The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners – Details, episodes & analysis

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If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t.

Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enough volume to know what’s really working.

You’ll walk away with a clear framework to stop guessing, stop copying competitors, and start building a system that converts real humans — not just numbers on a spreadsheet.

Key Takeaways

1. There’s no “best” intro offer — success comes from strategy, not luck.
2. Your intro offer should teach the same behavior as your main offer.
3. Conversion happens through connection, not constant tinkering.

If you haven't yet, check out the free workshop using the link below, and learn about the 3 marketing mistakes I see yoga and Pilates teachers and studio owners making all too often (and how you can fix them!).

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Ever feel like someone’s about to “find you out”?

In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.”

You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thoughts (“I only sold out because …”), and a simple framework to retrain your mind toward confidence and ownership.

If you’ve ever minimized your accomplishments or felt like you “just got lucky,” this episode will give you the tools to recognize that voice, rewrite it, and keep climbing.

Key Takeaways

1. Imposter syndrome isn’t proof you’re failing, it’s proof you’re human.
2. Awareness through meditation gives distance from false thoughts.
3. The Thought Ladder helps you replace “I’m not enough” with beliefs that serve you.

CTA
Sign up for my free 3 Marketing Mistakes Workshop at the link below and shift the way you approach marketing in your business!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?

You’ll hear:

• What the stats really say about wellness in 2025
• The sneaky ways the industry prioritizes aesthetics over outcomes
• Why your drop-in class isn’t enough anymore
• What the next generation of wellness brands are doing differently
• How to build containers that actually create change

This episode is your call to lead differently—because people don’t need more content. They need transformation.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 161, "WHICH STRATEGY SHOULD YOU USE IN YOUR BUSINESS?"

When you google "Yoga Business Strategy" it is quite alarming...

It is clear that google alone would lead you down a long, lonely road.

Let me explain, ALL of the strategies google gives you are marketing strategies.

And a solid marketing strategy is only one piece of the puzzle.

One of the most common questions I get is, "What strategy should I use in my business?" 

And I get it, using strategies that will work is very important. 

And you actually need 3 types of strategies to build a profitable, sustainable yoga business. 

IN THIS EPISODE YOU’LL LEARN:

-Purposeful Profit 2023 Save Your Seat Now 
-Marketing strategies in the yoga industry
-Google results for yoga business strategies 
-How many strategies do you need
-Why it works
-Apply for The Profitable Yoga Boss Group

Register Now Purposeful Profit 2023

https://www.theyogabossgroup.com/profit2023

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 159, "The Money Tree: Growing Your Business."

If there is a way that you could have your highest revenue month while you relax on the beach...

It is possible for you to have the resources to make more money while you work less.

Growing your business without working more is a possibility.

In this podcast episode, you’ll learn the necessary step you have to take in order to grow your business.   

In this episode we cover the following:
-First step in business to is build, then grow.
-In order to grow you have to think like a business owner
-a lesson from my money tree
-how to decide what to grow (not all offers can come with you)

As mentioned in the episode:
https://www.theyogabossgroup.com/money

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 159, "What matters more than strategy?."

You want a business strategy that is going to work, right?

As a business owner, you’ve probably spent time searching for the right strategy to use to attract new students and grow your business. 

And there is no shortage of strategies out there. 

But there is something else that matters more than any strategy you could find. 

Your skills. 

 “Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime.”

In this podcast episode, you’ll learn the difference between strategy and skills so that you stop searching for the ‘right’ strategy and spend time moving the needle forward in your business. 

What is the real value of being able to distinguish between strategy and skills? 

You’ll create a business that is resilient in any economic environment. 

You want a business that lasts, right?  It’s time to learn how to fish. 

In this episode we cover the following:
-The Money and Yoga Masterclass: Buy Now
-Celebrating my client Sam from The Profitable Yoga Boss Group
-Definition of strategy
-Examples of successful strategies
-Definition of skills
-Why skills matter in your business  
-How to use any strategy and have it work 
-Why it works
-Apply for The Profitable Yoga Boss Group

As mentioned in the episode:
https://www.theyogabossgroup.com/money

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 158, "Sales Tip To Increase Conversion Rates."

You may hate selling...

Or maybe you know it's essential but your emotions stop you from feeling bold, clear, and confident in sales conversations.

In this episode, I give one quick mindset shift to improve your conversion rates and make selling easier.

Like I tell my clients, "The more you sell, the more you sell."

Mastering sales skills is key for any wellness business that wants to thrive. 

In this episode we cover the following:
-The Money and Yoga Masterclass: Buy Now
-The Secret Of Sales Page member bonus
-Conversion Rates
-Increasing your conversion rates with one perspective switch
-Why it works
-Apply for The Profitable Yoga Boss Group

As mentioned in the episode:
https://www.theyogabossgroup.com/money

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 157, "Should I call myself a coach?"

Have you ever spent time wondering what to call yourself?

Are you stuck in naming your business?

This is what I call a trap of indecision.

Instead of mastering selling or getting bold in your marketing, you spend precious work hours deciding what to call yourself.

While your business needs a name, what you call yourself doesn't determine your success. 

If you have ever considered changing your title from yoga teacher to coach, this episode is specifically for you. 

And if you have gotten stuck in indecision, this episode is for you.

In this episode we cover the following:
-Why a name doesn't determine your success
-Why you may be tricked into thinking you'd make more money if you changed your title...
-How much the yoga and wellness industry is worth right now
-The Money and Yoga Masterclass Feb. 2nd, 2023
-What to focus on instead that actually helps your business grow 
-Your invitation to the Money and Yoga Masterclass


As mentioned in the episode:
https://www.theyogabossgroup.com/money

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 156, "My Failed Launch ."

Real talk friends, I just missed my sales goal massively.

Ever want a peak behind the curtain of a multiple-six-figure business? This is it.

In this episode, I am going behind the scenes of my latest launch and how it 'failed.'

There is no pretty sugar-coated ending to this story (yet).

This is just the real and raw experience of being a business owner.

Failure happens to us all, learn how I am dealing with it in my business.

In this episode we cover the following:
-What a launch is.
-My personal most recent launch failure.
-How much money I spent on paid marketing, and how much money I made.
-How I am learning from this launch.
-How I deal with rejection and failure: hint very slowly. 
-Your invitation to the Money and Yoga Masterclass


As mentioned in the episode:
https://www.theyogabossgroup.com/money

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Welcome to Yoga Boss episode 155, "Turn on The Money Flow in 2023."

You want to make a revenue jump.

Maybe you want to go from $1k months to $5k months.

Or you are ready to take your studio to $40k months.

Money flowing into your business doesn't just happen because you want it.

Money flows when you are all-in and your commitment is reflected in ALL of your actions.
 

Listen to this episode to turn on the money flow in 2023.

In this episode we cover the following:
-The Yoga Boss Podcast episodes are released on MONDAYS now
-The Money and Yoga Masterclass Feb. 2nd, 2022
-The Profitable Yoga Boss Group OPEN
-Money isn’t flowing into your business in the amount you want.
-Money flows when you are all-in.
-Being all-in requires daily devotion
-Exercises to evaluate if you have been 'all-in' in marketing, selling, and your offer.

As mentioned in the episode:
https://www.profitableyogaboss.com/apply

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/evergreen-3mm-organic
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo