Thought Leadership – Details, episodes & analysis

In this episode, we talked with Michelle J Raymond, a LinkedIn B2B Trainer & Strategist, on how businesses can make the most out of their LinkedIn company page.

Say "Yes" only to clients who are a great fit and say "No" to everyone else.

To be able to pick your clients you need a consistent and predictable flow of new potential clients.

Position yourself as the go-to thought leader in your niche and you will create that flow.

We can help by becoming your personal branding agency.

Try our FREE Personal Branding Statement Generator: https://bit.ly/3plk4z5

Book a Call with a Personal Branding Consultant: https://latinpresarios.com/book-a-call/

Learn more: https://latinpresarios.com/

In this episode, we had a conversation with Claire Chandler, an Executive Leadership Advisor, on how businesses can accelerate their growth strategy.

Say "Yes" only to clients who are a great fit and say "No" to everyone else.

To be able to pick your clients you need a consistent and predictable flow of new potential clients.

Position yourself as the go-to thought leader in your niche and you will create that flow.

We can help by becoming your personal branding agency.

Try our FREE Personal Branding Statement Generator: https://bit.ly/3plk4z5

Book a Call with a Personal Branding Consultant: https://latinpresarios.com/book-a-call/

Learn more: https://latinpresarios.com/

Candyce Edelen returns to our podcast in the first part of this new dynamic, to get a personal branding consulting session from Alejandro. A meeting that covers topics such as how to find personal branding success, what are some tips and strategies to achieve it, and how to envision your personal branding progress.

Do you want to know all about it? Here are some of the topics we went through:

Introduction (0:00:00)
First Question: Why Does Candyce Want a Personal Brand? (0:02:58)
Insights on How to Get Better Reply Rates Through E-mail Marketing (00:10:17)
Candyce's Philosophy on How to Build an Online Community (0:20:22)
What is Pitch-Slapping? (0:22:35)
Increase Conversion Through Events and Workshops (0:25:48)
How to Increase Speaking Event Opportunities (0:39:43)
Personal Brand Consulting Session Example: How to Master a Keyword on Google (00:45:42)
Personal Brand Consulting Session Example: Working on Conversion Rates (00:56:36
Videos as a Tool for Leadership (00:58:06)
And more!

About Candyce Edelen:
She is the founder and CEO of PropelGrowth. This company specializes in helping small and medium-sized B2B businesses build pipeline, working directly with heads of sales, marketing, and CEOs to develop customer-centric strategies that drive revenue.

With over twenty years of experience in managing tech companies, she earned a reputation as someone who focuses on the solutions to many of the sales and marketing problems of the modern world. In the last decade, she has concentrated in the capital market industry, co-founding two fintech companies. She now dedicates her efforts to helping financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement.

To visit her company’s website, click here: https://www.learning.propelgrowth.com/
Candyce’s LinkedIn: https://www.linkedin.com/in/candyceedelen/recent-activity/posts/

Welcome back to the Thought Leadership Podcast! In today's episode, we're discussing a topic that we love to talk about, leadership.

To learn more about this amazing subject, we broad an expert on the matter, Robert Jordan. Hi has launched companies and helped other owners and investors build their companies for 25+ years.

With him, we spoke about the different types of leadership, if it is really necessary to be a leader to generate changes and if a leader is actually born or made.

Are you interested to know the answers to these questions? Listen to the full episode!

Intro  0:00:00
Different Leadership Styles 00:01:19 
Identify Your Leadership Style 00:03:40
Your Leadership Capabilities  00:06:52
Tough and Empathic Leadership 00:10:01
How Do You Approach Difficult Conversations? 00:14:48
Are You Leveling Up in the Game of Leadership? 00:20:55
Leadership Archetypes (Framework) 00:26:53
Are You Born a Leader or Do You Become a Leader? 00:33:32
It's Okay Not To Be a Leader 00:41:07
How To Encourage Performance Over Leadership 00:48:02
Signs to Pay Attention As a Leader 00:58:12
Method of Releasing (storytime) 1:02:17 - 1:04:33
What Does Robert Jordan Do? 1:04:34

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About Robert Jordan:

Jordan is the author of How They Did It: Billion Dollar Insights from the Heart of America, and publishing partner for Start With No, Jim Camp’s bestselling book and audio on negotiation. He is a lifelong Chicagoan, with a wife and two daughters plus two dogs.

