Production Value Matters: The Business Event Podcast – Details, episodes & analysis

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Production Value Matters: The Business Event Podcast

Byrne Production Services

Business

Education

News

Frequency: 1 episode/8d. Total Eps: 87

Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.

Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.

Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!

Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

Hosted on Acast. See acast.com/privacy for more information.

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Apple Podcasts

🇨🇦 Canada - marketing
21/09/2025
#63
🇨🇦 Canada - marketing
20/09/2025
#34
🇨🇦 Canada - marketing
17/09/2025
#40
🇨🇦 Canada - marketing
13/09/2025
#68
🇨🇦 Canada - marketing
12/09/2025
#23
🇨🇦 Canada - marketing
11/09/2025
#71

Spotify

No recent rankings available

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RSS feed quality

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Score global : 68%

Publication history

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On Show Floor at CMEE: ROI vs. Regrets in Event Production

Season 2 · Episode 84

Tuesday, August 19, 2025 • Duration 11:06

In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy?

Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cut, and what actually makes an event memorable. From collaboration mindsets and intentional stage design to overpriced coffee, pointless apps, and tired entertainment trends, nothing is off-limits.

What you’ll hear:

• The most valuable elements event pros won’t compromise on

• Budget-busting wastes they’d cut tomorrow

• Why connection beats décor every time

• The role of collaboration in modern events

• What’s next for creating meaningful attendee experiences

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

Hosted on Acast. See acast.com/privacy for more information.

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How to Build Ethical and Effective RFPs That Vendors Actually Want to Answer

Season 2 · Episode 83

Tuesday, August 12, 2025 • Duration 18:04

Is your RFP helping you find the right partner—or just the best guesser?

In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many RFPs fall short and how to write ones that actually work. From budget transparency to submission ethics, this episode is a must-listen for anyone sending or responding to RFPs.

You’ll learn why withholding information doesn’t create leverage—it creates confusion—and how sharing your objectives and constraints sets the foundation for real, impactful collaboration. Matthew also outlines a simple, seven-part RFP structure that will help event professionals get better proposals, build better relationships, and ultimately deliver better events.

What You’ll Learn:

Why most RFPs are built for control, not collaboration
What to include in your RFP to get strategic responses
How to clearly define event objectives, audience, and technical needs
Why budget transparency saves time and money
What NOT to ask for in an RFP (like unpaid creative work)
How to avoid legal and ethical RFP pitfalls
A practical 7-section template for your next RFP
Why events aren’t commodities—and your RFP shouldn’t treat them like one

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Toxic Uncertainty: Inside the Event Industry’s Confidence Crisis

Season 2 · Episode 74

Tuesday, June 10, 2025 • Duration 52:43

In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands.

This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing.

In this episode, you will learn:

Why attendees, sponsors, and exhibitors are all re-evaluating their commitments
The return of hybrid events—and what makes them viable again
What brands are afraid of in today’s political climate
How global travel policy is slashing event participation
Why associations are failing to lead—and what needs to change
Creative ways to preserve pricing without losing value

About The Guests:

Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection.

Candace Davis is an award-winning event professional with 15 years of experience in virtual and in-person event production. From securing high-profile sponsorships early in her career to building successful virtual programs for global associations, Candace brings strategic insight and client-first execution to every project. In her current role at vFairs, she supports enterprise clients in delivering standout virtual, hybrid, and in-person events that drive long-term value.

The New Rules of Stage Design: What Apple, Samsung, and Tesla Teach Us About Event Stages

Season 2 · Episode 73

Tuesday, June 3, 2025 • Duration 12:05

What does your event stage really say about your brand?

In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception.

In this episode, you’ll learn:

● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation

● The biggest trends in modern event staging from minimalist to 360-degree design

● How immersive LED screens, projection mapping, and holograms are raising the bar

● Real-world examples of sustainable and modular stage setups that drive ROI

● How hybrid and AI-driven staging is transforming audience connection

● What future-focused producers need to know about personalization and digital overlays

Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matthew on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

Not All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTN

Season 2 · Episode 72

Tuesday, May 27, 2025 • Duration 31:15

What if your best event ROI isn’t in the lead list, but in a breakfast conversation?

Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.

In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you’re producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.

In this episode, you’ll learn:

Why Qualified Business Conversations beat lead count every time
How to use a 10:1 Payback Ratio to prove event value
A practical way to visualize event performance using the BCG Matrix
How to evaluate incentive programs through cultural metrics like retention and referrals
What goes into a post-event report that your CFO will actually read
How to turn your team into a strategic resource, not just logistics support

Francois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.

From WOW to ROI: How To Create Events That Mean Business with Isabelle Camp

Season 2 · Episode 71

Tuesday, May 20, 2025 • Duration 36:19

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact.

From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape.

You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.

What you’ll learn:

How to align event strategy with company-wide business goals
Ways to bridge the gap between sales and marketing through events
How to track pipeline impact using CRM and automation
Why clear pre-event objectives lead to stronger post-event reporting
How to balance creativity with data-driven decision-making
Strategies for scaling what works—and cutting what doesn’t

Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

How Technology Can Act as Your Event’s Concierge with eShow’s Akshar Patel

Season 2 · Episode 70

Tuesday, May 13, 2025 • Duration 35:00

For additional resources for #eventprofs visit www.productionvaluematters.com

What if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience.

What you’ll learn:

Strategies for integrating systems and breaking down data silos
Common blind spots in operational planning
The balance between AI innovation and personal touch
Post-event technology strategies

Akshar Patel brings more than 20 years of experience spanning event management, hospitality, and strategic planning. Prior to joining eShow, he held key leadership roles at AAHOA, the Obesity Society, and Meeting Advice, where he consistently delivered results through operational excellence and innovation.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/akshar-patel-360887116Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:

Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins

Season 2 · Episode 69

Tuesday, May 6, 2025 • Duration 10:50

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?

You’ll learn:

The current state of AI in content creation
Why audiences are becoming numb to AI-generated marketing
How live events create trust and memorable experiences
Case studies of major brands successfully blending AI with in-person experiences
Practical strategies for incorporating live experiences into your marketing plan

Matthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:

Tariff Turbulence: Have You Got Your Priorities Right For Upcoming Events?

Season 2 · Episode 68

Tuesday, April 29, 2025 • Duration 49:27

For additional resources for #eventprofs visit www.productionvaluematters.com

Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know.

What you’ll learn:

The impact of rising costs and budget constraints on event strategies
How policy shifts are creating uncertainty in the events industry
Maintaining DEI values in a changing political climate
The economic risks of rising tariffs on event production costs
The importance of embracing hybrid event strategies

Nicola Kastner brings over 15 years of experience in event marketing strategy, including her previous role as global vice president of event marketing strategy at SAP. Recognized as a top woman in events by Event Marketer Magazine and inducted into the Canadian Meetings Hall of Fame, Nicola offers valuable insights on navigating the complex challenges facing the industry today.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn:Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:

IMEX Latest Industry Report: What are the trends we can’t ignore?

Season 2 · Episode 67

Tuesday, April 22, 2025 • Duration 38:32

For additional resources for #eventprofs visit www.productionvaluematters.com

Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.

What you’ll learn:

The current challenges facing the events industry, particularly in measuring and communicating true impact
Why we need to shift from traditional ROI metrics to return on relationships (ROR)
Practical steps for creating more inclusive and personalized event experiences
Using innovative approaches like sentiment analysis to measure attendee experiences
Why, in a world of AI, events are more important than ever

Carina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: Guest LinkedIn: Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes: