Voice of the Agent is the property podcast that swaps guesswork for grounded insight, and still manages to have a laugh along the way.
Hosted by Toby Martin and Simon Leadbetter of We Are Unchained, each episode is built around one simple idea: if you want to understand what’s really happening in the UK property industry, don’t rely on hot takes and LinkedIn noise - ask the people doing the job, and test it against real consumer and market data.
You’ll hear a mix of expert interviews with big brains from data, marketing, tech and beyond (including guests from organisations like YouGov and Experian), breakdowns of the latest Voice of the Agent reports (our free, statistically significant surveys of agents and consumers), and live sessions from the Voice of the Agent Conference - where agents, conveyancers and industry leaders get in the same room and talk honestly about what’s working, what’s broken, and what needs to change.
Expect practical takeaways, sharp observations, the occasional rant, and the kind of conversations that help you run a better business: clearer marketing, smarter use of AI, stronger customer experience, more resilient growth, and a more realistic view of what buyers, sellers, landlords and tenants actually think.
New episodes land regularly across Spotify, Apple Podcasts and YouTube. If you work in property - or you simply want to understand where the market is heading - you’re in the right place.
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Data updated on 04/07/2026
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Latest chart positions across Apple Podcasts and Spotify rankings.
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
Stop what you are doing and complete the survey for January's Voice of the Agent Report: https://www.surveymonkey.com/r/TVOTAJan2026
The survey is only open for a short time, so don't delay - complete it today!
Will Ullstein, UK CEO of YouGov: What the Next Generation Really Thinks
Monday, December 29, 2025 • Duration 42:40
What if you could see around corners and spot shifts in consumer behaviour years before they show up in your pipeline?
In this episode of Voice of the Agent, Simon is joined by Will Ullstein, UK CEO of YouGov, to unpack what their data is really telling us about Gen Z, tomorrow’s consumer, and what that means for the property industry. They discuss why your own customer data will only ever tell part of the story, how nationally representative research fills in the gaps, and the very real strategic risk of running your business purely on gut feel and portal dashboards.
Will explains how YouGov’s panel works (including why people happily share Netflix viewing and bank data), how even a single omnibus question can unlock a full 360° picture of your ideal customer, and why research is no longer just for big brands with six-figure budgets. They also dive into AI: from using it to analyse open-ended responses in seconds, to YouGov’s new AI interviewer and data-driven personas that let you “talk” to your target audience before you spend a penny on campaigns.
Simon and Will also tease a new collaboration designed to give independent estate and letting agents access to serious YouGov and Experian firepower at an entry-level price – plus there’s time for pillow-fight stats, beans on toast, and the surprisingly wobbly career path from failed actor to CEO.
If you care about where the market is heading, how Gen Z will reshape expectations, and how to make better decisions with proper evidence rather than hunches, this conversation is a must-listen. Follow the podcast, hit play, and if you enjoy it, leave a review so more agents can find the show.
BONUS EPISODE: Tinsel, Turkey, and the Die Hard Debate - A Very Voice of the Agent Christmas
Wednesday, December 24, 2025 • Duration 27:19
It’s Christmas Eve, and instead of diving into Voice of the Agent data, Toby Martin and Simon Leadbetter are taking a festive detour into the numbers behind the Great British Christmas. Expect the big debates (Father Christmas vs Santa, and yes… Die Hard), the nation’s favourite film and song, what’s really happening on Christmas dinner plates, and the surprising truth about family arguments.
Along the way, Simon gets gently interrogated about the Leadbetter household traditions, Toby tries to keep things vaguely on-brand (with mixed results), and together they attempt to define what a “statistically perfect” Christmas actually looks like. Merry Christmas - may your sprouts be optional and your data be judgemental.
Some links referred to in this episode...
🎸 The Story of Fairy Tale of New York: https://www.youtube.com/watch?v=TUSNzqqLFT0
🐈 Mog's Christmas Calamity (Sainsbury's ad): https://www.youtube.com/watch?v=kuRn2S7iPNU
🪖 1914 (Sainsbury's ad): https://www.youtube.com/watch?v=NWF2JBb1bvM
Part 5 of the Voice of the Agent 2025: A Year in Data - What Estate Agents Learned in 2025
Monday, December 22, 2025 • Duration 01:06:37
In this special end-of-year episode of The Voice of the Agent Podcast, Toby Martin and Simon Leadbetter reflect on a transformative year in the property industry. They discuss the key findings from the recently released Part 5 of the Voice of the Agent report, which encapsulates insights from our inaugural conference at Bletchley Park and surveys agent sentiments heading into 2026. With discussions ranging from economic challenges and marketing strategies to the impact of AI on estate agency, Simon and Toby unpack the evolving landscape and what it means for agents.
Join Simon and Toby, as they share valuable takeaways and look forward to the exciting changes ahead in our monthly reporting format!
You can download the Voice of the Agent Report for free from https://www.weareunchained.co.uk/thevoiceoftheagent
Kate Faulkner OBE Live at Voice of the Agent 2025: The Truth About the Housing Market
Monday, December 15, 2025 • Duration 16:22
In this special edition of the Voice of the Agent podcast, we’re taking you inside the room at the Voice of the Agent Conference for a live keynote from one of the UK’s leading property experts: Kate Faulkner OBE.
If there were a National Curriculum for estate agency, this talk would be on page one.
Kate brings the kind of clarity, passion and data-backed insight that cuts straight through the headlines and tells the real story of the UK housing market — how we got here, what we’ve misunderstood, and what absolutely has to change.
