The Venue Coach – Details, episodes & analysis

If you’re a venue owner feeling stuck, overwhelmed, or questioning why you got into this business, this episode is for you.

The truth is, most venues don’t fail because of the market. They fail because they lose focus on what actually drives growth. In this episode, I break down the core priorities that will move your business forward no matter where you are starting from: sales, upsells, and most importantly, taking care of every couple that walks through your doors.

If you get these right, growth is not optional. It is inevitable.

Get the CRM: https://thevenuecoach.co/crmExplore consulting: https://thevenuecoach.co/consult

Most venue owners are overwhelmed, understaffed, and leaving bookings on the table without realizing it.

In this episode, Kyle breaks down how we restructured our team to separate sales from operations, reduce workload, and improve performance across the board. I also walk through how we trained our owner to increase her conversion rate using the four core elements of a high-performing venue tour: rapport, value, staying on track, and actually asking for the sale.

If your team is stretched thin or your tours are not converting, this is a simple shift that can immediately improve both your workload and your revenue.

Get the CRM: https://thevenuecoach.co/crm
Explore consulting: https://thevenuecoach.co/consult

Kyle talks about some recurring issues at his venues and how they approach dealing with them. Doing a cost benefit analysis to compare the cost to maintain to the cost to fix permanently.

He also recommends not forgetting about the soft costs, not simply the dollar costs.

If you need help with your venue, reach out! The Venue Coach

Kyle talks about how he chooses where to allocate money for future investments in the venue.

Kyle discusses the need to have a Customer Relationship Manager (CRM) to increase visibility and tracking for your leads.

How Kyle and his team like to engage with past clients to bring in new revenue!

Kyle discusses why you should do a styled shoot if you are a brand new wedding venue.

Kyle shares some of the ways you can enhance SEO for your wedding venue website and increase your organic reach! If you don't have time to learn and do it yourself, schedule a time to discuss how Elevate Revenue Marketing can help you tackle that task!

Kyle talks about how google suspended their GBP for reasons unknown. If you have dealt with this before, let us know so we can get it resolved and help others who might face a similar challenge.

Kyle warns business owners to not click any links that come from someone messaging you saying they are with Facebook or Meta. These are scams and they will hack your account and spend your advertising dollars for their stuff.