The Win-Loss Show – Details, episodes & analysis

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The Win-Loss Show

Trenton Romph, Nate Bagley

Business

Frequency: 1 episode/8d. Total Eps: 25

The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing. Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.

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Data updated on 22/09/2026

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Apple Podcasts

🇨🇦 Canada - Marketing
22/09/2026
#88

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https://www.callypso.co/
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http://winloss101.com
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https://t14196865.p.clickup-attachments.com/t14196865/3015f18d-a214-42ed-8718-9ccab085f6f7/5%20Reasons%20your%20CRM%20is%20costing%20You%20Revenue%20%7C%20Linkedin%20Carousel.pdf?view=open
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https://www.linkedin.com/in/nockels/
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https://www.linkedin.com/in/msteadman/
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Score global : 53%

Publication history

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How to grow your win-loss program—an interview with Tirrah Switzer

Episode 25

Friday, September 29, 2023 • Duration 20:47

Most win-loss program typically gets started because a leader at the company wants answers to a big, important question. Why do we keep losing to competitor X? Why is this new product not selling? Why has our win-rate dropped so much? Once leaders start to get their hands on a few super-insightful buyer interviews, they get hungry for more. In today’s episode, I sit down with Tirrah Switzer, Senior Director of Product Marketing at Community Brands, to talk about how a win-loss program can grow and mature over time — especially after the initial business questions get answered.

She’s done an incredible job at finding new questions to ask and problems to solve using the methodologies and technology of modern-day win-loss analysis. It will give you an idea of the immense value companies get out of having ongoing conversations with their buyers.

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How to build a winning SDR team in 2023—an interview with Kyle Coleman

Episode 24

Friday, September 15, 2023 • Duration 24:53

When there’s not alignment in your company, the sales process breaks down and you lose deals you should be winning. Many companies struggle with low trust between marketing, SDR, and sales teams. Rather than collaborating and working to enhance outcomes for the company as a whole, they end up stepping on each others toes, throwing each other under the bus, or competing for credit… which is never good for the buyer or the company.

Kyle Coleman, the CMO at Clark, has experience working across the entire revenue organization. One of his greatest strengths is helping to create alignment by helping teams cultivate empathy for each other, and for the buyer. In today’s episode, he gives his recommendations on how to be a stellar SDR or SDR leader in today’s economic climate.

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How to eliminate churn—a conversation with Kathy Hassett and Nancy White at Xactly

Episode 23

Friday, September 1, 2023 • Duration 18:49

What happens when you take the same methodologies, skills, tools, and genuine desire to understand why you win and lose deals and apply them to understanding why you win and lose current business? Kathy Hassett and Nancy White did exactly that, and what they saw happen to their churn numbers was remarkable. In this episode, you’re going to hear them tell the story of how conducting retention interviews virtually eliminated churn, and how they did it.

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Should you hire an ethnographer for your brand?—an interview with Peter Spear

Episode 22

Friday, August 18, 2023 • Duration 32:03

Ethnography is a type of social research that involves studying the behavior of a group of people and the culture they create.

Our guest on today’s episode is Peter Spear, a corporate ethnographer and brand consultant. Throughout his career, he has helped big brands like Gatorade, Coca-Cola, the Discovery Channel, and AMC to understand their buyers through qualitative interviews — which is just a fancy way of saying that he talks to them and asks them thoughtful questions. This episode will resonate with anyone who wants to bring more curiosity, empathy, and understanding into their business.

What I hope you take away is that you ALWAYS have something to learn, and the fastest way to learn it is to engage in meaningful dialogue with your customers and sincerely listen to what they have to say to you.

I hope you enjoy the show.

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How win-loss data can benefit the entire company—an interview with Heather Pepe

Episode 21

Friday, August 4, 2023 • Duration 14:32

Heather Pepe, the Manager of Solutions Marketing at Calendly discusses how win-loss analysis data benefits leaders across the entire company, helping them create strategic alignment, and address issues to build and sell top-of-class products to their customers.

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Why every B2B revenue leaders should outsource their win-loss program—an interview with Rex Galbraith

Episode 20

Friday, July 28, 2023 • Duration 20:16

Rex Galbraith, CRO at Consensus, uses win-loss analysis feedback to optimize his sales team's effectiveness by helping them better understand why they should NOT be selling to, giving them more confidence when negotiating pricing, and more.

Find out why Rex decided to outsource their win-loss program, and just some of the direct benefits they've seen since doing so.

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You should win more than you lose—a conversation with Andy Paul

Episode 19

Friday, July 21, 2023 • Duration 37:38

What would you have to change for you to win more deals than you lose? What would it do for your business, quota, morale, and stress levels? In today's episode, we chat with Andy Paul about the number one metric revenue leaders need to hone in on—especially if they want to be successful during an economic downturn. (HINT: It's not pipeline.)

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The win-loss maturity curve—an interview with Cam England

Episode 18

Friday, July 14, 2023 • Duration 33:52

When a sales team sees pipeline dry up and revenue begin to drop, leaders begin to scramble for answers.

"Why did we lose that big deal?"

"What product features are we missing?"

"Which competitor is undercutting our pricing?"

Finding answers to these questions is like being given the cheat code to improve win rates, and drive more revenue.

In this episode, Cam "The Win-Loss Guy" England explains the natural evolution a business goes through as they seek answers to questions about why they win and lose business and how much more confident leaders become when they get their answers directly from buyers and customers.

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When you're slow, you lose dough—an interview with Tom Rowe

Episode 17

Friday, July 7, 2023 • Duration 20:13

What do you think happens when you have a high-intent lead who fills out a form and it takes you days to respond and over a week to book a meeting?

How will a buyer respond when they pull together an entire buying committee to check out a demo, and you spend 25 or your 30 minutes qualifying them?

👎 What happens is... you lose the deal.

They might tell you it's because of pricing or timing... but really, it's because your responsiveness and sales motion is too clunky, slow, and tailored to your needs, not your buyers.

In this interview with Tom Rowe, SVP of Sales at ChiliPiper.com, you'll learn what B2B sales teams should be doing to convert more leads into buyers simply by improving responsiveness.

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How to retain and expand your biggest B2B accounts in 2023—an interview with Michael Tuso

Episode 16

Friday, June 23, 2023 • Duration 28:35

Michael Tuso was the first sales leader hired at ChiliPiper back when the company had less than a million dollars in annual recurring revenue.

He then helped them scale through a seed round, a series A round, and a series B round of funding until they reached a valuation of over $350 million. Michael hired, coached, and trained dozens of salespeople and built out processes for the entire revenue org from scratch, including STRs, AEs, and account managers.

Ever since he started selling, he noticed that it was really difficult for sales teams to figure out how to grow and expand customers once they landed them—And that's why he's founded his new company, Calypso, which is dedicated to helping companies expand and retain their current customer base.

In this economic climate, I can't think of a better guest to have on the show to learn more about how to drive net revenue retention, their Michael Tuso.

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The Win-Loss Show – Details, episodes & analysis

Podcast details

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The Win-Loss Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other3

LinkedIn2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

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Other3

LinkedIn2