The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
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Stop Online Scams Before They Hit Your Business | feat. Ronnie Manning | Ep. 476
Episode 476
Tuesday, December 9, 2025 • Duration 37:29
👉 FREE tools, templates & resources for tradies: https://tradie.wiki/pod
In this 476th episode of The Site Shed, Matt Jones sits down with cybersecurity expert Ronnie Manning, Chief Brand Advocate at Yubico, to dive deep into best practices for protecting trade-based businesses and contractors like you in the digital age.
Discover the real risks of password reuse, why two-factor (2FA) and multi-factor authentication (MFA) are a MUST for your team, and how passkeys and physical security keys are shaping the future of online security.
Key Chapters: 00:00 – Teaser 01:20 – What Yubico does & why authentication keys matter 02:35 – How hackers get into business accounts through admin access 04:18 – MFA, 2FA and the evolution of authentication 05:36 – Passkeys explained: the strongest form of login security 06:03 – How physical YubiKeys work in real life 12:04 – The most common cyber breach scenarios for SMBs 17:43 – Why password managers are essential for every business 25:12 – MFA as the “seat belt” of cybersecurity 31:27 – New global data: Gen Z most likely to fall for phishing
You'll learn: ✔ Why using the same password for everything is dangerous, and what to do instead; ✔ How password managers can simplify your digital life while boosting security ✔ The evolution of authentication: From SMS codes to passkeys and physical security keys like Yubikey ✔ What “phishing-resistant authentication” actually means, and why it matters ✔ How to protect your business accounts from hackers, even in collaborative teams ✔ Browser and VPN tips to keep your data safe (especially when traveling or working remotely) ✔ Real-world stories, practical policies, and step-by-step strategies for small businesses
Want to streamline your operations, improve your marketing, or close more jobs? Join Tradie Academy, our free community packed with templates, guides, and insights that actually help your business! 👉 Check it out: https://tradie.wiki/pod
In this 475th episode of The Site Shed, Liz Chism, a contractor-turned-award-winning brewer, rebuilt her business and life by systemising everything. After working 100-hour weeks, Liz transformed her brewery into a business that ran smoothly without her, even while she travelled overseas with her phone off.
Today, she assists other tradies in achieving the same goals: eliminating chaos, increasing profit, and creating a business that provides them with a sense of relief.
This episode offers a wealth of practical strategies for contractors who may be feeling overburdened, underpaid, or lacking a clear path to growth, so make sure to watch until the end!
Key Chapters: 00:00 Liz’s turning point and escaping 100-hour weeks 02:26 Growing up in construction and early lessons 05:29 How systems saved her business (and sanity) 10:05 The 80/20 rule tradies ignore 12:16 Why SEO is changing with LLMs 15:58 Content, trust, and lead conversion 19:07 The follow-up gap costing contractors thousands 21:26 The “Chaos Tax” and hidden profit leaks 23:55 Estimating mistakes and the real cost of inaccuracy 27:25 Why more leads aren’t always the answer 30:30 Wearing too many hats and valuing your time properly 32:39 Cadence, routines, and becoming a true CEO 41:44 Scheduling mistakes that blow out jobs 46:24 Incentivising your team for performance 50:16 Final advice for overwhelmed contractors
CONNECT WITH US!https://www.thesiteshed.comhttps://www.facebook.com/thesiteshedhttps://www.instagram.com/thesiteshed/https://www.linkedin.com/company/the-site-shed/If you enjoyed this podcast and this series, please take 5 to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys
5 Effective Ways To Create Content That Actually Converts | ft. Logan Turley | Ep. 466
Tuesday, September 30, 2025 • Duration 01:00:11
In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.
