Explore every episode of the podcast The Venue Coach

Most venue owners think they have a staffing problem. In reality, they have a systems problem.

In this episode, I break down a real situation where we overstaffed a bar and lost money on an event—not because of bad people, but because of bad SOPs. When your team does not have clear guidelines, they default to overcompensating, which quietly eats into your margins.

We walk through what went wrong, how it happened, and how to fix it by building simple, clear systems your team can actually follow.

If your labor costs feel out of control, this is likely why.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

In the last episode, I shared early results from an AI lead management system that increased our lead-to-tour conversion and show rates. In this episode, I break down the actual math behind those improvements so you can see exactly what this means for your business.

We walk through the numbers step by step, showing how small percentage gains in conversion and show rates compound into significantly more tours, more bookings, and more revenue.

This is a practical, numbers-driven episode to help you understand the real impact of improving your lead management process.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

We’re testing a new AI lead management system—and the early results are hard to ignore.

In this episode, I break down how our lead-to-tour conversion increased from 24% to 35% and how our show rate improved from 80% to 100%. More importantly, I walk through what those numbers actually mean for your business in terms of real bookings and revenue.

This is still early, and I am not fully endorsing anything yet, but the initial data is promising. If these results hold, this could be a major shift in how venues handle lead response and follow-up.

If you want more tours from the leads you are already getting, this is an episode you need to hear.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

If you’re a venue owner feeling stuck, overwhelmed, or questioning why you got into this business, this episode is for you.

The truth is, most venues don’t fail because of the market. They fail because they lose focus on what actually drives growth. In this episode, I break down the core priorities that will move your business forward no matter where you are starting from: sales, upsells, and most importantly, taking care of every couple that walks through your doors.

If you get these right, growth is not optional. It is inevitable.

Get the CRM: https://thevenuecoach.co/crmExplore consulting: https://thevenuecoach.co/consult

Most venue owners are overwhelmed, understaffed, and leaving bookings on the table without realizing it.

In this episode, Kyle breaks down how we restructured our team to separate sales from operations, reduce workload, and improve performance across the board. I also walk through how we trained our owner to increase her conversion rate using the four core elements of a high-performing venue tour: rapport, value, staying on track, and actually asking for the sale.

If your team is stretched thin or your tours are not converting, this is a simple shift that can immediately improve both your workload and your revenue.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

Thinking about buying a wedding venue or just getting started? Start here before you make an expensive mistake.

In this episode, I break down the biggest financial traps new venue owners walk into, the hidden expenses that can wreck your first year, and why a beautiful venue alone will not fill your calendar. We also cover the main operational pieces you must have in place before you spend a dollar on marketing.

If you want to enter this industry with your eyes open and your numbers tight, this is your starting point.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

Most venue owners struggling below a 40% conversion rate are making one massive mistake: they never actually ask for the sale.

In this episode, I break down why simply asking for the booking can increase your conversion rate by 10% or more, how to do it without feeling pushy, and where in the tour it needs to happen. This is one small shift that can dramatically change your calendar and your cash flow.

If you’re not consistently closing on tours, this episode is your wake-up call.

Need more help with your wedding venue? Let's talk: https://thevenuecoach.co/crm

Most venue owners are sitting on hidden revenue and don’t even realize it. In this episode, I break down the fastest way to add an extra $1,000 per wedding without increasing your ad spend, adding more tours, or working harder. This is a tactical shift you can implement immediately that compounds across every booking on your calendar.

If you’re serious about increasing average wedding value and protecting your margins, this is a quick win you cannot ignore.

Want the CRM and systems we use to track conversions and maximize revenue per booking? Get it here: https://thevenuecoach.co/crm

Most venue owners obsess over bookings but ignore the silent profit killer sitting on their balance sheet: expensive debt. In this episode, I break down why cheaper money matters more than you think, how high interest quietly destroys cash flow, and what smart operators are doing to refinance and strengthen their position.

If you want to scale, survive downturns, and actually keep more of what you earn, your cost of capital matters.

Need help with the business side of your wedding venue? Let chat: The Venue Coach

Our venue manager’s performance tanked—and it cost us real bookings. In this episode, I break down the sales data, how we caught the problem, and what we’re doing to fix it. If someone else runs your tours, you need to hear this.

Want the CRM we use to track conversions and automate follow-up? Grab it here: thevenuecoach.co/crm

Kyle breaks down they playbook for running open houses to create value for the venue, vendors and the couples.

If you need help with your venue open house - reach out here!

Kyle discusses how they review their tours to make sure they are following the blueprint for great tours.

He shares the importance of building rapport and true value, and then reinforcing the value that you provide throughout the tour.

He also talks about how important asking directly for the booking is to getting more bookings.

If you need help with your venue, schedule a venue consult here

Kyle breaks down the key performance indicators for the sales process of a wedding venue. He talks about the ratios his team strives for and the one "valve" that is currently giving them issues at one of their venues.

Clarity is key to improving your sales process and tracking your data will provide that clarity. If you know where the problem is in your sales process, then you can get to work on that specific problem instead of guessing and never resolving the issue.

If you need help with tracking your data, schedule a call here: The Venue Coach Consult

Kyle talks about some recurring issues at his venues and how they approach dealing with them. Doing a cost benefit analysis to compare the cost to maintain to the cost to fix permanently.

He also recommends not forgetting about the soft costs, not simply the dollar costs.

If you need help with your venue, reach out! The Venue Coach

Kyle breaks down a recent discovery with his venue team. He shares how they discovered a discrepancy between the two venues and what steps they are taking to fix the problem!

hint: it's data

if you need help tracking your data, check out our Wedding Venue CRM

Kyle breaks down the importance of these key wedding venue marketing metrics. Without knowing these different numbers across your different marketing efforts, it is very difficult to determine where the problem is.