He has launched companies and helped other owners and investors build their companies for 25+ years.

Welcome to episode 17 of our Thought Leadership Podcast! In today's episode, we have an amazing mentor and coach, known as Ken Rusk.

 We had the opportunity to discuss with him the importance of choosing the right path for your personal development. As well as the part that blue-collar careers could have in achieving your goals. 

Introduction 00:00
How to Make Blue Collar Careers Cool 00:57
What You Should Do vs. What You Want 02:34
Let Go of the Beliefs that Are Holding You Back 04:40
Why Promote Blue Collar Jobs 08:03
Is the Educational Sistem Failing? 10:49
How Going to College Affects the Economy 14:50
Why is Important to Set Your Goals 18:06
Why Rusk Changed his Last Name 22:59
How Karma Works 25:43
How to Make Your Business Grow 30:04
The Balance of Working Hard and Go with the Flow 34:11
Achieve Your Goals, "The Chase Mode" 39:05
What Do You Do Question 40:40
Be a Contrarian Thinker 42:00

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About Ken Rusk:

Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.

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Leveraging digital tools, Latinpresarios helps B2B professionals become the go-to thought leaders in their niche.

We get clients to come to you by creating and distributing quality content consistently.

We are a personal brand agency.

Visit our website: https://latinpresarios.com/

#collegecareers #personalbrand #thoughtleadership #bluecollar

Welcome to our podcast! In this episode, we discuss with the expert Carol Kaemmerer, a talented executive branding coach that took the time to share with us a lot of insight and tips from the world of personal branding for C-Suits professionals. Some themes include LinkedIn Do's and Don'ts, leadership, and networking.

Do you want to know all about it? Here are some of the topics we went through:

-The biggest misconceptions around starting your LinkedIn profile (6:35-10:11)
-How to correctly share your curriculum on LinkedIn (13:28-17:47)
-How to search for a job on LinkedIn search after being terminated (17:48-25:25)
-How to get endorsements for your LinkedIn profile (42:30-49:32)
-What does Carol do? (49:33)

About Carol Kaemmerer:

Carol is an author, professional speaker, and executive branding coach. She helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences, and cultivate reputations as thought leaders.

She was named one of the top six top personal branding experts by The American Reporter.

The second edition of her book, "LinkedIn for the Savvy Executive", received Book Authority's Best LinkedIn Book Award, and has been chosen by the C-Suite Network as one of the Top 100+ Best Business Books. In addition to her 1-on-1 executive branding work with c-suite leaders, Carol is a popular speaker and member of the National Speakers Association.

Learn more about Carol's Work at: https://www.carolkaemmerer.com/

Welcome to our podcast! In this episode, we discuss with the great Michelle B. Griffin about the different processes and challenges of building a personal brand and working in consulting.
Bringing great insights abut the industry and how to tackle the obstacles we face, Michelle helps us gain more clarity on topics like: LinkedIn, Marketing, Personal Branding, and more!

Do you want to know all about it? Here are some of the topics we went through:

-Why a Personal Brand is NOT About You (02:00-05:40)
-How to Find an Audience for Your Personal Brand (06:40 - 10:42)
-Beat Imposter Syndrome for Your Personal Brand  (15:21 - 21:58)
-How Long Does it Take to Build a Consistent Personal Brand? (27:50 - 33:02)
-Inbound or Outbound? Using LinkedIn for Personal Branding (33:03 - 39:05)

About Michelle B. Griffin:

Michelle is a Personal Brand and Marketing PR Strategist who has devoted her career to connecting people, grow communities and building brands.

After spending two decades in corporate agencies and professional association roles, Michelle founded the Personal branding consultancy BRANDthority and The Business of You Media, which encourages professionals and entrepreneurs with training and resources they need to share and profit from their talents.

She is also an international brand strategy coach, speaker and host of the B2B Personal Branding Podcast: The Business of YOU, with clients and listeners worldwide. As a lifelong learner, Michelle is also a store brand certified marketing guide and holds numerous industry certifications. She is a frequent speaker, guest contributor and social audio host of topics like personal branding, LinkedIn marketing and the power of networking.

Learn more about Michelle's Work at:https://yourbrandyourbusiness.com/

Welcome to another episode of the Thought Leadership Podcast! In this episode, we had the fantastic opportunity to talk to a great salesman, Jamie Shanks.  He gave us incredible insights, that you won't want to miss, on how and why you need to implement some strategies to make more sales.

Introduction (00:00)
Can you grow a business only on sales? (01:22)
Who's better, a salesman or a subject matter expert? (02:53)
How to generate sales in 90 days (06:42)
Pitchslapping on LinkedIn (09:17)
Defining relationship signals (14:05)
Should you hide or share your rates (17:18)
Upgrade your sales game (20:52)
Establishing a good sales benchmark (25:05)
Investing in your personal brand (28:02)
Inbound vs. Outbound (33:03)
What do you do question (39:34)
Making the most out of this particular investment (40:30)
Entrepreneur Tip (41:51)

About Jamie Shanks:

For the last 10 years, Jamie has dedicated himself to scaling his first community - Sales for Life. Over these past 10 years, he has evolved the Sales for Life community from Social Selling, to Modern/Digital Selling, to attacking the most pervasive problem in sales head-on: Sales-Generated Pipeline at Scale.

Most of Sales for Life's customers have been global enterprise and global mid-market, including Microsoft, Thermo Fisher, Absolute Software, Radware, and many others.

Pipeline Signal Website: https://pipelinesignals.com/
Jamie's LinkedIn: https://ca.linkedin.com/in/jamestshanks

Welcome to our podcast! In this episode, we will talk about the LinkedIn game, and how our guest Candyce Edelen has graciously learned to become successful in it, all of this without necessarily using the invasive strategies, like bots and cold calling, that are so prominent in our digital world!

Do you want to know all about it? Here it's what we talk through:

Introduction (0:00:00)
How to Connect with People on LinkedIn: Avoiding LinkedIn Jail (0:02:03)
How to Make a Pitch and Not Be Annoying on LinkedIn (0:13:30)
Does Pitch Slapping Even Work? (0:19:52)
What LinkedIn Could Learn from the Gaming Industry: Spamming in LinkedIn (0:28:28)
Using Metrics and Measurements to Generate Sales (0:33:36)
How to Improve your Sales Strategy on LinkedIn (0:39:14)
Could There Be a World Without Sales-People? (0:46:23)
How to Balance Communication Strategies for Introverts (0:52:51)
Setting Away Messages (0:58:00)
Using Video Ask as Engagement Opportunities (1:02:50)
What does Candyce Do? (1:12:40)


About Candyce Edelen:
She is the founder and CEO of PropelGrowth, a company that specializes in helping small and medium-sized B2B businesses build pipelines, working directly with heads of sales, marketing, and CEOs to develop customer-centric strategies that drive revenue.

Welcome to our podcast! In this episode, we talk to Cyrus Nambaksh, who guides us through the ins and outs of influencer marketing and his own journey from biomedical engineering and AI to the launching of his company: Ainfluencer.com.

Do you want to know all about it? Here it's what we talk through:

Introduction (00:00)
The Transition from Biomedical Engineering to Influencer Marketing (01:09)
Influencer Marketing: Do’s and Don’ts(11:51)
Tracking Process in Social Media (15:47)
Other Recommendations for Those Starting as Influencers (Tracking ROI) (20:00)
Self Promotion for Influencers (27:39)
What Type of Content is Best for Influencer Marketing? (29:39)
Best Industries for Influencer Marketing (34:17)
The Human Side of the Work: How to Build Relationships with Influencers (38:21)
What Does Cyrus Actually Do? (41:00)
Recommendations to Start in the Influencer Marketing Industry (43:56)
Final Thoughts and Surprise for Listeners (46:02)

About Cyrus Nambaksh:
Nambaksh is co-founder at airinfluencer.com, a phd in engineering and ai, and a serial entrepreneur with a great passion and knowledge in building platforms, marketplaces, and social apps in the last 12 years.

In the last five years Cyrus, and the co-founder David Benoliel, have built a platform for instagram growth and marketing which has served more than 800 000 businesses influencers and those aspiring to become an influencer.

Currently Cyrus and his partner are running air influencer which is a DIY marketplace for instagram influencer marketing. They are on a mission to serve micro influencers as well as small and medium-sized businesses to get the financial freedom they deserve

Follow his journey at: https://ainfluencer.com/

To get the book “100 Shades of Influencer Marketing”: https://hello.ainfluencer.com/influen...

We are a personal brand agency.

Visit our website: https://latinpresarios.com/