Peter Brewer and Jeff Turner were supposed to fight about whether the traditional real estate office will survive. Instead, they discovered they agree on what matters most – and that's where this episode gets interesting. The debate starts with a deliberately provocative AI-generated definition: high street storefront, listings in the window, desks for agents. Peter immediately challenges it. Jeff argues that if an office exists just to distribute information, it should disappear. But if it exists to host trust? That's different. What emerges is a genuine exploration of what space should mean in an age where AI can build relationships, distil data, and earn consumer trust in ways that feel unnervingly human. The real takeaway isn't about bricks and mortar – it's about presence. Jeff puts it simply: don't outsource your voice, your wisdom, or the one thing that separates you from the machine. The future isn't fewer offices. It's better ones – spaces that feel more human, not less. Whether you're renewing a lease or rethinking your entire model, this conversation gives you a framework for what comes next. #EliteAgent #EdgeCase #RealEstateOffice #PeterBrewer #JeffTurner #AIinRealEstate

Tony Morrison has facilitated one in every four property transactions in Tasmania for years. The CEO of Harcourts Tasmania built a BRW Fast 100 company in his early 20s, then made the counterintuitive decision to join a franchise network – and hasn't looked back. In this conversation with Samantha McLean, Tony shares his "Home Ground Advantage" approach to listing presentations – a method that goes against standard training but dramatically improves conversion rates. He explains why doing your pitch in the office (not the vendor's kitchen) gives you control, brings your whole team into the equation, and helps less confident closers win business they'd otherwise lose. The episode delivers practical advice for agents at every stage: how to rebuild momentum after a dry spell by focusing on buyers, how to have price adjustment conversations without damaging the relationship, and what Tony looks for when hiring. His final message is simple – the agents who build the most relationships earn the most money. If you've been hiding behind emails and social posts, this is your prompt to get face to face. #EliteAgent #ThoughtLeaders #ListingPresentation #TonyMorrison #RealEstateTraining

Property managers are drowning in admin. What if you could save two hours every day? That's an entire month per year. (As Nikki says, "I'd be in Italy.") In this episode of Thought Leaders, we sit down with Nikki D'Agostino, a director, consultant, and mum of two who just won two major REIWA awards: Strata Manager of the Year and Strata Management Agency of the Year. Nikki runs multiple businesses by "automating the mundane to focus on the meaningful." She reveals her "human-first" AI strategy for eliminating the "soul-destroying" busy work (like arrears calls and paperwork) so her team can focus on the 1,600+ owners who need a human touch. In this episode, you will learn: The Monday Task Audit: How to track every task you do for one day, feed it to ChatGPT, and have AI build a matrix of what you must Automate, Delegate, or Eliminate. Agentic AI: Why Nikki is deploying AI agents to handle arrears calls, payment plans, and paperwork, freeing up her team for high-value human interaction. The Human-First Strategy: How the future isn't about replacing people but about creating better humans who excel at relationships and problem-solving. Nikki's AI Toolkit: The exact tools she uses (like Fixer, Notebook LLM, and HeyGen) to save 6+ hours every single week. Stick around to the very end to hear the exact prompt Nikki uses to build her entire "operating system" in ChatGPT and the one bottleneck she would eliminate for every property manager if she had a magic wand. Connect with Nikki https://www.linkedin.com/in/nikkidagostino/ https://theefficiencyco.com.au/ https://rezzi.com.au/strata-management/ Chapters Chapters 00:02:18 Meet Nikki Dagestino: The Multi-Hat Wearing Efficiency Expert 00:03:29 Rezzi Strata: Bringing Accountability to an Unregulated Industry 00:04:41 The Efficiency Co Philosophy: Automate the Mundane, Focus on the Meaningful 00:05:13 AML Compliance: What Real Estate Needs to Know for 2025 00:07:12 The Soul-Destroying Tasks: Agentic AI Takes on Arrears Calls 00:09:22 Building Custom GPTs for Every Strata Scheme 00:12:00 The 6-Hour Weekly Time Save: Email Management with AI 00:24:14 The Monday Task Audit: Your First Step to AI Efficiency 00:19:23 Offshore Teams Plus AI: The Ultimate Productivity Hack 00:22:35 The Future Workplace: Social Sciences Over Math Skills 00:26:15 Your Homework: The Matrix Exercise That Changes Everything Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

Urban X Co-founder, Dan Argent talks about how agents can overcome a host of common fears, including rejection and self-doubt, and why beating the little monster in your head will set you up for your greatest success.

