00:00 β Introduction
02:20 β How Wimbledon is serving their 750 million global fanbase
05:30 β The shifting media landscape, and Wimbledon's distribution strategy
08:15 β Wimbledon's 35-year partnership with IBM, and how its helping them drive innovation
11:10 β Wimbledon's AI journey
12:10 β Match Chat, Live Likelihood to Win, and the AI features redefining the on-court experience
17:35 β Why a multi-year delivery cycle is key to fan retention
21:00 β How Wimbledon is leveraging data, fan research and pilot programs to decide on where to place their bets
28:00 β Why ticket accessibility is so fundamental to the Wimbledon Brand
32:30 β The 100+ year partnership with the BBC, and their new launches for the 2026 Championships
43:10 β Wimbledon's gaming strategy, and their new launches on Roblox for the 2026 Championships.
44:00 β Wimbledon's approach to storytelling and entertainment
52:10 β The KPI's that Wimbledon are judging success in gaming around
58:00 β The vision for the next 5 years, and how they plan to serve every type fan a relevant, curated experience at scale
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