Explore every episode of the podcast The Social Shepherds
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Unlikely Brand Collab That Dominated Social Media | 01 Oct 2026 | 00:49:33 | |
From Shake Shane blowing up Caffe Nero to what actually matters on Social, and the realities of how different roles view success on Social. Our Co-Founders and Managing Partners take you through their experience and what they're seeing on Social Media right now. LISTEN / SUBSCRIBE Spotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERD Website: https://thesocialshepherd.com/ LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd | |||
| Why Your Meta Ads Aren't Working (And How to Fix It) | 17 Sep 2026 | 00:39:36 | |
What’s really holding your Meta ads back right now? In this episode, our Head of Paid Media, Joey, breaks down the creative shifts, media-buying strategies, and audience-targeting fixes you need to turn declining ROAS into predictable revenue.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd #PaidMedia #Meta #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #SocialMediaGrowth #MetaAds #Ecommerce | |||
| Ex-TikTok Shop Employee Reveals What’s Actually Working Right Now | 02 Sep 2026 | 00:51:49 | |
What actually drives sales on TikTok Shop right now? In this episode, our Head of Social Commerce, Ginny, who's ex-TikTok Shop, breaks down the exact content formats, creator partnerships, and scaling strategies generating real revenue.Whether you’re an DTC e-commerce brand trying to hit your next revenue milestone or a marketer looking for insider algorithm insights, this episode covers everything happening behind the scenes at TikTok.CHAPTERS00:00 - Intro: Why we've been gone so long & what's happened in Social14:22 - TikTok Shop: What are the top brands doing to grow?LISTEN / SUBSCRIBESubscribe on YouTube: https://www.youtube.com/channel/UC1SV2jepEpvQ4OqVRJcKVVw?sub_confirmation=1CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: https://www.linkedin.com/company/the-social-shepherd/Instagram: https://www.instagram.com/thesocialshepherd/TikTok: https://www.tiktok.com/@thesocialshepherd#TikTokShop #Ecommerce #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #TikTokGrowth #InfluencerMarketing | |||
| Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data | 17 Jul 2025 | 00:38:30 | |
A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Are Creators & Social Going to Take Over Traditional Media? | 15 Jul 2025 | 00:40:41 | |
As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| The Highs And Lows of Growing a $7.42M Global Social Media Agency | 01 Jul 2025 | 00:34:36 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As the year hits its halfway mark, our Co-Founders sit down to reflect on the goals they set at the start of the year. From big wins to unexpected roadblocks, they’re sharing an honest look at what it’s really like running a social media agency in a constantly changing digital landscape. What’s working, what’s been harder than expected, and what’s next for the rest of the year?#socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| The Future of Social Commerce: What Marketing Professionals Need to Know | 10 Jun 2025 | 00:43:04 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise and constant evolution of social commerce is reshaping the way users shop online; but what should marketers know about the latest consumer behaviour and platform updates ot stay ahead of the game?#socialmedia #socialmediamarketing #marketing #socialcommerce ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Inside the Minds of CMOs: What's ACTUALLY Working on Social Media in 2025 | 20 May 2025 | 00:33:27 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 CMOs are under pressure to deliver performance, fast. What questions are they asking most, and what strategies are actually working in 2025 to drive real growth?#socialmedia #socialmediamarketing #marketing #CMO ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Influencers as Entrepreneurs: How Creator Brands Are Changing the Game | 13 May 2025 | 00:40:08 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of influencer-led brands is reshaping how creators build long-term income streams; but what separates the successes from the countless that quietly fail, and what can we learn from both?0:00 Intro 0:50 Income Revenues 2:00 Talent Agencies 3:40 Brand Ownership 13:00 Success and Fail Stories 20:15 Brand Longevity 22:22 Business Influencers 24:11 Influencer Spite 28:08 Public Failing 30:19 Choosing a Product 33:30 More Fail Stories 34:48 Influencer Brands 36:33 Consequences 38:58 Our Brands 39:52 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| ChatGPT Is About To Take Over Online Shopping | 06 May 2025 | 00:34:09 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of AI and ChatGPT is changing the way we approach Paid Media; but how can marketers stay ahead of the curve and predict the biggest changes coming to online shopping? 0:00 Intro 0:25 ChatGPT Shopping Update4:17 Ranking on LLMs6:28 Measuring Demand9:16 Product Recommendations 12:18 Search Ad Platforms 14:41 Shopify Integration17:10 Commerce Platforms 22:08 Future Predictions 25:23 Meta AI 30:50 Commerce Integration 33:51 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| The Evolution of Search Engines in eCommerce SEO | 02 May 2025 | 00:48:07 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing 🚀 SEO is constantly changing and evolving with the rise of social and AI, but as it continues to evolve, how can we, as marketers, ensure that our content is optimised for discoverability in the digital age? Today, we have a very special guest, Joshua George from ClickSlice, who is joining us to talk about all things SEO. #socialmedia #socialmediamarketing #marketing #SEO ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Gen Z & Gen Alpha: What Marketers Need to Know | 22 Apr 2025 | 00:52:43 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 Gen Z and Gen Alpha are the youngest yet very different generations; so how can marketers create content that resonates with them? #socialmedia #socialmediamarketing #marketing #genZ #genAlpha ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How Pop Culture Shapes Social Media Trends (and How Brands Can Keep Up) | 15 Apr 2025 | 00:43:30 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 Pop Culture has become the driver of social media trends; so how can marketers stay in the loop and keep their brands relevant? #socialmedia #socialmediamarketing #marketing #popculture ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| AI & The Future of Social Media Content | 10 Apr 2025 | 00:34:17 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing 🚀 AI has transformed the way we create and consume content, but as it continues to evolve, how can we, as marketers, anticipate what’s next and stay ahead of the curve?Today, we have a very special guest, Fergus Dyer-Smith from Wooshii, who is joining us to talk about all things AI. #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| From Billboards to TikToks: The Rapid Evolution of Marketing (and What's Next) | 01 Apr 2025 | 00:21:35 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Jack, sits with our team of specialists to talk about all things marketing 🚀 Marketing and advertising have evolved a lot since the 1960s; but how can marketing professionals see what comes next to stay ahead of the curve? #socialmedia #socialmediamarketing #marketing #advertising ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Will AI Replace Marketing Jobs? How to Prepare Your Team for the Future | 26 Mar 2025 | 00:35:17 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 AI is on the rise and many are scared it'll take their jobs; but how can you prepare your teams to stay ahead of the curve? #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Harnessing the Power of Employee-Generated Content (EGC): Best Practices for Brands | 18 Mar 2025 | 00:24:59 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, our team talk about the rise of EGC (employee-generated content), how it can benefit brands and how to create authentic content with your team. #socialmedia #socialmediamarketing #marketing #egc ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How to Adapt Global Marketing Brand Strategies to Engage Local Audiences | 11 Mar 2025 | 00:36:20 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, our team discusses the importance of localisation, and how global and local teams should collaborate to keep content consistent and relevant to their audience. #socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Underrated Platforms You Should Be Considering for Your 2025 Social Media Strategy | 04 Mar 2025 | 00:27:10 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CCO, Jack, sits with our team of specialists to talk about all things marketing 🚀 This week, our team discusses the most underrated and overrated social platforms in 2025, looking at their potential across organic and paid strategies.#socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Meta’s Crazy AI Shift: How Automation Will Change Marketing Forever | 25 Feb 2025 | 00:38:15 | |
Meta’s Crazy AI Shift: How Automation Will Change Marketing Forever Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about some crazy updates that our Meta rep shared with us, which will change the way we approach paid social campaigns and performance creative.Timestamps #socialmedia #socialmediamarketing #marketing #AI #Meta ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Why Your Social Media Strategy Feels Stuck in 2015 (And How to Fix It) | 18 Feb 2025 | 00:53:57 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about outdated social media strategies, and share advice on how to future-proof campaigns and content. Timestamps #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| What Brands Can Learn from Niche Social Media Communities and Internet Subcultures | 11 Feb 2025 | 00:37:44 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team talks about why niche communities are the new focus for engagement, as well as how brands can use platforms like Reddit, Substack and Discord as research tools.Timestamps #socialmedia #socialmediamarketing #marketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Is AI a Blessing or a Curse? Artificial Intelligence For Marketing Efficiencies | 04 Feb 2025 | 00:37:50 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe. #socialmedia #socialmediamarketing #marketing #AI #artificialintelligence ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🙌 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How to Get Your DREAM Social Media Job - The Ultimate Marketing Career Guide | 28 Jan 2025 | 00:52:14 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job. Timestamps: 0:00 Intro 1:00 Influencer Marketing Roles4:48 Organic Social Roles 8:02 Paid Media Roles 10:44 Creative & Content Roles 11:46 Client Services Roles 15:38 Strategy Roles 18:40 Entry-Level Advice & Skills 22:46 The Impact of AI 26:41 In-House or Agency? 37:24 Preparing for Interviews 41:09 How to Stand Out 46:12 Personal Advice 51:56 Outro #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Should Kids Have Access to Social Media? | A Conversation With Marketing Experts | 21 Jan 2025 | 00:48:25 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online. #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Is Influencer Marketing DEAD? The New Trends To Watch Out For In 2025 | 14 Jan 2025 | 00:44:24 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about the future of Influencer Marketing and their predictions, including the rise of creators, nurturing communities and more. #socialmedia #socialmediamarketing #marketing #influencermarketing #influencers #contentcreators ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| TikTok Is Going To Get Banned in the US in 2025 | Predictions from Marketing Experts | 07 Jan 2025 | 00:45:13 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more. #socialmedia #socialmediamarketing #marketing #socialmediapredictions ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Building a Global Social Media Agency: 2024 in Review | 01 Jan 2025 | 00:26:46 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, as the 'end of year special' both our Co-Founders walk into the hot seat to talk about 2024 challenges, wins and expansion. 0:00 Intro 1:10 Agency Landscape & Pitching 3:26 Agency Growth So Far 4:33 Zoe's Key Moments of 2024 6:02 Zoe's Next Steps For the Agency 8:37 Jack's Key Moments of 2024 9:05 US Team Growth 9:51 Jack's Next Steps For the Agency 10:50 Finding Creatives That Understand Social 12:35 Our Marketing Strategy 13:16 Values For Success 15:02 Zoe's Aspirations for 2025 17:38 Pitching in the US 19:06 Local vs Global Marketing 22:30 Company & Team Investments 25:57 Outro #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Are Celebrities The New Models & The Latest Marketing NEWS 🚀 | 08 Oct 2024 | 00:38:34 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence … 👀 0:00 Intro 0:40 X Is Declining in Following 07:27 Instagram Follow Feed 16:26 Brazil Fines X 19:38 Snapchat Shopping 24:25 Kylie Jenner x Coperni 37:20 Outro #socialmedia #socialmediamarketing #socialmedianews #kyliejenner #instagram #snapchat #coperni 👩💻 