For the third year in a row, Michelle Stephens has won the AREAs gong for Top Agent in Victoria. In this episode of The Elevate Podcast, she talks about her journey to becoming one of the top agents in the country, how she started when she was just 20 and how to build a powerful brand in any area.

AREAs Agency of the Year winners Alex Ouwens and Nathan Casserly talk about their unique business model, how they were able to overcome huge personal battles and why one plus one can equal three.

AREAS NSW's number one agent Josh Tesolin talks about how he climbed to the top, why high energy and work ethic lead to success in real estate and how to close anyone in a listing presentation.

Trade Me Property's Head of Sales, Gavin Lloyd talks about what it takes to be a leader in the current environment, why confidence, positivity and resilience are the key traits of great leaders and how to mange change in the right way.

BresicWhitney’s COO, Will Gosse talks about how to make your agency stand out from the competition, why real estate is a communications industry and the best way to build an audience.

Presenter and former TV producer, Maz Farrelly, explains what it takes to build your brand in real estate, how to change the way people look at you and how to market your business in the current environment.

After 37 years operating in one the most competitive markets in the country, Bill Malouf knows a thing or two about how to be successful in real estate. The director at Highland Double Bay has built a career around hard work, honesty and credibility, and it's those hallmarks have seen him become a legend in the industry. In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Bill reveals what agents can do to forge a long and successful career and stand out from the competition. He talks about the importance of building a client base over time and why agents must have strong product knowledge and truly listen to clients to understand their needs. Bill also emphasises the importance of loving what you do, how to win listings when numbers are down, and how you can level up in your career. “ If you've been in this industry 10 years and you are still letter box dropping and sitting down at your desk and making 100 phone calls a day, you are missing the major point. And the major point is that you should have created a client base over that period that wants to use your firm because of your honesty and the efforts that you put into the results for them.” - Bill Malouf Sam and Bill also discuss: 1:50 - Bill’s move from the hotel business to real estate and the huge gap he saw in the industry. 4:28 - The importance of learning how to listen and not wasting people’s time. 6:31 - Why Bill decided to focus on the Eastern Suburbs of Sydney. 10:10 - How to compete against the big names in the industry in Double Bay. 13:07 - Why hard work and honesty should form the basis of any agent's career to be successful. 16:03 - Continuing the legacy working with son David. 18:46 - Why the backend of an agency is just as important as how many properties you sell. 20:55 - Why you need to analyse your shortcomings and hire others with the skills you don't have. 23:14 - What Bill believes are the common mistakes agents make that hold them back. 26:25 - How you can take your career to the next level. 31:09 - How to deal with lower listings and what you can do to boost your numbers. 35:09 - How to sell high-profile homes without all the attention. Resources LinkedInBill Malouf

In today’s fast-paced business world, you can’t just rely on IQ and EQ to get you by and leaders need to learn how to become more adaptable. That’s the belief of Future Crunch co-founder Tané Hunter, who believes Adaptability Quotient (AQ) is going to become more important than ever in the years ahead. In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Tané and Rhea Mercado reveal the difference between IQ, EQ and AQ and why the focus is moving towards adaptability. They also discuss how technology is attempting to change the world for the better, the difference between naive optimism and engaged active optimism and why it’s not humans vs technology. They also talk about how technology is allowing humans to be more creative and why you need to surround yourself with people who are smarter than you. “For general well-being, always surround yourself with people who are smarter than you. And that doesn't mean necessarily IQ or EQ, but surround yourself, with people that are smarter than you, in a different area. Because they will know less of your perceived notions.” - Tané Hunter. Samantha, Tané and Rhea also discuss: 4:00 - Tané’s journey to founding Future Crunch. 9:45 - The purpose of Future Crunch. 13:15 - What’s happening in the world that is exciting Tané and Rhea. 17:45 - How to use Chat GPT for self-reflection. 20:00 - How to stay optimistic during the hard times. 28:15 - What to expect from Future Crunch at Elite Retreat. 27:00 - The difference between IQ, EQ and AQ 33:00 - The importance of being you and why you need to surround yourself with different people. Resources Future Crunch - NewsletterTané HunterRhea MercadoElite Retreat

Educator and author Mark Carter talks about the importance of adding value to all aspects of your business, why you need to define your purpose and why agents need to know their own value. Value is a foundation of success in all areas of life, however, people often perceive value through their own experiences, beliefs and values. That’s the opinion of keynote speaker, educator, and author Mark Carter, who has spent 25 years teaching businesses and individuals the importance of adding value to everything they do. In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Mark reveals what agents and agencies need to do to better add value - and articulate that value for their clients to grow their business. He also mentions why it’s critical to develop leaders and invest in your people and the importance of having a personalised touch to stand out in a tech-driven world. Mark also speaks about why you need to know your business's purpose to attract and retain the best people and how leaders can add value to their team. Mark Carter is presenting at this year’s Elite Retreat and will be talking about the 5 value elements, the 4 value causes and how they relate to the experience economy. Sam and Mark also discuss: 1:49 - How Mark’s career has evolved over time. 3:09 - The cinematic experience that Mark will bring to Elite Retreat. 6:11 - Current leadership trends and how they’re changing. 9:14 - How to blend technology and humanity. 11:58 - Mark’s new book on adding value. 15:20 - How Mark adds value in his business. 16:13 - How to look at value to help grow your real estate business. 18:20 - Ways in which value can be created in real estate. 19:29 - Adding value in an age of technology. 21:45 - The best way for leaders to add value to teams. Resources  Mark Carter LinkedIn Add Value TEDx Talk Creative Visualization As a Man Thinketh

What if one action could increase your listing win rate by 400%? According to 15 years of proprietary data from Ray White, it can. On this episode of Thought Leaders, host Samantha McLean sits down with Ray White's Chief Strategy Officer, Mark McLeod , to reveal the data-backed secret to a 400% higher listing advantage. Mark explains exactly what this action is, why it works, and the uncomfortable truth about why so many agents still don't do it. This conversation dives deep into the data from over a thousand offices, revealing what truly separates high-performing teams from everyone else. Want to get the full framework? Mark and Sam recently launched the Performance Coaching Sprint, a FREE 5-day email course that distils what Ray White's data actually reveals about coaching effectiveness. Get it here — https://coachlab.eliteagent.education What you’ll learn in this episode The 400% Listing Advantage: The specific action agents who meet vendors inside the property take that gives them a 400% higher win rate. Why Skills are "Overrated": Why Mark's data shows that resilience and consistency, not exceptional skill, are the keys to a thriving business. Coaching vs. Managing: Most leaders think they're coaching when they're just managing. Mark explains the difference and why it's costing you millions. RCMs (Relationship Commencement Meetings): How to reframe the "appraisal" to build a real relationship and win future business. The Hierarchy of Communication: The 5-tier framework for building familiarity before you ask for the appraisal. Chapters Chapters 00:02:10 Why Skills Are Overrated: The Data Behind Success 00:05:23 The 400% Listing Advantage: Meeting Inside vs Desktop Appraisals 00:06:30 Relationship Commencement Meetings: Reframing the Appraisal 00:07:58 The Hyper-Local Strategy: Volume x Consistency + Relevancy 00:09:47 Building Trust Through the Communication Hierarchy 00:12:55 Coaching vs Managing: The Critical Difference 00:15:41 Making It Ultra Important: The Leadership Obsession Test 00:18:13 The Raincoat Principle: Why Consistency Beats Intensity 00:19:38 15 Years of Data Evolution: The Generational Change 00:21:22 AI and the Future of Performance Coaching 00:23:29 Final Challenge: Believe in Something Bigger Resources Mentioned: GUEST: Mark McLeod, Chief Strategy Officer at Ray White HOST: Samantha McLean, Elite Agent Connect with Mark McLeod LinkedIn Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

