The Vitafoods Insights Podcast – Details, episodes & analysis

This month, Vitafoods Insights focuses on bone and health, including market growth, innovations and opportunities.

Tune in to hear more!

 Guests:

·       Monica Gomez, marketing manager at Bioiberica

·       Xavier Berger, global market manager,joint and mobility at Gnosis by Lesaffre

Hyperlink to mentioned resources:

• Grand View Research
• Vitafoods Insights thematic panel discussions
• Vitafoods Insights industry reports

Increasing calls for transparency in the supply chain are driving brands and suppliers into greater collaboration and dialogue around sourcing.

Driven by regulatory requirements, consumer demand, and myriad other influences, companies are seeking ways to optimize how they collect and share information. As part of Vitafoods Insights Virtual Expo Europe, an expert panel discussed the opportunities for the ways companies can optimize the way they collect and share information around sustainability and sourcing. In this podcast version, we share the insights of Juliette Barre, director of enterprise sales at Sourcemap; João Brites, director of growth and innovation at HowGood; Dan McGlynn, senior account executive at TraceGains; and Miranda Murphy, principal consultant at Sedex

Tune in to hear more about: 

• What companies need to do to ensure they can meet regulatory requirements around the globe.
• Understanding the biggest risk in responsible sourcing, and how companies should be managing those risks.
• Exploring the ‘say-do’ gap with consumers, and understanding the right way to communicate about sustainability.
• Questions to ask about tech solutions when making the decision to use those tools to enhance sustainability reporting.

Guests: 

• Juliette Barre, director of enterprise sales, Sourcemap
• João Brites, director of growth and innovation, HowGood
• Dan McGlynn, senior account executive, TraceGains
• Miranda Murphy, principal consultant, Sedex

Click here to listen to our other Sustainability Series podcast episodes

If you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.

Awareness and education around mental health and holistic wellbeing are raised among consumers across all demographics looking to maintain optimal health. Consumers seek holistic solutions to support their overall health, including their brain, cognitive and mental health. The cognitive health market is booming and expected to witness continued growth, opening commercial opportunities for brands to support consumers with better quality sleep, alleviate anxiety and depression symptoms, and optimise cognitive functions. This month, Vitafoods Insights focuses on cognitive health, including market drivers, trends, and consumers' demands. 

Tune in to hear more about: 

• Cognitive and brain health market growth
• Market drivers
• Consumer's insights 
• Market opportunities 
• + more 

Guests: 

• Zakaria Benmerzouga, Global Product Manager for Nutraceutical Ingredients at Lubrizol
• Maggie McNamara, Marketing Director at Gencor

Featured voices: 

• David Foreman, The Herbal Pharmacist 
• Julia Wiebe, Managing Director at red otc

Hyperlink to mentioned resources: 

• Grand View Research 
• Allied Market Research 
• 2021 - 2022: Industry Reflections & Predictions
• Vitafoods Insights industry reports

If you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free to recommend the show to a friend you think would enjoy it.

For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com    

To learn more about sponsorship opportunities, click here and make sure to check our media kit.

The push for sustainable packaging alternatives to replace plastic counterparts.

Plastic remains the packaging material of choice across the food and nutrition industry thanks to its cost effective, shelf stable, durable and variable associations. However, huge carbon footprints and waste challenges throughout the plastic lifecycle have put pressure on multiple industries to consider packaging alternatives that work toward overcoming the climate and environmental crisis. 

In this Vitafoods Insights podcast, Ulla Hahn of Sanner discusses sustainable packaging for nutraceutical brands and provides a framework of the bioplastic opportunity. Since joining Sanner in 1995, Ulla has worked across quality management, packaging development, innovation management and product management, where she gained a wealth of expertise in desiccant and effervescent packaging development. Since 2017, she has been the head of product management and leads the company’s bio-based packaging development. 

Tune in to hear more about: 

• How food supplement brands currently contribute to the plastic crisis 
• The essential transition needed to sustainable packaging alternatives that protect future environment 
• A definition of bioplastics, composition and the opportunity for finished products 
• Material properties and key considerations around moisture, shelf life and product protection

Understanding the concept and impact of vertical farming.

