just the beginning of our journey together, so let's keep the conversation going. Reach out to me at thrivebusinesscoaching.com or via the links in the show notes—I can't wait to connect with you!
Until next time, here's to unlocking your business's full potential. Keep thriving!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to another episode of "Treat Your Business". I'm Katie Bell, and today, we're diving into the core of business fundamentals. Lately, I've been engaged in enlightening discussions with clinic owners like you during our business and marketing audit calls. Something intriguing emerged during these conversations – the absence of essential elements in their business strategies. Today marks the beginning of a series where we revisit some crucial business basics.
Summary: In this episode, we explore the vital yet often overlooked aspects of running a successful clinic business. Amidst the daily grind of patient care, administrative tasks, and marketing efforts, it's easy to lose sight of foundational principles. Through insightful anecdotes and practical examples, we unravel the significance of strategic planning, profit prioritisation, and aligning business decisions with long-term goals.
Key Takeaways:
Strategic Planning: Stepping off the treadmill of daily operations to focus on strategic planning is imperative for business growth.
Profit Prioritisation: Revenue alone is not indicative of success; prioritising profit ensures sustainable business growth.
Financial Projections: Establishing clear financial goals and projections helps guide strategic decisions and resource allocation.
Time Management: Being proactive rather than reactive is crucial; effective time management allows for strategic decision-making and business development.
Business Vision: Revisiting and realigning with your initial business vision is essential to adapt to changing circumstances and priorities.
Business Support: Seeking external support, such as business and marketing audit calls, can provide valuable insights and strategic guidance for business improvement.
Remember, embarking on a business journey without a clear plan is akin to setting off on a trek without a map – you'll likely lose your way. Take the first step towards strategic business growth by booking your complimentary business and marketing audit call today. Here's to transforming your clinic's future!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 11: Retention, Quiet Periods, and Seasonal Planning
Hello, and a warm welcome to the Treat Your Business podcast. I'm Katie Bell, your host. If you've been following our February series on boosting business revenue without drowning in marketing, you're in for a treat today. We're diving into actionable strategies to bring retention points closer in your customer journey.
Summary: In this episode, I unveil the Emotional Cycle of Change, a powerful concept by Kelly and Connor. Understanding your clients' emotional journey is key to reducing churn. From uninformed optimism to the Valley of Despair and eventually reaching informed optimism, each stage demands tailored strategies for client retention.
Key Takeaways:
Recognising Uninformed Optimism: Clients start enthusiastic but uninformed about the challenges ahead.
Navigating Informed Pessimism: The critical point where many consider quitting; address this with proactive support and encouragement.
Conquering the Valley of Despair: The toughest phase; share success stories and testimonials to inspire and uplift.
Celebrating Informed Optimism: Acknowledge progress, set new goals, and elevate your clients from good to exceptional.
Encouraging Continuous Commitment: As clients cycle through success, they'll commit to higher-level goals and remain loyal.
Your business success is our goal. Take a closer look at your customer journey, identify the pivotal churn points, and implement tailored strategies. And, a little favour to ask – share the love by writing a review, and let's help others find their way to success. Until next week, stay tuned for more valuable insights!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, lovely listeners! Welcome to this week's episode of the Treat Your Business podcast. I'm Katie Bell, your host for today. Thanks for joining me on your commute, during clinic breaks, or wherever you are, for some bite-sized, juicy insights to elevate your business.
Summary: In this episode, we dive into the critical topic of bringing the retention point closer. Katie shares valuable insights on why waiting for the retention point to kick in later can lead to dropouts and decreased follow-up rates. The key? Bringing that retention point into the client's journey much sooner, fostering longer-term relationships, and boosting clinic revenue.
Key Takeaways:
Inspire clients to improve themselves, bridging the gap from where they are to where they want to be.
Provide clarity on the pathway to improvement, keeping advice clear and actionable.
Take the first step with clients, guiding them towards their goals.
Reveal your unique personality to create a genuine connection.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Season 5: Clinic Systems, Processes, and Operations
Hello and welcome to this week's episode of the Treat Your Business podcast. I'm your host, Katie Bell, and I'm thrilled that you've chosen to join us today. If you missed last week's episode, it sets the stage for what we're covering this month about sharing the love. So, make sure to catch up!
Setting the Scene: In February, we're focusing on boosting revenue by doing less marketing, emphasising client retention and delivering outstanding results. This is a shift from traditional marketing, and it's all about leveraging what's already working in your clinic.
Exciting News: Guess what? You can now listen to me on Alexa! If you're multitasking at home, just say, "Alexa, play the Treat Your Business podcast," and I'll be in your ears.
Recap of Last Week: Last week, we discussed warming up clients and re-engaging them through personalised health check-ins. If you missed it, head back and catch up before diving into today's episode.
Insights from Therapist Transformation Course: We recently concluded the Therapist Transformation Course, focusing on converting and retaining clients. Many struggle with this, impacting results, reputation, and profitability.
Key Challenges: Self-confidence and a money mindset often hinder conversion and retention. Addressing these is crucial for success.
Introducing QBR (Queen Bee Role): Think of your business like a bee colony, with a vital role to protect at all costs—the Queen Bee Role (QBR). Identify the function that needs safeguarding, creating a shared focus for your team.
Framework Overview - Consultative Selling: Introducing a customer-centric approach called consultative selling, we delve into the importance of active listening, problem-solving, and tailoring services based on each client's unique needs.
The QBR in Action: Understanding and protecting your QBR ensures standardised processes, sets company standards, and focuses on exceptional service. This approach enhances client lifetime value, reputation, and revenue.
Next week, we'll explore the retention point and the hook episode. Share the love by writing a review and stay tuned for more insights.
See you next week!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, lovely listeners! I'm Katie Bell, your host for this week's Treat Your Business podcast. Whether you're tuning in during your morning commute or enjoying this podcast elsewhere, I appreciate your company. In today's episode, we're delving into a fantastic strategy to boost your revenue without drowning in marketing efforts. So, buckle up, and let's get started!
Summary: In this month of love, we're focusing on sharing the love in our businesses. Last month, we set intentions for the year, and now it's time to elevate our approach. The goal? To make more money while doing less marketing. Throughout February, I'll guide you on maximising client engagement, conversion, retention, and referrals.
Key Takeaways:
Prioritise client re-engagement to create lasting connections.
Implement a strategic onboarding process to warm up clients.
Conduct regular health check-ins post-treatment for ongoing support.
Leverage existing client relationships for referrals and increased lifetime value.
Upcoming Masterclass: Don't miss our free masterclass on the 14th of February at 4 p.m. via Zoom. I'll share insights on transforming your business strategy for enhanced client outcomes and increased revenue.
Join the FREE masterclass – How to make more reoccurring revenue without doing more marketing
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello and welcome back to the Treat Your Business podcast. Today, we're delving into the fascinating world of goal-setting and mindset. Let's jump in!
Setting Goals: Setting New Year's goals might not be as common as you think, with only around 30% of Brits doing so. Today, we're exploring the importance of setting intentions and regularly reflecting on our business goals.
Measurable Goals Matter: A common stumbling block is setting vague goals. Join me as we navigate towards setting clear, measurable objectives. It's not just about saying, "I want to implement a new strategy." Let's break it down to ensure success.
Thriving Planning and Strategy: Fresh from our annual Thrive Planning and Strategy Day, I'm excited to share insights. Breaking down 12-month goals into actionable quarters provides a roadmap for success – think of it as GPS for your business journey.
Shifting Mindset: In a recent masterclass, I noticed a recurring theme – goals set from a place of fear or anxiety. Join me in encouraging a shift towards setting goals from a positive, joyful perspective. It's a game-changer.
Positive Framing: The power of positive framing is immense. Shifting from negative thoughts to positive ones creates a ripple effect, attracting positivity and better outcomes. Your mindset is pivotal in achieving your goals.
Key Takeaways:
Clear, measurable goals are the foundation of success.
The Thrive Planning and Strategy Day offers a roadmap for achieving your business objectives.
Shifting from a fear-based to a positive mindset can enhance goal achievement.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, lovely listeners! In this episode, we're going to delve into why many resolutions and intentions set at the beginning of the year tend to fizzle out by January's end. I'll be sharing my reflections on the disconnect between setting goals and creating them from the same state of being. Taking inspiration from athletes like Jonny Wilkinson, I'll emphasise the crucial importance of feeling the emotions associated with achieving a goal before it actually happens.
Here are my key takeaways for you from today's episode:
Feel It to Achieve It: Setting goals isn't enough; it's essential to immerse yourself in the emotions associated with success to manifest the desired outcomes.
Mindset Matters: Shifting from a mindset of lack to one of abundance plays a pivotal role in achieving lasting change.
Gratitude and Signals: The practice of gratitude serves as a powerful transmitter of positive signals into the universe, attracting the desired reality.
Creating from Within: Changing thoughts, beliefs, and feelings precedes external change; we must embody the desired state before we can take action and see the results we seek.
Thank you for tuning in to this week's episode! If you resonate with these insights, I encourage you to share your thoughts in a review. Your feedback fuels positive change. Until next week, remember: that your thoughts, feelings, and beliefs shape your reality.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome to Episode 60 of the Treat Your Business podcast. I'm Katie, a physio and clinic owner, and if you're new here, a warm welcome. This podcast is for health and wellness business owners feeling overwhelmed, offering valuable tips to enhance your business strategy
As we embrace the New Year, many of us jot down resolutions and set new business goals. In this episode, I'll discuss the common reasons resolutions fail and how to stay committed to your business goals.
Why do resolutions often fall short?
1. Lack of Specificity: Goals are vague and lack clarity. Setting specific, measurable goals provides a roadmap to success.
2. Small Goals: Fear of failure may lead to setting small, achievable goals. Break down larger objectives into smaller, achievable milestones for motivation.
3. Absence of Accountability: Business owners often lack external accountability, hindering goal adherence. Share your plans with friends, mentors, or coaches for added support.
4. Failure to Adapt: Life is dynamic, and circumstances change. The inability to adapt can lead to disappointment. Be flexible and adjust resolutions to evolving situations.
Tips for Success:
1. Set Specific, Measurable Goals: Break down objectives into tangible, achievable milestones with clear timelines.
2. Prioritise and Focus: Identify key areas with the most significant impact on your business and concentrate your efforts on those priorities.
3. Build a Support System: Establish a network of support with friends, mentors, or coaches to share insights, encouragement, and accountability.
4. Regularly Evaluate and Adjust: Business landscapes change, requiring regular evaluation of progress. Adapt strategies as needed and celebrate small wins.
5. Invest in Professional Development: Enhance non-clinical skills for business success. Continuous learning positively impacts personal growth and business outcomes.
By combining strategic planning, adaptability, and continuous improvement, you increase the likelihood of achieving your business and personal goals in the year ahead. Join me next week for exciting episodes featuring guest experts and discussions on marketing. Here's to a prosperous and resolution-filled year! Thanks for tuning in.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Welcome back to Treat Your Business. I’m recording this straight after a coaching session with our Ascend members, and I felt called to share something that can change how you approach growth. Today, I’m talking about the difference between fear and courage, and why courage is the real turning point when you want to level up.
Episode Summary
In this episode, I break down Dan Sullivan’s Four Cs model and explain why confidence is not the starting point. The process begins with commitment, then requires courage, which creates capability, and only then produces confidence. I share why procrastination and paralysis are often forms of courage avoidance, and how leaning into discomfort is the fastest way to create new skills, innovation, and results.
Key Takeaways
Fear is normal. Courage is taking action even when you feel afraid.
There are only two options, courage or courage avoidance. Avoidance often looks like procrastination, paralysis, or busywork.
Confidence is not what you need first. Confidence is the outcome of commitment, courage, and capability.
The Four Cs model:
Commitment: decide on a specific, measurable result by a specific date
Courage: take action before you feel ready
Capability: build the skills by doing the work
Confidence: the byproduct of the first three stages
Strong commitments and clear deadlines shorten the uncomfortable courage phase.
Innovation comes from being committed and then figuring it out in the pressure of real action.
If you keep playing it safe, you only get the same results you have already achieved.
Resource / Links
Dan Sullivan, The Four Cs model: Commitment, Courage, Capability, Confidence
What have you been avoiding because you are waiting to feel confident first? I’d love to hear what you are committing to this week. Send me a DM on Instagram or Facebook, or message me if you have my details. Whatever your day has in store, just commit, just decide, and I’ll see you next week.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
In this episode, Katie Bell and Michael Schumacher dive deep into the intricacies of marketing and SEO for clinics.
1: Understanding the Foundation of SEO Michael begins by shedding light on the fundamentals of SEO (Search Engine Optimisation). He emphasises the importance of a well-structured website, keyword research, and the significance of quality content. The discussion unfolds, providing actionable insights for clinics aiming to enhance their online visibility.
2: The Pitfalls of Relying on Facebook Katie and Michael then delve into the limitations of relying solely on Facebook for marketing. Michael discusses the challenges clinics face with ad fatigue, algorithm changes, and the overall effectiveness of social media advertising. The conversation provides valuable perspectives for clinics navigating the digital marketing landscape.
3: Navigating the Marketing Landscape Michael Schumacher, highlights essential steps clinics should take before investing in marketing services. Michael emphasises the significance of researching companies, examining company houses, and avoiding the pitfalls of seemingly attractive offers.
Segment 4: The True Cost of Free Appointments Michael delves into the deceptive nature of offers promising free appointments. He breaks down the hidden costs, including the substantial time investment required. Michael shares real-life examples, cautioning clinics to value their time and choose marketing strategies that align with long-term success.
Conclusion: In the concluding segment, Katie and Michael reflect on the discussed topics. They stress the importance of clinics adopting sustainable marketing practices, learning from successful examples, and avoiding shortcuts that may compromise long-term viability.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello, everybody! Welcome to this week's episode of the Treat Your Business podcast. My name is Katie, and I am super excited to welcome you. If you are listening for the first time, a huge welcome. I am really excited to be joined by Rob Curd today on this week's episode.
Summary In this episode, Katie Bell is joined by Rob Curd, co-founder of HMDG Creative, a leading MSK marketing specialist. They discuss the importance of high-quality photo and video content for clinic websites, emphasising the impact on client perception and engagement. Rob shares valuable tips for clinic owners, such as using iPhones effectively, adjusting aspect ratios, and the significance of marketing-focused content.
Key Takeaways: 1. Quality Over Quantity: Invest in professional photo and video content for your clinic website to stand out and create a positive impression. 2. DIY Tips: Utilize iPhone settings for optimal video quality, adjust aspect ratios for different social media platforms, and avoid cross-platform embedding for better reach. 3. Choose Wisely: When selecting a professional, prioritize those with experience in clinic photography and videography, ensuring they understand the unique needs of the healthcare industry. 4. Client-Centric Messaging: Craft your content with the end user in mind. Focus on conveying how your services benefit clients rather than showcasing technical qualifications. 5. Content Repurposing: Maximise the value of your investment by repurposing content across various platforms, keeping it fresh and engaging.
Upcoming Episode Preview: Join us next week for an insightful conversation with Michael from HMDG, where we delve into the world of SEO, addressing essential questions to optimize your clinic's online visibility.
Thanks, everybody, for joining me on this week's episode of the Treat Your Business podcast. See you next week!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Hello listeners! This is Katie Bell, your host at Treat Your Business Podcast. Whether you're a first-time listener or joining us for another Wednesday, a warm welcome to you. As we approach the end of the year, I wish you a Merry Christmas and a fabulous New Year. Now, let's dive into this week's episode!
Summary: In today's episode, I take a detour from discussing marketing strategies for 2024. Instead, I delve into a crucial aspect that has become apparent in recent weeks – self-belief. Reflecting on conversations with business owners, it's clear that a lack of belief in oneself poses a significant challenge. Despite addressing various business issues, the crux often boils down to self-doubt.
Key Takeaways:
Self-belief is foundational to business success.
Negative thoughts can limit your potential – challenge them.
Celebrate your accomplishments, no matter how small.
Build a supportive network to counter self-doubt.
Permission to make decisions for your life lies within you.
Embrace failure as a path to success.
Resilience and mental strength are crucial for business growth.
Self-belief is about acknowledging your worth and pursuing goals with determination.
Thank you for being here and allowing me to share my passion for elevating self-worth within our industry. As you enjoy the festive break, remember to switch off, recharge, and get ready for an amazing 2024. I'll be back next week with our first episode of the new year. Until then, have a fabulous festive break!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.