Jeff Turner will be one of the headline presenters at Elite Retreat in Bali in July, where he will reveal what real estate business owners need to do to not just make sense of AI, but harness its power to compete in a changed world

UrbanX founder, Dan Argent shares his insights on how agents can build true wealth, why you should look to grow your market share and why now might be the perfect time to go out on your own.

Tim Duggan knows all about building a cult following in the media business, having founded the pop culture site Junkee and he believes it’s something real estate agencies can do well, too.

Retaining property managers is tough in the current climate, but with the right onboarding process and better training and development, you can still build a great property management team according to Brock Fisher.

Mark McLeod tells us why lead nurturing is as important as lead generation and where to find opportunities in a slower market.

Evan Thornley tells us about the key driver behind the escalating housing crisis, the misconceptions surrounding the rental market and why pointing fingers at landlords misses the mark.

Marty Fox does things differently.

Digital marketing expert and former agent Joel Maher shares his insights on how agents can effectively use digital advertising and content creation to build trust, attract leads and grow their businesses.

When Mark Kentwell bought a real estate business, he hadn't sold a property, yet knew it was the perfect industry for him.

John Foong has plenty of insights into how great leaders operate, having held senior positions at some of the world’s most high-profile companies including Uber and Google.

How does a former Westpac mortgage broker become the #1 auction agent in the Belle Property network? Norman So, Principal and Agent at Belle Property Strathfield, has recently been named Belle Property’s #1 auction agent and ranks #7 among all NSW agents. His journey from bank employee to one of Belle Property’s top performers — now targeting $4M+ in annual GCI — demonstrates the power of market specialisation, innovative marketing, and systematic team building. Norman didn’t just change careers; he transformed real estate marketing in Sydney’s competitive western corridor. Starting with apartments in Homebush and quickly dominating Strathfield, his record-breaking $16.6 million sale redefined the suburb’s price ceiling. Now running over 200 auctions annually, Norman credits his success to three game-changing strategies: leveraging influencer marketing, creating collaborative team structures, and maintaining relentless client communication. Meet Your Host: Claudio Encina Stepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realise that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success. Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn’t work for you, then it’s not working. What you’ll learn in this episode Why Norman conducts 200+ auctions annually and how his team structure makes it possible The influencer marketing strategy that generated two $4.9M duplex sales from a single 140K-view post How one influencer property walkthrough can attract buyers who weren't even looking to purchase Why Norman still calls his coach weekly despite 13+ years of experience The daily structure and goal-setting system behind Norman's $4M+ annual GCI target Chapters Chapters 00:02:14 From Westpac mortgage broker to real estate: Why Norman made the switch 00:04:35 The apartment-to-luxury transition: How Norman secured his first house listing 00:08:27 Team structure revealed: How two EBUs collaborate for 200+ annual sales 00:11:30 Influencer marketing breakthrough: 60% of properties now use this strategy 00:13:50 Three essential success principles for new agents (including working for free) Connect with Norman So LinkedIn: https://www.linkedin.com/in/norman-so-050391a5/ Email: norman.so@belleproperty.com Instagram: @bellebynso Connect with Claudio Encina Website: https://www.claudioencina.com/ Email: claudio@claudioencina.com Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #ClaudioEncina #NormanSo #InfluencerMarketing #AuctionAgent

The property market has kicked into gear at a much slower pace in 2023 than in recent years, but things aren't as bad as they appear on the surface.

