Welcome to The Turbo Branding Show!
Want to discover how to scale your organization faster, easier, and more successfully?
You’re in the right place! Join host Sue Kirchner, founder of Brand Strong Marketing, as she talks with Founders & CEOs of successful businesses on how they leverage their brand to turbo charge their growth.
Don't miss out on the insider secrets from powerful leaders, so you can apply their tactics right away to accelerate your growth.
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Stop Saying Yes to Every Stage: The Speaking Strategy That Builds Your Brand
Season 1 · Episode 59
Wednesday, October 14, 2026 • Duration 33:46
Episode Summary:
Business owners hear it all the time: just get out there and speak. Heather Black says that advice leads to burnout when there is no strategy behind it.
Heather spent more than 20 years as a meeting planner, choosing who got on stage. She now runs Phoenix Collaborations, where she helps CEOs, speakers and thought leaders get booked on the right stages with a repeatable system she calls the Phoenix Effect Framework.
In this episode, Heather and Sue Kirchner talk about how speaking builds a personal brand and a company brand at the same time, how to tell a good stage from a waste of time, and what event planners look for when they choose a speaker. Heather also covers the two mistakes she sees most, how to prepare when you are nervous, which numbers tell you a stage was worth it, and when to host your own event.
Guest Bio:
Heather Black is a speaking and event strategist and the founder of Phoenix Collaborations. After more than 20 years in events and stage strategy, she helps visionary CEOs, speakers and thought leaders get booked on the right stages using her Phoenix Effect Framework. She describes herself as a spicy Carolina girl bringing southern charm to the neon world of Las Vegas.
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Leadership Is Your Brand's First and Last Line of Defense
Season 1 · Episode 58
Wednesday, September 30, 2026 • Duration 33:37
Episode Summary:
Host Sue Kirchner sits down with Tami Chapek — founder and head coach of We Inspire We, and author of Leadership Redefined: Defy the Ordinary to Unleash Your Potential — to explore one of the most overlooked branding tools in business: leadership development. As companies scale, employees stop taking cues directly from the founder and start taking them from managers, who each interpret the brand through their own lens. Tami and Sue dig into how leaders become the true stewards of a company's brand (or its biggest liability), why culture is really just "the worst behavior a leader is willing to tolerate," and how strong leadership development has become a genuine competitive advantage for hiring and retention.
Guest Bio:
Tami Chapek has spent over 25 years in corporate coaching, training, facilitation, strategic performance management, operations, and communications. Nine years ago, she founded We Inspire We, which now serves small-to-medium-sized businesses (especially professional service firms) with strengths-based, authenticity-driven leadership development. She is the author of Leadership Redefined: Defy the Ordinary to Unleash Your Potential.
Episode Highlights:
Tami's origin story: a rough first management role at 26 taught her the gap between intention and impact, and a 2016–17 “midlife crisis” led her to leave corporate life and found We Inspire We.
Why the name “We Inspire We”: a deliberate rejection of a personality-cult coaching brand in favor of collaboration and a “ripple effect” of inspiration.
Change Your Circle, Change Your Business: The Personal Branding Secret
Season 1 · Episode 57
Wednesday, September 16, 2026 • Duration 39:24
Episode Summary:
Host Sue Kirchner (founder of Brand Strong Marketing) sits down with Jamar Jones — founder of Foureva Media, international keynote speaker, and author of Change Your Circle, Change Your Life — to unpack how personal brand positioning drives visibility, opportunities, and revenue. Jamar shares his “Wiki Famous Audit” and iceberg-style self-discovery exercises, breaks down the three things every entrepreneur needs to get right before chasing bigger stages, and explains why the people in your circle quietly shape everything you attract in business.
Guest Bio:
Jamar Jones has spent 11 years building Foureva Media, helping transform the businesses of more than 2,500 entrepreneurs through personal brand positioning. He's secured over $500K in sponsorships, is an international keynote speaker, and is the author of Change Your Circle, Change Your Life. Before this business, Jamar spent 11 years as a hip-hop artist — opening for T.I., Snoop Dogg, Keyshia Cole, Common, and Bone Thugs-N-Harmony, and performing roughly 100 shows a year — an entertainment and self-promotion background he now applies directly to branding entrepreneurs.
In This Episode:
Jamar's story: from the stage to the boardroom
11 years fronting a hip-hop career (booking, promoting, and marketing himself before it was “personal branding”) that ended when he tore his vocal cords — and how that entertainment lens now shapes how he builds brands for entrepreneurs.
A corporate/IT background added a second lens: how to lead and operate inside traditional business spaces.
Change your circle, change your life
Most people default into their circle through school, work, and family — they never intentionally choose it.
“Vampires vs. shepherds”: vampires quietly drain your energy and take without giving; shepherds are the positive, guiding people worth staying close to.
How to Attract High-End Clients: Luxury Branding Secrets
Season 1 · Episode 56
Wednesday, September 2, 2026 • Duration 43:24
In this episode, host Sue Kirchner sits down with Allison Michels to unpack why marketing tactics fail when the brand underneath them is blurry. Allison shares her unexpected path from engineering and technical communications into marketing, the leadership lesson she learned as a struggling middle school track athlete, and how those two threads, strategy and leadership, now shape how she helps founders build premium brands. The conversation covers what it really takes to attract high-end clients, why "audit before action" beats jumping straight to logos and websites, the risks of AI-generated content in luxury marketing, and why brand belongs at the C-suite level, not just in the marketing department.
Episode Guest:
Allison Michels — Fractional CMO, business strategist, and author of Launch Your Dream. With nearly 20 years of experience inside luxury and premium brands across financial services, real estate, and pharma, Allison partners with CEOs and founders to elevate their marketing, attract high-level clients, and scale with clarity and alignment.
Episode Highlights:
Allison's origin story: from a technical degree to a $23M condo redevelopment marketing project
The track-team story that shaped her view of leadership
Why high-end/luxury marketing requires uncovering things clients aren't consciously aware of
The CEO interview and audit process that surfaces a business's true differentiators
The luxury home builder story: skipping brand work to "start building" — and why that backfired
Why building rapport and trust is a prerequisite for getting real answers from clients
The gift of clarity: how brand clarity reconnects founders with why they started their business
Why hiring an agency without strategic positioning creates a costly disconnect
Your Business Might Be Worth $0 — And You're the Reason Why
Season 1 · Episode 55
Wednesday, August 19, 2026 • Duration 38:02
80% of Businesses Never Sell. Here's Why Yours Might Be One of Them.
In this episode of The Turbo Branding Show, Len Bruskiewitz, Focal Point Business Coach and Certified Exit Planning Advisor, reveals why being the face of your business can become one of the biggest obstacles to building its value. Working with business owners generating $2–15 million in revenue, Len shares how owner dependency, weak processes, and a lack of transition planning can make even successful businesses difficult to sell.
Episode Highlights:
Why "owner as brand" is a hidden business problem, not just a personal one
Len's professional journey — from growing up in a family small business to working at Intuit, Constant Contact, and Grasshopper before becoming a coach
The demographic wave: 51% of US businesses with 1–20 employees are owned by people 55+
Why the ideal exit planning window is 3–5 years out, and what happens in a "fire sale" 90-day exit
Real examples of founder-brand transfer, including a Portland HR staffing company owner and the Ben & Jerry's model
The two places "special sauce" must go: your people, or your documented processes
How to prove brand and customer loyalty to a skeptical buyer using objective metrics (like retention rate)
Two big reasons owners delay exit planning: "time is not on your side," and not having a post-sale plan that replaces their sense of meaning
Why sellers — not buyers — are the ones who usually get cold feet in due diligence
Two sobering stats: ~80% of small businesses listed for sale don't sell, and the average owner has ~80% of their net worth tied up in the business
How Physical Space Shapes Your Brand
Season 1 · Episode 54
Wednesday, August 5, 2026 • Duration 31:26
What story does your physical space tell before anyone says a word?
In this episode of The Turbo Branding Show, Joel Berman, Founder & President of Berman Architecture, shares why your physical environment is one of the most powerful expressions of your brand. Drawing on decades of experience designing restaurants, retail concepts, franchises, and commercial spaces, Joel explains how great design goes far beyond aesthetics—it communicates your story, creates memorable experiences, strengthens company culture, and helps businesses build lasting customer loyalty.
Episode Highlights:
The origin story — Joel traces his path into architecture back to childhood: building forts, sewing stuffed animals, and buying a kids' drawing book with his own allowance money.
Founding the firm — Started in 2002 after years of practicing since 1986; grew up around small-business owners (including his grandfather) and always wanted to "control his destiny."
Rebranding as a creative combine — In 2017, after realizing franchise work often meant fixing mediocre prototypes, Joel rebranded the firm to bring architecture, interior design, and graphic design under one roof — "architect-led, technical."
The prototype concept — Instead of scattered documents (construction sets, kitchen packages, graphics), Berman Architecture builds one unified, photorealistic 3D package franchisors can use for both construction and sales/marketing.
Balancing brand consistency with local flavor — Examples include a "Local Burger" concept using zip codes, and a build where 80–90% of the design is standardized with blank walls left for a local artist to finish.
Case study: In Fine Spirits Wine Bar — A low-budget build using plywood and solid trim, with wine displayed at eye level (mid-priced bottles in the center). Result: one of the highest per-square-foot sales stores in the country.
Building brand from scratch — Joel's process starts with a deep conversation about the founder's story and how a space should , not just look.
Reputation, Reviews & Revenue: Why Service Businesses Live or Die by Their Brand
Season 1 · Episode 53
Wednesday, July 22, 2026 • Duration 36:44
Can a strong brand become one of your business's most valuable assets?
In this episode of The Turbo Branding Show, Joe DeRamos, Certified Focal Point Business and Executive Coach, shares why branding isn't just about marketing—it's a key driver of growth, reputation, and long-term business value. Working closely with contractors, trades businesses, and small business owners, Joe explains how a trusted brand attracts customers, builds credibility, supports business valuation, and creates a stronger foundation for scaling. He also shares why strategy, customer experience, and consistent execution matter just as much as the logo on your truck.
Episode Highlights:
Background & Journey
Joe pivoted from a 20-year corporate career (commercial banking and insurance) to business coaching in July 2020, inspired by watching local Oak Park restaurants struggle during the pandemic and the "Take Out 25" community relief movement.
He's part of Focal Point Coaching, a global franchise, and has carved out a niche as "the tradesperson coach" — working with contractors, HVAC companies, and landscapers.
Why Branding Matters for Trades Businesses
Branding isn't just for big companies — it becomes essential once an owner wants to scale beyond just "surviving," since it anchors the company's vision and mission for both employees and customers.
A strong brand directly impacts business valuation: "Joe's Plumbing" won't command the same sale price as a well-branded operation like "Supreme Plumbing" when it's time to exit.
Key Story: The Surprise Exit Strategy
Joe shared a memorable case where he was coaching an operations manager, only to discover — after finally meeting the business owner — that she planned to retire within the year. He had to quickly pivot the coaching engagement into a full exit/succession strategy. The handoff succeeded, with the owner announcing retirement at her birthday party and Joe's client taking over the business.
Before AI Drowns Out Your Brand: What Smart Business Owners Are Doing Now
Season 1 · Episode 52
Wednesday, July 8, 2026 • Duration 29:11
How do you make sure AI understands what makes your brand truly different?
In this episode of The Turbo Branding Show, Natalie Benamou, Strategic Growth Advisor and Founder of HerCsuite®, shares why authentic personal branding matters more than ever in the age of AI. As AI increasingly shapes how people discover expertise and credibility, Natalie explains why original storytelling, thought leadership, and genuine human connection have become your greatest competitive advantages. She also shares practical insights on career evolution, collaboration, and building a brand that remains relevant in a rapidly changing world.
Episode Highlights:
Natalie's Journey — After nearly three decades in trade shows and product launches, Covid became the catalyst for Natalie to go all in on her passion for lifting women up. She launched Her C-Suite in 2020 and has since built multiple platforms focused on executive women, AI leadership, and women's health.
The Common Thread Across Her Brands — Everything Natalie does is connected by one core lens: helping women in the second half of their careers lead with purpose and intention. Collaboration and impact are the through lines that tie all her platforms together.
The Power of Colab Three — Natalie champions a "power of three" collaboration model, where three women with complementary strengths come together to create exponential results. Research shows that when three women collaborate, the result isn't 3X — it's 9X.
AI and Personal Branding — AI has flooded the content playing field, making authentic voice and original storytelling more critical than ever. Natalie points out that Reddit and LinkedIn are becoming the most trusted sources AI looks to first for credibility, making it essential to show up consistently and authentically on those platforms.
Using Your Brand as a Business Framework: How One Accounting CEO Scaled with Clarity, Culture, and Core Values
Season 1 · Episode 51
Wednesday, June 24, 2026 • Duration 32:48
What if your brand could become the framework for every decision you make in your business?
In this episode of The Turbo Branding Show, Megan Schwan, CEO and Founder of Sidekick Accounting Services, shares how she transformed her brand into more than a marketing tool—it became the foundation for building culture, hiring the right people, serving ideal clients, and scaling a profitable business. From creating a memorable superhero-inspired brand to helping entrepreneurs gain financial clarity, Megan reveals how strong branding and strong financial systems work together to drive sustainable growth.
𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐒𝐭𝐚𝐧𝐝-𝐎𝐮𝐭 𝐁𝐫𝐚𝐧𝐝
Megan started in accounting at age 15 and always knew she wanted to break the mold of the "boring accountant" stereotype
She became known early on as "the accountant with the bedazzled shirt" at networking events
When she rebranded after a divorce, she chose the name Sidekick Accounting to reflect her mission of walking alongside clients — and as a nod to her family's love of Marvel
𝐄𝐱𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐡𝐞𝐫𝐨 𝐓𝐡𝐞𝐦𝐞
Morning team meetings are called "team-ups"
Financial analysis for clients is branded the "Profit Avenger Assessment"
Your Career is Your Brand: The Anti-Preneur Strategy for Building Wealth Without Starting a Business
Season 1 · Episode 50
Wednesday, June 10, 2026 • Duration 44:45
What if you could build wealth, create financial independence, and strengthen your personal brand—without ever starting a business?
In this episode of The Turbo Branding Show, Dr. Matt Markel shares why your career may be your greatest wealth-building asset. Drawing from 35 years of experience rising from entry-level engineer to CEO, CTO, and President, Matt challenges the belief that entrepreneurship is the only path to financial freedom. Through his Anti-Preneur movement, he shows professionals how to build wealth, strengthen their personal brand, and create long-term financial independence without sacrificing the careers they’ve worked hard to build.
Episode Highlights:
From Modest Roots to the C-Suite Matt grew up in St. Louis with a scarcity mindset and a "work hard, be smart" ethos. He built a 35-year career in defense, autonomy, and high-tech — rising from entry-level engineer (with a master's and PhD) to leading companies with nine and ten-figure revenues. A key turning point was surrounding himself with people who had an entrepreneurial and investment mindset, which shifted how he thought about money and financial strategy.
The Spark Behind Anti-Preneur The movement was born when Matt watched a brilliant colleague face financial insecurity after a company folded. He realized that smart, talented professionals are never taught how to build wealth — only how to do their jobs. That gap, combined with 93 million professionals in the U.S. workforce and a $7 trillion retirement savings shortfall, became the foundation for his book and brand.
What Is an Anti-Preneur? An Anti-Preneur is a professional, practitioner, or expert who wants financial independence without leaving their career to start a business. Matt challenges the hustle-culture narrative that entrepreneurship is the only path to wealth. For many professionals, quitting your job to start a business can be an "irrecoverable financial mistake" — and it strips away part of your professional identity. Instead, Anti-Preneurs build portfolios that eventually generate enough passive income to cover all expenses, achieving true financial independence.
Who she serves: small-to-medium businesses, mostly professional service firms, at every level from newly promoted managers to C-suite executives.
The core idea: “Culture is the worst behavior the leader is willing to tolerate.” Small unaddressed slips (lateness, missed deadlines, disrespect) quietly become the real, lived brand — no matter what's on the wall.
Intention vs. impact: high performers are often given a pass because they hit their numbers, even while creating a toxic or controlling environment for everyone around them.
Personal brand vs. company brand: leaders need to reconcile how they show up individually with the organization's stated values — and be honest when there's a real mismatch.
Fixing the disconnect starts at hiring and onboarding: most interviews are purely skills-based and skip culture fit entirely, and onboarding is often just a handbook hand-off with no real conversation about expected behaviors.
Leadership as a competitive advantage: strong leadership development attracts and retains talent — roughly 70% of people leave jobs because of bad bosses, while investment in people builds loyalty.
Tami's book, Leadership Redefined: written to counter affinity bias (hiring people who are “just like us”) and to push leaders toward authentic, strengths-based leadership rather than one-size-fits-all management.
Preview of Tami's second book, focused on culture, and her belief that culture only sticks through ongoing reinforcement, not a one-time rollout.
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The best opportunities tend to come from people a few steps ahead of you — their mindset and philosophy “trickle down” and expand what feels possible.
The caveat: changing your circle cuts both ways — it can take you down a worse path just as easily as a better one.
Finding a brand you can't quite see yourself
The Wiki Famous Audit: write your own Wikipedia-style bio — your highlights, achievements, and the story of how you'd be introduced for a lifetime achievement award — as a way to surface your own X-factor.
The iceberg exercise (Sue): what people see above the waterline is how you present yourself; what's underneath — your real story — is what actually builds connection.
You can't fully identify your own brand alone. Ask former clients and colleagues how they'd describe you — the answers often surface the “intangibles” (energy, trust, style) that never make it onto paper.
The 3-part brand positioning framework
1) Brand positioning — are you actually ready for the opportunity you're chasing (the keynote, the podcast, the big stage)?
2) The pitch — most people are weak at introducing themselves in the 30 seconds to a minute they actually get.
3) The offer — does what you're offering line up with the positioning you just built?
The through-line across all three: spark curiosity. “Does your intro spark curiosity, or are you just another expert consultant — one of a thousand?”
Connect with Jamar to learn how to strengthen your personal brand, position yourself for bigger opportunities, and build relationships that fuel your growth:
Connect with Allison to learn how to strengthen your brand positioning, attract high-end clients, and grow your business with greater clarity and alignment:
Managing a global team — Employees across the US, Canada, Korea, and India; daily standup calls, in-person visits (India, weddings, universities), and letting the team co-author the company's cultural pillars.
Cultural nuance in design — Stories about designing an Indian restaurant (getting deity placement right via a local contact) and a Kyrgyzstan restaurant, built by a multicultural team interpreting an unfamiliar culture together.
Design for employees, not just customers — Examples include adding natural light to a bakery kitchen and rethinking a warehouse/test kitchen to feel more human.
Shoutout segment — Joel nominates Mean Mugs, a milkshake sub-brand of A10 Entertainment, for its playful, over-the-top branding aimed at families.
What resonated most with you from this episode? How does your physical space reinforce the brand experience you want customers to remember?
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What resonated most with you from this episode? How are you building a brand that creates trust, attracts opportunity, and supports your long-term business goals?
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The Question Every Business Owner Should Ask — Natalie reframes a classic networking question from "What is one thing Google doesn't know about you?" to "What is one thing AI should know about you?" — a powerful prompt for uncovering your most authentic and differentiating stories.
Pivoting in the Second Half of Your Career — Whether moving into consulting, board roles, entrepreneurship or multiple revenue streams, Natalie encourages women to think of their career like a pie — how are you slicing it? There is no one-size-fits-all answer; it's deeply personal.
Branding for a Board Role vs. a Client — Landing a corporate board seat requires a completely different approach to personal branding. It's about elevated, minimalist positioning — a narrative board bio, refined LinkedIn language and relationship-driven outreach — not a resume or a service pitch.
The Experience Dividend — Women in the second half of their careers have an edge a 25-year-old simply cannot replicate: decades of experience, perspective, relationships and wisdom that form a uniquely powerful personal brand asset.
Brand Spotlight: Natalie nominated Coco Sellman of A Force for Good — a five-time entrepreneur with an eight-figure exit who is on a mission to help 1,000 female-led businesses in ten years. Known for her free daily resources on LinkedIn and her book A Force for Good Business.
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Core values include Sparkle and Fun, communication, and accuracy
𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐚 𝐍𝐢𝐜𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭
Megan focuses on women and minority-owned businesses, typically generating $100K–$4M in revenue
The approachable brand name and personality help lower defenses around the often-uncomfortable topic of finances
She builds trust through storytelling, including sharing client examples to normalize messy financial situations
𝐁𝐫𝐚𝐧𝐝 𝐚𝐬 𝐚𝐧 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤
After 12 years in business, Megan uses her brand as a strategic lens for decisions — including who to hire, which clients to take on, and which opportunities to decline
Clarity on brand makes it easier to say no to poor-fit clients
𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐚 𝐅𝐮𝐥𝐥𝐲 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐓𝐞𝐚𝐦
Monday–Thursday team meetings with values recitation built in
Monthly professional development calls covering topics like time management, communication, and personal wellness
Intentional relationship-building coached into client interactions (remembering family updates, vacations, etc.)
Continuous feedback loops to monitor and improve the brand experience
𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐅𝐢𝐫𝐬𝐭 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧
Megan's biggest client breakthrough comes from implementing the Profit First cash flow management system
It makes money tangible and bridges the gap between financial reports and real decision-making
Clients move from a cycle of never having enough to understanding why — and gaining control
𝐐𝐮𝐢𝐜𝐤 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐓𝐢𝐩 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬
Get your bookkeeping in order first
Then examine your profit margins — pricing is often the hidden culprit when revenue feels like it's never enough
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Matt's Personal Brand "Operating System" (His 5-Part Manifesto) Rather than thinking of it as a brand, Matt frames it as an operating system:
Make the most out of every day — small daily gains compound enormously over a career
Always be learning and growing — embrace new skills as opportunities, not chores
Take advantage of big opportunities when they arise
Always exceed expectations — make every exchange an abundant one
How He's Building the Movement
Book: Anti-Preneur: Thrive in Your Career, Achieve Financial Success (available on Amazon)
Podcast: Thrive and Achieve — available on Apple Podcasts, Spotify, and YouTube
Community: Free video library on the Skool platform covering career strategy, financial strategy, deal vetting, and more. A low-cost membership tier offers live sessions with Matt.
LinkedIn: Where Matt publishes thought leadership content for professionals — posts on mindset, career growth, financial strategy, and even topics like sugar intake and dementia that have gone viral
Connect with Dr. Matt to learn how to leverage your career, strengthen your personal brand, build wealth with purpose, and create financial independence without the hustle-culture mindset:
Get actionable branding insights, episode highlights, and strategic resources to help you grow faster:
https://brandstrongmarketing.com/stay-in-touch/
🔔 Turn on notifications so you never miss a new episode.
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