The Workflows Photography Podcast – Details, episodes & analysis

In this episode of Workflows, Scott Wyden Kivowitz is joined by talented photographers Mike Cassara and Lauren O'Brien. They share their unique wedding photography styles and the challenges they face on the job.

Mike Cassara and Lauren O'Brien explore the nuances of wedding photography, focusing on their hybrid styles, which combine organic and posed elements within a structured framework. They also explore the behind-the-scenes challenges photographers face, from physical injuries to equipment mishaps, and discuss practical strategies for handling chaotic situations without stressing clients.

Lauren O'Brien and Michael Cassara are wedding and lifestyle photographers from Long Island, NY.  In 2023, they started "The Vendor Table" Podcast to showcase the chaos, thrill, and hilarity of being full-time photographers in the industry.

Why You Should Listen

• Learn diverse wedding photography styles from experienced photographers.
• Gain actionable tips for managing client and vendor relationships.
• Discover the physical risks and funny mishaps photographers encounter.
• Understand the importance of diversifying marketing efforts beyond social media.
• Get inspired by the resilience and dedication of wedding photographers.

• (00:00) - 046
• (00:21) - If you had to give a percentage on the amount of thought you give to vendors versus your couples, what would it be?
• (12:26) - What is one marketing strategy that has helped you grow your wedding photography business?
• (20:08) - How do you handle difficult clients or vendors or challenging situations while maintaining a professional and positive attitude? Do you have any stories to share?
• (29:23) - Can you share a time when something went wrong at a wedding and how you handled it to still deliver great photos?
• (34:07) - What makes someone a professional photographer?
• (39:14) - Let’s be honest - do you prefer organic, candid moments or more structured and posed wedding photos more?
• (46:40) - What are some common mistakes you see new wedding photographers make when working their first time at a venue?
• (50:10) - If a photographer came to you saying they were going to start a podcast to attract wedding clients and wedding planners, what 1 tip would you give them?

Tune in to Workflows for an insightful discussion on navigating the vibrant world of wedding photography, managing client relationships, and mastering your unique style. Join us and get inspired to elevate your photography business!

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In this episode of Workflows, Scott Wyden Kivowitz is joined by the talented videographer and photographer, Vanessa da Silva, known for her unique perspective on consistency and efficiency in the wedding industry.

Vanessa da Silva opens up about her journey, touching upon the importance of consistency in photography and the common pitfalls of obsessing over minor details. She shares how tools like Imagen have revolutionized her workflow, ensuring consistency in color temperatures and photo quality. The conversation dives into the technical aspects of videography and the strategic use of AI to enhance efficiency in both photography and business operations.

Vanessa da Silva was born in Caracas, Venezuela, where she spent some of her childhood. That’s why she’s the exotic half of Vanessa & Ivo. Later, already in Portugal, she pursued her studies in Communication, and worked for some time in a Theater production company – that also makes her the dramatic half of Vanessa & Ivo. Who would’ve thought she would become a wedding photographer?

Why You Should Listen

• Unlock the secrets to maintaining consistency and style in photography.
• Learn practical tips for streamlining your workflow and saving time on minor adjustments.
• Understand the differences and challenges between photography and videography.
• Explore the potential of AI technology in handling repetitive tasks and enhancing productivity.
• Get inspired by Vanessa's innovative ideas for generating additional income post-wedding.

• (00:00) - 045
• (03:50) - What is one thing that you do for the photographic process that has saved you time?
• (09:24) - What is one thing that you do for the business that saves you time or money?
• (13:19) - What is one thing that you do for editing that has saved you time?
• (17:25) - What is one thing that you do after a session that has increased business?
• (23:05) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (31:48) - What does the future of AI in photography look like to you?
• (35:46) - How did Imagen impact your life?

Tune in to this informative episode of Workflows to elevate your photography game with expert insights from Vanessa da Silva.

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In this episode of Workflows, Scott Wyden Kivowitz sits down with photographer Heather Larkin to uncover the secrets of keeping a photography business running smoothly while on the road.

Heather Larkin is a Sigma America Ambassador and portrait photographer located in Athens, Georgia. Heather has been shooting professionally since 2003 and is internationally known for creating colorful, authentic images for clients around the world. Her business, Fairyography, has been featured on The Today Show, Sigma USA, Professional Photographer Magazine, Canon Cameras, Clickin Moms, Scary Mommy, Online Athens, Southern Distinction Magazine, and more.

Why You Should Listen

• Learn how to keep your photography business running seamlessly while traveling, and understand the significance of carrying your entire business setup with you.
• Gain valuable insights into leveraging technology for workflow management and client communication, including the use of Calendly for scheduling and reminder texts for clients.
• Discover a clever system for managing memory cards while on the road, ensuring data security and organization.
• Get inspired by Heather's approach of maintaining consistency in work processes, whether at home or on the road and understand the importance of being adaptable and self-sufficient as a solo photographer.

Tune in to the Workflows podcast to gain valuable insights into maintaining a photography business while on the road and leveraging technology for efficient workflow management.

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In this episode of Workflows, Scott Wyden Kivowitz is joined by Natalie Franke, Head of Community at Flodesk, photographer, and author, as they discuss the intersection of psychology, entrepreneurship, and photography.

Natalie Franke is a mother, author, photographer, business founder, and speaker. Natalie has a keen passion for community building and a fascinating background in neuroscience. She is an advocate for small businesses and serves as the Head of Community at Flodesk, supporting thousands of independent business owners who are making a significant impact on the world. Her books, Built to Belong and Gutsy might change your life. For those searching for a true entrepreneurial champion, look no further than Natalie.

Why You Should Listen

• Gain insights into the integration of psychology, entrepreneurship, and photography, and how these elements shape professional success.
• Discover the significance of embracing failure, reframing relationships with revenue streams, and building a supportive community in entrepreneurship.
• Explore the impact of technological advancements on creative passions and the need for community in navigating the challenges of entrepreneurship.
• Learn about the importance of adaptable learning, staying current with industry trends, and building a supportive community in professional growth.
• Uncover strategies for overcoming loneliness and feeling isolated as an entrepreneur, emphasizing the need for internal work and welcoming community into one's space.

• (00:00) - Introduction and Background of Natalie Frank
• (02:52) - Journey into Photography and Community Building
• (06:30) - The Impact of Psychology and Science
• (24:45) - Transitioning from HoneyBook to Flodesk
• (25:30) - Overcoming Loneliness and Isolation in Entrepreneurship
• (32:47) - Exploring New Creative Outlets and Future Aspirations

Resources

• HoneyBook
• Flodesk
• Gustsy
• Built to Belong
• Adapting AI and new technology into your business

Tune in to the Workflows podcast with Natalie Franke to gain valuable insights into the intersection of psychology, entrepreneurship, and photography, and the impact of community in navigating the challenges of entrepreneurship.

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In this electrifying episode of Workflows, Scott Wyden Kivowitz sits down with social media savant Angela Shae. They dissect the art of creating engaging Instagram reels that resonate with audiences and the power of behind-the-scenes content in photography.

Angela Shae, founder of Social Templates Co. and former wedding photographer, shares her journey from photography burnout to empowering photographers to leverage social media. She brings her Instagram prowess to the table, discussing the potency of reels, the magic of concise yet powerful content, and why sometimes less is more on camera.

Why You Should Listen

• Discover how Instagram's visual storytelling can transform your photography business.
• Learn simple tricks for producing compelling reels that captivate your audience instantly.
• Find out how to leverage behind-the-scenes content to forge emotional connections and win clients.
• Get expert advice for overcoming camera shyness and building your on-camera confidence.
• Unearth the power of collaboration and how it can extend your reach and engagement.

• (00:00) - Angela Shae
• (02:24) - The Importance of Video Content in Social Media Strategy
• (03:21) - The Power of Instagram Reels in Building Emotional Connections
• (06:12) - Behind the Scenes: Th e Value of Authenticity in Content Creation
• (09:06) - Overcoming the Fear of Being on Camera: Tips for Photographers
• (13:48) - The Art of Creating Engaging Instagram Reels
• (24:28) - Conclusion: The Power of Engagement and Collaboration in Social Media

• Scott's BTS/POV Setup
• Social Templates Co
• ManyChat

Ready to elevate your photography game with killer social media strategies? Join us on the Workflows podcast where Angela Shae maps out the path to online engagement and digital prowess.

So, are you ready to revolutionize your photography business with the power of Instagram reels and authentic engagement? Tune in now to this dynamic episode of the Workflows podcast and start capturing not just photos, but the hearts of your audience today!

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Don't miss this captivating episode of Workflows as host Scott Wyden Kivowitz and guest Carissa Woo dive into the world of photography, AI, and the intricacies of running a successful photography business.

Why You Should Listen

• Gain actionable tips for optimizing your photography workflow and utilizing automation tools.
• Discover the potential impact of AI-generated fake weddings on the photography industry.
• Learn about the benefits of Imagen's photography editing tool and the Smooth Skin feature.
• Explore the challenges and rewards of balancing multiple roles in the photography industry.
• Get inspired by Carissa Woo's insights into capturing genuine moments and managing personal privacy in a digital world.

Joining host Scott Wyden Kivowitz on this episode is the talented wedding photographer, Carissa Woo. She stands out with her unique approach to wedding photography, combining a heartfelt connection with clients and an exceptional eye for detail. Her skill in using natural light brings out the best in every subject, while her focus on genuine moments captures the essence of each story. For us, as photographers, she's not just a colleague but a source of inspiration, and education, demonstrating the art of transforming wedding photos into narratives of light, emotion, and beauty. Carissa is also the host of the podcast, Get a Heck Yes, which we recommend you listening to.

In this episode, Carissa Woo shares her experiences with time-saving photography tools like Imagen, and the business automation benefits of Nowsite. The discussion also covers the challenges and rewards of photography, the impact of AI in the industry, social media privacy, and managing a successful photography business.

• (00:00) - Photography Insights with Carissa Woo: Optimizing Workflow Efficiency and Automation Tools
• (01:44) - Introduction and Embarrassing Photography Moments
• (03:31) - Challenges of Remembering Names During Shoots
• (04:36) - The Importance of B-Roll and Behind-the-Scenes Footage
• (04:44) - What is one thing that you do for the photographic process that has saved you time?
• (04:55) - Adopting New Platforms and Techniques
• (07:58) - What is one thing that you do for the business that saves you time or money?
• (09:21) - Balancing Multiple Roles and Automating Business Processes
• (11:42) - The Art of Editing and Getting the Shot Right
• (11:48) - What is one thing that you do for editing that has saved you time?
• (14:24) - What is one thing that you do after a session that has increased business?
• (15:55) - Balancing Multiple Roles and Automating Business Processes
• (19:28) - The Impact of Fame on Privacy
• (20:55) - Privacy and Social Media Posting
• (22:16) - The Influence of Social Media on Personal Life
• (22:52) - The Impact of Meta on Instagram
• (23:20) - The Power of ManyChat
• (23:47) - The Importance of Workflow Tools
• (25:08) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (27:44) - The Role of Text-Based Communication in Business
• (31:33) - The Future of AI in Photography
• (34:01) - How did Imagen impact your life?
• (36:01) - What does the future of AI in photography look like to you?
• (38:29) - Closing Remarks and Contact Information

Key Lessons

1. Embracing automation can streamline photography businesses and save time.
2. Utilizing AI-powered tools like Imagen can enhance photography editing workflows.
3. Balancing social media presence with personal privacy is crucial for photographers.
4. Ensuring proper lighting and capturing the best images in camera can minimize editing work.
5. Using business management systems can aid in automating workflows and client communication.

Resources 

• Nowsite
• Castmagic
• 17hats
• Manychat

Don't miss the opportunity to learn from Carissa's insights into wedding photography and business automation. Tune in to the episode now to enhance your photography workflow and business strategies.

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Discover the challenges and triumphs of photography as Vanessa Joy joins Scott Wyden Kivowitz to share her experiences and insights.

Why You Should Listen

• Understand the importance of safety and awareness as a photographer when shooting in public spaces.
• Gain valuable insights into the impact of safety incidents on the photography industry.
• Get inspired to prioritize safety and awareness in your photography workflow.
• Learn about real-life experiences and practical tips for safety while shooting in public spaces.
• Explore the need for open discussions and awareness about safety concerns in the photography world.

Photographer Vanessa Joy joins host Scott Wyden Kivowitz in a candid conversation about industry advancements, business strategies, and the importance of safety awareness for photographers. Vanessa Joy is a distinguished photographer with over 20 years of experience in capturing the essence of events, portraits, and marketing projects. Her remarkable work has graced publications like Yahoo! News, Grace Ormonde, and Style Me Pretty, and she's collaborated with renowned companies such as Bravo, Canon, and Hilton. Vanessa is a celebrated Canon Explorer of Light, an honor reserved for a handful of wedding photographers in the U.S., and an author with four books on photography and business. As a devoted mother and former Spanish teacher, she brings a unique, practical approach to her craft, impacting hundreds of thousands of photographers with engaging, educational content.

Vanessa discusses the lack of graceful transitions in the photography industry, shares a harrowing experience of harassment during a photography shoot, and highlights the significance of building relationships in a new location. The conversation also delves into photography business strategies, safety precautions, and the need for open discussions about safety in the photography world.

"I initially brushed off the rude and annoying behavior of young people during a photography session, aiming to keep the model safe and ease tension." - Vanessa Joy

• (00:00) - Photography in Public Spaces: Safety Precautions and Awareness for Photographers
• (02:02) - Introduction and Casual Conversation
• (03:34) - Discussing the Challenges of Being a Photographer
• (05:28) - Transitioning Business Locations and Building Relationships
• (08:10) - Adapting to Changes in the Photography Industry
• (10:13) - Dealing with Harassment During a Photoshoot

1. The photography industry has experienced challenges in transitioning from film to digital and adapting to technological advancements like AI.
2. Building relationships and creating a positive client experience are essential for a successful photography business.
3. Safety precautions and awareness are important for photographers when photographing in public spaces.
4. Addressing safety concerns openly and raising awareness within the photography community is essential for creating safe working environments.
5. Despite challenges, maintaining professionalism and a strong support network can help photographers navigate the industry successfully.

Please watch Vanessa's video so you have a complete understanding of the original story.

Join the conversation about safety awareness and business strategies for photographers. Share your experiences and insights in the Imagen Community.

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In this episode of Workflows, Scott Wyden Kivowitz is joined by the esteemed photographer Jerry Ghionis, known for his mastery in wedding and portrait photography.

Why You Should Listen

• Elevate your photography game with expert insights from renowned photographer Jerry Ghionis.
• Gain actionable tips for improving client experiences and increasing photography sales.
• Discover the impact of AI on the photography industry and storytelling through images.
• Get inspired to create memorable experiences and same-day slideshows at events.
• Uncover strategies for enhancing client relationships and prioritizing customer service.

Jerry Ghionis is a proud Nikon Ambassador, and PDN Magazine named him one of the top photography workshop instructors in the world. He is WPPI's most awarded photographer and first Grand Master. Over three decades in the photography industry, he's known for his posing, lighting, storytelling, versatility, and ability in multiple genres.

Jerry Ghionis takes listeners through his comprehensive approach to wedding photography, emphasizing the significance of thorough client communication, the emotional aspect of album sales, and the impact of AI on the industry. He provides valuable lessons on business strategy, photo workflow, and the importance of meaningful experiences in photography.

"Being meaningful and providing great customer service can compensate for being a lesser photographer."

• (00:00) - Elevating Photography Experiences: Expert Insights with Jerry Ghionis
• (01:46) - Introduction and Initial Conversation
• (02:26) - Sharing a Personal Story: Learning from Mistakes
• (04:08) - Importance of Clear Communication with Clients
• (05:39) - What is one thing that you do for the photographic process that has saved you time?
• (06:52) - Efficiency in Photography: Going Slower to Save Time
• (07:43) - The Art of Posing and Capturing the Perfect Shot
• (12:45) - What is one thing that you do for the business that saves you time or money?
• (16:05) - What is one thing that you do for editing that has saved you time?
• (23:28) - What is one thing that you do after a session that has increased business?
• (31:48) - The Ideal Concert Experience: Beyonce at the Sphere
• (33:19) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (33:37) - The Inquiry Process: Converting Emails into In-Person Meetings
• (35:20) - The Booking Process: Creating the Perfect Client
• (35:49) - The Wedding Day: Ensuring Everything Goes Smoothly
• (39:45) - Post-Wedding: Delivering the Final Product
• (43:11) - The Portrait Session: A Detailed Breakdown
• (48:29) - What does the future of AI in photography look like to you?

Key Lessons

1. Importance of thorough client communication and understanding expectations.
2. Emotional impact in album sales and the significance of meaningful experiences in photography.
3. Business strategy lessons, including delegation and effective client management.
4. Impact of AI on the photography industry, emphasizing the need for authenticity and vulnerability in photography.
5. The value of experiences over material possessions, drawing inspiration from live performances.

Resources

• Icon International Photography Awards
• WPPI - Wedding & Portrait Photographers International

Tune in to the Workflows podcast to gain valuable insights into wedding photography, customer service, and the impact of AI in the industry.

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Get ready to wrap up Season 2 of the Workflows Photography Podcast with host Scott Wyden Kivowitz and an incredible lineup of guests. Discover the best photography workflows, tips, and insights from industry professionals in this episode.

• (00:00) - Introduction and Season Wrap-up
• (00:33) - Workflow and Client Management
• (00:53) - The Art of Packaging and Presentation
• (01:27) - Data Managem ent and Backup
• (01:43) - Comparing Weddings and Bar Mitzvahs
• (02:23) - The Journey of Self-Taught Photographers
• (03:03) - Booking Process and Client Communication
• (04:03) - The Importance of Technology in Photography
• (04:40) - Pricing and Booking Strategies
• (05:26) - Learning from Mistakes
• (06:03) - Client Expectations and Surprises
• (06:38) - Color Calibration and Editing
• (07:38) - Off Camera Flash and Confidence Building
• (07:59) - The Creative Process and Self-Criticism

Tune in to this season two of the Workflows Photography Podcast to gain valuable insights and inspiration for enhancing your photography workflows. Don't miss out on the expertise of these industry-leading professionals.

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Scott sits down with award-winning wedding photographer Michael Anthony to discuss time-saving techniques and workflow optimization in the photography business.

Michael Anthony Photography is a Los Angeles-based Wedding Photography studio that was started in 2011 by Michael & Jennifer Loizzi. Their work is best known for its colorful, contemporary, cinematic style of portraiture.

• (00:00) - 030
• (05:40) - What is one thing that you do for the photographic process that has saved you time?
• (10:24) - What is one thing that you do for the business that saves you time or money?
• (17:47) - What is one thing that you do for editing that has saved you time?
• (22:07) - What is one thing that you do after a session that has increased business?
• (28:55) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (33:18) - What does the future of AI in photography look like to you?
• (38:23) - How did Imagen impact your life?

"Outsourcing and automating tasks in your photography business will not only save you time and money but also allow you to focus on what you do best – capturing beautiful moments." - Michael Anthony

Ready to optimize your photography workflow for efficiency and creativity? Tune in to this episode of Workflows to discover time-saving techniques, automation tools, and the future of AI in the photography industry.

Discussed in this episode

• Discussion of workflow for photography sessions, including engagement sessions, wedding shoots, reveal sessions, and album delivery
• The importance of marketing to previous clients and using ongoing promotions
• Outsourcing and automation to maintain profitability and efficiency in the photography business
• The belief that AI will not replace wedding and family photographers but will make their jobs easier
• Advances in autofocus algorithms and AI tools for retouching
• AI's potential for analyzing leads and conversations to determine conversion rates and predict booking timelines
• The benefits of AI analytics and data for optimizing business operations
• Discussion of culling processes and the importance of removing oneself as a creative director
• Michael's recommendation to automate the reveal process and scheduling
• The benefits of automation in terms of saving time, reducing errors, and preventing the need for manual follow-ups
• The importance of outsourcing and delegating tasks for work-life balance and preventing overwhelm
• Making a list of tasks and prioritizing outsourcing based on personal preferences
• Having systems in place for handling situations where time off is needed
• ProSelect and Lightroom for IPS and slideshows
• Michael's use of off-camera lighting and controlling light with equipment like a three-foot Profoto Octa box, grids, and reflectors
• Focusing on getting the final look in camera to save time in the editing process
• Michael's outsourcing of editing, training associate photographers, recruiting, and creating timelines

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