For this Vitafoods Insights podcast episode, Johnny Stormonth-Darling, Technical Director at UK Urban AgriTech, share insights on:

• What is vertical farming
• The role vertical farming plays in ensuring food safety, food security, food quality 
• Vertical farming’s role in increasing the chances for more potent bioactive ingredients
• How vertical farms help to achieve the Sustainable Development Goals (SDGs)

Tune in hear about the Vitafoods Insights Virtual Expo 2021’s round-up and key takeaways.

Each day of the Virtual Expo centred around one of four key themes, providing insights and sparking new ideas around Mental Performance, Gut and Immune Health, Sports and Active Nutrition and Healthy Ageing.

Hear more directly from the Vitafoods #Contentteam how the event went!

Understanding how a shift in consumer mindset presents new opportunities to nutraceutical brands, and guidance for EU/UK brands looking to enter this market.

Accelerated through the pandemic, consumers in China are more dedicated to healthy ageing than ever before—including an increasing base of younger consumers proactively addressing prevention. Within the ageing category, inner beauty is a particular area of interest driving new launches in edible beauty products. Additionally, sleep and general anxiety management through dietary supplementation is seeing significant uptake. Tune into this podcast with Zarina Kanji, Tmall Business Development lead for Health & Wellness and Food & Beverage Brands, Alibaba Group Europe, to learn more about:  

• How Chinese consumer attitudes toward ageing have shifted over the past few years, including through the COVID-19 pandemic  
• Defining healthy ageing and positioning the category for wider demographic appeal  
• Examples of UK and Nordic companies seeing success in the Chinese market  
• Key considerations for EU and UK-based nutraceutical brands looking to launch into China 

Exploring how the nutraceutical industry can and must achieve health for both people and planet.

The importance of sustainability is increasingly recognised by the nutraceutical community, and sustainability is on the agenda of consumers, government and nutraceutical brands and manufacturers around the world. But what exactly constitutes a sustainable diet, and how can consumers, brands and ingredients companies find a necessary unity between dietary and planetary health? In a conversation spanning food security, sustainable food systems and corporate responsibility, Vitafoods Insights spoke to founder and director of sustainable food consultancy, Mark Driscoll, about his concept of ‘sustainable nutrition’. 

Tune in to learn about: 

• A definition of ‘sustainable nutrition’
• How to educate consumers on the importance of sustainable diets
• Why collaboration across the supply chain is essential in revolutionising the way we see functional food and nutraceuticals
• Whether the plant-based movement is the solution to both malnutrition and climate change
• Innovation in the nutraceutical industry that is paving the way for more sustainable food systems

As consumers seek more natural health care solutions, companies like Uriach are evaluating their own strategic positioning to best meet market needs.

With its recent acquisition of Sidroga, the 180-year-old firm extended its reach into Germany, Austria, and Switzerland, and entering new product categories including immune support. Uriach’s CEO Oriol Segarra has led the business since 2012, navigating through a time of transformation and the desire to meet consumer demands.

• With greater market consolidation in the pharma space, there has been an opportunity for smaller organisations to take on whitespace opportunities in the natural health care space.
• Consumers continue to seek new solutions for their health care needs, particularly driven by last year’s pandemic, further focusing on preventive solutions.
• What lies ahead? Segarra expects to see the company extend its reach geographically as well as further differentiating the product mix it offers.

As genomics technologies continue to evolve, the need for interpreting consumers’ genetics is increasing. Thus, the role of consumers' genetics in the nutraceutical industry could quickly become more prominent. 

As consumers are learning more about the need for a personalised nutrition approach to achieve optimal health, Rachel Clarkson, specialist dietitian at The DNA Dietitian, joined me to share her passion and knowledge about the nutrigenomics market. 

Tune in to hear more about:

• How personalised nutrition is important for ensuring each person is living at their optimal health 
• Consumers' perspective on wants and needs – what are they looking to achieve by taking a personalised nutrition approach 
• How market demand around personalised nutrition market demand has increased in the past years, months and through COVID-19
• Most common reasons that lead consumers to consider personalised nutrition 
• Things industry players active in the personalised nutrition space should consider when introducing new products and solutions to the market
• Technologies that are helpful in fast-tracking personalised nutrition recommendations and whitespace to be addressed by the industry 
• Insights on how Rachel uses her expertise to support tech companies and practitioners in the space of personalised nutrition