The Wellness Business Podcast – Details, episodes & analysis

Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference. 

The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter. 

In this episode, we’re pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.

In this episode you’ll discover – 

• Our 4-step blueprint for growing your wellness business as quickly as possible
• K&K share their reasoning for ending the podcast and how they are feeling about it while recording the final episode
• Your next step action plan to work directly with us and learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

Links mentioned in this episode – 

Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/

Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/

Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/

Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/

The Wellness Business Accelerator -

https://www.wellnessbusinessaccelerator.com/

Kathleen’s Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/

Karen’s Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even when it’s a recording.  

Most people are nervous on camera, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips. 

Here’s what you’ll discover: 

• The first step in calming video nerves
• The easiest way to start utilizing video right now 
• The #1 thing that will help you improve your videos
• How to outline your videos to maximize watch time 

Whether you are brand new to video or you want to take your skills to the next level, tune in to learn simple strategies you can start using today. 

Links/Resources mentioned on the show:

Livestream Video Checklist - https://www.karenpattock.com/livestream-video-checklist/

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business. 

If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger. 

A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her. 

It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.

In this episode, you’ll discover –

• A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible
• Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period
• Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement
• Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign

Ready to dive in? Let’s do this!

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to increase productivity and profitability, using 90-Day goal setting framework might just be the key. 

When you plan in this way it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year. 

In this episode of The Wellness Business Podcast, we're sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner. 

In this episode you'll discover:

• Why working in 90-day cycles to complete your goals makes you more productive and profitable
• A sample 12-week project plan for hosting a wellness workshop for client enrollment
• Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Links/Resources mentioned on the show:

FREEBIE – 90 Day Business & Goal Setting Training http://www.karenpattock.com/business-goal-setting-podcast

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Urgency and scarcity have been proven to provide amazing sales results when used together. The idea behind this strategy is to appeal to our natural psychological desire as humans to never miss a good deal or be left behind.

In this episode of The Wellness Business Podcast, we’re sharing a ‘Call to Action’’ promotional strategy that we’ve been using for years to make more sales. The great news is that this works for every type of business, including yours.

In today's episode you'll discover:

• 3 urgency and scarcity options you can use in your next promotion that will increase the number of people enrolling in your paid program
• The #1 thing you should NEVER do when using this strategy, (because you could lose all future credibility with your followers)
• The psychological premise behind this strategy and why it works like gangbusters across all industries

To get more sales, you need to always have a call-to-action. Tune in to this episode to learn how to get more program sales.

Links/Resources mentioned on the show:

FREEBIE – 10 Ways To Use Urgency & Scarcity To Make More Sales: http://www.karenpattock.com/10-ways-urgency-scarcity

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

A very common question we see from health coaches is how to price their coaching programs.  This can be a real quandary since there are several options to consider, and it can keep you stuck in analysis paralysis. Because there isn't one set answer about how to do this, we wanted to share a formula with you to help you make a plan you feel good about, so you can check this off your to-do list once and for all.    

The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle:  

1. What Your Ideal Client Wants 
2. Your Revenue Goals
3. Pricing and Program Model Options

Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients. 

Tune in for plenty of ideas and examples, so you can finalize or update your program pricing. 

Links/Resources mentioned on the show:

Free Guide and Workbook: The Secrets to Pricing and Packaging Health Coaching Programs that Sell: https://resources.healthcoachsolutions.net/pricing

Episode 226: How Often Should You Raise Your 1-On-1Coaching Rates: https://www.healthcoachsolutions.net/raise-health-coaching-prices/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the biggest hurdles for most coaches taking their coaching online is the tech stuff, so we are going to let you in on the secrets to making this super simple. 

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it. 

In this episode, you’ll discover: 

• The two easiest ways to run your online program without the tech overwhelm
• Two other logistics you’ll need to have in place to help your clients and stay in touch
• Important mindset shifts that are critical to taking your coaching online

If you’ve had questions about taking your coaching program online without tech overwhelm, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

The Ultimate Guide to Launching a Successful Online Health Coaching Program: https://www.healthcoachsolutions.net/online_launch_guide/

Coach with Confidence, Done-for-You 6 Month Health Coaching Program: https://www.healthcoachsolutions.net/cwcprogram/

Practice Better: https://practicebetter.io/?gspk=a2FyZW5wYXR0b2NrMTM0OA&gsxid=o7V4dj15Kp6M

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re ready to start helping people as a health coach, but how do you actually get clients?

Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated. 

In this episode, we are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.  

We explain each step and share examples, so you’ll know how to take action.  

STEP 1. Have A marketable ideal client - your niche. 

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve. 

STEP 3. Promotion - Invitations to work with you (in a non-salesy way).  

Tune in to discover how to use these 3 simple steps in your business and watch what happens.

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.    

Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind: 

1. The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have. 

1. Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way.  

In this episode of The Wellness Business Podcast, you'll learn: 

• The simplest and easiest type of free offer you can create on your own 
• The best format for testing your freebie title and topic 
• The freebie option that will accelerate your email list growth the fastest

Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now. 

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that. 

In this week's episode we're covering:

• The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations)
• A breakdown of each key workshop element and why it's important
• How you can put this blueprint into action by creating your own profitable workshop. 

If you have had questions about creating a wellness workshop that converts into paying clients, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

6 Elements of a Profitable Workshop Freebie: http://www.karenpattock.com/elements-profitable-workshop

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/