The Customers First Podcast with host Tacey Atkinson.
Here we engage in Customer-Centric Conversations with industry experts from around the globe to discuss strategies to deliver Magical Customer Experiences.
Thank you for tuning in, becoming Magic Makers, and I look forward to us sitting down to more valuable conversations in the future.
Remember.....
Customer-Centric Cultures Create Magical Customer Experiences.
Go Spread the Magic!
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High-Touch Service in Cybersecurity with Alison Dixon
Episode 215
Tuesday, July 29, 2025 • Duration 32:10
On this episode, I had the pleasure of speaking with Alison Dixon, the Chief Customer Experience Officer at Portnox, a leader in zero-trust network access control. Alison’s unique insights stem from her diverse background, which encompasses various roles in HR, sales enablement, and IT. As we dove into the conversation, Alison shared her journey of building a customer experience organization from the ground up at Portnox, emphasizing the importance of prioritizing customer relationships in a rapidly growing tech environment.
Alison recounted her initial days at Portnox, which began as a small startup of about 20 employees. Soon after her arrival, she recognized the pressing need for deeper insights into customer accounts and interactions as the company scaled. Her prior experience as a fundraiser and in HR equipped her with a holistic approach to understanding customer psychology and needs. Through meticulous customer journey mapping, she established strategies that centred on enhancing the overall experience, detailing how each stage of customer interaction contributes to long-term loyalty and satisfaction.
We delved into the often transactional mindset prevalent in many organizations, particularly those that prioritize immediate revenue over long-term relationships. Alison argued firmly for a shift towards valuing customer experiences, stating that a lack of focus on building connections could lead to lost opportunities, even for small clients who may evolve into significant partners over time. Her philosophy is clear: if companies establish authentic human connections with their customers, they stand to gain far more than transactional profits.
Throughout our discussion, we touched on the high-stakes nature of cybersecurity and how this uniquely shapes customer experience. Alison highlighted the critical importance of maintaining accessibility and support for clients, given the potential risks associated with cybersecurity breaches. She emphasized that customers need confidence in their service providers and need to establish trust through transparent communication, even when addressing negative scenarios.
As our conversation progressed, we explored the role of customer experience in product development and overall business strategy. Alison passionately conveyed that understanding customer feedback not only helps retain clients but also informs the direction of product innovation. This perspective has led her team to integrate CX insights into their roadmap, aligning organizational goals with customer expectations.
Towards the latter part of the episode, we took a thought-provoking turn into the realm of artificial intelligence in customer experience. Alison expressed cautious optimism about AI's potential but was wary of its increasing deployment without a foundational human element. She underscored the value of genuine interactions and deep understanding through personal connections — a sentiment she has repeatedly validated through firsthand experiences with Portnox customers.
In closing, Alison shared her belief that creating exceptional customer experiences is not the sole responsibility of one department but rather a collective effort throughout the entire organization. By fostering a culture that prioritizes customer care and connection, even the smallest companies can achieve remarkable growth. Overall, this episode offered valuable insights into the evolving landscape of customer experience within the cybersecurity industry, highlighting strategies that can lead to sustained success.
The Future of Small Business Technology with Ken Cox
Episode 214
Tuesday, July 22, 2025 • Duration 26:25
On this episode of the Customers First Podcast, I have an insightful conversation with Ken Cox, President of River City Internet Group and the mind behind InLink.com—a platform dedicated to providing small businesses and solopreneurs with the essential tools needed for success. Ken passionately shares his journey from a challenging childhood to becoming a key player in the tech industry, illuminating how his early experiences shaped his approach to empowering entrepreneurs.
Ken discusses the disparities he observed in the business landscape, particularly regarding the resources available to larger corporations compared to small businesses. He emphasizes the importance of creating a level playing field through technology, allowing smaller entities to compete effectively. His mission with InLink.com is to simplify operations for small businesses by offering an all-in-one suite that includes a fully integrated CRM, office tools similar to Google Drive, and unparalleled support. We explore how these resources not only improve productivity but also enhance customer experiences by streamlining communication and marketing efforts.
