Tip the Scales – Details, episodes & analysis

On this week’s episode, Maria talks with attorney Joe Fried. They discuss decision making, using vulnerability as a shield, creating binary choices for the jury, building cases around a shared feeling, how to shift the focus of a case late in the game, and mentorship in the workplace. Get in touch with Joe at https://www.friedgoldberg.com Guest Joe Fried (@friedgoldberg on Instagram) is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He has litigated cases in more than 43 states, which gives him an unmatched perspective, and his leadership in the field of truck accident law and trucking safety is second to none. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with attorney Mark Anderson. They discuss his firm's recent growth, hiring a social media manager, running an office while traveling, when to add a new staff member, how much to invest in marketing, and using software to create great dashboards. Get in touch with Mark at https://maafirm.com Guest Mark Anderson (@lawishbymark on Instagram) is the founder and an attorney of Anderson Injury Lawyers in Texas. He is repeatedly named a Top Attorney by Fort Worth Magazine, and is annually voted as a Super Lawyer by Thompson Reuters. Mark is Board Certified in Personal Injury Trial Law—an achievement that only two percent of all Texas lawyers can claim. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with trial attorney and partner at Breit Biniazan, Kevin Biniazan. They discuss being a partner at 32, his latest case defending victims of sexual abuse, how to take jurors on an emotional journey, being aware of nice guy offenders, and the best books for optimizing your legal operations. Get in touch with Kevin at https://www.bbtrial.com Guest Kevin Biniazan (@kevinbiniazan on Instagram) is a trial attorney and partner at Breit Biniazan. In his first five years of practice, he has tried over a dozen jury trials and recovered over $100 million in verdicts and settlements for his clients. Currently, Kevin is representing 47 individuals who have alleged sexual abuse and battery over a period ranging from 2008 to 2020. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass.  Key takeaways: Choose wisely. Rebranding a firm is expensive and time-consuming. Pick a name that will grow with your firm. Consider selecting one that is both easy to remember and spell.  Automate. Thanks to Filevine, Sahm could easily alert stakeholders about the transition from one name to another - A nearly impossible process without an automated system.  Create a safe space. Clients come to personal injury attorneys during some of the worst moments of their lives. Win their trust by creating a brick-and-mortar location where they feel cared for. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Lyfe Law Website Lyfe Law Instagram Sahm Manouchehri LinkedIn Sahm Manouchehri Instagram Filevine Website

When Mike Arguss started his firm in 2012, it was just him in a basement apartment. Like most firms, his growth was slow and steady. The tipping point was when Mike decided to learn everything he could about the business side of law and integrate it into his practice. That decision changed everything. Mike's Chicago-based Arguss Law Firm has expanded substantially and today employs 5 attorneys and 10 staff. Most of this evolution has taken place over the past four years. Mike reveals how he moves one strategic goal at a time. He shares his experience implementing data-rich client management systems, ramping up marketing, and perfecting customer service. Key takeaways: Make data-driven decisions. When implemented correctly, client management systems can reveal how best to spend resources.  Seek help. A vision is only as good as the execution and integrators can help you bring ideas to life. Take down the walls. Learn from others. Offer guidance in return. Find the right mentoring groups, conferences, or masterminds to exchange ideas and accelerate the firm. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Tip The Scales: 20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys Agruss Law Firm Website Mike Agruss LinkedIn Litify Website Records on Time Website Birdeye Website DocuSign Website Entrepreneurial Operating Systems (EOS) Website Trainual Website WizeHire Website Darryl Isaacs, Brain Trust Legal Summit National Trial Lawyers, Business of Law Conference Biology of Belief by Bruce H. Lipton, PhD Google My Business for Lawyers: How to Optimize Your Profile and Enhance Your SEO Strategy

Bibi Fell is an absolute icon. For one client, her quick wit resulted in a $105MM verdict and hundreds of millions in restitution for many others. She is a Top 100 Trial Lawyer, ranked by the National Trial Lawyers. Founder of Fell Law, she is a champion for justice and serves as Partner at Athea Trial Lawyers. They are a band of the best female trial attorneys in the nation. She is an educator, mentor, and mother.  Beyond the accolades, what set's Bibi apart is her unflinching compassion. When the world crumbled around her, she had every reason to give up. Quit law. Turn and hide. Instead, she gathered herself up, sought help, dove into vulnerability, and came out stronger in the end.  She shares her story today as a reminder that life can be awful. But how we respond is up to us.  Key takeaways: Seek help early. When everything seems right, go to therapy and learn to develop the skills necessary to navigate a crisis successfully.  Tap into compassion. When loved ones are struggling, hold space and support them.  Keep going. Life comes with unavoidable challenges. How we respond to adversity is a choice. Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Bibi Fell LinkedIn Bibi Fell Instagram Fell Law Instagram Fell Law Website  Athea Trial Lawyers Instagram Athea Trial Lawyers Website Chris Dolan, Dolan Law Firm Zoe Littlepage, Athea Trial Lawyers

Joe Fried is synonymous with truck accident law. He pioneered trucking litigation best practices used around the country. And co-founded the Academy of Truck Accident Attorneys. In practice for over 18 years, the founding partner of Atlanta-based Fried Goldberg has recovered over $1 billion for clients. Today we discover what makes Joe, Joe. He made a choice over a decade ago that sounds simple enough, but requires incredible courage - he chose to be honest. To himself and to everyone around him. This shift has changed his life, how he approaches the business of law, and even how he gives depositions. He offers practical advice on how to harness our emotional states and influence those around us.  Key takeaways: Lead by example. When people in positions of power express vulnerability, it gives everyone around them permission to do the same.  Change your posture, change your state. Body language and even the breath can cause both physical and emotional changes. Ramp it up to change the states of those around you. Flip the switch.  If you're having a bad day, take ownership of your state. Draw from the memory bank of positive emotions and turn your day to good. It only takes two minutes.  Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter Fried Goldberg Website Joe Fried LinkedIn Fried Goldberg Twitter

Born and raised in Crowley, LA, Kenny Habetz infuses southern hospitality into every aspect of his practice. By putting the client first, he ensures that personal referrals expand his book of business, month over month. Practicing law since 2009, the Multi-Million Dollar Advocates Forum member took the leap and opened his own practice just under a year ago. Intent on building a client first-practice from the ground up, he shares with us why small firms need a strong foundation of systems and processes to scale successfully, how to bring large firm owners into a network, and how to prioritize when new firm owners are pulled in a million directions.

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.