The Salonology Show – Details, episodes & analysis

In 2005, Rachael Hyland traded in work with the British Broadcasting Corporation for the world of the British Beauty Council, and since then has grown her incredible, award-winning brand, Radiant Living.

This week’s Real Salon Owner Story is packed with inspiration, tales of turning low moments into golden ones, and The Salonology Show’s first canine star…

Find out more about how you should carefully consider new equipment without the dazzle of marketing, why the customer experience around the treatment is almost more important than the treatment itself, and what we can do to boost the industry’s reputation!

This episode of The Salonology Show covers:

• Rachael’s entry into the beauty industry without the preconceptions of prior experience
• Why buying new machinery isn’t about your dreams, it’s about the return it’ll bring
• The huge ‘pots of good’ you can find in dire situations
• Why it’s absolutely worth putting yourself forward for awards
• The need to boost our industry’s reputation as incredible, talented business owners

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

2022 is the year that you shift gears from surviving to thriving, and we’re bringing you 6 keys to help you manage exactly that!

We’ll be going deeper into aspects of salon ownership that we’ve screamed from the rooftops, like goal-setting and marketing, right through to some of the deeper secrets to salon success. What are they? You’ll have to listen on to find out…

Set yourself up for the bounceback year you deserve with this episode of The Salonology Show, and keep an eye out for our Salon Growth & Freedom Blueprint event coming soon to take it to the next level!

This episode of The Salonology Show covers:

• 6 keys to thrive this year, no matter your salon’s size or objectives
• The 3 M’s of marketing to consider in every business
• Our website feature checklist for a dazzling web experience
• How you can start delegating, and why you DEFINITELY should
• Where you can get involved with our upcoming Salon Growth & Freedom Blueprint

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Christmas is coming, so with the rush of the holidays fast approaching it’s essential to look after your salon’s #1 asset: You!

Whether your version of switching off is training, trips out or trash TV, it’s a vital step to offloading the burdens of ‘festive burnout’. 

Join us for this week’s episode of The Salonology Show as we prepare to SMASH December; we look at de-stressing to combat the impending rush, how to alleviate some of the pesky admin work from your day-to-day life, and why making comparisons is blinding you to your true success!

This episode of The Salonology Show covers:

• Switching off when things get hectic
• How to reduce the admin load on your back
• Overcoming negative self-talk & ditching the comparisons

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

As we’re bombarded with tens of THOUSANDS of ads in a day, it’s tough to stay memorable, so with the festive season upon us it’s essential now more than ever to highlight what makes you uniquely… well, you!

Whether it’s a social campaign, becoming a Google My Business wizard, or simply placing a giant pink gorilla in your salon, staying at the forefront of people’s minds is an ever-growing challenge.

In this week’s Salonology Show we’re looking at the marketing tips that’ll help you stand out from the crowd this Christmas, sharing how we’d do things differently knowing what we know now, and whose shoes we’d jump into given the opportunity.

This episode of The Salonology Show covers:

• What we’d do differently with the knowledge we know now
• The #1 marketing tip for standing out in an increasingly competitive marketplace
• How to maximise your presence on Google My Business
• Which famous icons’ shoes we would step into for a day

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Staying at the forefront of the industry means keeping your eyes peeled for the next high-ticket treatments to lead the way. So…what’ll it be, and perhaps more importantly, how are you going to sell it?

This week’s Salonology Show takes a look towards the future, peeking at which technologies promise to change how you position yourself, as well as some marvellous strategies for motivating your team to fulfil their potential, become better salespeople, and the advice we’d give for those of you looking to move towards the world of specialist, high-end treatments!

This episode of The Salonology Show covers:

• The industry’s next big, high ticket treatment, and how to market it right
• Evolving your salon to become more specialist and high-end
• Which incentives will supercharge your team into selling more and performing at their best

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

With just 54 sleeps till Christmas, ‘tis truly the season to share your salon’s wonderful atmosphere with those around! 

The prospect of holding a seasonal event can be equal parts exciting and intimidating, particularly for the smaller salons among our industry, but it’s worth the worry with the connections and collaborations you can create by opening your doors for an event.

Join us as we kick off the 2nd year of The Salonology Show (yes, last episode was in fact the podcast’s 1st birthday) with topics ranging from what’s next after you achieve business freedom, Ryan’s dream Lego set, and some hilarious anecdotes from a somewhat intoxicated visit to Epcot...

This episode of The Salonology Show covers:

• Whether it’s a good idea to hold a Christmas event this year for your salon
• What’s next once you’ve finally achieved true business freedom
• Ryan’s dream Lego sets
• The best of Disney’s parks & rides

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

If you’re aiming high and dream of exponential growth in your salon, you’re not alone. Vivvy poses the question this week on how to prepare your business model for scaling up, and for those of you looking to upsize or open a 2nd location this episode couldn’t come at a better time…

On top of this hot topic, we’re exposing the biggest marketing mistake salons can make, sharing Hollie’s experience selling her spa, and more! 

Don’t forget to keep sending in your fantastic questions for us to react to blind on the show, by dropping an email to the lovely Anna, our Head of Customer Happiness, at anna@salonology.uk.

This episode of The Salonology Show covers:

• How to exponentially scale up your business model
• Uplifting feelings that come from supporting the salon community
• The #1 marketing mistake salons make

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

For many of us, selling high ticket items can be a big step to take without the confidence to do it. Consider that a festival pint can cost you an arm and a leg, and yet the queues remain - the price you charge is far less important than the experience you offer!

Once again we’re diving into your burning questions on another exciting episode of The Salonology Show, where we tackle Wendy’s question on high-priced packages, as well as how to use WhatsApp in your business without blurring the line between personal & professional lives, and how to increase your prices without upsetting any of your loyal clients...

This episode of The Salonology Show covers:

• How to increase your prices without upsetting clients
• Using WhatsApp for your business, and where to draw the line between personal and professional communication
• Building confidence in offering your higher priced packages

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

If you’ve listened to recent episodes of The Salonology Show, you’ll have perhaps built up the confidence to make your first hire - what perfect time for Simone’s question this week on the vital questions you should ask at every interview!

We’re loving the questions this week that have us musing on the work behind winning awards (and picking the right ones to enter), what brings us joy in our business and personal lives, and what the future holds for clean, green beauty....

Slight spoiler alert here, but green beauty is going to play a massive part at the Olympia Beauty event which is just 2 weeks away! We’ll be there hosting the Salon & Spa Owners’ Club, so go and register NOW before tickets run out...

This episode of The Salonology Show covers:

• The top questions you should ask every interview candidate
• How to win awards, and whether they’re worth the cost
• Clean, green beauty’s future
• What brings us most joy in life, and in business

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Running a business can be scary, but it doesn’t have to be! Whether it’s overcoming impostor syndrome, building the confidence to exude personality in your marketing, or taking that massive step to bringing on your first team member, we’ve got you covered on The Salonology Show...

We’re thrilled to have the questions still coming in thick and fast for our unscripted sessions, and this week’s prompts are absolute CRACKERS - tune in to episode 26 for tips on marketing mastery, summoning self-confidence, and perhaps some restaurants to put on your bucket list!

This episode of The Salonology Show covers:

• How to convey your amazing personality in marketing content
• Picking the right time to grow and employ staff
• Overcoming self-doubt and beating imposter syndrome
• Our top picks for restaurants in the UK and the US

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/