Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Site
RSS
Apple
Data updated on 01/08/2026
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank
Episode 91
Tuesday, July 1, 2025 • Duration 33:03
"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank
🎙️ New episode of Time for a Reset — brought to you by Overline.
In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.
Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.
This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.
🎧 In this episode, you'll learn:
What it really takes to make marketing a strategic partner
How a Chief Customer Officer can unite product, data, digital, and marketing
Why agile collaboration beats another org chart redesign
How to balance long-term brand building with short-term performance
How to build a business case for brand that your CFO will buy
Where AI can actually make a difference
What embedding brand values into an organisation really looks like
And the leadership traits marketers need next
This one’s for anyone tired of being seen as a service function and ready to lead.
Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.
Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into:
The biggest opportunities to create brand value and elevate the shopper experience
How retail media is moving up the funnel to become a more strategic part of the marketing mix
What brands still get wrong, and how retailers can help bridge the knowledge gap
The importance of seamless, omnichannel experiences
And what successful brand–retail partnerships really look like in 2025 and beyond
It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.
89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands
Episode 89
Thursday, June 26, 2025 • Duration 41:39
In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.
Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods
🎧 What to Expect:
How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled.
Balancing long-term brand building with short-term performance.
Breaking down silos between media, data, and creative.
Activating first-party data while maintaining consumer trust.
Measuring what matters: business impact, not just clicks.
They also share what’s caught their eye at Cannes this year — from creative breakthroughs to how AI is showing up in real, practical ways.
Don’t miss Part Two, where we speak with retail leaders about how they’re evolving retail media from the inside out.
88 - The Playbook for Balancing Brand and Performance Marketing with Christina Thelin, CMO of CarParts.com
Episode 88
Monday, June 16, 2025 • Duration 29:03
"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.
On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.
Tune in to learn more about:
How to strike the perfect balance between performance marketing and brand building
The framework for implementing "media mix modeling light" for ROI on a budget
Why AI should be a complementary tool rather than a replacement for human marketing
Structuring hybrid in-house/agency teams to maintain efficiency and creativity
Upskilling future CMOs by combining financial acumen with creative storytelling
Effectively managing first-party data to maintain customer trust and privacy
Why the modern CMO must serve as an "orchestra conductor,"
Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.
87 - Data, Diversity, and Disruption: Ariela Nerubay, CMO of Jumex USA, Unpacks Her Playbook for Driving Brand Growth
"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA
On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations.
What does it take to evolve a heritage brand without watering down its essence? On this episode ofTime for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of , to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it’s a masterclass in modernizing with purpose.
86 - Breaking Down Silos: Lessons for CPG Marketers for Unlocking Customer Insights, with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven
“There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven
The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!
Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.
Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.
He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.
What You’ll Learn:
How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal risk
85 - Navigating the Future of Retail Marketing JBPs: Balancing Collaboration and Complexity with Paul Stafford, Head of Retail Media at Superdrug
"The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug.
The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Paul Frampton, Is live!
Paul Frampton sits down with Paul Stafford, Head of Retail Media at Superdrug, to explore the evolution of retail media networks from bottom-funnel activities to a full-funnel strategy. Drawing from his experience at global brands like Pepsi and Virgin, Paul shares invaluable insights on building effective retail partnerships, the importance of first-party data, fostering collaborative retailer-brand partnerships, and balancing sales and marketing strategies. Paul highlights why the future of retail media lies in brand building rather than just conversion metrics.
Here are some key talking points from the episode:
A Retail Media Reset
Beyond Conversion: Retail Media's Evolution as a Brand Builder
Superdrug's Global Advantage: The AS Watson Connection
From Brand Marketing to Retail Media: A Career Journey
The Industry's Progress in Full-Funnel Marketing
In-House vs Agency: Building Retail Media Capabilities
Building Better Brand Partnerships
AI's Role in Retail Media Growth
Essential Skills for Retail Media Leaders
84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares
"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.
The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!
Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand.
Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.
Here are some key talking points from the episode:
The Shift to Storytelling in Marketing
The Birth of Mid-Day Squares
Building Community Through Vulnerability
The Struggles of Traditional Brands
The Power of Emotional Content
Embracing the Entrepreneurship Journey
Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods.
83 - From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in the AI Era - With Nestlé’s Mo Kingston
How do global brands scale in fundamentally different and culturally diverse markets?
"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.
In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.
Here are some key talking points from the episode:
Confusing Busyness with Progress
Balancing Short-Term and Long-Term KPIs
Aligning Strategy with Execution
The Importance of Unifiers in Global Branding
Creativity as a Business Imperative
Sustainability in Marketing Communications
The Evolving Role of Strategy in the Age of AI
Mo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry.
82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO
What is the secret formula for sustainable brand growth at Coca-Cola?
“Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company,
In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza, President, Marketing, and Europe CMO at The Coca-Cola Company. With nearly 27 years at Coca-Cola, Javier shares invaluable insights on the importance of global perspective, company values, and high-quality colleagues that have shaped his career. Discover why he believes marketing should create meaningful value exchanges and how Coca-Cola navigates the evolving landscape through data-driven strategies and AI innovations. They also explore the future of the CMO role and the importance of continuous learning and vulnerability in leadership. Tune in for thought-provoking discussions that blend creativity with analytics in modern marketing!
Here are some key talking points from the episode:
How consumers are the ones who are constantly hitting the the Reset Button in Marketing
Related Shows Based on Content Similarities
Discover shows related to Time For A Reset Marketing Podcast: Insights from Global Brand Marketers, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.
👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing.
How to evolve legacy brands while maintaining core customer loyalty
The "Natural Extension" framework for successful brand innovation
Why first-party data capabilities are crucial for modern CPG marketing success
How to authentically connect with multicultural audiences
The importance of maintaining brand consistency across languages and channels
Why direct consumer interaction and real-world experience remain critical for modern marketers
How to leverage AI and digital marketing for precise consumer segmentation
The strategic approach to expanding distribution channels
Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.
Why in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listeners
The "Movable Middle" principle for identifying and targeting customers most likely to switch brands
How AI-powered voice technology enables dynamic, localized audio creative at scale
Why convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumers
The power of combining observed behaviors with declared preferences for more accurate customer insights
How breaking down organizational silos between analytics, marketing, and research teams drives better results
Why transparency and partnership between retailers and brands leads to more successful retail media programs
Mario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.
Paul Stafford is a versatile marketing leader with a proven track record of building iconic brands and driving commercial success across FMCG, Beauty, Telco, and more. With expertise in digital marketing, integrated communications, and retail media, Paul has held senior roles at Superdrug, PepsiCo, and Virgin Media. Notably, he launched Superdrug’s Retail Media network and established PepsiCo’s first in-house creative agency. Passionate about creativity and innovation, Paul also advises Irish start-ups through Enterprise Ireland. Outside of work, he enjoys trail running and exploring the outdoors.
Using Predictive Analysis to Measure Marketing Effectiveness
Combining Human Insights with AI in Marketing
The Evolving Role of CMOs
Javier Meza joined Coca-Cola in Europe as President of Marketing and Europe CMO in February 2023. He previously served as SVP of Marketing, Latin America at The Coca-Cola Company and co-founded EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugo’s Del Valle-Santa Clara.