Throughout our discussion, Ken highlights the transformative impact of artificial intelligence in the business realm. By implementing AI-driven solutions, Ken aims to alleviate common pain points faced by small business owners, ultimately allowing them to focus on what they do best—serving their customers.
We dive deeper into the functionalities that differentiate InLink.com from other software on the market, such as its commitment to user data privacy, integrated marketing capabilities, and ease of use for entrepreneurs who may be apprehensive about navigating digital tools.
As our conversation unfolds, Ken predicts a future where small businesses leverage both Web 2.0 and 3.0 technologies to expand their presence beyond local markets. He envisions a time when Main Street businesses can create a national brand identity through innovative products and online courses, ultimately doubling or even tripling their revenue streams. For those eager to implement cutting-edge solutions and build winning strategies for their businesses, this episode is a must-listen.
Creative Entreprenuership with Alexis Boyett
Episode 213
Tuesday, July 15, 2025 • Duration 22:40
On this episode of the Customers First Podcast, I engage in an insightful conversation with Alexis Boyett, a dynamic entrepreneur whose career encompasses modelling, acting, and immersive experience design. As the founder of Company with Character and The Bippity Platform, Alexis embodies a vision rooted in connection, creativity, and empowerment, guiding individuals to forge deeper connections with themselves and one another. Our dialogue traverses her unique journey, starting from her early days in Los Angeles, where she sought validation through modelling and acting after overcoming past bullying experiences.
Alexis shares the transformative moment she realized the importance of authenticity while on set with A-list celebrities. Her engaging anecdotes showcase that even those in the limelight experience vulnerability and awkwardness, making them beautifully human. As she delves into the pivotal shift from pursuing fame to recognizing her true impact through character entertainment, Alexis highlights her discovery of professional princessing – an avenue that not only reignited her passion for performance but also instilled her with the profound realization of how storytelling can significantly shape children's lives.
Taking her experience to the next level, Alexis founded her nationwide company focused on character entertainment, integrating anti-bullying messages into her performances. However, the onset of the pandemic prompted her to reassess her path. After selling her company to her performers, she launched Bippity, the first business and personal development platform aimed at character entertainers. We explore her passion for bringing character entertainment into corporate spaces, as she introduces innovative offerings like the Holiday Cheer Calendar that evoke joy and creativity among teams.
We also discuss the nuances of entrepreneurship, particularly the challenges creative individuals often face in distinguishing their business from their own personal value. Alexis emphasizes the importance of viewing business as a creative expression rather than an extension of self-worth, allowing for growth and innovation without emotional entanglements. Through this lens, she offers poignant insights into maintaining alignment with one’s values while navigating the complexities of building a sustainable business.
Transforming Customer Experience using LinkedIn with Al Kushner
Episode 212
Tuesday, July 8, 2025 • Duration 23:44
On this episode of the Customers First Podcast, I had the pleasure of speaking with Al Kushner, a renowned thought leader and author known for his expertise in AI-driven personal branding strategies on LinkedIn. As the conversation unfolded, Al shared invaluable insights and practical tips aimed at helping professionals leverage the power of LinkedIn to build their brands and foster authentic relationships.
We began our dialogue by delving into Al’s inspiration for his book, "The AI LinkedIn Advantage: Unleash the Power of AI and Dominate the Competition," where he identified a gap in the market that combines LinkedIn strategies with AI technology. Al discussed his fundamental belief that an optimized LinkedIn profile is crucial for establishing trust and attracting meaningful connections.
As businesses increasingly turn to LinkedIn for relationship-building, Al provided strategies for how they can utilize their company pages effectively, emphasizing the importance of authenticity over aggressive marketing tactics. We discussed how companies can maintain a credible presence by offering valuable content and avoiding practices that lead to account restrictions, such as outsourcing personal page management.
Al also explained how customer service can be transformed by using LinkedIn as a strategy hub. He highlighted the platform's ability to connect individuals directly with influencers and decision-makers through timely conversations tied to recent posts. This approach fosters a more engaging environment than traditional email outreach, which often ends up in spam folders. Throughout our conversation, Al reiterated that successful interactions on LinkedIn are about giving more than receiving, urging listeners to create value through their content and interactions.
One of the standout strategies discussed was the creation of LinkedIn newsletters. Al explained that newsletters not only keep followers informed but also tap into LinkedIn’s high authority, ensuring content reaches inboxes effectively. This strategy, combined with video content—which Al noted captures attention better than text—positions professionals and businesses alike for greater visibility and engagement on the platform.
In the latter part of the episode, we touched on Al’s special gift for listeners—a free e-book designed to optimize LinkedIn profiles, along with his upcoming book release, which includes valuable LinkedIn prompts. Al's genuine passion for supporting others in their professional journeys was evident as he encouraged listeners to reach out for further assistance.
Customer Experience is Not a Cost Center with Ryan Rael
Episode 211
Tuesday, July 1, 2025 • Duration 28:46
On this episode, I dive into an enlightening conversation with Ryan Rael, a certified customer experience strategist and founder of Tight Ship CX. We explore how businesses can elevate their customer experience by streamlining operations and optimizing customer journeys while leveraging the right technology.
Ryan details the importance of customer feedback and technology in shaping exceptional customer journeys. He emphasizes how the blend of innovation from small businesses and the structured processes of corporate environments can create powerful strategies for growth and improved customer loyalty. Throughout our discussion, Ryan highlights the importance of understanding the connections between operational efficiency and customer satisfaction, asserting that businesses often overlook the impact their internal processes have on customer experiences.
We address the common misconceptions businesses have about customer experience being a cost center, and Ryan provides concrete strategies for shifting this perspective. By identifying quick wins—such as obtaining feedback through accessible tech or refining response times—business leaders can demonstrate the direct relationship between customer experience enhancements and revenue growth. Ryan emphasizes the need for organizations to move beyond a transactional mindset and to foster deeper, relationship-oriented customer interactions that underpin long-term loyalty.
A crucial point is the role of effective communication in customer experience. Ryan advocates for closing the feedback loop with customers, explaining that it's essential not just to gather insights but also to inform customers about changes made as a result of their feedback. This creates a sense of respect and value in the customer relationship, enriching their overall experience with the brand.
Ryan reveals the initial step he takes with new clients: conducting a customer experience audit, giving a comprehensive view of the customer journey, to highlight key areas for improvement. Utilizing this holistic evaluation, businesses can gain clarity on customer touchpoints and uncover opportunities for impactful changes. The episode is a treasure trove of practical strategies and insights for any business leader to create truly customer-centric cultures.
Personalization of Women's Healthcare with Amita Sharma
Episode 210
Tuesday, June 24, 2025 • Duration 28:17
On this episode of the Customers First podcast, I engage in a powerful discussion with Amita Sharma, co-founder of NourishDoc, a holistic wellness platform designed specifically for midlife women. Amita shares her journey through the debilitating symptoms she faced, underscoring how these experiences motivated her to create a platform that emphasizes empathy, personalization, and trust to meet the needs of underserved populations.
Amita takes us through her vast background in high-tech, which provided her with a unique perspective on the gaps prevalent in healthcare. After experiencing her struggles with perimenopause and realizing the lack of support from both her workplace and healthcare professionals, she felt compelled to explore holistic wellness. Amita interviewed thousands of experts and discovered that the healthcare system largely overlooks women’s health issues during these critical life stages due to insufficient research and training. Her revelations marked the beginning of a mission to elevate the conversation around women's health, particularly regarding the symptoms and challenges posed by hormonal changes.
We dive deeper into the importance of addressing perimenopausal experiences not just through the lens of individual well-being, but also about workplace productivity. By illuminating how symptoms like brain fog, mood swings, and physical changes can impact women's performance at work, Amita highlights the necessity for businesses to create supportive environments that acknowledge these challenges. This conversation sheds light on how addressing these issues proactively can benefit both employees and employers.
Amita elaborates on the 360-degree view of holistic wellness that NourishDoc provides. She explains that holistic wellness is not a trend but rather a comprehensive approach that nurtures the mind, body, and soul. The platform offers various resources such as diet and lifestyle modifications, therapeutic practices like breathwork and yoga, and evidence-based information on health management. Amita emphasizes that wellness isn't limited to physical health; mental and emotional health are equally critical components in navigating life's transitions, and that investing in oneself is imperative.
As we conclude, Amita addresses how she has ensured affordability and access remain a priority in her model, understanding that high-quality wellness solutions must be available to everyone. This commitment underscores her compassionate mission to empower women and educate organizations about the importance of supporting their female workforce during these critical life stages.
AI and the Customer Experience with Dustin Jensen
Episode 209
Tuesday, June 17, 2025 • Duration 35:22
On this episode of the Customers First Podcast, I engage in an enlightening conversation with Dustin Jensen, the founder of AIA System, a pioneering venture in the realm of AI applications. We delve deep into the nuanced world of customer experiences and how AI can serve as an essential ally in creating memorable interactions. He emphasizes that AI is not the flashy tool many perceive it to be, but rather an invisible co-pilot poised to enhance our workflows through subtle, intelligent interactions.
Dustin elaborates on the importance of integrating AI within organizations, noting that many companies are still grappling with the implementation process. This is not merely about adopting technology for technology's sake; it's about enhancing the customer journey and streamlining operations to ultimately boost productivity and satisfaction.
As our conversation progresses, we turn our attention to the healthcare industry, where Dustin highlights how AI can relieve the burdens of administrative tasks, allowing professionals to dedicate more time to their patients. The aim here is not to replace human interaction, but to elevate it, ensuring that healthcare providers can focus on building meaningful relationships with their patients.
We also tackle the fears surrounding job loss due to AI, emphasizing the necessity of human involvement even in increasingly automated processes. Dustin reinforces the idea that AI is about augmenting human capabilities rather than replacing them; it enables people to focus on more substantial, value-driven tasks, thus fostering a more collaborative environment between humans and AI.
Towards the end of our conversation, we discuss strategies for building customer-centric cultures that embrace AI while steering clear of disruption. Through this dialogue, we demystify AI and explore how it can serve as a bridge to enhanced customer experiences without sacrificing the vital human touch. This episode ultimately paints a picture of a collaborative future where technology and human talent work hand-in-hand to create magical experiences for customers.
On this episode, I am joined by Chris Gillen, a distinguished leadership advisor, coach, and speaker who has dedicated his career to fostering cultures of trust and accountability in organizations. We delve into the central themes of his latest book, "The Villain Trap," which explores how blame undermines leadership and erodes the foundation of effective team dynamics. Chris, with over 35 years of retail experience, shares valuable insights on how individuals, knowingly or unknowingly, can become the villains in their leadership narratives.
Chris recounts his transition from running large retail operations to coaching startups, providing a unique perspective on cultivating a culture of empowerment and ownership in workplaces. His phrase "the blame bubble" encapsulates the moment when leaders fail to take accountability for their actions, often leading to detrimental consequences for team morale and organizational culture. Through his personal anecdotes and professional journey, Chris underscores the urgency of recognizing this issue to prevent it from spiralling into a poisonous atmosphere within teams.
As we delve into the mechanisms of blame and villainization, Chris outlines the five distinct stages of the villain trap, starting with the initial trigger of discomfort that leads to the victim reflex and ultimately to the emotional justification of villain creation. This cycle illustrates how leaders and team members can distort reality to avoid taking responsibility. Chris emphasizes that true leadership is about shifting perspective from finding blame to seeking collaborative solutions, actionable ownership, and mutual understanding.
This conversation not only explores the challenges of leadership but also inspires a broader dialogue about accountability, emotional intelligence, and leading with authenticity. By offering actionable advice and a compassionate perspective, Chris encourages leaders at all levels to reflect on their impacts, both personally and communally, in fostering a culture that prioritizes empathy over villainization.
Building Connection in a Noisy World with Amy Kehs
Episode 207
Tuesday, June 3, 2025 • Duration 29:46
On this episode of the Customers First podcast, I'm joined once again by Amy Kehs, a seasoned brand strategist and communication expert focused on enhancing the visitor experience in museums. With over two decades of experience in public relations, Amy has developed a deep understanding of how to foster meaningful connections between institutions and their audiences, particularly in the wake of the disruptions caused by the pandemic.
