The Veterinary Marketing Podcast – Details, episodes & analysis

In this episode, I tackle one of the most overlooked secrets to explosive growth for veterinary practices: mastering conversion, not just chasing more traffic. So often, the advice out there is to post more, run more ads, or just get more eyes on your website. But what if the real game-changer is turning more of your existing visitors into loyal clients? I break down why focusing on conversion optimization is not only the smartest move in today's crowded digital landscape but also the most cost-effective way to double your client base without spending more on ads or content.

We'll walk through the entire veterinary conversion system, from grabbing attention to guiding clients seamlessly to take action. I share the five crucial steps every potential client goes through attention, interest, clarity, trust, and action and highlight where most practices lose people along the way. You'll hear practical strategies for removing friction, building trust, and making your calls to action irresistible and clear. Plus, I cover the most common conversion killers, like having too many calls to action, unclear next steps, and clunky booking experiences, and give you straightforward fixes you can implement right away.

I also dive into what makes a high-converting veterinary landing page, including the four essential elements every page needs: a clear headline, a single strong call to action, fast load times, and mobile-first design. You'll learn when to use a full website versus a focused landing page, and how to audit your own conversion funnel for quick wins. I'll even walk you through how to test your improvements with real traffic and measure what's working, so you can keep refining your approach for even better results.

By the end of this episode, you'll have a step-by-step action plan to pick your highest-traffic page, apply a proven conversion checklist, and start seeing more bookings without increasing your ad spend. If you're ready to transform your practice's marketing and see real, measurable growth, this episode is packed with actionable insights and resources to help you get started.

In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients.

Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape.

By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!

In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engines work, what's changed, and why it's so important for you to adapt your digital strategy right now if you want to stay visible and competitive.

We'll walk through the evolution of search, from those classic blue links to today's instant, conversational AI answers. I'll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You'll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era.

By the end of this episode, you'll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you're a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don't forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve!

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Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today's episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice.

Now there are 3 ways to grow your business typically

-Cut cost

-Increase Prices

-Increase Frequency

From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing.

With increasing revenue, we need to do it the most effective way possible with out having you and your staff burnt out. Ask these questions in your marketing.

-What services can I offer that will generate the highest margin revenue? What is the best use of your time?

-Which of these services do you love doing the most? How can you still enjoy your job and make it fun?

-Who is the minimum viable audience for these services?  Target the people that truly need an want your services.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more. 

Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the veterinary space over 5 years ago when she started doing her hospital digital marketing. She now works full-time doing social media marketing for the veterinary space and helps 17 other practices.

We discuss how Veterinary practices are now in a time where most if not all have at least one form of social media platform they are on. And as times continue to change so do the goals of your social media marketing. Focusing our returning clients with our social media marketing especially for very overwhelmed practices is a great way to continue building their brand with their followers. Having a well-rounded mix of content types with your social media post to keep your audience connected with your practice or brand by getting to know your values and practices. And so much more! 

If you want to check out more from Crystal be sure to check out and follow her on Instagram @sociablepet

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

In today's Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice.

Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more.

Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices.

Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text. 

The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very hands. So while amazing cameras do exist not necessarily are the deal breaker to being able to produce and create high quality content for your practices marketing. Video is a tool you can use in your marketing to reach your practices digital marketing goals. 

Be sure to check out Veteos on demand where you can use Veteos templates to create your own high quality high production videos. Or get in contact to learn how we can a create custom video for your practice. Or check out Veteos new co produce option where we take the best parts of both options an work together to create your videos. You can check all this at Veteos website here 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry. 

The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better.

Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate.

Creating the most ideal loyalty reward program for today would be taking the elements from both a membership structure and a wellness program and combining them together to create a payment plan that is automated for ease of clients.

And we cover so much more. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

If you want to get in contact with Brian Macrae and Rethink Vet Solutions or want to learn more about their programs you can give a call or text directly at (714) 271-8354 or can visit Rethinks Website here or send an email to brian@rethinkloyalty.com

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years.  In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today's episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out.

Here are 7 things you can do to make sure your marketing stands out:

1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them.

2) Have Specificity- Tying in with the first lesson, having very specific content and offers will help you really target the best audience for your practice

3) Dial In Your Offers- What does your audience want or need and how can you make an offer be valuable to your ideal clients.

4) Use Landing Pages- Get specific with your offers and make their own landing pages.

5) Have Goals- Defining and having very clear and specific goals will help your digital marketing go so much smoother by knowing exactly what you are expecting.

6) KPIs- Measuring your goals with KPIs and being aware of if you are reaching the clear goals you have decided.

7) Build Assests- Create content, email sequences, text sequences, etc that can be used over and over again and even automated will save you so much time.

Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com

Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!