In this episode, I tackle one of the most overlooked secrets to explosive growth for veterinary practices: mastering conversion, not just chasing more traffic. So often, the advice out there is to post more, run more ads, or just get more eyes on your website. But what if the real game-changer is turning more of your existing visitors into loyal clients? I break down why focusing on conversion optimization is not only the smartest move in today's crowded digital landscape but also the most cost-effective way to double your client base without spending more on ads or content.

We'll walk through the entire veterinary conversion system, from grabbing attention to guiding clients seamlessly to take action. I share the five crucial steps every potential client goes through attention, interest, clarity, trust, and action and highlight where most practices lose people along the way. You'll hear practical strategies for removing friction, building trust, and making your calls to action irresistible and clear. Plus, I cover the most common conversion killers, like having too many calls to action, unclear next steps, and clunky booking experiences, and give you straightforward fixes you can implement right away.

I also dive into what makes a high-converting veterinary landing page, including the four essential elements every page needs: a clear headline, a single strong call to action, fast load times, and mobile-first design. You'll learn when to use a full website versus a focused landing page, and how to audit your own conversion funnel for quick wins. I'll even walk you through how to test your improvements with real traffic and measure what's working, so you can keep refining your approach for even better results.

By the end of this episode, you'll have a step-by-step action plan to pick your highest-traffic page, apply a proven conversion checklist, and start seeing more bookings without increasing your ad spend. If you're ready to transform your practice's marketing and see real, measurable growth, this episode is packed with actionable insights and resources to help you get started.

In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients.

Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape.

By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!

In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engines work, what's changed, and why it's so important for you to adapt your digital strategy right now if you want to stay visible and competitive.

We'll walk through the evolution of search, from those classic blue links to today's instant, conversational AI answers. I'll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You'll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era.

By the end of this episode, you'll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you're a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don't forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve!

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Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today's episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice.

Now there are 3 ways to grow your business typically

-Cut cost

-Increase Prices

-Increase Frequency

From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing.

With increasing revenue, we need to do it the most effective way possible with out having you and your staff burnt out. Ask these questions in your marketing.

-What services can I offer that will generate the highest margin revenue? What is the best use of your time?

-Which of these services do you love doing the most? How can you still enjoy your job and make it fun?

-Who is the minimum viable audience for these services?  Target the people that truly need an want your services.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more. 

Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the veterinary space over 5 years ago when she started doing her hospital digital marketing. She now works full-time doing social media marketing for the veterinary space and helps 17 other practices.

We discuss how Veterinary practices are now in a time where most if not all have at least one form of social media platform they are on. And as times continue to change so do the goals of your social media marketing. Focusing our returning clients with our social media marketing especially for very overwhelmed practices is a great way to continue building their brand with their followers. Having a well-rounded mix of content types with your social media post to keep your audience connected with your practice or brand by getting to know your values and practices. And so much more! 

If you want to check out more from Crystal be sure to check out and follow her on Instagram @sociablepet

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

In today's Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more.

Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices.

Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text. 

The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very hands. So while amazing cameras do exist not necessarily are the deal breaker to being able to produce and create high quality content for your practices marketing. Video is a tool you can use in your marketing to reach your practices digital marketing goals. 

Be sure to check out Veteos on demand where you can use Veteos templates to create your own high quality high production videos. Or get in contact to learn how we can a create custom video for your practice. Or check out Veteos new co produce option where we take the best parts of both options an work together to create your videos. You can check all this at Veteos website here 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry. 

The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better.

Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate.

Creating the most ideal loyalty reward program for today would be taking the elements from both a membership structure and a wellness program and combining them together to create a payment plan that is automated for ease of clients.

And we cover so much more. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you want to get in contact with Brian Macrae and Rethink Vet Solutions or want to learn more about their programs you can give a call or text directly at (714) 271-8354 or can visit Rethinks Website here or send an email to brian@rethinkloyalty.com

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years.  In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today's episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out.

Here are 7 things you can do to make sure your marketing stands out:

1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them.

2) Have Specificity- Tying in with the first lesson, having very specific content and offers will help you really target the best audience for your practice

3) Dial In Your Offers- What does your audience want or need and how can you make an offer be valuable to your ideal clients.

4) Use Landing Pages- Get specific with your offers and make their own landing pages.

5) Have Goals- Defining and having very clear and specific goals will help your digital marketing go so much smoother by knowing exactly what you are expecting.

6) KPIs- Measuring your goals with KPIs and being aware of if you are reaching the clear goals you have decided.

7) Build Assests- Create content, email sequences, text sequences, etc that can be used over and over again and even automated will save you so much time.

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience.

Karen Bolten started out her career in the veterinary field after finishing vet school starting at an internship treating horses and eventually started her own clinic owning for over 8 years. 2 years ago Karen sold her practice and is now going to business school and moved into the business space of the veterinary industry and now helps other veterinary practices with the business side of their practice through her Instagram @thebusinessvet.

Using Instagram for your veterinary practice digital marketing is a great choice for reaching more of your demographics and audiences. Instagram offers more of an opportunity to gain organic engagement and organic followers. Karen has an amazing hashtag generator that she offers to help practices create and find the best hashtags for their posts to get the best engagement and growth. Since most vet practices are physical locations it is very important and useful to tag your location and hashtag local areas to attract and reach local new clients.

Be sure to check out Karen's hashtag generator and follow Karen Bolten on Instagram! @thebusinessvet

Want to join my super secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, I'm diving deep into one of the most important topics for veterinary practice owners and managers as we head into 2025: how to build a predictable, measurable, and scalable client acquisition system. If you've been feeling the pressure from economic uncertainty, changing pet owner behaviors, and the ever-growing competition from corporate groups, you're not alone. I know firsthand how stressful it can be when your appointment book is packed one week and then unexpectedly quiet the next. The days of "if you build it, they will come" are long gone, and it's time to get proactive about filling your schedule with the right clients.

In this episode, I break down the three pillars that every modern veterinary practice needs to thrive: targeting, tracking, and scalability. I'll walk you through how to identify and attract your ideal clients—those who truly value your services and fit your practice culture — using data from your PIMS and advanced targeting tools. We'll talk about how to make your marketing efforts measurable, so you know exactly which campaigns are driving results (and which ones aren't), using tools like call tracking, UTM parameters, and Google Analytics. And most importantly, I'll share strategies for scaling your client acquisition so you can grow your practice predictably, avoid the feast-or-famine cycle, and respond quickly to slow periods with confidence.

Whether you're just starting to build your marketing system or looking to refine what you already have, I'll also cover common pitfalls to avoid — like overcomplicating your campaigns, relying on gut feelings instead of data, and missing out on key tracking opportunities. By the end of this episode, you'll have actionable steps to audit and improve your client acquisition process, plus expert recommendations to help you future-proof your practice. So grab a notebook, tune in, and let's get your veterinary practice set up for measurable, sustainable growth in 2025 and beyond!

In today's episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you are targeting and what you are putting out. With how much content is out on the internet it is important to move away from general info and content. With your content, you will want to have high quality and high value information you are providing your audience with.

Let's talk about the content types that are working now and in the future and the 4 mediums you can use:

Text-Blog Post

Image-Facebook, Instagram, and social posts

Audio- Podcasts

and Video- Most bang for your buck option because it can be used for years over and over again 

An example of a content strategy I would use in a veterinary practice would be. Knowing who I want to target, who I want coming through the door and what they are interested in. Create 1 pillar piece of content a month that is super high quality. And create this content that is very specific and niche for your unique audience. Creating long form content (which is content that lasts over 10 minutes long) allows you to stand out by providing your audience super high quality information and content that is valuable.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow.

Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences.

Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts. 

Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe.

Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, It's all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads.

Here the 6 types of placements are:

-Skippable In-stream Ads

This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad.

-Non-Skippable In-stream Ads

 has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before.

-Out Stream Ads

This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its probably not a choice to use for your veterinary practice as there is no intent behind the views.

-Conversion Ads

Great for online sales and stores and you get to select the outcome you want however it comes with a need for a big budget

-Ad sequences 

Creates a sequence of videos and delivers to your ad audience in a specific order. Perfect to consider to use for your employment ads

-Shopping Ads

Great placement to sell physical items in your practice that is underutilized by vet practices

Reminder! Be sure to sign up for the Pre-order of my Youtube ads course and be one of the first registered. Sign up HERE

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO.

Here are some key approaches and strategies to think about for your veterinary practice digital marketing.

-Solve a Problem First

Frame your sale in a way that provides your clients with solutions to their problems or concerns by focusing on the benefits of a service, product, etc rather than just the features of the product and service.

-Narrow Down Tactics and Strategies 

Have a very clear strategy that you can use for your digital marketing that will actually work and help your practice grow.

-Create Expert Knowledge Content 

Your content that your practice produces is very important because you want to create content that will serve your current clients but also allow you to reach new audiences. Create expert professional level content that is easy for your audience to understand and comprehend but also evergreen that can be relevant at any time.

-Create Content First and Find Keywords Second 

While keywords in your headlines are great for increasing your SEO ranking be sure to create content for your audience first and then find your keywords. SEO may tell you where you rank but it doesn't give insight into your conversion rate.

If you would like to get into contact with Brandon Boyd be sure to check out his website Vet and Pet SEO Here and check out his podcast The Practice Heist Podcast Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future.

Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general.

Some strategies you can use to get even more good reviews and have people looking 

- Turn your best and trusted reviews into a personal recommendation. Ask your clients that have left glowing reviews to say a few words or testimonials on video that you can share on your social media or even website. Giving potential clients a chance to see its not just words on a screen.

-Develop a system to incentivize clients to leave reviews pretty consistently 

-Integrate your reviews into your website, content, or email newsletters so you own your reviews.

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a quick and easy tip you can use to improve your 

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too.

As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook). 

Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing.

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results.

Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them.

By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!

In today's Inbetweenisode I share how you can market what makes your practice stand out from competitors 

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice's marketing grow and perform better.

The 3 marketing misconceptions and what you can do instead:

1) Chasing tactics and gimmicks with your marketing- Instead of relying on pitches from marketing company have very clear goals of what you are looking to achieve in your practice's marketing. Find marketing companies and professionals that you trust and can express your goals and trust their judgment to best execute your marketing plan.

2) Waiting for business to slow down to start marketing- While it is hard to imagine during a super busy streak ever slowing down ultimately it is inevitable and does happen eventually. Don't wait for business to start slowing down to start really focusing on your practice's marketing. Setting up your funnels and all your automation (email, messaging, ads, etc...), while you are your busiest, is one of the best things you can do in your marketing. Be proactive instead of reactive with your marketing.

3) Assuming that digital marketing will stay consistent- Find how you can have steady traffic streams to draw your best clients into your practice. Create through different channels additional ways to keep your clients coming through the door of your practice.

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how a simple tip can help make your marketing even better!

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice's digital marketing.

Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they need to go and provide them with helpful information on the spot. With chat marketing specifically in the way of Facebook chatbot messaging you can create fully automated conversational flows with clients. Just like email marketing is able to be fully automated to have replies, chat marketing cuts down the response time and is an easy and time-saving tool to have in your veterinary practices digital marketing. People even more nowadays are turning to chat forms of communication as a preferred way of communicating over email or phone calls. Chat marketing is also able to tie into paid ads giving you an extra way to reach new clients. 

If you are interested in getting in contact with Phil Masi and booking a chatbot live demo you can click here

Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.

Reminder This is the last week! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads.

Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users. 

Other ways you can collect conversion events and data include: 

Using UTM tracking- UTM codes are a great method to use for analytics for your ads. Creating the UTM codes at the end of your URLs allows you to gather data from each platform in an easy way.

Create Landing Pages - Creating landing pages for each platform and every ad. You will be able to easily see where traffic is coming from.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some ideas you can use for split testing and optimization.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Special guest Dr. Brett Beckman joins us in today's episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more. 

Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians and is the founder of IVDI the International Veterinary Dentistry Institute which offers trainings and the VDP program to become a veterinary dental professional.

Veterinary dentistry offers an amazing opportunity to really setting your practice apart from other general veterinary practices. Using veterinary dentistry in your marketing helps you be able to gain more clients while also retaining current clients that have dental issues or needs. Dentistry care is a huge need for both cats and dogs, new clients are looking for more dental procedures even more now. Offering dentistry in your veterinary practice is a great way to invest in your practice and yourself as a veterinarian or technician. It not only increases business in your practice but also adds a lot of value to your practice and your clients. Giving your clients and their pets' quality and professional care, for now, their dental needs. 

If you are interested in learning more about Dr. Brett Breckman's live and online veterinary dentistry courses you can check them out here. And if you are also interested in learning more about IVDI (International Veterinary Dentistry Institute), their veterinary dental trainings, and the VDP program you can visit their site here 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn't with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment.

3 of the best placements for employment ads

1) Facebook- Facebook is great for ads however when it comes to employment ads the rules are a bit different and have only limited targeting options, but is still a good option to get organic engagement. Your reach can expand from shares and tagging.

2) Google- Google Ads is another good option for employment ads as the people searching for a job actively need or are wanting a job. While on one hand, it may not be a lot of volume in searches their searches are filled with the intent of seeking employment at a veterinary practice. Keeping your employment ads to search ads through google is the best option as you will reach a more interested audience looking for a job in a veterinary practice.

3) Linkedin- Linkedin is a great place to have employment ads running. Linkedin platform allows for the most targeting when it comes to employment ads allowing targeting through company, length of employment, degree, field of study, current job title, and region. There are also two placements you can run your ads, Through their content feed (almost like a Facebook post outlining the job description, benefits, and more) and through their In Mail messaging ads (custom detailed messaging about job opportunities). With all your options of targeting be sure to tailor your employment ads to target the perfect employee for your practice.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode of the Veterinary Marketing Podcast, I'm diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I've managed millions of dollars in ad spend for local businesses, and I've seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more complex path from ad click to booked appointment. That's why I'm breaking down the real-world strategies, common pitfalls, and proven tactics that actually work—so you don't waste your budget or your time.

We'll start by talking about why Meta ads are uniquely challenging for veterinary practices, especially when it comes to tracking results and building the right marketing infrastructure. I'll share why organic content is absolutely essential before you ever spend a dollar on ads, and how to use Facebook and Instagram as top-of-funnel platforms to build awareness and nurture potential clients. We'll also cover the impact of iOS 14 privacy changes, how to set up tracking properly, and when Facebook ads are (and aren't) a good fit for your practice. Plus, I'll walk you through audience targeting, creative strategies, budgeting, and the importance of testing and iterating your campaigns.

To bring it all together, I'll share real-world success stories from practices that have launched grand openings, promoted events, and introduced new services using Meta ads. We'll also talk about the long-term growth strategies you need—like CRM integration, email nurturing, and retargeting—to turn leads into loyal clients. By the end of this episode, you'll have a clear roadmap for using Facebook and Instagram ads effectively, with actionable steps you can start implementing right away. Whether you're just getting started or looking to take your ad campaigns to the next level, this episode is packed with insights to help your veterinary practice grow.

In today's Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice.

These tips and tools help your veterinary practices digital marketing become more efficient and more effective:

- Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly.

- Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on.

- Creating content around client questions. Oftentimes people will ask what should I write about and the best thing to write about are things your clients will be curious about, have questions about, and an offer that is relevant to the post.

- Naming Conventions. Be organized with how you and your staff name and label files, pictures, and documents. Google Drive allows you to name your folders easily. You can also use your naming conventions with UTM codes to easily see where you are pulling traffic.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice 

Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning.

We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees.  Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of packages to offer to new veterinary employees. We also share how you could structure a new package for veterinarians that are looking to buy or sell a veterinary practice and transition to ownership. Covering also how you can offer something to employees that would both be an incentive and benefit on both ends and much more!

If you would like to learn more about Flordia Veterinary Advisors you can click HERE If you would like to work with the Florida Veterinary Advisors and  get in contact with Tom Seeko and CJ Burnett you can visit their website HERE

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can effectively create content with one easy tactic 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more. 

5 tips to help your veterinary practices digital marketing this year:

1) Get Specific- Making content for very specific topics and specific procedures or services will help you target and attract the clients who are looking for, wanting, or needing those specific services 

2) Improve Your Creative- Focus on having at least one piece of super high quality content (Videos, blog post series, ebooks, etc.) every month or two months that can be pillar content that can be used again and again that is valuable for your clients.

3) Use The 80/20 Method On Your Past Year- Find out from last years analytics what worked for your marketing, what didn't, and what you can do to improve what was working 

4) Get Better Clients- Focus on your best procedures and services you offer and attract the clients that need and what these top-level services.

5) Own Your Own Media- Building your list is a must not only do you get to own that marketing list it provides you with a direct line to have a way to let your clients who know and trust you about what you are offering.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 3 Get Clients Who Don't Cause You To Question All Your Life Decisions (Customer Avatar) is now up Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not.

Some of the best ways to make your measuring analytic easier are:

-Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad.

-Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms.

-Use UTM Codes- Instead of creating individual landing pages when you don't have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link.

-Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

As we near the end of the crazy year of  2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year.

In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing.

There are 5 things we can do to get the most out of your digital marketing:

1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year 

2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future.

3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more.

4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to.

5)Execution-Our last step is execution. Taking all the other steps and putting them to work.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, I'm sharing my insights on why so many practices lose potential clients—not because of their medical skills or even their marketing, but simply because of how phone calls are handled. I'll walk you through practical frameworks and real-world communication strategies that you can use to train your front desk staff to turn more inquiries into booked appointments.

We'll talk about the importance of empathy and how having value-based conversations can completely change the way clients perceive your practice. I'll also give you actionable tips for handling common objections, so your team feels confident and prepared no matter what comes up on a call. Plus, I'll show you how to track your results so you can see exactly what's working and where there's room for improvement.

Whether you're a practice owner, manager, or part of the front desk team, this episode is packed with tools and strategies to help you improve your client experience, increase your bookings, and ultimately grow your practice. So grab a notebook, tune in, and let's make sure you're turning every phone call into an opportunity for your practice to shine!

In today's Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice's digital marketing.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships.

When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners.

Three things you need to know before working with a marketing company for your veterinary practice's digital marketing:

1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership.

2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing

3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing.

Tactics to look out for that could lead to wasted money:

Geofencing

Mobile Display Ads- Think in app ads such as game ads 

Marketing Companies that aren't transparent with your analytics or your ad spend

Link-building SEO or SEO without content

And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!