In our discussion, Amy introduces her recently published ebook, "Building Connection in a Noisy World," which serves as a practical guide for museums striving to improve visitor engagement and retention. The book offers actionable insights and strategies to encourage repeat visits and cultivate lasting community relationships. Amy emphasizes the importance of seeing visitors not merely as one-time attendees but as potential lifelong advocates who will return and share their experiences with friends and family.
We explore the concept of museums becoming community hubs, where they can forge strong connections with visitors. Through engaging anecdotes, such as the loyalty fostered by a favourite restaurant and the 'Cheers' effect, Amy illustrates how consistent, welcoming experiences can create a sense of belonging. She encourages institutions to embrace local partnerships and community events, creating traditions that invite people back again and again.
A significant portion of our conversation revolves around the necessity of clear and consistent storytelling. Amy stresses that museums must clearly articulate their unique missions and values so that visitors understand their significance beyond the walls of the institution. This clarity not only makes their messaging more memorable but also drives engagement and fosters advocacy.
Moreover, our dialogue highlights the critical role of the visitor experience—how the journey begins long before anyone walks through the doors. Amy outlines the need for a meticulously crafted digital presence as the first touchpoint, setting the stage for an impactful in-person experience. From effective signage to follow-up communications, she underscores the importance of every aspect of interaction in shaping visitor perceptions and fostering loyalty.
As we wrap up, Amy imparts valuable advice to museums and businesses alike: building relationships doesn't require a hefty budget; it involves a commitment to community engagement and clear communication. Her book is described as not merely a textbook but a living resource filled with real-life applications that can be utilized to nurture relationships and enhance the overall customer experience, no matter the industry.
3 Keys to Leadership Magic with Angie Robinson
Episode 206
Tuesday, May 27, 2025 • Duration 28:34
On this episode of the Customers First Podcast, I welcome back Angie Robinson, a valued member of our Customers First family and a leadership development facilitator. Angie shares her rich background and journey from a successful corporate HR career to establishing her coaching business focused on empowering leaders through self-awareness and development. With over 25 years of experience in HR across various industries, Angie emphasizes her passion for people development and the importance of honing in on what brings joy and impactful results within organizations.
We dive deep into Angie’s insights on the pivotal role of self-awareness in effective leadership. As we explore the framework she introduced in previous episodes, we focus on her three keys to leadership magic: Character, Confidence, and Connection. Angie articulates how self-awareness serves as the foundation for these principles, allowing leaders to understand their strengths, weaknesses, and intrinsic impacts on their teams.
The conversation shifts to the specifics of each key. First, Angie discusses Character as the core of self-awareness, underscoring the importance of understanding one's values, beliefs, and behaviours. She reflects on how this self-reflection can unveil blind spots and lead to intentional decisions that enhance leadership effectiveness.
As we delve into Confidence, Angie challenges the misconception that seeking support for self-doubt equates to weakness. Instead, she advocates for a grounded trust in oneself despite uncertainties. She highlights the inner dialogues that can hinder our confidence, encouraging listeners to recognize and confront these limiting beliefs.
Finally, we wrap up with Connection, which Angie emphasizes as a fundamental human need and a critical component of authentic leadership. She explains how meaningful relationships with ourselves and others foster trust and psychological safety in the workplace. By connecting deeply with both ourselves and our teams, we create an environment that promotes collaboration and shared growth.
Angie concludes with a strong reminder of the importance of integrating these three keys into everyday leadership practice, suggesting that they’re interconnected and reinforce one another. This episode not only expands on how to cultivate impactful leadership but also challenges listeners to reflect on their practices and commit to personal and professional growth. Tune in to gain actionable insights and hear Angie’s unique perspective on creating a culture where leadership development thrives.
The culmination of our conversation reveals the essence of her work, encouraging individuals to embrace their authenticity and diminish the fear of failure. In closing, Alexis leaves us with a powerful reminder of the importance of making magic and believing in one’s unique light. This episode is a deeper exploration of how creative entrepreneurship and personal authenticity can intersect, creating opportunities for connection and growth in both personal and professional spheres.
This episode is packed with actionable advice and profound insights to help listeners create exceptional personal brands and leverage LinkedIn’s capabilities. Al's perspective promises to inspire and guide professionals across various industries, fostering meaningful connections and driving growth.
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