Explore every episode of the podcast Today in Digital Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The End. | 14 May 2025 | 00:06:09 | |
| Everything Everywhere All Ads at Once | 09 May 2025 | 00:15:06 | |
Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| May 2, 2025 | 02 May 2025 | 00:09:46 | |
Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Sharing Isn't Just Caring | 25 Apr 2025 | 00:14:28 | |
Here is your wrap-up of the last week in the digital marketing space. This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The Influencers That Never Have a Scandal | 11 Apr 2025 | 00:09:39 | |
Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Tariffs and Trouble | 04 Apr 2025 | 00:08:59 | |
This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Spendemic Slowdown | 28 Mar 2025 | 00:15:52 | |
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Wish Upon a Star | 21 Mar 2025 | 00:15:41 | |
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| This Month in Meta Ads | 18 Mar 2025 | 00:15:17 | |
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| This Month in Google Ads | 11 Mar 2025 | 00:08:49 | |
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Not Your Grandma's Influencer | 07 Mar 2025 | 00:14:19 | |
This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Behind the Scenes of an Accidental Viral Campaign | 04 Mar 2025 | 00:24:26 | |
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Reels of Misfortune | 28 Feb 2025 | 00:13:02 | |
This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Search Slump | 21 Feb 2025 | 00:09:23 | |
This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Performance Max Goes Negative | 18 Feb 2025 | 00:16:31 | |
This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Brake and Buy | 14 Feb 2025 | 00:14:53 | |
This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Explained: Meta's Big Changes to Advantage+ Campaigns | 11 Feb 2025 | 00:14:24 | |
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Meta's AI Ad Offer You Can't Refuse (Literally) | 07 Feb 2025 | 00:13:51 | |
This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing? . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The New Metric That Can Predict Product Sales | 04 Feb 2025 | 00:20:00 | |
Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| YouTube's Hour of Power | 31 Jan 2025 | 00:13:41 | |
This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Is "Production Enjoyment" the New Marketing Hack? | 28 Jan 2025 | 00:14:13 | |
Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Zuck Is Once Again Asking for Your Financial Support | 24 Jan 2025 | 00:13:30 | |
This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| How Posting About Diversity Affects Social Media Engagement | 21 Jan 2025 | 00:09:37 | |
Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine. How do companies’ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it risk coming across as performative? That’s the question tackled by Nick Bombaij and his co-author in a paper called “Does Posting About Diversity and Inclusion Improve Engagement in Social Media?” Their research spans five years and analyzes more than 3 million posts from nearly 300 brands, making it one of the most comprehensive studies on this topic. He is an Assistant Professor of Marketing at the University of Amsterdam, and in today’s weekly deep-dive episode, Tod speaks to him about his research. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| How to Succeed in Business Without Really Trying | 17 Jan 2025 | 00:15:59 | |
This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Meta Cozies Up to Trump. What Now for Marketers? | 14 Jan 2025 | 00:16:16 | |
Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Page 1 or Bust | 10 Jan 2025 | 00:16:13 | |
Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| What 2025 Holds for Google Ads and AI | 07 Jan 2025 | 00:11:07 | |
Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Oh Lawd, They Comin' | 03 Jan 2025 | 00:08:58 | |
Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| You Won't Believe What Will Happen to Clickbait! 😱 | 20 Dec 2024 | 00:12:42 | |
How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Predictions: How the Social Media Platforms Will Perform in 2025 | 17 Dec 2024 | 00:30:29 | |
Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| How Popular Pays' SafeCollab Tool Protects Brands | 14 Dec 2024 | 00:24:17 | |
Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend. If you want to check their platform out while you're listening, just go to PopularPays.com/podcast . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Are Electronic Lollipops the Next Ad Format? | 13 Dec 2024 | 00:15:50 | |
A wrap-up of the most important developments in the world of digital marketing over the past five days. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Google Ads: Everything That's Happened This Month | 10 Dec 2024 | 00:14:40 | |
Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:
What do you think of our new schedule and Friday show format? . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| What Does Marketing Without TikTok Look Like? | 06 Dec 2024 | 00:13:00 | |
How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer! . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Why Meta is Removing Conversion Tracking from Some Campaigns | 03 Dec 2024 | 00:08:55 | |
Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Black Friday Sucks Now and It's Our Fault | 29 Nov 2024 | 00:15:12 | |
Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.) . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| ANNOUNCEMENT: What's Ahead For This Podcast | 22 Nov 2024 | 00:08:00 | |
Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Crumbling Chrome | 21 Nov 2024 | 00:08:41 | |
Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast. . 📝 Take the One-Question Survey .
. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The 4.33% Question | 20 Nov 2024 | 00:08:43 | |
Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. . 📝 Take the One-Question Survey . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Schadenfreude and Sympathy: Can Brands Win When Consumers Fight? | 18 Nov 2024 | 00:20:32 | |
If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter. What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand. The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager. But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media? That’s what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing. Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| SPECIAL: Preparing for Q4 and Black Friday | 15 Nov 2024 | 00:54:09 | |
Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the Foxwell Founders Community [affiliate link] It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward. In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community. The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year). They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Who Sells Short Shorts | 14 Nov 2024 | 00:06:24 | |
Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links:
. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Shopify Secures the Bag | 13 Nov 2024 | 00:07:48 | |
Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey . Today’s story links:
. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Google Cracks Open Pmax Black Box | 12 Nov 2024 | 00:07:21 | |
Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links:
. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Inside Google Ads: A Deep-Dive Case Study | 08 Nov 2024 | 00:15:09 | |
This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| What Your Copy 'Should' Be Doing | 07 Nov 2024 | 00:06:40 | |
Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s story links:
. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Missing the Mark | 06 Nov 2024 | 00:08:27 | |
Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Democracy Manifest. | 04 Nov 2024 | 00:06:25 | |
Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| The Calm Before the Election Storm | 01 Nov 2024 | 00:06:25 | |
Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||
| Ghost in the Machine | 30 Oct 2024 | 00:07:23 | |
Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy | |||