The Social Shepherds – Details, episodes & analysis

Podcast details

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The Social Shepherds

The Social Shepherd

Business

Frequency: 1 episode/11d. Total Eps: 124

The Social Media podcast brought to you by The Social Shepherd - discussing the latest strategies, tactics and thinking behind the best brands in the world.

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Data updated on 02/10/2026

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https://www.instagram.com/thesocialshepherd
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Score global : 38%

Publication history

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The Unlikely Brand Collab That Dominated Social Media

Season 2 · Episode 3

Thursday, October 1, 2026 • Duration 49:33

From Shake Shane blowing up Caffe Nero to what actually matters on Social, and the realities of how different roles view success on Social.

Our Co-Founders and Managing Partners take you through their experience and what they're seeing on Social Media right now.

LISTEN / SUBSCRIBE

Spotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti

Subscribe on YouTube: / @thesocialshepherd

CONNECT WITH THE SOCIAL SHEPHERD

Website: https://thesocialshepherd.com/

LinkedIn: / the-social-shepherd

Instagram: / thesocialshepherd

TikTok: / thesocialshepherd

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Why Your Meta Ads Aren't Working (And How to Fix It)

Thursday, September 17, 2026 • Duration 39:36

What’s really holding your Meta ads back right now? In this episode, our Head of Paid Media, Joey, breaks down the creative shifts, media-buying strategies, and audience-targeting fixes you need to turn declining ROAS into predictable revenue.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd #PaidMedia #Meta #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #SocialMediaGrowth #MetaAds #Ecommerce

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Ex-TikTok Shop Employee Reveals What’s Actually Working Right Now

Season 2 · Episode 1

Wednesday, September 2, 2026 • Duration 51:49

What actually drives sales on TikTok Shop right now? In this episode, our Head of Social Commerce, Ginny, who's ex-TikTok Shop, breaks down the exact content formats, creator partnerships, and scaling strategies generating real revenue.Whether you’re an DTC e-commerce brand trying to hit your next revenue milestone or a marketer looking for insider algorithm insights, this episode covers everything happening behind the scenes at TikTok.CHAPTERS00:00 - Intro: Why we've been gone so long & what's happened in Social14:22 - TikTok Shop: What are the top brands doing to grow?LISTEN / SUBSCRIBESubscribe on YouTube: https://www.youtube.com/channel/UC1SV2jepEpvQ4OqVRJcKVVw?sub_confirmation=1CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: https://www.linkedin.com/company/the-social-shepherd/Instagram: https://www.instagram.com/thesocialshepherd/TikTok: https://www.tiktok.com/@thesocialshepherd#TikTokShop #Ecommerce #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #TikTokGrowth #InfluencerMarketing

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Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data

Thursday, July 17, 2025 • Duration 38:30

A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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Are Creators & Social Going to Take Over Traditional Media?

Tuesday, July 15, 2025 • Duration 40:41

As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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The Highs And Lows of Growing a $7.42M Global Social Media Agency

Tuesday, July 1, 2025 • Duration 34:36

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As the year hits its halfway mark, our Co-Founders sit down to reflect on the goals they set at the start of the year. From big wins to unexpected roadblocks, they’re sharing an honest look at what it’s really like running a social media agency in a constantly changing digital landscape. What’s working, what’s been harder than expected, and what’s next for the rest of the year?#socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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The Future of Social Commerce: What Marketing Professionals Need to Know

Tuesday, June 10, 2025 • Duration 43:04

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise and constant evolution of social commerce is reshaping the way users shop online; but what should marketers know about the latest consumer behaviour and platform updates ot stay ahead of the game?#socialmedia #socialmediamarketing #marketing #socialcommerce ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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Inside the Minds of CMOs: What's ACTUALLY Working on Social Media in 2025

Tuesday, May 20, 2025 • Duration 33:27

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 CMOs are under pressure to deliver performance, fast. What questions are they asking most, and what strategies are actually working in 2025 to drive real growth?#socialmedia #socialmediamarketing #marketing #CMO ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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Influencers as Entrepreneurs: How Creator Brands Are Changing the Game

Tuesday, May 13, 2025 • Duration 40:08

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of influencer-led brands is reshaping how creators build long-term income streams; but what separates the successes from the countless that quietly fail, and what can we learn from both?0:00 Intro 0:50 Income Revenues 2:00 Talent Agencies 3:40 Brand Ownership 13:00 Success and Fail Stories 20:15 Brand Longevity 22:22 Business Influencers 24:11 Influencer Spite 28:08 Public Failing 30:19 Choosing a Product 33:30 More Fail Stories 34:48 Influencer Brands 36:33 Consequences 38:58 Our Brands 39:52 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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ChatGPT Is About To Take Over Online Shopping

Tuesday, May 6, 2025 • Duration 34:09

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of AI and ChatGPT is changing the way we approach Paid Media; but how can marketers stay ahead of the curve and predict the biggest changes coming to online shopping? 0:00 Intro 0:25 ChatGPT Shopping Update4:17 Ranking on LLMs6:28 Measuring Demand9:16 Product Recommendations 12:18 Search Ad Platforms 14:41 Shopify Integration17:10 Commerce Platforms 22:08 Future Predictions 25:23 Meta AI 30:50 Commerce Integration 33:51 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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The Social Shepherds – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

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Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

The Social Shepherds – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other26

Instagram4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other26

Instagram4

LinkedIn2