In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
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Mary Fain Brandt – Supercharge Your LinkedIn Presence
Season 4 · Episode 17
Monday, September 23, 2024 • Duration 35:39
SEASON: 4 EPISODE: 17
Episode Overview:
Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.
Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt.
Guest Bio:
For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need.
Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!]
Josh Seiden – Customer-Centric Objectives and Key Results (OKRs)
Season 4 · Episode 16
Monday, September 16, 2024 • Duration 35:22
SEASON: 4 EPISODE: 16
Episode Overview:
Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.
However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.
Guest Bio:
Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant.
As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.
In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison.
Guest Bio:
Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months.
He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead.
03:43 I got lucky enough to be in the right place at the right time
07:38 You still need to be the subject matter expert, even if you're a salesperson
Barbara Rozgonyi – Growing Your Business Socially
Season 1 · Episode 25
Monday, October 10, 2022 • Duration 37:50
SEASON: 1 EPISODE: 25
Episode Overview:
Looking to grow your influence and your visibility, whether you’re an entrepreneur, small business, association, or corporation. If you are looking to attract leads, build your brand, and click with crowds using social media, content marketing, and PR, then you are going to enjoy my conversation with an international trends speaker, coach, and host of the podcast “Growing Social Now”, Barbara Rozgonyi!
Guest Bio:
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.
14:32 Look at the different types of clients you’re trying to reach
18:30 What is the customer experience?
19:00 4D: Digital, Direct, Dynamic, Data
22:49 CPR: Challenge, Process, Result
Tim Gard – Using Humor as a Professional Skill
Season 1 · Episode 24
Monday, October 3, 2022 • Duration 39:32
SEASON: 1 EPISODE: 24
Episode Overview:
As business professionals, the pressures, stress, and expectations we face can take a toll on our resilience and drain our sense of resourcefulness, leaving us stressed with motivational fatigue. We can combat this fatigue when we use humor to be more resilient, enhance productivity and team enthusiasm. To help us understand how to develop and employ humor in our businesses and profession is author, speaker, and humorist coach, Tim Gard.
Guest Bio:
Tim Gard is a motivational, funny keynote speaker, corporate entertainer, and emcee. Tim is known for bringing tears of laughter to audiences worldwide. More than an insightful and funny guy, Tim teaches people to be more resilient and resourceful using their own comedic style. He also coaches businesses on how to enhance productivity through employee enthusiasm by using appropriate workplace humor.
An internationally recognized authority on stress reduction and conflict resolution, Tim’s easy- to-implement techniques demonstrate ways to diffuse, deal with, and ultimately avoid stressful encounters. Tim does not make light of serious issues; rather, he shines a light on previously unseen possibilities to overcome challenging situations.
10:42 You change your perception, you create a different reality
12:52 It’s important that we learn to laugh at ourselves
16:54 When in doubt, leave it out
21:38 If we exaggerate too much, it invalidates everything
Laura Handke – Free Your Authentic Voice and Find Your Power!
Season 1 · Episode 23
Monday, September 26, 2022 • Duration 42:41
SEASON: 1 EPISODE: 23
Episode Overview:
Our Voice is the most important tool to live a passionate, fulfilled, and authentic life. There’s a beautiful, complex, and deeply psychological connection between one’s nature, one’s voice, and one’s community. Our words, the way we share them, and the very sound of our voice can change minds, move mountains, convey important messages, bring audiences to tears, and transform the existence of others.
The way we communicate is a direct tool for leadership and change. Once we learn how to use our voice - without fear, hesitation, or the belief that we must fit into a mold - that’s when the magic happens. To help us understand the power of voice and speak authentically is author, speaker and coach Laura Handke.
Guest Bio:
Laura Handke is an inspirational and energetic facilitator, writer, speaker and certified Transformational Voice® teacher, committed to helping others express themselves fully in the world.
Laura helps new and experienced speakers and performers feel comfortable, confident and personally expressive speaking in front of people or on camera.
It’s never too late, or too early, to learn to express your inner voice in the outer world.
06:33 It’s a disconnection between the head and the heart
06:59 How important is confidence
09:08 The inner voice and the outer voice
16:13 Being in the moment
Shawna Schuh – Increase Your Team’s Productivity and Results
Season 1 · Episode 22
Monday, September 19, 2022 • Duration 36:35
SEASON: 1 EPISODE: 22
Episode Overview:
Are you a leader that is focused on building a stronger culture with long-term retention in mind? Looking for new strategies to increase your team’s productivity and results?
If you are looking for ways to develop environments that help your people bring their best selves to the work they do, then you are going to enjoy my conversation with Leadership expert, speaker, coach and advisor Shawna Schuh.
Guest Bio:
A lifetime adventurer, entertainer, and leadership expert, Shawna Schuh is an innovative thought-leader who can help you unpack the pesky problems you encounter when you lead people.
With a curious mind, herself, and a Master’s Certificate in Neuro-Linguistic Programming, Shawna is exceptionally skilled in the art of uncovering leadership blind spots through coaching, facilitating leadership groups, and catapulting leaders out of the leadership weeds and into leading teams effectively.
Having worked with organizations like Nike and Columbia Sportswear to associations such as Fashion Group International and the National Speakers Association, Shawna shares a unique perspective so that the information and ideas she promotes stick and work.
Shawna addresses any and all issues relating to people skills. Her presentations are humorous, overflowing with energy and packed with practical results driven information that will positively maximize profits.
04:42 3% of people in the world are continuously educating themselves
Deborah Johnson – Create Your Ideal Work and Lifestyle!
Season 1 · Episode 21
Monday, September 12, 2022 • Duration 36:06
SEASON: 1 EPISODE: 21
Episode Overview:
Ready to supercharge your personal and professional life with tools for lifelong learning and possible change?
Are you mid-career or at the halftime of life wondering, “What’s next?” Are you or your company experiencing a huge change, or lacking innovation & creativity? Don’t spend another minute stuck on an endless roundabout.
If you want to hear a message of inspiration, hope and authentic growth, you’re going to enjoy my interview with Deborah Johnson.
Guest Bio:
Deborah Johnson knows what it feels like to be stuck. She came from the gig economy while also raising 3 sons, so she’s very familiar with reinvention. Deborah took a huge risk to put her solo headliner music show on large stages. None of her friends were doing anything like this, so it took getting beyond the self-doubt & wondering if she could really do it. And she did!!
But when the Great Recession of 2008-09 hit, many of her large music shows were cancelled, but she noticed that speakers were still working so she expanded her platform to also include speaking & writing with a process to help others maximize their skills, talents & resources. Deborah shares a message of inspiration, hope & authentic growth.
Inspirational speaker, author and international award-winning music artist, Deborah helps others get unstuck by producing and executing a successful plan for their second half. Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, she's an expert on how to constantly reinvent yourself in a gig-economy. Deborah is the author of five books, and speaks and performs in both live and virtual events. She is also the past president of the National Speakers Association, Los Angeles.
Frank King – Suicide Prevention….Start the Conversation
Season 1 · Episode 20
Monday, September 5, 2022 • Duration 40:32
SEASON: 1 EPISODE: 20
Episode Overview:
To bring attention to National Suicide Prevention Week in the United States, we wanted to share this special episode with Suicide Prevention Speaker, Frank King.
National Suicide Prevention Week is an annual weeklong campaign to inform and engage health professionals and the general public about suicide prevention and the warning signs of suicide. By drawing attention to the problem of suicide, the campaign also strives to reduce the stigma surrounding the topic, as well as encourage the pursuit of mental health assistance and support people who have attempted suicide.
Suicide is the leading cause of death in the United States and a major public health concern. When a person dies by suicide, the effects are felt by family, friends, and communities. And when it comes to suicide, language matters.
Suicide is preventable, but to prevent it, we must talk about it, and the way we talk about it matters. And so to help us understand and learn more about suicide and suicide prevention is my guest, Frank King.
Guest Bio:
As a former writer for the Tonight Show for 20 years and a full-time speaker and comedian, Frank King knows how to infuse humor into his content and uses his personal experiences to highlight the importance of maintaining your mental health. Participants in Frank’s programs will gain an understanding of the mental health challenges, how to maintain a positive and profitable workplace culture, how to reduce stress, and promote both team and management well being.
As a humorous keynote speaker, Frank brings his corporate brand of comedy to educate, inspire, and finally, entertain…with ah-has, and a sprinkling of ha-ha’s, in a one of a kind presentation on matters of life and death.
He blends his experience as a clean, clever stand-up comedian, an award-winning syndicated humor columnist, and as a warrior in his own lifelong battle with depression and thoughts of suicide, for content-packed and eminently listenable keynote presentations and workshops.
Michael Gregory – Become Preferred Through Collaboration
Season 1 · Episode 19
Monday, August 29, 2022 • Duration 42:33
SEASON: 1 EPISODE: 19
Episode Overview:
Is conflict hampering your results? This episode will show you how to focus on the tasks at hand, provide you with confidence when navigating difficult situations, and gain peace in your professional and personal relationships. The Collaboration Effect will give you the framework you need for active listening, connecting with others, and negotiating closure even with difficult people. After listening to this episode with our guest, Michael Gregory, you will take actions to overcome tough situations and enhance collaboration with others.
Guest Bio:
Michael Gregory is the founder of Michael Gregory Consulting, LLC. Mike is an international speaker, author, and consultant who helps clients identify, address and resolve issues with the IRS, business to business, and within businesses (shareholder disputes, succession planning) so that they can take advantage of The Collaboration Effect™. He has helped hundreds of clients work through conflicts and negotiate winning solutions.
Mike has helped hundreds of clients resolve conflicts and negotiate winning solutions business to government (IRS), business to business and within businesses.
Accredited Senior Appraiser in Business Valuation with the American Society of Appraisers
Certified Valuation Analyst with National Association of Certified Valuators and Analysts
Qualified Mediator with the Minnesota Supreme Court
18:09 It's either reducing the pain or increasing the gain
21:35 The sooner we can begin to relate to each other and with whatever we have in connections, (social media) the better that relationship going forward
25:59 What have you been thinking about lately?
25:12 My favorite question is what would you like to have happened?
26:50 Know what you want. Ask for it. Have three reasons why it's beneficial for them. (Author, John Baker)
27:51 Organizations should choose collaboration over competition
31:52 When you have folks operating as a team and you're aligned in business, you will be successful
38:37 What are some things that you have done with others in this last year to make an impact?
41:07 It's not about me, it’s all about we, but we starts with me
Next Episode: Suicide Prevention....Start the Conversation with Frank King!
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