Resources: X Is Declining in Following: https://www.ft.com/content/65961fec-a5ab-4c71-b1c8-265be3583a93 Instagram Follow Feed: https://www.socialmediatoday.com/news/instagram-chief-says-following-feed-option-wont-work/728374/ Brazil Fines X: https://www.socialmediatoday.com/news/x-needs-pay-5-million-fines-before-brazil-reinstatement/728371/ Kylie Jenner x Coperni: https://www.harpersbazaar.com/celebrity/latest/a62485414/kylie-jenner-coperni-show-disneyland-paris-runway-debut/ ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How We Built a Global Social Media Marketing Agency in 6 Years | Challenges, Advice & More | 24 Sep 2024 | 00:41:42 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founders, Jack & Zoe, discuss all of the marketing updates from the week, as well as celebrate 6 years in business, talking about the highs and lows, what we want to achieve in 12 months time and more… 👀 0:00 Intro 1:04 TikTok US Ban 4:07 Instagram Teen Accounts 8:50 Meta Holiday Ad Tools 13:11 Meta AI Training 14:21 Snapchat AI Video Generation 15:57 Our Agency Turns 6 16:29 This Year’s Key Highlights 17:53 Team Growth 19:06 Industry Challenges 20:21 Change of Roles 29:42 Processes 31:55 Future Goals 37:21 Where to Improve 38:50 Moving Forward 41:21 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #youtube 👩💻 Resources: TikTok US Ban: https://www.theverge.com/2024/9/16/24246568/tiktok-v-garland-oral-arguments-dc-circuit Instagram Teen Accounts: https://about.instagram.com/blog/announcements/instagram-teen-accounts Meta Holiday Ad Tools: https://www.facebook.com/business/news/holiday-2024-ad-updates/ AI Meta Training: https://about.fb.com/news/2024/09/building-ai-technology-for-the-uk-in-a-responsible-and-transparent-way/ Snapchat’s Generative AI: https://www.youtube.com/clip/Ugkx-ybGmE7jmSCB5QDrKZwunwDWfK3OvAKA Want to learn more about our growth? August 2023 Video: https://www.youtube.com/watch?v=6CWI_hEw_kg&ab_channel=TheSocialShepherd January 2024 Video: https://www.youtube.com/watch?v=0xObnSccobU&ab_channel=TheSocialShepherd ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How Agencies Are Approaching Pitching as it Becomes More Expensive | Marketing Podcast | 17 Sep 2024 | 00:40:47 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founder, Jack, and our Senior team discuss all of the marketing updates from the week, Addison Rae’s new song & the effect on Pepsi, why pitching for brands has become expensive and how brands are navigating it… 👀 0:00 Intro 0:52 YouTube Promotion Goals 2:16 Stickers for YouTube Shorts 6:59 Meta Is Buying AR Filters 10:27 Google x Wayback Machine 14:00 Addison Rae & Diet Pepsi 21:59 Can Agencies Afford Pitching? 40:00 Outro #socialmedia #socialmediamarketing #socialmedianews #youtube #meta #addisonrae 👩💻 Resources: YouTube Promotions: https://support.google.com/google-ads/answer/15107395 YouTube Stickers: https://blog.youtube/inside-youtube/shorts-revenue-sharing-update/ Google x Wayback Machine: https://blog.archive.org/2024/09/11/new-feature-alert-access-archived-webpages-directly-through-google-search/ Pitching Has Become More Expensive: https://www.campaignlive.co.uk/article/average-pitch-cost-rises-26-agencies-target-fewer-bigger-better-reviews/1887290 State of the Pitch Report: https://www.thedrum.com/opinion/2024/04/11/agency-pitch-satisfaction-just-313-out-5-if-was-uber-we-d-walk Future of the Pitch Report: https://www.creativebrief.com/news/pitch-positive-pledge-year ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Should All Marketing Agencies Offer Fully Remote Roles? | Social Media Podcast | 10 Sep 2024 | 00:46:24 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe, alongside the team, discuss all of the marketing updates from the week, as well as the US suing those who buy followers, feeling about fully remote roles and Q4 scaries … 👀 0:00 Intro 1:07 X Banned in Brazil 6:30 Comments on Stories 13:11 TikTok Interest Targeting Update 20:05 Social Media Surpassing TV Users 22:49 Reels’ Best Practices 25:12 Snapchat Chat Ads 28:17 Buying Followers in the US 33:22 Should Social Media Roles Be Fully Remote? 