He also discusses CAC or Cost to Acquire a Client and how it shows the efficiency of your marketing dollars.

If you need help with your venue, let's chat! The Venue Coach

Do you have lots of tours but struggle to get bookings for your wedding venue?

Kyle breaks down how to improve your tours so you can get more bookings! The anatomy of a tour contains 4 parts:

1. Build Rapport

2. Build Value

3. Stay on Topic

4. Ask for the Sale

If you need help improving your wedding venue processes, go here

Click here if you need a wedding venue CRM

Kyle shares his most recent tour experience and the feeling of anxiety he felt when he forgot to do this one simple thing to secure a booking!

If you need help with your venue sales process, let's talk: The Venue Coach

Are you still tracking your leads in a spreadsheet or worse, on pen and paper?

If that is you or you would like to simplify your tech stack for your venue, then this video is for you!

Kyle discusses the key features of the HighLevel CRM and why he prefers it for his venues.

To learn more about the Booked Out Venue version of HighLevel, just click the link!

In this episode Kyle discusses the importance of good communication in every step of the client journey. How you show up for your website, your leads and tours send silent signals to your prospects!

p.s. If you need help with your wedding venue, schedule a call here: The Venue Coach

Kyle breaks down the 4 key components of doing a tour and how to increase your bookings!

If you would like more personalized help with your tour process, let's chat!: The Venue Coach

In this first video episode of the podcast, Kyle introduces himself and discusses how he got started in the wedding industry!

If you need help with your venue, let's chat : The Venue Coach

Kyle shares some thoughts around the question "If you had to start over, what would you do differently?"

If you need help with your wedding venue, let's chat! Go to weddingvenuecoach.co/consult to schedule a time

Kyle shares insights from the end of year review between The Black Oak and The Villa.

If you want to get more tours, reach out to your leads more often!

Need help with you venue? Let's chat! go to thevenuecoach.co/consult to schedule a time

Kyle shares key takeaways from 40+ conversations with venue owners from around the country. How do you know what is wrong with your sales and marketing process, unless you're tracking the data?

if you need help tracking your data, we can help! Schedule a call and let's chat

Take the wind out of their objection's sail! Address their objections early in the tour to diminish their strength at the close.

Kyle shares insights from a recent group call in The Wedding Venue Community.

Are you giving your couples the opportunity to book?

Kyle shares one little secret to getting more bookings: Ask them for the sale!!

If you need help with your venue, schedule a call here: The Venue Coach

How do you respond to inquiries about your wedding venue?

How you show up in one place is how you show up everywhere.

If you need help with your venue, let's chat: The Venue Coach

What you track is what you care about!

Kyle shares two different examples of a venue owner that knows his sales metrics and one that doesn't. Knowledge is power and you can make smart decisions for your business if you track data.

If you need help with your wedding venue, let's chat: The Venue Coach

Kyle shares how he got a couple to book on a recent tour he did and how he maintains over a 50% booking average!

If you need help getting more tours or bookings go here: The Venue Coach

Do you ghost your leads? If you do, you're leaving money on the table!

Kyle shares some real examples from his clients as an example of what not to do.

Need help with Wedding Venue Marketing?

Need help with Wedding Venue Sales?

Kyle discusses some of the lessons learned from the most recent open house he had.

Have you ever double-booked your wedding venue? Kyle has and it sucks. Kyle shares the account of how they handled the situation and an account of another venue that handled it differently.

Need help with your venue? Go here --> The Venue Coach

The data you track is the data you care about. Kyle discusses his favorite KPIs that drive the venues forward. If you know the information then you can see which to focus on to get better results!

1. Website visitors
2. Leads (forms filled out)
3. Engaged (pun intended) Conversations
4. Tours Scheduled
5. Tour Show Rate
6. Booked Event

Venue Coaching

Marketing Help

Do these 2 simple steps to get more reviews for your tours!

CAC (cost to acquire a client) is a key performance indicator for your venue.

Kyle discusses the 3 levers you can pull to decrease CAC and make your marketing dollars go farther!

Q: What do you do when a couple books a date, but another couple feels like they had first rights to it?

A: You get in the Angry Boat as fast as possible and work towards a solution!

What is your biggest expense?

Kyle shares how they are working to reduce their overall debt payment obligation to recapture thousands of dollars each month!

Are you wondering why people are booking your venue even though you're getting enough tours?

Kyle shares his tips on getting more people to say 'yes'!

It is important to time the offer of your add-ons correctly to increase your overall sales. Kyle breaks down how his managers present and offer add-ons that have worked well for them!

Kyle breaks down how their recent Vendor Open house went and how they turned it into a win-win-win!

Are you struggling to get sales from your wedding tours?

Kyle breaks down the anatomy of a tour and shares how he still gets a 66%+ conversion ratio despite only doing tours occasionally.

Have you ever gotten a bad review because of a vendor?

Instead of blaming them, be better at curating your preferred vendor list!

Do you have automations in place for leads that come in? Set some up and save time filtering through to the interested couples!

This simple hack tripled one of Kyle's clients' conversion rate!

Do you want more tours at your wedding venue? You might be losing opportunities because you're not available.

Kyle breaks down the steps his team takes for preparing an open house! The goal is to make it a win-win-win!

Learn about one of the most crucial numbers to know for your wedding venue business. Cost to Acquire a Client (CAC).

Do you get nervous before tours? Do you wonder what you should say or do?

Kyle gives props to his wife for having those same feelings yet going on to give her first tours at the venue and get a 66% conversion!

Are you new to the wedding venue world and wondering if you're doing it right?

Kyle talks about some of the key indicators that can help you be more assured that you are doing things right!