If you’re a health and wellness business owner who feels stuck on the hamster wheel of patients, admin and never-ending to do lists, this podcast is your business treatment plan.
Created for clinic owners and wellness professionals who want more time, more profit and more freedom, you’ll get bite-sized episodes packed with practical, tried and tested strategies to help you grow a sustainable, successful health business without burning out.
Whether you run a physiotherapy clinic, osteopathy practice, sports therapy business or a Pilates studio, you’ll learn how to streamline your systems, improve your clinic operations, build a stronger team, increase your income and create a healthier work life balance. Expect simple steps you can implement quickly to reduce overwhelm, manage your schedule, improve patient experience and build a business that supports your life, not one that takes it over.
I’m Katie Bell, and I’m sharing real-world lessons from growing a successful physiotherapy and wellness clinic, plus what I’ve seen work while supporting other health and wellness businesses to do the same.
If you’re tired of juggling patients, paperwork and family life, feeling like you’re doing a rubbish job at everything, and wondering why your clinic isn’t giving you the income and freedom you expected, you’re in the right place. Keep listening for practical clinic growth tips, business systems and mindset shifts that help you take control of your time and build a thriving wellness business.
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In this episode, Katie introduces the fourth foundational step for building a clinic business that creates more time, more income, and more freedom: “you”. She explains why the biggest obstacle to growth is often not your marketing, your pricing, or your systems, but the beliefs you are operating from as the business owner. Katie unpacks how your thoughts shape your reality, why your current business environment is a direct result of past belief systems, and how upgrading your “money thermostat” can change the decisions you make and the results you create. She also shares why you cannot out-strategy a faulty mindset, how affirmations can help reprogram the subconscious, and what to focus on before you dive into the upcoming strategy-heavy episodes.
Main Topics Covered:
Why the biggest challenges clinic owners face are often rooted in the business owner, not the business strategy.
The quote “Whatever a man can conceive and believe, it can achieve” and how thoughts either move you forward or hold you back.
How belief systems are formed through upbringing, authority figures, experiences, and accumulated knowledge.
Why your business environment is a product of your beliefs, and how many of those beliefs may not actually be yours.
The concept of your “money thermostat” and how it gets set by what you hear, absorb, and repeat.
Why Katie chose to stop reading and listening to the news, and how inputs affect how you show up in business.
Living on autopilot versus living consciously, and why awareness is essential for growth.
Why the best marketing strategy will only get you so far if your mindset and beliefs have not been upgraded. “You can’t out strategy a faulty mindset” and why mindset work must be woven into business growth.
What affirmations are, how they work, and why the brain does not distinguish between true and false in the way we think it does. Examples of inherited money beliefs like “money doesn’t grow on trees” and “to make money you have to work hard”.
How beliefs can be inherited across generations, and how questioning them creates freedom and new possibilities.
A recap of the four foundations: the why, the who, the how, and you, and a preview of what is coming next as Katie revisits each in more depth.
Thank you for tuning into this episode of Treat Your Business. If you do nothing else after listening, take a moment to look at your current business environment and ask yourself one question: what beliefs created this, and which ones are you ready to upgrade so you can build a clinic and a life you love?
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
In this episode, Katie introduces the third key foundation for building a clinic business that creates more time, more income, and more freedom: the “how”. She explains why a pay as you go model can leave your income unpredictable and your diary vulnerable to cancellations, and how creating programmes and packages can help your patients get better results while giving you a more resilient business model. Katie breaks down how to think in terms of state A to state B transformation, identify the roadblocks that get in the way of recovery, and create better conditions for delivery so you are not overpromising, undercharging, and doing unpaid work behind the scenes.
Main Topics Covered:
Why most clinic owners default to a single session business model, and the hidden cost of relying on pay as you go income.
The fear of looking salesy, and why professionalism means recommending what your patients genuinely need.
Why you cannot predict marketing, capacity, or revenue when you do not know what is coming in week to week.
How churn rate is created when patients drop off before they get results, often because life gets in the way.
How to solve problems creatively by building support beyond face to face sessions, based on real patient roadblocks.
The state A to state B transformation, and why people buy themselves out of a problem and into a solution.
How programmes improve retention, conversion, and revenue by creating commitment and consistency.
Why better conditions for delivery lead to better outcomes, stronger boundaries, and a better reputation.
How to price your programmes so you are paid for the full scope of support you provide, not just the time in the room.
A preview of what is coming next, including mapping roadblocks, pricing, naming, marketing, delivery, and SOPs for your programmes.
Thank you for tuning into this episode. If you want more consistent income and more freedom without sacrificing patient outcomes, start by looking at the model you are running right now and ask yourself one question. Is it serving you, or is it starving you?
Welcome Welcome back to the Treat Your Business podcast. This week I’m doing something a little different with a short, sharp, high value episode you can listen to quickly, then get straight back to your busy clinical day.
