The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers – Details, episodes & analysis

Feel like you're drowning in a sea of sameness online?

In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down:

• Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough)
• The exact content formats getting real engagement right now (spoiler: it's not your how-to tips)
• How to weave your authentic stories into marketing that connects and converts
• The Instagram formats that are actually working (and why talking to camera is non-negotiable)
• Simple ways to humanise your sales process in a world of automations

Because here's what I know for sure: Your personality, perspective, and human connection are impossible for AI to replicate.

Stop hiding behind generic content and start showing up as the irreplaceable expert you are.

Ready to stop blending in and start standing out? Let's make some magic.

FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats

HAZAL'S LINKS

The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind 
Marketing Call Book $20k Marketing Call
Instagram: @Hey.Hazal
Website: https://heyhazal.com/


#PersonalBranding #ContentStrategy #AIMarketing #2025Marketing #StandOutOnline #AuthenticMarketing #Entrepreneur #SmallBusinessTips #MarketingCoach #SocialMediaStrategy #BusinessGrowth #Storytelling #InstagramMarketing #ContentCreation #OnlineBusiness #BusinessCoach #PersonalBrandMessaging #SelfMakers #MarketingTips #DigitalMarketing

Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from?

You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing.

They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth.

In this episode, I’m pulling back the curtain on the 5-part client attraction ecosystem I use (and teach my clients) to create predictable sales—without endless content creation, or just hoping someone sends you a lead.

We’ll cover: 

➡️ The 5 essential touchpoints every service provider needs for consistent clients
➡️ Why most businesses are missing crucial parts of this ecosystem (and which one might be your blind spot)
➡️ The surprising amount of content someone needs to consume before they buy
➡️ Where most service providers go wrong with their awareness strategy
➡️ How to turn your client experience into your most powerful marketing asset

Because here’s the thing, there are people looking for what you offer right now. They just need to know you exist. Let’s make that happen.

#MarketingStrategy #ClientAttraction #ServiceBusiness #ReferralMarketing #BusinessGrowth"

In today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.

Here’s what you’ll get out of this episode:

1. Insight into Lisa's exact steps to build a community-driven membership that attracts loyal, engaged members who stick around
2. Powerful advice on overcoming imposter syndrome and the mindset shifts that helped her stay focused, even in the face of setbacks
3. Practical strategies for building and maintaining strong relationships with your audience—plus how Lisa keeps members engaged both online and offline
4. Tips on balancing business growth with family life, maintaining boundaries, and why giving yourself grace is key
5. And if you’re curious about what it really takes to start, scale, and keep your business moving forward, Lisa shares her favourite hacks for staying organized and her top productivity tips for business owners

Whether you’re building your own community, want to step out of your comfort zone, or are looking for inspiration from someone who’s been in the trenches, this episode is packed with actionable takeaways to help you make real progress in your business.

HAZAL'S LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

LISA'S LINKS:

Website: https://goldenbrandsco.com/
Business Plan Template: Here
Lead Magnet Ebook Template: Here

Welcome to the latest Marketing Hotline episode! Today, I’m diving into your marketing questions!

Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues.

In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positioning yourself as the go-to expert, and attracting clients who value what you offer and are ready to invest. Plus, I’ll explain how to set up a marketing system that feels streamlined and makes growth feel totally achievable.

This episode is packed with practical advice you can use right away to simplify your marketing and bring in consistent, high-quality clients.

And if you’re ready for even more support, grab the $20K Marketing Checklist below to help you build those $10K, $20K months with focus and ease. Send me a DM on IG @Hey.Hazal with the word 20 and I’ll send this through to you.

Do you have a question you’d like answered on the Marketing Hotline? Send me a DM with the word HOTLINE and then your question, and I’ll consider it for the next episode!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Guess what? In this special comeback episode of The Self Makers Podcast, I’m sitting down with my design genius friend, Jacqui Naunton, and she’s throwing some spicy questions my way—ones I didn’t even see coming!

YOUR FREE $20K MARKETING PLANNER & TRACKER 

We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales.

I’m sharing my biggest business lessons, the moves that worked, and how I help my clients focus on what really matters—without the overwhelm.Whether you're stuck in busywork, feeling burned out, or just want results now, this episode is for you.

Oh, and we recorded this at our business retreat, so expect some fun distractions (yes, lambs included 🐑).

It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!

Don’t forget to grab my $20K Marketing Planner & Tracker—the exact tool I use to streamline my marketing, save time, and hit those big months.

Download it for free and start simplifying your marketing today!It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!

YOUR FREE $20K MARKETING PLANNER & TRACKER 


Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal/?hl=en
Website: https://heyhazal.com/

Jacqui's Links:
Instagram: https://www.instagram.com/whitedeergd
Website: https://www.whitedeer.com.au/

So, you think you have an amazing lead, who will turn into a client… But then the dreaded thing happens. You get ghosted.

And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again.

In today’s podcast episode, I’m sharing with you why this may be happening to you as well as 3 strategies you can implement to prevent you from getting ghosted both before your sales conversation, during your sales conversation AND after.

PLUS, if you listen to the end, I have a special announcement for you that I’m so excited to share! And you, dear reader, are the first to know!

Enjoy!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/
Marketing For Premium Leads Masterclass Here
 

I’m taking you behind the scenes today, into actual conversations and strategies my clients are using right now to generate $10k+ months within their businesses. So, if you’re currently wondering any of the below:

• How do I attract aligned leads right now?
• How do I stand out in my niche?
• What kind of messaging is working best in content right now?

Then this episode is for you! I have 4 actionable strategies, you can start using today to support you to 6-fig plus right now.

Enjoy!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/
Instagram Audit: https://heyhazal.com/instagram-audit

Something that has been coming up in conversations a lot lately is how to figure out what my niche is? How do I decide who, specifically, I help and how do I effectively communicate that?

In today’s episode, I’m sharing a live training I held, where I break down:

🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market.

🔎 Prompts to Help You Identify Your Ideal Clients: so that you can learn to speak your ideal client's language and attract them with ease.

When you know exactly who you're serving and can communicate how you can help them, you become irresistible to the people who need you most. Which is what we all want from our marketing, right?

Enjoy! 

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

In a podcast first, we're speaking about how to manage your cash flow at any stage of your business, with profit and growth consultant, Laura O'Hagan! I asked Laura some curly questions, so I'm very excited for you to listen to this one!

We spoke about:

• How to identify that your financial management system needs refining
• Overcoming money mindset blocks and avoidance
• Best investments for early-stage businesses
• How to improve your business's profitability
• Step-by-step guide on how to manage your cash flow within your business

Laura, helps business owners to pay themselves more, increase profit and reap more financial rewards from their business while they grow the business aligned with their ultimate vision, ensuring profitability is prioritised every step of the way. She is a Profit First Professional, a Chartered Accountant and a certified coach and brings a unique multi-modal approach blending strategic advisory, the Profit First framework, mindset coaching and consulting.

Laura's Links:
Website http://www.laurajohagan.com/
Resources http://laurajohagan.com/resources

Hazal's Links:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn't working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients.

I have taken away four key insights, throughout this time period, that I believe will really support you in the way you're creating this year. I'm talking about what kinds of content received the most reach, what didn't perform well, and what were some surprising insights I gained as well.

This was super fun to create, and I'm excited for you to listen!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

IG Audit (limited time only): https://heyhazal.satoriapp.com/offers/279681-30-minute-ig-audit