The Wit & Wire Podcast – Details, episodes & analysis

Which digital product is right for your business right now: an online course or a membership?

Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.

Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.

Episode References:

• Manu's Business: https://yoursocial.team
• Melody DiCroce's business: https://thelaunchlibrary.com
• Wit & Wire's Online Course Toolkit, which includes all my recommended software, tools and course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.

Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:

• When is the right time to use a live launch model vs. the evergreen model?
• If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
• How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?

Episode References:

• Membership Academy, Mike and Callie’s signature membership
• Course Creator Mastermind, Melissa’s signature program
• Episode Transcript

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term.

I’ve seen firsthand just how powerful podcasting can be for online business owners. And even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you know how to turn your show into an optimized conversion funnel for your business. Today, I'll teach you how.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram  | Pinterest | Website

Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?”

By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being involved in a summit can help you build your audience. And if you’re worried your audience isn’t big enough to be a speaker or a summit host, we’re here to share why you shouldn’t let that hold you back.

To download Jenni's freebie and find links to everything mentioned in today's episode, visit witandwire.com/35.

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) | Website

Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?)

Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own.

So today, my goal is to share the most critical updates to help you understand how this will affect you as a current or aspiring podcaster.

To view the complete show notes - including all articles reference and a list of our favorite podcast hosting platforms any budget, visit witandwire.com/34.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram  | Pinterest | Website

Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience?

Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3" framework to apply to both your book and your podcast.

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) | Website

Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million.

So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) | Website

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy?

In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. 

Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out. 

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram  | Pinterest | Website

Connect with Kara:

Website | Instagram | Podcast

My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27]

Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording.

So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts.

(Not sure what Clubhouse is? I recommend starting with the previous solo episode, “Will Clubhouse kill podcasting?”)

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) | Website

Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?

Learn more about Brandy:

Podcast | Website | Brandy's Mini Episode Roundup

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) | Website