Episode summary In this episode I’m talking about why growth can feel messy, uncomfortable, and anything but linear, and why that is completely normal when you start properly working on your business. I share what I see in clinic owners who grow revenue, profit, and freedom, versus those who stay stuck, and I walk you through the first step in your roadmap to results: training your brain for growth.
I cover two common destructive thoughts that shut down progress, then show you how to flip them into productive questions that help your brain find solutions. I also share a vulnerable story from Clinic Growth Live that highlights how mindset and openness to learning can change what you take from any room, training, or coaching.
Key Takeaways
Progress is rarely linear. Growth can get messy when you start changing pricing, systems, team structure, and decision making.
Resilience matters. Humility, courage, self compassion, patience, humour, and a willingness to experiment help you move through the hard bits instead of retreating to what feels safe.
Catch the thought “I know this already.” When I believe I already know something, I disengage and stop learning.
Replace it with: What can I learn from this? Ask it with genuine curiosity, again and again.
Catch the thought “This won’t work for me.” That belief shuts down possibility before I even try.
Replace it with: How can this work for me? Repeating this question forces me to look for adaptations, opportunities, and new connections.
Hearing something before is not the same as mastering it. Knowing something intellectually is different from doing it consistently and benefiting from it.
My brain filters what I notice through my beliefs and mindset, so the questions I ask determine what I see and what I act on.
Welcome to this week’s episode of Treat Your Business! I'm Katie Bell, and today we’re delving deep into a topic that has been coming up again and again during our coaching sessions—your money mindset. If you're struggling with pricing your services, or find yourself holding back from making changes in your business, this episode is for you.
In this episode, we explore how your money mindset is like a thermostat, controlling the "temperature" of your financial success. Just like adjusting a thermostat can change the climate in your home, shifting your mindset from scarcity to abundance can drastically impact your business growth. We'll cover the experiences and beliefs that shaped your money mindset, and how those early lessons might be holding you back today.
I’ll share my personal story of growing up in a self-employed household and how the lessons I learned about money shaped my approach to running a clinic. From undervaluing our expertise to fearing price increases, the way we think about money is often the hidden barrier to achieving the financial success we deserve.
Key Takeaways:
Your Money Mindset: Understand how your beliefs around money, often formed in childhood, directly influence your pricing, profits, and overall business success.
Shifting from Scarcity to Abundance: Learn how adopting an abundance mentality can attract higher-paying clients and create more opportunities.
Recognising Value: Stop pricing your services based on time and start focusing on the value and outcomes you provide to your clients.
Overcoming Fear: Don’t let the fear of rejection or comparison to competitors hold you back from charging what you’re worth.
Invest in Yourself: You cannot expect your clients to invest in you if you're not willing to invest in yourself—whether through personal growth or professional development.
Tune in to this episode as we help you shift your mindset, and lay the groundwork for financial success in your clinic. No more undercharging, no more undervaluing your skills—it's time to thrive!
S4 EP11 Save your thumbs, make more money & think outside the box
Season 4: Money, Pricing, Profit, and Paying Yourself
Welcome to another episode of the Treat Your Business Podcast! I'm Katie Bell, and I’m thrilled to have you here with me today. This episode is packed with inspiration and practical insights, especially for clinic owners who are looking to elevate their patient care while also boosting their business.
In today’s episode, I’m joined by the brilliant Michael O’Reilly, a seasoned clinic owner and physiotherapist who has revolutionised how we approach treating patients with upper back, neck, and shoulder issues. Michael shares his journey from recognising a common problem faced by his patients to developing a game-changing product that’s now making waves across the physio community.
Summary:
Michael O'Reilly discusses his innovative product, the OptiNeck Balance Wedge, designed to combat the postural challenges we all face in today's digital age. He dives deep into how this simple yet effective tool not only helps patients maintain better posture but also enhances their overall quality of life. More importantly, Michael shares how integrating this tool into your clinic can lead to improved patient outcomes, higher retention rates, and an additional revenue stream.
Key Takeaways:
Innovation in Physiotherapy: Michael’s journey from identifying a clinical need to creating a product that addresses it effectively.
Posture’s Impact on Health: The importance of addressing posture daily to prevent long-term health issues.
Enhancing Patient Compliance: How the OptiNeck Balance Wedge simplifies corrective exercises, making it easier for patients to stick with their routines.
Business Benefits: How adding a product like this to your clinic’s offerings can increase patient satisfaction, improve retention, and provide a valuable new income stream.
Practical Application: Real-world examples of how the wedge is being used in clinics, Pilates classes, and even at home to provide long-term benefits for patients.
S6 EP17 Have you future proofed your business - Ellis trademarks
Welcome back to "Treat Your Business"! I'm Katie Bell, and today we’re joined by Ellis Sweetenham to discuss the crucial topic of trademarking in your business. Trademarking is often overlooked, but it’s vital for protecting your brand and securing its future. Let’s dive in!
Episode Summary
In this episode, Ellis Sweetenham breaks down why trademarking is essential, no matter the size of your business. Many assume their business is too small to be copied, but Ellis explains why protecting your brand is crucial from the start.
Key Takeaways
Trademarking Essentials: Safeguard your brand’s identity and reputation, no matter your business size.
Risks of Skipping It: Without a trademark, you risk losing customers to competitors and facing costly legal battles.
Early Action: Start trademarking early as a preventive, not reactive, measure.
What to Trademark: Secure your brand name, logo, slogans, and unique identifiers.
Future-Proofing: Trademarks protect current operations and add value if you plan to sell or franchise.
Real-Life Lessons: Learn from others’ mistakes to understand the risks of not securing trademarks.
Availability Check: Conduct thorough searches or hire professionals to ensure your trademark is viable.
Dispute Resolution: A registered trademark simplifies resolving disputes and pursuing legal action.
Thanks for joining us for this insightful episode. Protect your brand to ensure your business thrives. If you found this episode helpful, share it with fellow business owners who could benefit from this advice.
Season 1: Start Here: Foundations for Clinic Owners
Hello listeners, and welcome to this week’s episode of Treat Your Business! I’m really excited to be joined by the fabulous Katie Knapton, the new Chair of Physio First. Today, Katie shares why Physio First is such a crucial organisation for physio-led practices. We’ll dive into the many ways PhysioFirst supports its members, from sole practitioners to large clinics, and explore the exciting initiatives that are shaping the future of our industry. Whether you’re already a member or considering joining, this episode is packed with valuable insights. Let’s get started!
Episode Summary: In this episode, we sit down with Katie Knapton, Chair of PhysioFirst, to discuss the vital role PhysioFirst plays in supporting physio-led practices. Katie highlights how PhysioFirst is leading the way in providing essential resources, strategic partnerships, and innovative tools that help clinics thrive in a rapidly evolving industry. From CPD opportunities to business support, and even e-commerce solutions, PhysioFirst offers something for everyone. We also explore how the organisation is adapting to meet the challenges of modern practice, including the use of AI and digital innovation.
Key Takeaways:
Comprehensive Support for All Practice Sizes: PhysioFirst provides tailored resources and support, whether you’re a sole practitioner or managing multiple clinics.
Innovative Tools and Partnerships: From e-commerce stores to AI integration, PhysioFirst offers cutting-edge solutions to streamline your practice.
Importance of Community: Being part of a supportive network of physios helps combat the isolation often felt by clinic owners.
Ongoing CPD and Compliance Assistance: PhysioFirst keeps members informed about regulatory updates, making compliance easy and stress-free.
Flexible Involvement: Members can engage as much or as little as they like, with opportunities to volunteer and contribute to the community.
Hello everyone and welcome to this week’s episode of Treat Your Business! I’m thrilled to have Philippa, our brilliant Mindset and Success Coach from Thrive, joining me today. Philippa is an expert at helping people break through mental barriers and unlock their true potential. Today, we’re diving deep into the mindset shifts that can transform your business and your life. Whether you’re feeling stuck, battling self-doubt, or just looking for that next level of growth, this episode is for you. Let’s dive in!
Episode Summary: In this episode, we explore how your mindset can be the key to unlocking greater success in your business. Philippa shares her insights on why our beliefs and self-perceptions often hold us back and how we can change that narrative. We discuss common mindset blocks like imposter syndrome, people-pleasing, and the fear of failure, and how addressing these can lead to profound changes in your business outcomes. If you’re ready to stop being your own biggest barrier, this conversation will give you the tools to do just that.
Key Takeaways:
Understanding Mindset Blocks: Identify and address the limiting beliefs that are holding you back, such as imposter syndrome and fear of success.
The Power of Self-Worth: How your perception of your value impacts everything from pricing to business growth.
New Level, New Devil: As you reach new levels in your business, be prepared to face new mindset challenges that require continued growth.
The Importance of Pausing: Taking time to step back and reflect can bring clarity and help you overcome obstacles.
Language Matters: The words you use shape your reality. Simple shifts in how you speak about yourself and your business can make a big difference.
Thank you for joining us today! If this episode resonated with you, please take a moment to share it, leave a review, and help other business owners benefit from these insights. Don’t forget to check out the show notes for links to connect with Philippa and explore our coaching programmes at Thrive. Until next time, keep growing and keep thriving!
