This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose – Details, episodes & analysis

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Business

Frequency: 1 episode/9d. Total Eps: 546

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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Score global : 27%

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Is Human Content Creation Over? The Gemini Episode (508)

Episode 508

Friday, November 28, 2025 • Duration 01:13:25

Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach.

Will Gemini end organic discovery as we know it?
Will synthetic creators become the majority of all content online?
And is there still a path forward for human creators?

Joe and Robert go deep into:

Google's move from traditional search to a full AI-model
Why this shift could make Google even more dominant
What happens to creators when platforms auto-generate the content
The new ad model emerging behind AI search
The long-term implications for independent writers, podcasters, and entrepreneurs

Winners & Losers:

Joe spotlights Allegiant Stadium as a branding masterclass
Robert unveils a conspiracy theory surrounding Jeffrey Katzenberg's new AI marketing startup

Rants & Raves:

Joe reacts to a Washington Post survey about people reading ChatGPT-created posts — and why he's concerned it could impact birth rates
Robert shares the creative friction behind building an AI-generated country music artist

If you're a marketer, creator, or business owner trying to understand what's coming next, this is a must-listen episode.

News we didn't get to:

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Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

This week's sponsor:

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose – Details, episodes & analysis

Podcast details

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Apple Podcast12

RSS feed quality and score

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Apple Podcasts

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Other99+

Youtube99+

Apple Podcast12