Think & Link by Capsule – Details, episodes & analysis

We have Omar Ansari, Founder, Surly Brewing paired with Andy Pearson, VP of Creative Liquid Death. Both of these individuals and brands have been swimming upstream, defying the norm and breaking the molds of their respective categories.

We think this pairing is so good, Apple Pie and Ice Cream are going to be jealous.

Areas of learning from this episode:

One: What it takes to question authority and norms of culture, and do something dramatically different from standard.

Two: The importance of creativity in our community, in whatever form it takes and how that is changing in this current economy.

Three: Creativity in a world where risk is measured in social media, cancellation and polarization.

We’ve been rather proud of our pairings at Think & Link; Pants Optional, but we’ve outdone ourselves this time. We’re pairing Château La Mission Haut Brion Bordeaux red wine with the best meal you’ve ever enjoyed. We have Vince Voron, formerly of Apple, Coke, Dolby and now with Ripple, he is known for designing iconic elements into brands. And, Soon Yu, Author, Innovator, Formerly VF Corp; and Soon Yu has written a best selling book, Iconic Advantage which showcases brands and designers who have proven what iconic design delivers for brands. If you’re not enjoying this one, check your pulse.

In this episode we are excited to have Amanda Brinkman of Sunshine Studios and Lisa Armstrong formerly of Resideo on the podcast. Amanda started the show Small Business Revolution while helping all of us question why we can’t do more good while doing well. Lisa has led marketing in large technical organizations, earning herself icon status in our community. 

We cover some very interesting topics with this pair of dynamic marketing and creative minds. We chat about the design of culture, creativity inside organizations and marketing innovation. 

On our stage we have former client, Dan Buettner of Blue Zones and our friend Scott Lien of GrandPad. Dan is a researcher, author, Netflix special host and Founder of Blue Zones, a company studying and implementing evidence-based ways to help people live longer and better. Scott is the Co-Founder of GrandPad, a technology company reshaping the way seniors connect with their loved ones. Together, our two guests discuss how to live a vibrant and long life, exploring the importance of our relationships and daily choices, and how they can impact our lifespan and quality of life.

In today's episode, we have a representative from FabFitFun, Ryan Waymire, on the Think & Link podcast to talk about what they are seeing. Along with Ryan we have Kara Goldin, the founder of Hint Water and the only person we know who has had a drink with Maria Shriver. We’ll be talking about women in entrepreneurship and what the near future looks like through their lenses.

This episode, we are going deep into the world of bike culture with Rich Tauer, President of QBP (Quality Bike Products) paired with Erik Saltvold, Founder, Erik’s Bikes. We will discuss a number of other topics related to bikes, like org culture, marketing, entrepreneurship, leadership and saddle soreness after your first century ride.

On today’s episode, we have Kate Lynch our client at Curaleaf (the largest and most reputable cannabis brand) and Vince Kadlubek, the founder of Meow Wolf, a unique arts inspired immersive experience taking people to new places and spaces. We’ll be talking hallucinogens, brands, cannabis in Minnesota, art inspired immersion, and so many more fantastical subject areas.

This week on the podcast, our two speakers will take us into sustainable design, beauty products and entrepreneurship through the lens of two inspired founders, Susan Griffin-Black founder of EO Products and Nora Schaper founder of HiBAR. If either of these brands is new to you, we’re here to get you caught up with some good happening in the world.

We have Joe Pine and his co-author Maureen Bosh of The Experience Economy- he one of the books that inspired Aaron Keller and Brian Adducci to start Capsule in the first place. Maureen is most known for leading the Minnesota Super Bowl experience, but has also led the Mall of America, an experience visited by guests from around the world. If we could guess, there’s  likely some talk about experience design on this one.

On this episode we have the co-founder of Oatly oat milk, Björn Öste and TD Dixon the Chief Growth Officer at Post Consumer Brands and formerly of Jack Link’s where he turned a dried protein brand into a cultural icon. We will cover topics about how aged brands can become relevant again and new brands can hit a cultural stride and face exponential growth. And, if you’re unaware of the oat milk revolution, you might want to call up Oprah, Natalie Portman or Howard Schultz to ask what they’ve invested in recently.