S1 EP13 5 Things I would do differently if I was starting out
Season 1: Start Here: Foundations for Clinic Owners
Hello and welcome back to the Treat Your Business podcast! I'm Katie Bell, and if you’re a clinic owner feeling overwhelmed by the ups and downs of business, this episode is made for you. Running a clinic can sometimes feel like a wild ride on an old rollercoaster at Blackpool Pleasure Beach—unpredictable, thrilling, and at times, downright exhausting. Today, I’m sharing the five key lessons I’ve learned through years of experience to help you avoid the common pitfalls and achieve success faster. So, strap in, and let’s get started!
Episode Summary: In this episode, I reflect on my journey as a clinic owner and share the five most valuable lessons I wish I’d known when I first started. From understanding your "why" to upgrading your mindset, each lesson is designed to help you avoid the mistakes that can slow your growth and drain your energy. We’ll dive deep into the importance of focus, asking for help, and surrounding yourself with people who inspire you to play a bigger game. Whether you’re just starting out or looking to reignite your passion, these insights will help you build a clinic that serves your life, not the other way around.
Key Takeaways:
Clarify Your Why: Regularly revisit the reasons you started your business to ensure it aligns with your personal values and goals.
Focus on One Mentor: Avoid information overload by following the guidance of one trusted mentor who aligns with your business vision.
Ask for Help Sooner: Recognise your strengths and delegate tasks that drain your energy, allowing you to focus on growth.
Upgrade Your Mindset: Challenge limiting beliefs and adopt a mindset of abundance to break through to the next level.
Play a Bigger Game: Surround yourself with people who inspire and challenge you to reach your full potential.
Call to Action: Thank you for tuning in today! If you found these tips helpful, I’d love to hear from you. Please leave a review, share the episode, and let’s help more clinic owners thrive. For more support, join our free Facebook group or explore our transformational coaching programmes at Thrive Business Coaching. Until next time, remember—your business should serve you, not starve you. Let’s make it happen!
S12 EP14 Coaches Corner: The 2 missing ingredients 98% of clinic owners don't have
Hello and welcome to another exciting episode of the Treat Your Business podcast! I’m Katie Bell, your host, and I’m thrilled to bring you something truly special this week. We’ve got an incredible treat in store as I’m joined by my fabulous coaches, Nichola and Philippa, for another round of Coach's Corner. We’re diving deep into the two missing ingredients that we see holding back clinic owners from achieving the success they desire.
Episode Summary
In this episode, we explore why so many clinic owners feel stuck, burnt out, and frustrated despite working tirelessly on their businesses. Nicola, Philippa, and I discuss the two crucial elements that often go unnoticed but are essential for creating a thriving clinic: mindset and having a clear master plan. We use the analogy of a cherry blossom tree to illustrate how many business owners focus on fixing the branches—like marketing or hiring—without addressing the roots (mindset) and the trunk (strategy) that support the entire business. We also share insights on why working on your mindset and having a strong, clear strategy are non-negotiable for long-term success.
Key Takeaways
Mindset Matters: Your business is a direct reflection of your beliefs, values, and mindset. Without a solid foundation, no amount of strategy or tactics will yield lasting success.
Master Plan: Knowing your destination and having a clear plan to get there is crucial. Without this, your business efforts will feel scattered and ineffective.
Strategy Before Tactics: Before diving into marketing or team-building, it’s essential to establish a strong strategy that aligns with your goals and values.
Continuous Growth: Mindset work and strategic planning are ongoing processes. As your business grows, so too should your mindset and your master plan.
Community and Support: Surrounding yourself with like-minded, successful people is key. Events like our upcoming Clinic Growth Live are designed to provide the community, knowledge, and inspiration you need to take your clinic to the next level.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Quote referenced: Shirley Chisholm, “You don’t make progress by standing on the sidelines whimpering and complaining. You make progress by implementing ideas.”
Questions to practise this week:
What can I learn from this?
How can this work for me?
If things feel messy right now, I want you to know you’re not failing, you’re in it, and it is normal. Start with the first step: train your brain for growth by asking better questions. I’ll be back next week as we continue building your roadmap to results.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Whether you're a clinic owner looking for ways to improve patient care or just interested in the latest innovations in physiotherapy, this episode has something for everyone.
To contact Michael O'Reilly for more information about the OptiNeck Balance Wedge or his work, you can reach him through the following channels:
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Call to Action: To get in touch with PhysioFirst, listeners can visit the official PhysioFirst website at www.physiofirst.org.uk. On the website, they can find detailed information about membership benefits, upcoming events, and available resources. Additionally, they can contact the PhysioFirst team directly via email or phone, both of which are provided on the website.
For those interested in speaking with a member of the executive team or learning more about specific services, the website also offers options to request a direct link or consultation.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Closing: I truly appreciate your continued support. Week after week, your feedback and enthusiasm fuel this podcast, and I’m excited to keep bringing you valuable content. Stay focused, stay inspired, and I’ll see you on the next episode!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Join us for this insightful episode and learn how to shift from being overwhelmed and exhausted to confident and successful in your clinic business.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