Over his 35-year career in real estate, Andrew Coronis has seen the industry evolve at a rapid rate but he thinks AI might just take things to a whole new level.

After 50 years in real estate, Philip Webb officially sold his Doncaster-based business in December, closing the door on a career that saw the profession grow from humble beginnings into the thriving industry it is today.

Can you imagine taking on a leadership role in a new real estate agency without having ever sold a house?

Get ready to laugh, learn, and maybe even buy a mansion or two, as the king of high-end real estate and star of Netflix's Selling Sunset, Jason Oppenheim, hits Sydney.

Being a successful real estate agent often comes down to doing the basics right and focusing on the key areas of your business that drive profits.

'Mass personalisation' might, on the surface, appear to be a contradiction in terms. However, as you’ll discover in this special episode of the Elevate podcast, it’s one of the key issues not only affecting the real estate industry but the one with the power to supercharge your results.

It has been a huge year on the Elevate podcast, with a host of high-profile guests, including Cara Atchison, Ryan Serhant and Matt Altman, sharing their thoughts on the industry and how you can all improve in business and in life.

The big theme of the year in real estate has certainly been the rapid rise in interest rates and the flow-on effect that’s having on buyers, sellers and the overall economy.

After playing key roles in some of the nation's top property management divisions and growing businesses from scratch, Jodie Stainton is uniquely positioned in her understanding of what’s needed to succeed in property management and take businesses to the next level.

In this must-watch episode, Samantha McLean challenges herself to create an episode of thought leaders with her digital twin, two AI Co-hosts Sarah Chen and Marcus Rodriguez and AI generated B-Roll. The entire episode was built with tools like HeyGen Runway, Claude, NotebookLM, and Mind Studio… all in under eight hours (but, of course, with a human in the loop!). Join the next AI First Agent Accelerator Cohort https://aiagentcourse.com What you’ll learn in this episode 1. The 8-Step AI Transformation Formula The simple, repeatable process that takes any business task and makes it ready to optimise, automate, and scale with AI. 2. The J-Curve of Productivity Ever feel like AI makes everything slower before it gets better? That’s the J-Curve. Most agents bail right at the bottom of it — the exact spot where exponential results are about to kick in. Learn to ride it out. 3. The ‘Human in the Loop’ Principle AI isn’t your autopilot — it’s your copilot. The best agents use it to handle the predictable stuff so they can show up more human in the moments that matter — like delivering that handwritten note or settlement gift that wins lifelong fans. 4. Storytelling SEO with AILSA Every sale tells a story — but are you letting Google and the AIs hear it? Learn how AILSA (AI Local Storytelling Assistant) turns your every just sold into SEO-optimised, editorial-style content that builds your digital authority over time. 🤖 Spot the AI Tells! Samantha’s digital twin and her co-hosts are impressive, but they aren't perfect. Can you spot the AI "tells" or quirks in their appearance, voice, or conversation? Chapters Chapters 00:00:00 Introduction to the AI Avatars (Samantha's Digital Twin) 00:00:00 Meet Sarah & Marcus (The AI Co-Hosts) 00:00:00 Freelancer vs. Infrastructure: The Big Shift 00:00:00 The 8-Step AI Framework Explained 00:00:00 Why 95% of AI Pilots Fail (The J-Curve) 00:00:00 Storytelling SEO with AILSA 00:00:00 AI Enabling More Human Touch 00:00:00 Copilot, Not Autopilot 00:00:00 Traits of the 5% Who Succeed 00:00:00 The Three Traps That Hold Agents Back 00:00:00 How to Enroll in the AI-First Agent Accelerator Resources Mentioned: Ailsa Waitlist https://forms.eliteagent.com/ailsa-waitlist Descript (https://elite.ag/descript) Mindstudio (https://get.mindstudio.ai/f9fjei91putk) HeyGen (https://www.heygen.com/invite/56828ec4) Eleven Labs (https://try.elevenlabs.io/xa8pqt5ai40s) Connect with Samantha McLean (*The real Sam!) LinkedIn:https://www.linkedin.com/in/samanthamclean/ Discover More From Elite Agent & Samantha McLean Join the next AI First Agent Accelerator Cohort https://aiagentcourse.com Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology that’s likely to be valuable to agents and the real estate industry long before it becomes mainstream. He is also able to tap into NAR’s immense body of research to see buyer and seller trends emerging, and says there are some which are fast becoming apparent when it comes to marketing properties in a changing real estate landscape. In this podcast, Peter discusses those trends and what they mean to you and your property marketing strategies. He also shares an insight into the PropTech that’s set to improve the way the industry operates into the future. Peter Schravemade is the managing partner of PropTech accelerator NAR Reach Australia. He was previously the head of marketing and sales, and general manager of BoxBrownie and helped grow BoxBrownie from a start-up into a global brand. https://youtube.com/shorts/uS0XptdgGn8 Some key highlights of this episode hosted by Elite Agent’s Samantha McLean: 1.47 - The success of BoxBrownie 5.34 - The biggest and best conferences to attend in the world 10.00 - A key piece of research 13.28 - The biggest takeaways for Australian agents 17.31 - Moving to NAR Reach Australia 22.34 - How this PropTech helps agents 31.18 - Goals for NAR Reach Australia program for 2023 34.36 - One person who has inspired Peter throughout his career 37.42 - Peter’s favourite business book 37.46 - Peter’s favourite success quote? Resources Inman events National Association of REALTORS Property Portal Watch Expo Real Munich MIPIM Blueprint Las Vegas Warren Tate - I Get You Nigel Dalton - Removing the roadblocks To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up the leadership mantle himself, most recently as the Chief Executive Officer of renowned Sydney real estate brand BresicWhitney.

Barry Plant sales manager and auctioneer Alice Geddes didn't start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful sales career back in Australia? It all comes down to transferrable skills, a little tenacity, and above all the ability to be organised and consistent, she explains. Those last two traits have been the cornerstones of her career. In this podcast, Alice shares her tips on creating consistency, along with the lessons she learnt at Foxtons, why she became an auctioneer, and how she and her team found stability after a tough couple of years for the apartment market in Melbourne. Alice Geddes is a sales manager and auctioneer at Barry Plant Yarra's Edge. Her career has spanned eight years and two continents, including working for Foxtons in the UK. Some key highlights of this episode hosted by Elite Agent's Samantha McLean 2.01 - How Alice came to be in real estate 4.39 - Alice's pivot from hospitality to real estate and the move to London 6.26 - Working at Foxtons in leasing and what Alice learned 8.44 - Advice for starting out in real estate 11.47 - What the team looks now and growth since the lockdowns of 2020-21 15.55 - Alice's tips for maintaining consistency and energy 17.47 - Prospecting tips for when listings are slow 19.39 - Why become an auctioneer? 20.52 - Tips for overcoming the inevitable hurdles when it comes to real estate https://youtube.com/shorts/JmSJL91hr4U Links mentioned: To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit eliteagent.com/subscribe Connect with Alice: Website LinkedIn To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says he has never seen a rental crisis like this one, and because it's taken more than seven years to get here, it probably won't be solved overnight.

Each day the real estate industry creates countless hours of social media video content, but why is it some videos go viral and others don’t?

The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the harder it can be to innovate so that your business evolves with customer needs.

Imagine you could provide a buyer with a full history of a property, right down to the paint colours used, the warranties for appliances, and the name of the builder who completed that incredible renovation.

There’s rarely a dull day in real estate, with a raft of stories hitting the headlines each day. But often there’s far more to the story than data, facts, and quotes. Those articles are the tip of the iceberg of trends already occurring in the industry that you might be experiencing and each has flow-on effects for agents, property managers and their clients. In the first episode of what’s to become a regular Elevate podcast, Elite Agent Managing Editor Samantha Mclean and The Agency’s Matt Lahood look beyond the headlines, examining what’s occurring and how it impacts real estate practice in the real world. From interest rate rises to the rental crisis and the phenomenon that is the Great Resignation, they go ‘Behind the News’ to analyse the big stories so far this year and how they impact you. Samantha and Matt also look at the best practice strategies that you can implement in your day-to-day activity to manage the effects of a rapidly changing real estate environment. From leadership tips to the conversations agents should be having and the marketing strategies that will set them up for success, this is a podcast that’s all about where the market is now, where it’s headed, and how you can hone your craft to accommodate that shift. This month’s episode also sees Matt and Samantha look at leadership, succession, and what happens when there’s a changing of the guard. Drawing on the example of the Royals as a case study, they examine crisis management, stepping into a leadership role, and how to stay relevant and become the safe pair of hands your team requires. “Unless you can show your team that you are doing what they're doing, you're not relevant in my view. You can't lead and advise and coach and mentor a) If you haven't done it yourself, b) if you're not doing it now, and c) if you're reading from some textbook.” - Matt Lahood. https://youtu.be/wwwmeLxsYeI Samantha and Matt also discuss: The micro segments emerging in the property market, and why some regions are operating at different speeds than others.How interest rate rises are affecting your clients, including what might be driving their thoughts on buying, selling or holding out.The conversations agents should be having with vendors about the borrowing capacity of buyers and why pricing the property correctly is imperative.Where interest rates will go in the period ahead, how the most recent rise is impacting market sentiment, and why confidence might soon return.What’s driving the rental crisis including some interesting thoughts on why its occurring that extend far beyond the usual suspects.Why now is the time to be a leader who is in the trenches with your team to understand what’s happening in real time.How to remain relevant as a real estate leader by tapping the talents of your wider team and getting back to the coalface.Why flexibility and feedback is key to handling the Great Resignation, including how to retain great talent within your team.Matt’s key advice to King Charles on the issue of succession, crisis management and becoming a safe pair of hands. And much, much more…. Links and resources mentioned Interest ratesProperty pricesRental crisisThe Great ResignationQuiet quittingThe Agency Matt on Elite Agent Future in focus: Steve Carroll and Matt LahoodMatt Lahood: How to lead a team in a changing marketMatt Lahood: 5 things to consider when starting your own agencyMatt Lahood: Three trends to watch in 2022 Connect with Matt WebsiteLinkedIn

Between interest rate rises and media speculation on property prices, there’s a lot of noise in the real estate market at the moment, and that’s impacting buyers, sellers and agents in equal measure. But according to coach Claudio Encina, now is not the time for agents to be sidelined by news headlines. Instead, it’s the opportunity to get back to basics - to focus on the five pillars of your business, create results for your clients, and provide clarity and safety for vendors and buyers navigating uncertain times. Now is the time to be the hero, he says. In this Elevate episode with podcast producer Cassandra Charlesworth, Claudio looks at what agents should be doing right now - in their business, their daily activities and with their mindset. He sets out actionable strategies that every agent can take to tune out the white noise, offer incontestable value to their clients, and have the tough conversations that reap results. Claudio looks at the skills every agent should be honing right now, how they should be shaping their day, the ways they can best manage their time, and most importantly how they can direct their energy to the essential activities that create results, no matter what market you’re operating in. In a podcast that’s suited to top performers, established agents and newcomers alike, Claudio taps into his proven tips to boost your performance, hone your craft and provide first-class service that will see vendors choose you in a time of uncertainty. There’s tips on mindset, time management, handling objections and more in an episode jam packed with experience, insight and actionable strategies from one of the industry’s finest coaches. “In any market that I've been in over my 27 years, there's always someone who wants to list, there’s always somebody who wants to sell. And right now, in this marketplace, sellers are looking for heroes,” Claudio Encina. Claudio and Cassandra also discuss: How the market has changed, the way it’s operating at different speeds across the country, and why the best agents move the market, regardless of what’s going on around them.Why buyers and sellers are looking for trusted agents to help them navigate through an uncertain landscape.The conversations agents should be having in the vendor’s living room and why it’s all about openness, education, and providing safety and certainty.How to convert an uncertain seller by walking them through the risk and reward of their decision.The best ways to manage your mindset by focusing on results rather than reasons, and becoming crystal clear about exactly what you do.How to be a hero in the current market through authenticity, understanding and serving to the highest level.Why now’s the time to get back to basics and the five core business areas to focus on.Tips for new agents who may never have seen a market shift before, including where to focus, how to differentiate and the ways to hone your expertise.The skills even established agents should be embracing to lift their game and get a sale across the line.Why buyer management is now critical and how to focus on building rapport, connection and trust.How to better manage your time to ensure you remain in peak condition and focused no matter what’s going on around you. And much, much more…  Links and resources mentioned Claudio EncinaElite Retreat Bali Claudio on Elite Agent Claudio Encina: Become the hero in a changing marketThe top 5 current buyer objections and how to deal with themClaudio Encina: How prospecting has changed in 2022How to find your ‘voice’, then use it to build rapportSafety, certainty and incontestable value: The new listing presentation with Claudio EncinaFive critical pillars to drive your businessChampions of service: Claudio Encina Connect with Claudio WebsiteLinkedInFacebook

At Key 2 Sale in Mount Gambier, wellbeing is built into the business. It’s systemised, an ongoing conversation and part of the team’s goals and KPIs. And it’s been that way ever since the agency opened its doors six years ago.

What happens when a real estate agent makes the radical decision to turn down million-dollar listings to focus exclusively on apartments? Luke Saville's journey proves that strategic niching isn't just smart business – it's revolutionary. Meet Luke Saville A multi-award-winning agent and auctioneer with over 500 auctions to his name, Luke is The Agency's apartment specialist who's transformed his business by saying "no" to everything outside his niche. Operating primarily in Hawthorn, Victoria, he has earned a reputation as Melbourne’s go-to apartment expert, generating extraordinary results through authentic social media storytelling and laser-focused market positioning. Meet Your Host: Claudio Encina Stepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realize that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success. Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn’t work for you, then it’s not working. What You’ll Learn In This Episode How to identify and commit to your profitable niche (even when it means saying no to big commissions) The social media strategy that generated 26 direct property sales in 12 months Luke's storytelling framework for listing descriptions that sell properties sight-unseen Why raw, authentic content outperforms polished marketing videos The psychology behind niching down and becoming known for "something" rather than everything Chapters Chapters 00:00:00 Introduction: Meet Luke Saville, The Apartment Specialist 00:02:05 The Power of Saying No: Turning Down $3 Million Houses 00:04:23 26 Properties Sold Through Social Media - No Advertising 00:05:12 The Collingwood Property That Changed Everything 00:06:18 Storytelling That Sells: Revolutionary Listing Descriptions 00:09:02 The New Zealand Buyer Who Bought Sight Unseen 00:10:54 Following the Attention: Why Every Agent Needs Social Media 00:12:02 AI, Raw Content, and Live Auctions on TikTok 00:13:36 Work-Life Balance: Managing 100+ Sales with Young Kids 00:15:26 Advice for Struggling Agents Connect with Luke Saville Email: lukesaville@theagency.com.au  Phone: +61 437 720 806 Instagram: lukesaville_ Connect with Claudio Encina Website: https://www.claudioencina.com/ Email: claudio@claudioencina.com Discover More From Elite Agent Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #LukeSaville #SocialMediaStrategy #ClaudioEncina

Simon Cohen might now have the biggest and best-known buyer’s agency in Australia, but back when he started Cohen Handler he says people thought he was crazy.

Packed full of potential sellers and buyers, a database is one of the most important tools in an agent’s professional toolkit.

Ask Million Dollar Listing: Los Angeles star Matt Altman about his incredible rise to real estate fame, and he’ll quickly tell you there was no luck about it.