TIQUE Talks – Details, episodes & analysis

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Julie Ann Hargett of H Luxury Travel is a true expert in crafting bespoke, high-end travel experiences. She joins this conversation to share the secrets behind her success in attracting and exclusively working with a luxury clientele. From her unconventional start in the travel industry to her focus on relationship-building, she breaks down how offering unique services and maintaining clear boundaries have helped her thrive in the luxury market. Tune in as Julie Ann dives into the power of referrals, the importance of brand authenticity, and the systems she uses for seamless client management. This episode is a must-listen for advisors looking to refine their niche and elevate their business!

About Julie Ann Hargett:

Julie Ann founded H Luxury Travel drawing on her extensive experience as a travel advisor and fueled by her passion for exploring the world with her family. Traveling with her sons and husband has not only been a source of joy but has also inspired her to share this joy with other families. Each journey has deepened her love for the adventures and memories that come from experiencing new places together. At H Luxury Travel, Julie Ann’s aim is to elevate those moments for her clients, crafting impeccable, remarkable experiences for every journey they embark on. Whether it's a quiet getaway or an adventurous excursion, her goal is to ensure that every trip is laden with unforgettable memories, tailored perfectly to your dreams and desires.

hluxurytravel.com

Today we will cover:

•  (05:20) Defining luxury in travel
•  (09:00) Setting clear client expectations
•  (12:20) H Luxury Travel’s client management process
•  (22:30) Effective use of systems and processes
•  (26:00) Unique and innovative marketing strategies
•  (32:05) Building relationships on Instagram; brand collaborations
•  (41:00) Marketing strategies for luxury travel
•  (42:10) The importance of consistent branding
•  (49:05) Client gifting and showing appreciation

SEMI CUSTOM BRAND KITS

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Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style!

About Julia Asselin:

Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream!

theitinerarygirls.com

Today we will cover:

•  (05:10) The Itinerary Girls; crafting a cohesive Instagram presence
•  (12:00) Balancing authenticity and strategy
•  (15:50) Educating vs selling; speaking to luxury clients
•  (22:00) Remaining consistent with weekly content
•  (24:30) Looking to others for inspiration
•  (31:45) Tools for social media success
•  (34:30) Tracking metrics that matter
•  (36:40) Creating shareable content
•  (41:30) How to convert followers into clients
•  (56:10) Using storytelling to create an engaged audience

DEFINING YOUR DREAM CLIENT GUIDE - The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients!

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Thinking of planning a group trip? Robin and Jennifer give the inside scoop of their own group trip to Italy in 2019. They discuss their positive experiences (such as making life-long friends) and challenges (losing $12,000!), as well as give advice for avoiding common pitfalls. Learn the importance of understanding your audience, creating a detailed timeline, managing expectations, and accurately pricing a group trip to ensure profitability. They also discuss best practices for promoting the trip, handling logistics, and addressing common obstacles. This episode is a must-listen for anyone considering organizing a group travel experience - walk away with validation that a group trip may not be fit for your business model OR gain a better understanding of how to sell your group trip profitably!

Today we will cover:

•  (04:15) Understanding the audience’s interest in a group trip
•  (09:30) Predetermined dates; creating a timeline and planning for promotion
•  (18:20) Overcoming obstacles for booking
•  (24:20) Navigating group dynamics and preferences
•  (31:45) The realities of group travel pricing
•  (38:45) Requiring group members to purchase travel insurance
•  (40:30) Managing expectations and housekeeping rules
•  (46:40) Balancing fun and responsibility as a host

WORKFLOW TEMPLATES

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As travel advisors, it's easy to believe that you need to be on call all the time and that you can truly never take a day off. If you know us, you know that we are big on boundaries and we simply don't prescribe to the philosophy that advisors have to hustle and grind 24/7 to become successful in their business. In fact, we think that by setting boundaries, you become viewed as more professional and respectable by your audience. 