In this episode, Toby introduces a powerful five-minute clip from Kate’s keynote, recorded at Bletchley Park just weeks after she returned to the stage following knee surgery — with all the energy to prove it.
You’ll hear a section of Kate’s talk that had agents in the room leaning forward and furiously taking notes. And if you want the full 30-minute keynote, along with every session from the conference, you can now watch the complete on-demand film at weareunchained.co.uk.
Coming up in this new conference-series format:
Heather Staff, Will Ullstein (YouGov), Phill Agnew (Nudge podcast), The Prime Market Panel, and more.
Follow the show to catch the next instalment.
Mal McCallion: How AI Property Search Could Kill Rightmove, And Give Estate Agents Their Power Back
Monday, December 8, 2025 • Duration 44:56
What happens to estate agency when AI stops being a novelty and starts rewriting how people find homes?
In this episode of Voice of the Agent, Simon sits down with Mal McCallion, founder of MyPorta and ModelProp, and a key figure behind PrimeLocation and Zoopla, to explore whether AI-driven property discovery could fundamentally reshape the market — and what that means for Rightmove, for portals, and for agents everywhere.
Mal shares what he learned from helping build the early portals, why the traditional filter-based search model is about to feel as outdated as newspaper property pages, and how AI will allow people to describe their ideal lifestyle rather than tick boxes. He also reflects on the Rightmove Resistance Tour, the surprising human stories he heard from agents across the country, and why he believes the bulk-subscription, pay-to-list model is living on borrowed time.
They dig into MyPorta’s vision for a free-to-list, AI-optimised platform that gives agents control of their leads and data, how consumer behaviour is changing at speed, and why AI literacy is set to become a core skill for every successful agent.
If you're curious about the future of property search, the role AI will play, or how the portal landscape could shift over the next five years, this is a fascinating and timely conversation.
Listen now, hit Follow, and if you enjoy it, leave us a review so more agents can discover the show.
Consumers, Conveyancing & 195 Days of Pain: Inside Part 4 of the 2025 Voice of the Agent Report
Monday, December 1, 2025 • Duration 13:50
In this episode, Toby Martin breaks down the key insights from Part 4 of The Voice of the Agent 2025 report — how consumers are really finding property, what they think about stamp duty, which brands they trust, and why the agent–conveyancer relationship is becoming the industry’s biggest bottleneck.
We also explore the rise of AI in property search: from under 1% usage today to potential mainstream adoption within the next decade, and what that means for portals, agent websites, and the future of the customer journey.
A fast, data-led look at the trends every estate agent needs to understand in 2025.
Steve "Currency" Eakins: The Hidden FX Mistakes Costing Homeowners Thousands - And How Agents Can Stop Losing Deals
Monday, December 1, 2025 • Duration 42:35
Simon Leadbetter of We Are Unchained sits down with Steve Eakins from Lumon following The Voice of the Agents Conference, held on 7 November at Bletchley Park.
In this episode, Simon and Steve dive into the world of foreign exchange rates, currency volatility, and brokerage, unpacking how these financial dynamics directly impact today’s estate agents and agencies.
From international buyers to cross-border transactions, they explore the real risks, the opportunities, and what agents need to know right now.
Whether you're an agent looking to protect your pipeline from FX fluctuations or simply want to understand how currency affects the UK property market, this conversation offers clear, actionable insight.
Chat with Steve Eakins
To speak with Steve directly, click the link below:
👉 https://wa.me/447919230666?text=Just%...
Learn more about Lumon
👉 https://www.lumonpay.com/
Phill Agnew: The Psychology of Persuasion - Why Less Marketing Noise Wins You More Business
Monday, December 1, 2025 • Duration 42:53
Simon Leadbetter sits down with Phill Agnew, Host of Nudge, the UK’s #1 Marketing Podcast, to explore various topics such as ethical marketing, behavioural science, and what it really means to understand your audience.
In this episode, Simon and Phill dive into:
• Ethical marketing and whether we’re truly benefiting the user
• Behavioural psychology and how it shapes buyer decisions
• Contacting buyers before viewings, why timing and context matter
• How to speak to your audience in a way that actually resonates
• The fine line between persuasion and manipulation
It’s a thoughtful, practical conversation for anyone looking to communicate more effectively, market more responsibly, and understand the people they’re trying to reach.
Phill's reading list reference in the podcast:
https://nudge.kit.com/reading-list
🎧 Listen to Phill’s podcast, Nudge:
Apple: https://www.nudgepodcast.com/
Spotify: https://open.spotify.com/show/0zpOldE9YMNYN1QiL7EBfS
EP.7:Agents Are Wasting Millions Thinking Portals Are Marketing
Friday, July 4, 2025 • Duration 14:14
Nearly two-thirds of an average UK estate agent’s marketing budget disappears into portals and most of them can’t explain why.
In this explosive panel top industry minds call out one of the biggest financial blind spots in the property game. From the myth of social media as strategy to the untapped power of PR, this episode unpacks what real marketing looks like and why agents who get it are pulling ahead.
COVERED TOPICS
Why portals are a utility, not marketing
The shocking 10.4% stat for all non-portal marketing
Why agents still think social media is a strategy
The hidden ROI of PR and why no one’s using it
How high-growth agents spend and win
Why your CFO is killing your pipeline
Brand vs lead gen vs product marketing
Long-term trust vs short-term wins
Zero-based budgeting for smarter marketing decisions
Why listings are only step one
Marketing mistakes that cost agents millions
#EstateAgentMarketing #VoiceOfTheAgent #PRNotPortals #RealEstateMistakes
#MarketingROI #TrustAndBrand #UnchainedThinking #AgentGrowth #UKPropertyIndustry
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