The Styling Advisory Podcast - Personal Styling Business Interviews – Details, episodes & analysis

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER. “The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” says Kate Sanner, CEO of BENI. BENI is a resale search engine that shows you the best resale alternatives to the item of clothing or accessory that you're looking for in just one click. Next time you're shopping online and you find something that you like for your client, you can just click on the Beni browser extension to see a curated list of secondhand alternatives sourced from over 40 different resale sites like Poshmark, The RealReal, eBay, Rent the Runway, Vestiaire Collective, and over 200 Million items! Now you can start selling a pre-loved shopping and styling service AND price this service properly. In today’s interview, Erin Mathis from The Style Core and I talked to Co-Founder and CEO of BENI, Kate Sanner, to find out how stylists can use this new tool to start selling pre-loved styling services to clients RIGHT NOW. You’ll learn about: ✨The rising trend of pre-loved, resale sites and the ‘circular economy ✨How tools like BENI are solving the problem of ‘search and discovery’ of second hand items in the right size, color and style for your clients ✨How you can package up a service like this with a solid profit margin READY TO GROW YOUR STYLING BUSINESS? Join our AICI Accredited Program; GOING VIRTUAL; The Ultimate Program For Global Styling Success: https://stylingexpert.podia.com/going_virtual?coupon=JULYOFFER This is the only styling business program delivering a proven approach to create and launch your own online offerings, supported by global styling and image industry experts and executive marketers specializing in styling businesses. Over 6 months, you’ll be provided with EVERYTHING you need to launch virtual offerings for your own business: -Your ready-to-sell Virtual Styling Services Suite -The 5 Foundational Training Modules -12x Q&A coaching sessions with your instructors -Your Implementation Worksheets -10x Lead magnet Ideas to build your email list -15X Virtual Service Menu Ideas Blast -The Step-By-Step “Ultimate SELFIE GUIDE” for Clients -The “Capture your Colors” Photo Guide for Clients -The Virtual Color Analysis Case Study Video Masterclass -Access to The Going Virtual Private Community Let’s help you build an image business that fills your cup, lights you up and allows you the freedom to do what you love, everyday.

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations? One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help clients anywhere, anytime. Today we're joined by Co-Founder Craig Nordstrom, who explains how some of the most successful stylists are selling and serving styling clients using Hue & Stripes' powerful technology (and it's excellent customer service!) You'll Learn: ✔️What styling service gets booked more than any others ✔️How to test and pitch a new service like other successful H&S users ✔️How your clients want to be served by you as a stylist ✔️And the features, benefits and most popular uses of Hue & Stripe

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READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan!

Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover:

~Your Dreams & Big Picture Goals ~Money Matters: The EXACT Formula to price your services correctly ~What Makes You Stand Out & Sell Out Services ~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/https://thestylecore.lpages.co/stylepreneur-growth-challenge/

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you. My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram. Hear first-hand from a stylist who is not a digital native about the experience of trialing content creation on TikTok, how it feels and why it's working. We will loop back in with Cecilia in 3 months to see how she is going, and to confirm whether content creation is easier, more effective or more revenue generating in TikTok compared to other social media platforms.

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions. As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry. Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’ You’ll Learn: · How Rebecca was able to secure PR coverage without any experience in PR · How she pitched herself to editors · How she comes up with angles for stories to pitch · How she develops relationships with editors · How she manages this work amid all the other things we have to do · Tricks to make your headlines POP · Many other things. Just listen.

In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape. The questions posed in this session included: ·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media? ·What can we do about it right now? ·Does it replace the stuff I've already done? ·What are the opportunities for business growth? ·How could it help me find clients if I don't have extra hours in the day to create content for another platform? Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity. PS If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.  Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years. We wanted to find out what marketing strategies she followed to create this incredibly successful business model.  Check out her social media tricks LIST here A LITTLE FAVOUR 🙏💖 Love, if you could quickly rate, review and subscribe to our show it would mean the world to me. Thank you so much 💖💖 

How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers? What grass -roots, 'old school' marketing activity works better for Janine than any other? And what's the most popular styling services her UK clients are booking in now? Find out the unique marketing mix that works for Janine in today's episode. As always, you'll see that there are so many different ways to grow your social media audience, build your email list, drive web traffic and grow your client base - we just need to find the solution that works for you. Janine and I worked together in my 1 on 1 coaching sessions last year and it's been a pleasure to see her building on her mission of making women visible! If you're ready to find the ideal marketing strategy for your business, let's customise a plan together! Head to www.stylingadvisory.com.au to book your complimentary tea & chat.

In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients. Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choosing to tap into her own creativity instead of being paralyzed by the myriad marketing strategies out there. It’s an interesting perspective from a genuinely creative, artistic soul who felt inhibited by the traditional or ‘right way’ to market her styling business. Her story proves there is ALWAYS a way to market your styling business that feels right for you, no matter what everyone else is doing. Let's create the most engaging, creative and completely unique content plan for your styling business together in our 1 on 1 Coaching Program! https://www.stylingadvisory.com.au/styling-business-coaching/

Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling. The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently. A key component of this marketing plan is the need to COMMUNICATE YOUR VALUE. Which is easier said than done if we don’t believe whole heartedly in ourselves. With over 20 years experience, Ozuola is one of London’s most talented stylists. I mean, let’s just look at some of her incredible styling achievements: ✨Styling members of The Royal Family for editorial shoots, personal shopping and event looks ✨Styling for BBC, ITV & Channel 4 Presenters ✨Curating Celebrity Special Event Looks - Derby, Ascott, Elton John White Tie & Tiara Ball, Red Carpets ✨Styling ad campaigns for international retailers like SPACENK & BROWNS ✨Editorial styling for Hello Magazine, Tatler ✨Corporate consulting for The HYATT Group And yet, in today’s episode, Ozuola shares her own struggle to believe in herself and her abilities, despite these numerous styling accolades. Join us for another real, raw and honest conversation about the ups and downs of being a successful stylist, creating content we really care about, and what Ozuola had for lunch in the Royal Lodge! Make sure you RATE, REVIEW & SUBSCRIBE to our show below. Want To Work Together? Click here to see our programs. Watch this Interview on StylingAdvisory TV via Youtube https://www.youtube.com/c/StylingAdvisoryTV

Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!' 

This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue.... 

⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Posts, Blogs & Emails??? ⭐ 

It's so soul-destroying when you put hours into a piece of content, only to have it generate a few likes from friends and family.... We're doing this stuff to attract amazing, like-minded individuals to our business, and we don't have time to waste! 

So let's find out what makes someone feel a sense of connection on a subconscious level, and then create social media/digital content from that place! 

PS 💥 We can teach you how to create this type of MAGNETISING CONTENT for your own brand in a fabulous new program called 'THE CONNECTION'. 

Our Connection participants finally discover the path to build their version of a styling business, with content that flows from their soul.

Like this gal: 

"This course with Sarah Cohen and her colleagues was a game changer for me. I was feeling completely overwhelmed on how to approach my marketing strategy. Feeling unable to handle the realm of social media, Sarah was able to guide me through processes and strategies on how to best approach this whilst being my true self. Sarah and her team were able to ‘set me free’ of all preconceived ideas and allow me to speak my truth in my own way. She showed me that being true to oneself speaks volumes! I would highly recommend this course if you are truly looking for a way to move forward in your business and are needing a fresh, authentic and realistic approach. Great work Sarah and team! X

- Patrizia Smreker, VIC 

If you want to: 

🔥 Learn how to regulate your own nervous system to get the BEST stuff out of you without anxiety

🔥 Unblock your ideas for a truly unique styling business 

🔥 Create a year's worth of content for all your marketing platforms that feels 100% you instead of the boring old formula AND

 🔥Start build an online community of people, like you, who are desperate for your services THEN JOIN US! 

Head to https://www.stylingadvisory.com.au/the-connection-marketing-program/

Want to join our next masterclass FREE? Head to The Styling Advisory website and join our styling community.