The Signal with Sarah Cook – Details, episodes & analysis

Podcast details

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The Signal with Sarah Cook

Sarah Cook

Education

Business

Frequency: 1 episode/2d. Total Eps: 9

Weekly episodes on AI and wellness marketing for holistic health practitioners trying to stay relevant without losing sight of their mission and message.

signalwithsarah.substack.com

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Data updated on 14/07/2026

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https://npdigital.com/
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Score global : 63%

Publication history

Monthly episode publishing history over the past years.

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What Solo Practitioners Need to Know about AI Search

Tuesday, June 2, 2026 • Duration 14:01

I just finished watching a webinar with Neil Patel and his team at NP Digital. These are my takeaways and what I think this means for solo practitioners and small clinic owners.

Full credit to NP Digital. You can find them and book their services here:

https://npdigital.com/

In this episode:

* Why 60% of Google searches now end without a click

* What AI looks for when deciding who to recommend

* Why experience-based, opinion-driven content wins now

* How podcast appearances and partnerships do double duty

* Why your reputation is your marketing strategy

The Signal is the audio companion to Sarah Cook’s Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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Only 6% of Top Marketers Have AI Figured Out.

Monday, June 1, 2026 • Duration 05:51

A new 2026 report shows even big marketing teams are mostly stuck with AI, and why being a solo practitioner is the real advantage right now.

In this episode:

The 2026 Supermetrics report, explained

What 435 big-team marketers actually said

Why only 6% have AI built in

The solo practitioner's real advantage

One small step to take this week

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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The Claude Ascension Ladder

Monday, June 1, 2026 • Duration 19:42

A simple map of how Claude actually works, from the chat box to AI agents, so you always know which rung you're on and what your real next step is.

In this episode:

The seven rungs on the Claude Ascension Ladder, from Chat to AI agents

What each rung is actually for

How to tell which rung you're on

Why this makes the AI pressure and overwhelm dissolve

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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Why the Google AI Update Means Clarity Will Win

Monday, May 25, 2026 • Duration 08:08

Why the Google AI Update Means Clarity Will Win

Google just rolled out its biggest Search change in 25 years, and the practitioners who will win it aren't the ones chasing hacks. They're the ones with clear messaging.

In this episode:

What's already changed in Google Search

What's coming to Search this summer

The AI search hacks Google says won't work

Why clarity always wins over clever tactics

One thing to check on your homepage this week

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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How I Built a Content Strategy Hub in Notion with One Claude Prompt

Monday, May 25, 2026 • Duration 15:47

How I Built a Content Strategy Hub in Notion with One Claude Prompt

This episode walks through the exact setup for a Notion Content Strategy Hub — a single organized space that keeps your messaging pillars, content ideas, past articles, and upcoming promotions in one place Claude can work from every week.

In this episode:

Why scattered ideas and a stale messaging doc are a structure problem

What a Content Strategy Hub actually holds and how it works

The one Claude prompt that builds all four databases in Notion

How to populate your messaging pillars from your existing brand document

Keeping the hub current so it gets more useful over time

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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AI is Changing How We Connect

Thursday, May 21, 2026 • Duration 07:04

The old marketing channels aren’t gone, but they’re changing fast and the practitioners who thrive will be the ones who adapt before they have to.

In this episode:

* How AI is reshaping SEO, email, and social media reach

* Why Sarah is adding Substack to her marketing mix

* What Substack makes possible that other platforms don’t

* Why adaptability matters more than picking the “right” platform

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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The Story Behind The Signal

Episode 1

Thursday, May 21, 2026 • Duration 08:34

This episode is an orientation to this podcast and what got me here.

In this episode:

* Why outsourcing copy was never really the answer

* How to build at the speed of your ideas using AI

* What The Signal means and why I named it that

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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Welcome to The Signal Podcast

Thursday, May 21, 2026 • Duration 03:06

Hi 👋🏽 I’m Sarah. Here to help holistic health and wellness practitioners message their magic and amplify their marketing with AI. Without outsourcing or hiring a team. Creator of BrandVibe AI. Former ND. 500+ practitioners trained in AI.

I created this space to help you:

* Craft messaging that connects with your ideal clients

* Use AI in an aligned way without losing your voice

* Market intuitively, according to your own inner guidance

* Stay relevant, with wellness marketing news that matters to you

This podcast is the audio companion to Sarah Cook’s Substack. To access all episodes, you can subscribe here:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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AI is changing how we connect. Here’s your next step.

Tuesday, May 19, 2026 • Duration 07:17

I've been watching the channels I've relied on for years (search, email, Instagram) shift underneath me. This episode is about what I'm seeing, why I'm here on Substack, and the question I think every practitioner needs to be asking right now.

In this episode: Adapting to a changing marketing landscape

"The more AI filters and flattens how content gets shared, the more people need to actually hear our voices."

What you'll learn:

Why Google search traffic has dropped for so many practitioners and what's driving it

How AI agents are changing the way people read their email

What's made Instagram feel less like connection and more like noise

Why Substack feels like the most human option available right now

How showing up on a new platform builds the adaptability you'll need no matter what comes next

The Signal is a podcast about messaging, marketing, and AI for solo health and wellness practitioners. We talk about the intuitive side of business and what it actually looks like to show up consistently, sustainably, and as yourself.

Subscribe to catch every episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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The Signal with Sarah Cook – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Signal with Sarah Cook – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Substack2

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Substack2

Other1

Related Shows Based on Content Similarities