40:46 Q4 Scaries 44:58 Week Ahead 46:07 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #blackfriday 👩💻 Resources: Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818 Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/ Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/ TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/ TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How Brands Can Prepare for Black Friday & Christmas 🚀 | 03 Sep 2024 | 00:25:15 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social team, discuss all of the marketing updates from the week, as well as everything you need to know as a brand to prepare for Black Friday, Christmas, Q4 and peak season … 👀 0:00 Intro 0:59 Meta Removes Spark AI Studio 2:25 New Fonts & Stickers on Instagram 3:54 Instagram Carousels 5:53 Instagram x Spotify 8:58 Google Merchant Center Updates 12:15 TikTok AI Voices 16:38 Preparing for Q4 20:20 Black Friday 21:20 TikTok Shop LIVE 22:24 Reactive Social Content 23:27 Influencer Partnerships 25:04 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #meta 👩💻 Resources: Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818 Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/ Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/ TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/ TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How to Get a Job in Social & Career Advice From Industry Experts | 28 Aug 2024 | 00:38:46 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social Media team, discuss all of the marketing updates from the week, how they got into their social careers & their top advice on how to get a job… 👀 0:00 Intro 1:44 New Instagram Feed 4:43 Pinterest Trends Report 8:19 TikTok Growing in the EU 12:58 YouTube x Shopify Partnership 18:24 Meta’s AI Ads 23:55 Social Media Career Stories 35:09 How to Get a Job In Social #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #socialmediajobs #workinsocial #youtube 👩💻 Resources: New Instagram Feed: https://www.lindseygamble.com/blog/instagram-tests-displaying-rectangular-posts-on-profile-grids Pinterest Trends Report: https://newsroom.pinterest.com/en-gb/news/the-pinterest-fall-2024-trend-report/ TikTok Growing in the EU: https://www.tiktok.com/transparency/en/eu-mau-2024-7/ YouTube x Shopify Partnership: https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Meta’s AI Ads: https://www.axios.com/2024/08/20/meta-ai-ad-business ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Purchasing on Amazon Directly from TikTok? The Latest Social Media News 🚀 | 20 Aug 2024 | 00:35:58 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Steven Bartlett's latest drama with the ASA and our favourite brand collaborations… 👀 0:00 Intro 1:02 Meta x UMG 3:44 Amazon Integration on TikTok 9:24 Shorts Feed on YouTube 16:34 Instagram’s Friend Map 19:52 Threads Insights Dashboard 21:53 Molly Mae & Tommy Fury 22:20 ASA vs Steven Bartlett 27:17 Polly Pocket x Airbnb 28:41 Surreal x Gymshark 29:01 Lick x MacCosmetics 32:33 Grind Coffee x Lazy Oaf 34:04 Social Media Trends 35:10 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #stevenbartlett #meta #amazon #socialmediatrends 👩💻 Resources: Meta Expanded Global Agreement with Universal Music Group: https://www.prnewswire.com/news-releases/meta-and-universal-music-group-announce-expanded-global-agreement-302219807.html Amazon Integration on TikTok for Purchases In-Stream: https://www.tiktok.com/business/en/blog/amazon-ads-native-checkout ASA vs Steven Bartlett: https://www.asa.org.uk/rulings/zoe-ltd-g24-1241850-zoe-ltd.html SURREAL & Gymshark: https://www.instagram.com/eat_surreal/p/C-aYtzrIQcr/ Mattel, Inc. teams with Airbnb: https://news.airbnb.com/en-uk/polly-pockets-90s-era-compact-is-now-life-sized/ Lick & MAC Cosmetics: https://www.housebeautiful.com/uk/decorate/walls/a61815645/lick-mac-black-paint-collaboration/ Grind | Certified B Corp & Lazy Oaf: https://grind.co.uk/collections/lazy-oaf ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Kamala Harris' Gen Z Marketing Strategy & Other Social Media News 📰 | 13 Aug 2024 | 00:28:00 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, US Election marketing tactics & the importance of being reactive on social… 👀 0:00 Intro 1:13 Twitch Creator Club 5:02 TikTok Lite Rewards 6:24 Snapchat on the Rise 10:12 YouTube Picture-In-Picture Ads 12:14 ByteDance AI Tool 17:59 Kamala Harris Marketing Campaign 27:40 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #snapchat #kamalaharris 👩💻 Resources: Twitch Creator Club: https://blog.twitch.tv/en/2024/08/05/today-we-re-launching-creator-clubs/ TikTok Withdraws ‘TikTok Lite Rewards’ from the EU: https://ec.europa.eu/commission/presscorner/detail/en/IP_24_4161 Snapchat Is On The