Today we are discussing how you can prepare to take a real vacation or go on a FAM and feel like you can be fully present. By the end of this episode, we hope to empower you to take back your time, while also feeling confident that your clients are fully taken care of while you're away. 

We also talk about:

• What to do for your clients as soon as possible to prepare them for your departure
• What to do for your clients one month, two weeks, and one week prior to your departure
• What to do for your clients the day before you depart
• What to do for your clients on the day of going OOO
• What to do when you return from being OOO

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Today, we are covering one of our absolute favorite topics, which is how to increase your average ticket sale. We'll be honest, this did not happen overnight for us, but with some consistent marketing and tailoring our message. We were able to gradually attract a new clientele with a more generous budget and elevated style while simultaneously graduating our existing clients into that same category.

So let’s dig in and talk through exactly how we did it.

We also talk about:

• Our initial approach to travel was the Airbnb crowd with itinerary creation
• We transitioned away from sharing deals
• Shifted our verbiage to value-based and added an inquiry step
• Highlighted properties and destinations with higher price points
• Invested in trips that showcased the level of travel that we wanted to sell
• Partnered with DMC's and hotels that provided education on how to sell certain destinations
• Constantly showed up via social, newsletters, birthday emails, passport reminders, and referral "thank you" emails

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Welcome to the first episode of TIQUE Talk, where we are going to have no frills conversations about the obstacles we had when we started in the travel industry, and how we took an efficiency based approach to modernize and streamline our business. Through creating boundaries, processes, cultivating relationships, and updating our initial website and logo, we scaled a daily itinerary creation company to a tried and true full service agency with 13 independent contractors and a full time support staff. 

If you're looking for advice on how to increase your productivity, work smarter not harder, and level up your sales game you've come to the right place! 

Today, we are going to share a little bit more about our why, and share more about each of us so that you feel right at home each time you tune in.

We also talk about:

• Our backgrounds & how we found our way to the travel industry
• The why & how behind our transition to an independent travel agency
• How TravelJoy changed our lives
• Why client experience is a crucial part of your travel business 
• Ways we can implement what is missing in the travel industry
• How our name, TIQUE, came to fruition

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From establishing professionalism to creating a better work-life balance, setting boundaries in your business is a must. However, what does implementing boundaries actually look like? How can you educate potential clients on your boundaries so that you are only working with travelers that value your time? Jennifer and Robin answer those questions and more on this episode! Learn why boundaries are necessary, how to communicate them effectively (and handle pushback) to clients, and the role fees play in reinforcing these boundaries. If you’re eager to create stronger boundaries in your business and ensure a positive client experience, don’t skip out on this episode!

Today we will cover:

•  (00:35) Why boundaries matter
•  (05:10) Defining emergencies and setting expectations
•  (08:25) Leveraging technology; WhatsApp
•  (13:30) Educating clients on boundaries
•  (25:00) Understanding your ideal client and how that demographic communicates
•  (26:15) Implementing Fees
•  (34:20) Handling pushback and maintaining professionalism

Episode 13: How To Set Healthy Boundaries In Your Business

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Managing airfare isn’t just about booking flights but about offering peace of mind and a cohesive travel experience. Larry Neron of Airfare Consultant, a boutique commercial air travel service company, is on a mission to demystify air travel! He brings a fresh perspective on why travel advisors should rethink booking air. From tackling the challenges and misconceptions around airfare management to showcasing strategies for adding substantial value to client interactions, Larry explains how to create a stress-free, high-value travel experience. Learn effective techniques for handling logistics, anticipating potential travel issues, and providing top-notch service that your clients will appreciate and remember. 

About Lary Neron:

Lary founded Airfare Consultant, a boutique commercial air travel service company, to redefine the commercial flying experience. As an air travel expert, consultant, and mentor, Lary is dedicated to providing unmatched air travel experiences. Driven by a client-focused approach and a commitment to simplicity, Lary aims to elevate and optimize air travel through highly personalized, white-glove service, ensuring seamless and stress-free journeys. As the lead expert at Airfare Consultant, Lary successfully oversees three key programs, offering top-tier support, consulting, and mentorship to clients, partners, and travel industry professionals. Lary calls Mexico home but spends his summers in Spain. Cycling is his passion, driving his curiosity and sense of adventure. Whether he's exploring the friendly roads of Spain or the rugged cobblestone streets of Mexico, he finds immense joy in discovering new hilltop villages, cafes, and bakeries.

airfareconsultant.com

#AirLab Community

Fully Managed Air Travel Program (#FMATP)

Today we will cover:

•  (00:30) Lary’s career journey
•  (03:45) Airfare Consultant’s retainer pricing model
•  (07:40) Showcasing the value of your services
•  (14:30) Should travel advisors book airfare?
•  (29:45) Taking the intimidation out of booking airfare
•  (42:00) Upgrading to first class; Ideal Itinerary Framework
•  (53:00) Managing client expectations; the air travel experience
•  (60:30) Communicating with clients; setting boundaries
•  (01:05:00) Handling luggage delays and emergencies

WORKFLOW TEMPLATES

Create an enjoyable booking experience for every one of your travel clients

THE LEGAL PAIGE

Use code TIQUE10 for 10% all purchases

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Understanding your business finances isn't scary - it’s empowering! Jon Frye, CPA, joins this episode to tackle a topic that may not be the most exciting to some, but personally hits home for Jennifer. She recaps her experience being audited in 2018, giving insight into why she was audited and how she came out unscathed. Jon shares advice on avoiding IRS audits and understanding the nuances of tax preparation. He also gives details on what constitutes legitimate business expenses, such as travel upgrades and tips, and emphasizes the low risk of audits for smaller inconsistencies. Learn how to take control of your business finances, avoid risks, and make informed decisions. At the end of the day, good financial practices aren't about doing everything perfectly. It's about understanding, planning, and preparing!

Connect with Jon Frye:

linkedin.com/in/jonathan-frye-758b3651

Today we will cover:

•  (01:30) Jon’s professional background
•  (04:09) Understanding tax documentation; avoiding tax audits
•  (09:50) 1099s, K1s, and contractor payments
•  (12:05) Tax underpayment consequences
•  (15:40) Business expenses and deductions; bonus depreciation
•  (25:15) Justifying business expenses; tips, coffee and meals, company vehicle
•  (30:00) Understanding business finances
•  (35:05) Preparing for tax season; using Quickbooks
•  (39:10) Managing business expenses; tax prep strategies

CLIENT COMMUNICATION TEMPLATES

Includes all of the emails, forms, and task lists needed to create an enjoyable booking experience

NOVO 

Online Business Banking 

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In a world where consumer habits are rapidly evolving and over-saturation of sales pitches is the norm, one-size-fits-all sales approaches no longer cut it. Just like no two people are the same, successful sales strategies must embrace personalization to resonate with clients. In this episode, Robin and Jennifer discuss how you can use emotional intelligence to customize your sales pitch for each potential client, increasing your chances of a positive outcome. They stress the importance of understanding each client's unique needs and interests, using active listening and client research to build trust and offer tailored solutions. The episode also includes advice on how to manage objections, maintain communication integrity, and follow up effectively to secure bookings. 

Today we will cover:

•  (01:10) Why personalization matters; the future of consumerism
•  (06:30) Understanding your ideal client
•  (09:50) The power of solving, not selling
•  (15:20) Researching client needs through social media and inquiry forms
•  (20:10) Niching down in products that your target audience is interested in
•  (21:50) Utilizing active listening while on the sales call
•  (25:25) How to handle client objections
•  (28:15) Adapting communication styles
•  (34:05) Tailoring your sales approach when needed
•  (43:40) The importance of following up

THE SIGNATURE BRAND

A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

THE LEGAL PAIGE

Use code TIQUE10 for 10% all purchases

_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche

FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq

CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com