⏳Timestamps: 00:00 "Establishing Expertise Through Content" 05:28 "Training Network for Content Creators" 09:05 Gen Z, Millennials Prefer Authenticity 11:19 "Content to Convert Leads Effectively" 14:36 Content's Role in Brand Credibility 17:30 Leverage Social Algorithms for Visibility 19:15 "Pre-Qualifying Leads Through Content" 23:42 "Defined Processes Boost Client Trust" 26:31 Multimedia Marketing for Client Engagement 30:07 Showcase Brand Story Authentically 34:46 Evergreen Content Explained 35:24 "Leverage Video for Common FAQs" 40:57 Social Media Brand Perception Insights 42:22 "Turning Mistakes into Content" 48:30 Simple, Effective Phone Contet Tips 50:00 AI Simplifies Video Content Creation 53:36 Proper Lighting for Filming 56:04 "Seize Your Content Opportunity" 58:55 Future Tech and Content Evolution
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
The Future of the Trades Industry: Insights from an Industry Expert | ft. Allan Ferguson | Ep.376
Episode 376
Wednesday, June 21, 2023 • Duration 53:45
In this episode, host Matt Jones sits down with Allan Ferguson, industry expert and founder of Service Success Network, to discuss "The Future of the Trades Industry: Insights from an Industry Expert." Tune in as they delve into the ever-evolving world of the trades industry, exploring topics such as changes in the plumbing industry, conversion rate optimization, pricing models, AI and automation, coaching, and finding good people. Gain valuable insights into the industry's transformation and discover strategies to thrive in a competitive market. Join the conversation and gain a competitive edge in the trades industry.
In this episode of The Site Shed podcast, we dive into the critical topic of managing workplace risks with our special guest, Frank Scerri, founder of Workplace Compliant. In this eye-opening discussion, we explore workplace health and safety management systems and the importance of implementing proper processes and record-keeping systems. Gain insights into the duty of care employers have to identify and address psychosocial risks on the worksite. Join us to enhance your understanding of managing workplace risks and creating a safer work environment.
Discussion Points:
00:00 - Coming Up
00:21 - Tradie Web Guys
01:24 - Welcome Frank Scerri
01:42 - Challenges for businesses: safety, mental health, bullying.
04:12 - "Workplace safety education is crucial."
08:44 - "We help businesses with health and safety."
12:41 - COVID impacted mental health and bullying.
15:23 - Offensive behavior has consequences in teams.
17:23 - Construction industry has retention challenges.
23:23 - Bullying has a broad definition, including many acts.
27:24 - Ensure clear policies, signatures, and recording incidents.
In this episode of The Site Shed podcast, host Matt Jones welcomes special guest Mike Disney, CEO of CEO Warrior, to discuss the fascinating world of pricing exercises and their impact on business success.
Discover the importance of sharing financial information with employees and unravel the secrets of understanding pricing nuances for higher profitability. They also delve into additional expenses to consider and the significance of breaking down pricing structures for customers.
========================== Discussion Points:
00:00 - Coming Up
00:27 - Get 30 leads in 90 days
01:14 - Welcome back Mike Disney
04:58 - Educate employees on financial responsibility for growth.
11:42 - "1 booked call could mean millions - clarity, alignment, accountability"
13:31 - Create pricing structure for owner-operator business
24:26 - Costs of running a business: $3600 + bad debt + bank charges + accountant.
28:46 - Credit card fees cost several hundred monthly.
59:49 - Tennis balls loss led to profitable sales.
==========================
Resources:
Get 30 leads in 90 days! Click HERE to find out how.
Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link:
Navigating the Talent Market: A Trade-Based Businesses Blueprint to Success | ft. Ken Kilday | Ep.373
Episode 373
Wednesday, May 24, 2023 • Duration 59:14
Join us in this insightful episode of The Site Shed podcast as we navigate the talent market and unveil the blueprint to success for trade-based businesses. Our guest host, Ken Kilday of Leader's Cut, an Executive Coach and Business Strategist, shares valuable insights on topics ranging from storytelling and hiring to overcoming challenges and adapting to change. Discover how to attract the right team members, address problem employees, and embrace professionalism in the trade industry. Tune in to gain actionable strategies for success and thrive in the competitive world of trade businesses.
Watch the video version of this podcast at https://youtu.be/Iux1TAD3k7Q
Discussion Points:
00:00 - Tradie Web Guys 01:10 - Intro 02:27 - Welcome Ken Kilday 05:21 - Global skill shortage and professionalisation of trades 14:19 - The Challenge of Change: Letting Go of Experienced Team Members 18:17 - Adapting to Change: The Key to Business Success 21:10 - Why Your Customers Care About Your Story 34:04 - Handling Negative Reviews: A Lesson Learned 37:43 - Finding the Right Fit: The Secret to Hiring Success 45:25 - Hiring for a Job vs. Hiring for Career 48:05 - Transparency with your Team 52:30 - Key Points for Building and Retaining Teams
Resources:
Learn more about the CRM that DOES IT ALL for your trade business! LEARN MORE HERE
Get your FREE Opportunity Assessment right NOW! GET STARTED HERE
Join a global community of 6000+ trade professionals JOIN HERE
Be in the loop of latest trends and updates all about trade business. Join our mailing list SUBSCRIBE HERE
Join us on The Site Shed podcast as we dive into an enlightening conversation with our guest host, Mike Disney, Co-owner and CEO of CEO Warrior. In this episode, we explore 5 commitments you need to make as a leader to get out of your own way.
Episode Highlights:
The speaker's journey to becoming a business partner and the impact of mentorship
Vision, mission, and self-awareness for continuous improvement in home service businesses
Strategies for optimising processes and embracing transparency with numbers
Educating your team on pricing and performance pay for enhanced accountability
Building compelling visions and investing everyone in the shared vision
Process optimisation: maximising efficiency and scalability with technology
Embracing strategic optimisation to drive change in your business processes
Tune in to the full episode of The Site Shed podcast now to discover the 5 leadership commitments that will empower your team and drive success in the trades and contracting industry.
In this episode of The Site Shed, we delve into the topic of "Transforming Marketing for Trade Businesses with AI". With the increasing availability and evolution of AI technology, it's important for businesses, especially in the trades industry, to stay ahead and embrace the changes that come with it.
Matt Jones, our host and Director of Tradie Web Guys, a Digital Marketing agency for trade businesses, gives us his perspective on how businesses can utilise AI. He stresses the significance of establishing authority and positioning oneself as an expert. He discusses the emergence of AI tools that are transforming marketing strategies, aiding businesses in reducing expenses and improving efficiency.
We explore the advantages of using AI for content creation, including creating version one of content, eliminating guesswork and improving audience targeting. However, we also highlight the value of human expertise in refining content and adding an expert layer of knowledge.
Throughout the podcast, Matt provides practical tips and downloadable resources to help businesses adopt and incorporate AI technology into their marketing strategies.
If you're a trade business owner or marketer looking to stay ahead in the fast-evolving landscape of AI, this episode of The Site Shed is not to be missed. Tune in now to learn more about "Transforming Marketing for Trade Businesses with AI
Discussion Points:
02:10 - AI-driven content optimization and keyword research. 04:00 - Role of experts in refining and improving content. 06:30 - Building authority and E-A-T for businesses. 08:50 - Emergence of AI tools in trade businesses. 10:30 - Importance of embracing and being aware of AI impact. 12:00 - Downloadable resources for trades and global relevance.14:20 - Discussion on AI usage in businesses and trades.16:00 - Initial version one of content is hardest part.17:30 - Benefits of using AI tools for content creation.19:00 - Using Project Magic to rank higher on search engines.
Transforming Business Expenses to Luxury Travel | ft. Steve Hui | Ep.370
Episode 370
Wednesday, April 5, 2023 • Duration 38:32
Join us on The Site Shed as we explore the exciting world of travel rewards with expert guest Steve Hui, CEO and Founder of iFlyFlat and also known as “The Points Whisperer”. From turning your business expenses into lavish getaways to maximising your reward points, this episode is filled with valuable insights that will elevate your travel experience to new heights. Discover the best ways to earn points more efficiently, the different reward programs available, and clever strategies for redeeming your well-earned rewards. Whether you're a seasoned traveller or just starting out, this episode is packed full of practical tips to transform your work trips into unforgettable adventures. Tune in now to unlock the secrets to luxurious travel!
Discussion Points:
00:10 - Tradie Web Guys
02:00 - Intro
03:07 - Welcome back Steve
4:44 - How to choose the right rewards program for your business
6:37 - Tips for maximising your rewards and earning more points
10:21 - Strategies for redeeming rewards points for maximum value
15:09 - Examples of how to convert business expenses into luxurious travel experiences
18:41 - The importance of budgeting and tracking expenses for successful reward redemption
20:39 - Final thoughts and encouragement to start using rewards programs for travel benefits
Resources:
Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed
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