Rise! https://s25.q4cdn.com/442043304/files/doc_financials/2024/q2/Q2-24-Earnings-Slides-FINAL-8-1-24-1.pdf YouTube Is Testing Picture-in-Picture Ads for Livestreams: https://www.socialmediatoday.com/news/youtube-tests-picture-in-picture-ads-for-live-streams/723390/ TikTok’s Parent Company Has a New Text-to-Video Generation Tool: https://www.reuters.com/technology/artificial-intelligence/bytedance-joins-openais-sora-rivals-with-ai-video-app-launch-2024-08-06/ Kamala Harris’ Brat Summer: https://www.campaignlive.com/article/kamala-harris-gen-z-marketing-strategy-why-works-why-needs-evolve/1882747 ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How to Get Brand Deals as an Influencer & More Social Media News 👀 | 06 Aug 2024 | 00:23:54 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the newest AI talent manager by Grace Beverly and the latest trends in sporting events… 👀 0:00 Intro 0:35 Meta AI Studio 6:18 Snapchat Olympics Filters 7:10 X Olympics Insights 8:53 X's Trend Genius 11:15 TikTok CPG Marketing Guide 11:50 Grace Beverly's New AI Business 16:35 Talent Management 20:05 Creator Negotiations 23:29 Outro #socialmedia #socialmediamarketing #socialmedianews #retrograde #gracebeverly #tiktok #meta #ai 👩💻 Resources: Meta AI Studio Characters: https://ai.meta.com/ai-studio/ Snapchat Olympics Filters: https://newsroom.snap.com/en-GB/paris-2024-olympic-games-on-snapchat X Olympics Insights: https://x.com/Sports/status/1816944531788509673 TikTok Marketing Guide for SMBs: https://www.tiktok.com/business/en/blog/tiktok-2024-cpg-playbook-blog Grace Beverly has launched ‘Retrograde’ an AI Talent Agency: https://www.youtube.com/watch?v=gid8Cp-LklA&ab_channel=GraceBeverley ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| TikTok Shop Is Finally Launching in the EU & More Social Media NEWS 🚀 | 30 Jul 2024 | 00:30:07 | |
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the best marketing campaigns and how influencer creative freedom might be coming to an end… 👀 0:00 Intro 0:34 Google Cookies U-Turn 3:52 TikTok Shop in the EU 8:01 Meta AI Selfies 11:09 Meta Ad Offers 14:53 Saving Shorts Music 17:36 Monzo x Greggs 21:36 Gymshark x Surreal 24:54 TikTok Creator Lawsuit 29:45 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #google #meta #ai #marketing #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| AI Updates, Speaking to ChatGPT & The Latest Social Media News | 23 Jul 2024 | 00:39:20 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, how we got a lead thanks to ChatGPT and how AI will take over our jobs… 👀 0:00 Intro 0:34 Instagram Audio Tracks 02:05 TikTok x Eventbrite 04:35 Pinterest AI Backgrounds 10:20 YouTube AI-Generated Radios 11:13 Reddit-Like Community Features 14:42 SheerLuxe’s AI Influencer 21:24 ChatGPT & AI 35:36 Coming Up 39:04 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #pinterest #chatgpt #ai ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Is TV Dead? The Rise of TikTok Series, Spotify As a Social Media Platform & Other Marketing NEWS 🚀 | 16 Jul 2024 | 00:43:22 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, doing the weekly shop on TikTok, Apple Music versus Spotify and childhood nostalgia… 👀 0:00 Intro 0:54 TikTok £1 Million Club 7:37 Facebook Clear Mode 9:14 YouTube Audio Removal 11:51 Spotify Podcast Comments 15:04 Instagram Short-Form Content 19:20 Is TV Dead? 29:34 Marks & Spencer Campaign 33:17 Buying Food on TikTok 36:50 Laptop vs. Phone Purchases 42:22 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #spotify ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Is Meta Breaking GDPR Rules & Other Social Media News | 09 Jul 2024 | 00:41:38 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the advertising industry then vs now, Glastonbury social media trends and more… 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| TikTok's New SECRET Platform, YouTube Beating Netflix & More Social Media Updates | 25 Jun 2024 | 00:24:11 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the reality of working on social and our controversial opinions on some platforms… 👀 0:00 Intro 1:23 Creator Insights on Instagram 3:11 TikTok’s New App 7:24 TikTok AI Avatars 12:11 YouTube Community Notes 14:30 TikTok x Adobe 15: 53 Mr Beast Revenue 16:58 YouTube vs Netflix 20:45 Gen Z Stereotypes 24:00 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| How to Go Viral on Instagram, TikTok Shop Search & Our Favourite Football Campaigns | 18 Jun 2024 | 00:36:39 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Euros campaigns, Instagram being more intrusive with ads and the most important metrics to track on social… 👀 0:00 Intro 1:30 Instagram Reels Feedback 6:03 Instagram Comment Prompts 7:42 Meta AI Training 11:21 TikTok Shop Search 11:53 The Importance of SEO 15:28 How TikTok Shop Works 20:53 Google TV Ad Placements 21:53 Adam Mosseri's Interview 23:21 Key Instagram Metrics 24:53 Shares Per Impression Importance 25:50 TikTok Ban 27:19 Sound-Off Videos 28:35 Creators Over Publishers 29:59 Euros Campaigns 30:30 Top Ad Campaigns 32:26 Office Sweepstake 32:47 Coming Up... 33:54 Local Vs. Global Marketing 36:24 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Instagram Revealed How to Go VIRAL & Labour's TikTok Strategy Explained | 03 Jun 2024 | 00:38:56 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, UK and US election strategies on social & how to go viral on social by making a simple mistake… 😅 0:00 Intro 0:48 TikTok Studio 5:50 TikTok Summer Sports Guide 9:00 Early Access to Instagram Features 10:00 Instagram Memes 13:00 YouTube Games 16:50 UK & US Elections on TikTok 28:11 The Pippa Post 31:30 How to Get a Job in Social 38:28 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Influencer Marketing DRAMA & Increasing Reach on Instagram | 27 May 2024 | 00:39:55 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Adam & Lucy talk about the latest TikTok features, Instagram updates, Pinterest’s Gen Z report, influencers getting caught and all things Bidgerton… 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Long Reels Are Hurting Your Reach & NEW TikTok Feature Launches | 20 May 2024 | 00:45:14 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Adam & Jack talk about the latest TikTok features, AI, Instagram Reels and the YouTube creator economy... 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube 0:00 Intro 1:00 Longer Reels Hurt Performance 11:46 Instagram ‘Peek’ Feature 16:04 New Instagram Creator Interview Series 18:21 Collaboration Feature for TikTok Posts 20:13 TikTok AI-Generated Search Results 27:50 McDonald's Mental Health Awareness Campaign 36:50 Emmy's For Creators 44:45 Outro ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| EXPOSING The New Instagram Algorithm | Have You Herd? 6th May | 06 May 2024 | 00:41:52 | |
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Lucy & Scott talk about Instagram's new algorithm, how creators can benefit from these changes, new AI features from Google and Sabrina Carpenter... 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #instagramalgorithm #sabrinacarpenter #espresso #ai #artificialintelligence ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| What The TikTok Ban Really Means For Brands and Businesses | This Week In Social 29th April | 29 Apr 2024 | 00:25:29 | |
Join us for the first episode of This Week in Social, a new podcast series where the team at The Social Shepherd share the top social media industry updates you need to know ahead of the week. 🚀 This week, Zoe, Bobby & Imogen talk about the upcoming TikTok ban, the hottest travel trends released by Pinterest, creators sharing content behind paywalls and if they'd wear the newest RayBan Meta Smart Glasses... 🙌 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #tiktok #meta #instagram #pinterest #tiktokban 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. | |||
| Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture | 23 Apr 2024 | 00:19:59 | |
In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀 They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more! 👀 Join the conversation and let us know your thoughts 👇 #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #genalpha #sephoratweens 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates. | |||
| The Ultimate Social Media Wishlist: 5 Features That Would Change the Game | 16 Apr 2024 | 00:11:45 | |
In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier. 🚀 They discuss updates that would make their lives easier working at a social media agency, as well as personal features they'd love to see. TikTok drafts across several devices, who's seen your Instagram profile, keyword insights and more! 👀 Join the conversation and let us know your dream social media updates 👇 #socialmedia #socialmediamarketing #socialmediaagency #socialmediamanagement #socialmediamanager #instagram #tiktok 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates | |||