The Third Layer – Details, episodes & analysis

In this conversation, Tyler Nottberg, Chief Optimist at U.S. Engineering, shares his unique journey from a background in political philosophy to leading a fifth-generation family business. He discusses the challenges and opportunities of entering the family business after the loss of his father, the importance of leadership and culture, and his philosophy of optimism in overcoming challenges. Tyler emphasizes the significance of investing in people and building a high-performance culture, while also reflecting on the legacy he hopes to leave behind.

Additional Resources:

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

• Tyler Nottberg's journey reflects a blend of personal and professional growth.
• Entering a family business can present unique challenges and opportunities.
• Leadership is about fostering relationships and communication.
• Optimism in leadership is rooted in team confidence and resilience.
• Building a high-performance culture requires investment in people.

In this engaging conversation, Andy Eby shares his journey from aspiring NFL player to leading Bickford Senior Living, a family business dedicated to caregiving. He discusses the importance of purpose in leadership, the challenges of navigating the healthcare industry, and the significance of personal development through community and coaching. Eby's experiences highlight the deep connections between personal purpose and professional endeavors, emphasizing the role of caregivers in creating meaningful impacts in the lives of seniors. In this conversation, Andy Eby discusses the profound impact of COVID-19 on the senior care industry, highlighting the challenges faced by leaders in maintaining care for vulnerable populations. He reflects on how adversity led to transformative changes in his leadership approach and the development of innovative business models aimed at improving senior care. Eby emphasizes the importance of purpose-driven leadership and continuous growth in fostering a positive culture within organizations. He shares insights on the need for a proactive healthcare system and the role of technology in enhancing care for seniors, ultimately aiming to create a legacy of compassion and service.

Additional Resources:

Andy Eby - Caregiver, Former NFL Player CEO of Bickford Senior Living
https://www.linkedin.com/in/andy-eby-60b7898/

Connect with Marshall on LinkedIn: https://www.linkedin.com/in/marshall-lockton-26369a1/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/

Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

• Andy Eby transitioned from the NFL to his family business for fulfillment.
• Bickford Senior Living was founded to meet the needs of Andy's grandmother.
• Purpose-driven leadership is essential for creating a positive culture.
• Personal development is a continuous journey that requires community support.
• The Caregivers Manifesto articulates the heart of Bickford Senior Living.

Welcome to The Third Layer Podcast, hosted by Marshall Lockton—partner at the Knight Agency and shareholder at Lockton Companies—as he uncovers the inspiring stories behind thriving, multi-generational family businesses.

Each episode dives deep into how leaders grow with purpose, shape intentional cultures, and create lasting legacies across generations.

Tune in to explore the most important lessons these leaders have learned and discover how you can lead with intention, authenticity, and purpose. Be part of the journey as we map out the path to creating a legacy through strong, thriving business cultures.

In this conversation, Brandon shares the rich history of his family business, rooted in his grandfather's entrepreneurial journey. He discusses the complexities of navigating family dynamics and wealth, the transition from a culinary career to managing a family office, and the evolution into a multifamily office. Brandon emphasizes the importance of balancing financial capital with human capital, introducing the 'Trampoline Effect' to illustrate how inherited wealth can amplify personal efforts. He also highlights the significance of creating a purpose-driven culture within his organization and his vision for legacy and stewardship in family business.

Additional Resources:

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Brandon Johnson, Principal at Johnson Financial Group

https://www.linkedin.com/in/brandoncjohnson/

• Brandon's grandfather was a significant influence in his life and business philosophy.
• The importance of family dynamics in managing wealth and business.
• Transitioning from a culinary career to a family office was a pivotal moment for Brandon.
• The trampoline effect illustrates how inherited wealth can amplify personal efforts.
• Creating a culture of purpose and clarity is essential for organizational success.