Today in Digital Marketing - Tod Maffin

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http://linkedin.com/in/todmaffin
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https://www.linkedin.com/newsletters/the-top-story-7001281989169340416/
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https://www.linkedin.com/company/todayindigital
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https://www.tiktok.com/@todmaffin
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http://tiktok.com/@todmaffin
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https://www.tiktok.com/@todayindigital
140 shares

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Hey Copywriters... What is the Most Effective Letter?

Episode 1188

Friday, September 13, 2024 • Duration 19:09

Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

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He Likes It! Hey Mikey!

Episode 1187

Thursday, September 12, 2024 • Duration 20:12

If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!

Links to today's stories

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card

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The Great Ad Headline Heist

Episode 1178

Wednesday, August 28, 2024 • Duration 13:59

Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?

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Visit Our Sponsor: Unerry

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📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

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✅ Back catalog of 20+ marketing science interviews

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The Revolution Will Be Vertical

Episode 1088

Thursday, April 4, 2024 • Duration 07:27

Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever.

📰 Get our free daily newsletter

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🌍 Follow us on social media or contact us

Links to all of today’s stories here

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium?

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197: Google Maps Has a Terrible Spam Problem

Monday, July 20, 2020 • Duration 09:56

Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.

Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin • Xbox Gamertag: Radio#9573

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196: What The Hell Is With the Donut?! 🍩

Friday, July 17, 2020 • Duration 11:44

A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.

Closing music by Cosmosaurus. Find them on Bandcamp, Facebook Spotify, OR YouTube.
Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin • Twitter: • Instagram: • Facebook: • TikTok: • Twitch: • Xbox Gamertag: Radio#9573

--- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out:

195: Protecting Your Brand from the Next Twitpocalypse

Episode 195

Thursday, July 16, 2020 • Duration 13:13

One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.

Today’s episode is brought to you by Trendhackers.co

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin • Twitch: • Xbox Gamertag: Radio#9573

--- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out:

194: 🚨BREAKING: The Biggest Hack in Twitter’s History?

Episode 194

Wednesday, July 15, 2020 • Duration 14:04

Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

--- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out:

193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷

Episode 193

Tuesday, July 14, 2020 • Duration 14:27

A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

--- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out:

192: Google Can Predict Your Sales (Also: 💋 the 🐟)

Episode 192

Monday, July 13, 2020 • Duration 07:58

Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

Music Theme music by . Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.

--- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out:

Today in Digital Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Today in Digital Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn12

Tik Tok11

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn12

Tik Tok11