Top of Mind – Details, episodes & analysis

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand. The 5 psychological theories Hayley discusses in this episode are:  Decoy Effect  Priming  The Endowment Effect  The Paradox of Choice  Anchoring Bias  After listening to this episode, you must ask yourself, how much can your business benefit from understanding the science behind consumer choices? This is an episode that Hayley is especially passionate about, but she wants to know if you enjoyed this episode and want to hear more about consumer psychology.  If you have a question or comment about this episode you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.  Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.  The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala  Chloe on IG: https://www.instagram.com/gochlo_pilates/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats! On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues.  In this episode, Alexis breaks down the neuroscience behind common feelings we experience when it comes to sharing or creating content, and simply putting ourselves out into the digital world.  She shares her secret to building a community, the boundaries she has set when it comes to communicating with her beans as well as how she balances the content people want her to talk about and the content she is wanting to talk about?  Alexis also answers the hotly debated question - ‘is our attention span getting shorter?’ Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alexis on IG: https://www.instagram.com/alexispredez/ Do You F*cking Mind on IG: https://www.instagram.com/dyfmpodcast/ Alexis on TikTok: https://www.tiktok.com/@alexispredez Do You F*cking Mind on TikTok: https://www.tiktok.com/@dyfmpodcast Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand. Over the past year at Kic, Alice has grown the channel by 75%, and has brought the brand’s widely loved personality to life on TikTok. She talks about the importance of trust when it comes to creating content for other people and brands that aren’t your own as well as her process when it comes to creating bulk content with time poor business founders.  In this episode, Alice shares her advice for those starting out on TikTok as well as her predictions for the future of content creation, she also explains why she isn’t creating content for her own social accounts. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alice on LI: https://www.linkedin.com/in/alice-harris-8a61b9230/ KIC on TikTok: https://www.tiktok.com/@kic?lang=en Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan?  - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is boosting my content worth investing in for my business? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy believes that content is the single most important ingredient in brand success and talks about how individuals can cut through the noise and create meaningful connections with their audience through their social media presence. In this episode Amy talks about how she has simultaneously built the ACERO brand and her personal brand as well as discussing the lowest point in her life to date. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Amy on IG: https://www.instagram.com/amycastano/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh. In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as well as a new term LinkedIn have created called 'im-post-er' syndrome. Kathryn also shares what the platform is favouring, and how you can get the most out of LinkedIn as an authentic thought leader. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Kathryn Marsh on LI: https://www.linkedin.com/in/kathryn-marsh/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for marketing? What would you suggest? - Which channel should I grow my brand on? - I have clients asking for cheaper deals, how do you navigate this as a business owner? - Where do I start when it comes to building my personal brand? - Who inspires you? Do you have a mentor? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

A boutique fitness studio founder, a neuroscientist and a LinkedIn expert join Hayley Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand. Our guests are: Josh Mildren, Founder of REVL training Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F*cking Mind) Podcast Kathryn Marsh, Senior Account Director at LinkedIn Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024. In this episode Josh talks about where his love for branding began, as a content creator and how that evolved into what the REVL franchise looks like today. Josh also breaks down the marketing tactics REVL have used to start and scale their business to the 30 locations they have today, and the advice he would give to anyone wanting to follow in his footsteps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Josh on IG: https://www.instagram.com/joshmildren/ Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby